Countercurrent 1982

Chapter 1979 Brown Jones
Even for a master like Li Yun, sometimes he can't understand some of Duan Yun's business thinking at all, because Duan Yun has foresight, and he has many classic business cases from his previous life to learn from, so many of his ideas are Very avant-garde and ahead of its time.

People are always full of doubts about things that have not been verified. This is the reaction that most people should have. So from this point of view, even for an outstanding talent like Li Yun, many things are beyond his understanding category.

But for Duan Yun, he will not let go of any opportunity to make his career and dreams develop rapidly.

Doing e-commerce in the United States has many problems to be solved, but Amazon has proved the feasibility of this model in the current United States, so it is necessary for Duan Yun to talk to this Brown Jones. Cloud can completely let him take charge of this aspect of the business.

Moreover, in Duan Yun's initial thoughts, he knew that it was impossible to build a model similar to Taobao and Alibaba, because many hardware conditions were not available, but he could follow the old path of Amazon and become a pioneer in the US e-commerce industry.

The next night, Duan Yun and Brown Jones sat face to face in a restaurant in the small town.

A bottle of red wine, two medium-rare steaks, and a vegetable salad, Brown Jones' dinner is very simple.

"I've heard some stories about you in China, which were told to me by your staff who came from China." Brown Jones glanced at Duan Yun, and then said: "To be honest, before I was 30, I knew the most about China. It’s just some geography knowledge from textbooks, the capital is BJ, the most populous country in the world, it’s a socialist country like the Soviet Union, and it’s very poor…”

"It's almost the same now, but it's better than in the past." Duan Yun smiled slightly, and continued: "China is also undergoing reform and opening up, and this process has lasted for more than ten years."

Duan Yun was not angry when he heard Brown Jones commenting on his motherland in this way, because ordinary Americans have the same impression and perception of China, and he did not mean to belittle China.

In fact, in this era, Chinese people have a much deeper and deeper understanding of Americans than Americans do of China. The nine-year education in China is more knowledge-intensive than the 13-year compulsory education in the United States. There is more education, and many Americans can't learn real in-depth knowledge until they go to college.

And since the United States has become the only superpower in the world, Americans don't care about what happens in other countries in the world. In their view, the United States is the center of the world, just like the international news column on TV. China's international news will talk a lot Important news about current events in other countries, while international news in the United States is basically about domestic affairs, so it is completely understandable that they do not understand the current China.

"Actually, I have always thought that China is a very mysterious country with a very long history." Brown Jones paused, and then said: "If I have the opportunity in the future, I will definitely visit China. I believe it will be a period of time. Very amazing trip."

"You must have a chance." Duan Yun smiled slightly, and continued: "Since you have joined our company, you will definitely have the opportunity to visit our headquarters in China in the future."

"To be honest, I never thought of working for a Chinese company before, not because of some kind of prejudice, but because Chinese companies in the United States are really rare, and I really can't think of any other places in the United States other than restaurants in Chinatown. What a well-known Chinese company." Brown Jones spread his hands, and then said: "As for applying to your company, the main reason is because of the high salary. To be honest, my current economic situation is not very good, and I owe a lot of money to the bank... ..."

"I heard that you started a company by yourself before, but unfortunately it went bankrupt. Can you tell me about your entrepreneurial process?" Duan Yun asked with great interest.

"You're right, I'm a loser..." When he said this, Brown Jones had a look of helplessness on his face, and he continued: "But I don't think my business idea is wrong, just But I made some wrong decisions, and I was a little eager for success. In fact, I think Internet shopping will be the mainstream of the future world. It will allow people to go out and shop easily..."

Brown Jones began to introduce Duan Yun in detail about his previous experience.

Through Brown Jones' narration, Duan Yun quickly discovered the problems in his business.

It has to be said that in the description of Brown Jones, many of his ideas coincide with the online shopping platforms of later generations, and he does have a set of relatively feasible plans. , the difficulty was underestimated, and some things were obviously too idealistic, which eventually led to the failure of his investment.

But through Brown Jones' description, Duan Yun can also hear that this person's management ability and execution ability are still very strong, but unfortunately the development route is wrong, he has ability, but lacks excellent foresight to check details, and in the later stage The company's investment is increasing, which eventually leads to a break in the capital chain and the company's bankruptcy.

"Actually, I think your business plan is very good. I also have a similar plan, that is, we can sell books through the Internet first..." After listening to Brown Jones' story, Duan Yun pondered for a while, and began to resemble Brown Jones. Talking about his general plan, I only heard him say: "Although I have not been to the United States many times, I still have a certain understanding of your country. The mistakes you made before are according to us Chinese. If it is too big, once the follow-up is weak, we will lose everything, so I think we can start from selling books online, start with a small group operation, and expand more sales routes after the relevant technology matures..."

Afterwards, Duan Yun began to talk about Brown Jones in detail about his plan.

After hearing the business plan described by Duan Yun, Brown Jones was so shocked that he never imagined that a Chinese on the other side of the ocean would know so much about the Internet and business models in the United States. The business plan is obviously more mature and feasible.

What Brown Jones didn't expect was that the e-commerce model Duan Yun introduced to him was actually a complete reference to Amazon's early e-commerce development model.

(End of this chapter)