Countercurrent 1982

Chapter 2009
"Actually, Sony's help to us in the United States is very limited." Duan Yun pondered for a while, and then said: "They first provided us with some help at this year's CES exhibition, and the most important thing is to provide us with a Sony List of partner distributors in the US and recommended our products to these distributors."

"Just the list of dealers you provided?" Ruiyang asked.

Obviously, from Ruiyang's point of view, Sony's help to Tianyin Group seems to be worthless, because Tianyin Group needs to guarantee an annual profit of 6 million U.S. dollars as an agent of Sony products, but Sony only provides Tianyin Group with A list of resellers, this is clearly not a partnership agreement of equals.

"That's right, but that's all they can do. Although Sony has its own franchise store in the United States, it is impossible for them to sell products for us in their franchise store, so they recommend us to local distributors in the United States at most. products." Duan Yun spread his hands, and continued: "We have been negotiating with American distributors during this time, but judging from the current situation, the top three electrical appliance distributors in the United States have basically no interest in our products. , the goods can be sold in their stores, but a series of harsh conditions are met, and we are also required to pay expensive counter rental fees, so now our group is not progressing smoothly in the United States..."

"This is understandable. The products we export overseas from China have always been synonymous with low-quality and cheap products. It is normal for American dealers not to sell your products." Ruiyang frowned slightly, and continued: "Looking at it this way, your products should be difficult to sell in the United States..."

At this time, Ruiyang was a little disappointed. Although he knew that it was difficult for Chinese self-owned brand electronic products to enter the American market, he had always felt that Duan Yun and his Tianyin Group were different. The US market has been successfully developed, but now it seems that the ideal is very full and the reality is very skinny. Without excellent products and strong brand effects, even Tianyin Group, which has repeatedly created business miracles in China, is still very difficult to make a name for itself abroad. as.

"I think there is still a good chance of winning the US market this time, but now we need some patience and time." Duan Yun paused, and then said: "Our current business strategy in the US is actually the same as the great man once used." Rural areas encircle cities", to put it bluntly, we can only have equal cooperation opportunities with small and medium-sized dealers in the United States. The conditions they offer are not as harsh as big dealers, but correspondingly, these small suppliers are very However, they are willing to provide us with a relatively good booth and counter. If the number of small American dealers who can cooperate reaches a certain level, then the sales coverage of our products in the United States will also be considerable..."

"People are willing to sell your things, and your things can be sold, this is completely different." Ruiyang smiled slightly, and then said: "The key is that your products must be good enough, although in the past your Tianyin Group's The products sell well in China, but that is the United States, where the best products in the world are sold, and you want to compete with those companies in developed countries, do you have the confidence?"

"In fact, the products we plan to sell to the United States this time are very competitive, and according to my estimation, within one or two years at most, our products should be able to achieve good sales in the United States, at least earn a profit." Take a profit of US$1-2 million..." Duan Yun said with some confidence.

"Earn a profit of 1-2 million US dollars a year?" Ruiyang had an unbelievable look on his face, and he continued: "Aren't you a little too optimistic..."

Obviously, Ruiyang was a little unbelievable about the goal set by Duan Yun, and even thought it was impossible to achieve.

Because for the current situation of Chinese enterprises in the United States, basically no one has a more comprehensive and specific understanding than Ruiyang. The relevant information he has seen is the latest and most specific. The relevant national departments have also been paying close attention to the development of domestic enterprises in the United States. Condition.

Judging from what Ruiyang has obtained so far, Haier Group is the most successful Chinese company expanding overseas, and last year, Haier Group had already set up a factory in the United States.

Since 1990, Haier refrigerators have been exported to the German and American markets.In the United States, Haier has passed the most stringent UL certification in the United States and entered the most competitive American market.In Germany, in order to convince the picky Germans to enter the German market, Haier put the brand-named Haier refrigerators together with German brand-name refrigerators, and let the German dealers choose by themselves. After strict inspection and trials, the dealers chose Haier. Refrigerators, so Haier won an order for 2 refrigerators, and the road to internationalization began.

Just last year in 1993, Haier set up a refrigerator factory in South Carolina, the United States, formed a local American management system with a design center in Los Angeles, a marketing center in New York, and a production center in South Carolina, and implemented overseas investment in production, design, and marketing. and other comprehensive localization.

Even so, Haier’s total overseas profit last year was only 700 million US dollars, which is already the highest annual profit achieved by a Chinese company in the United States. Duan Yun has just entered the US market for a short time, and has set an annual profit of 1~2. The goal of [-] million US dollars is simply a fantasy in Ruiyang's view.

"I just have confidence in our company's products. Let's put it this way, our overall product technical strength is indeed inferior to those multinational companies in Europe and the United States, but in certain fields, we also have some unique skills of our own." Duan Yun smiled slightly and continued: "Take this DVD player, which is about to be launched in batches in the United States. It can be said that it is the most advanced audio-visual playback equipment in the world. Time, will not be replaced by other products..."

"You are bragging to the sky!" Hearing this, Ruiyang laughed, and said after a while: "But I want to remind you that bragging is useless here. If you want to gain a foothold in the international market, then It depends on real skills. If you can really earn 1 million US dollars of net profit in the United States within a year, then I must give you some rewards, so that you can become a role model for our Chinese entrepreneurs, and at the same time let you You have become the first CPPCC representative from a private entrepreneur in our country!"

(End of this chapter)