Countercurrent 1982

Chapter 2013 Marketing Sony
Being human in two lives, Duan Yun is very familiar with the mood changes in life and career of young people in Ruixue's age group, and both of them are excellent talents, so Duan Yun can solve some psychological problems that Ruixue is currently encountering. Gives some really nice solutions.

It is precisely because of this that the more the two chatted, the more speculative they became, and sometimes they even aroused some sympathy, so that originally they just wanted to go around the courtyard before going home to Ruixue, and finally spent the whole life together with Duan Yun. The district turned around in a full circle before returning home with some unfinished business.

When Duan Yun was leaving, Ruixue sent him to the door, and the two of them agreed that next time Duan Yun came to BJ, they must come to Ruiyang’s house as a guest. From Ruixue’s look like Duan Yun’s eyes, it can be seen that, She really likes chatting with Duan Yun.

At this time, Duan Yun had already dealt with all the affairs of BJ, so in the afternoon of the second day, he returned to Shenzhen by plane.

The first thing I did when I returned to Shenzhen was to arrange for relevant personnel from the company to contact the civil aviation department to confirm the feasibility of purchasing a private jet.

Regarding the matter of purchasing a private jet, Duan Yun has officially put it on the agenda. He asked his subordinates to try to solve the problem of the airport within half a year. Negotiate with the civil aviation department, and focus on the suggestions given by the civil aviation department. No matter how high the other party's request is, Duan Yun can satisfy it as much as possible.

The main reason why Duan Yun is so eager to buy a private jet is because Duan Yun now has more and more businesses in the group company, which requires him to travel frequently at home and abroad. If he has a plane, it will greatly improve his work efficiency and also You can hand over a private jet to pick up your family and receive business. All in all, although the price of buying a private jet and its subsequent maintenance are staggering, for Duan Yun, it is definitely worth the money.

In addition to the matter of private jets, another priority is to represent Sony products and introduce some product lines.

Sony has a wide range of products. In 1994, it can be said that it was the heyday of Sony. It sold more than 300 products around the world, mainly audio-visual entertainment.

Although Sony has many products, in Duan Yun's opinion, not all of them can be sold well in China. Although many products are technologically advanced, they are expensive and have a small audience, so it is very important for Duan Yun to represent such products. It is difficult to obtain high profits, and it also needs to consume a lot of advertising investment and channel resources. This is obviously not worth the loss, so Duan Yun finally only selected a dozen Sony products for key promotion in China, and several of them are more powerful. It is to achieve localization.

The localization of Sony products actually faces many problems. First, note that Japan will not sell the most advanced technology and production lines to China. This means that Duan Yun can only produce some relatively backward or about to be eliminated Sony product lines. It is impossible to obtain Sony's latest product technology by introducing it into the country.

However, after negotiating with Sony, Duan Yun managed to get several Sony assembly lines to settle in Shenzhen. In fact, this was only to meet the request of the SZ city government. What the SZ city government wanted was employment and tax revenue. Being able to settle in Shenzhen will also promote local employment and the economy to a certain extent.

As for Sony, they can also benefit from it, because some key components of these production lines can only be produced in Japan, and they can earn profits from their accounts by selling components at high prices. Sound Group and Sony hit it off almost immediately. After many negotiations, they decided to build two Sony MD production lines in China first.

Sony md was born in May 1991. The specification of the disc is customized to be 5mm in diameter and the recording time is 64 minutes. Compared with a CD, the area is only 74/1 of the CD disc. In addition, ATRAC digital audio compression technology is also Came into being.

In order to ensure the portable performance of the final product and reduce the skipping caused by vibration during the carrying process, a shock-proof memory technology based on semiconductor media was also developed at the same time. The breakthrough of these technologies will enable the future MD to combine the recordability of magnetic tape, The advantages of CD's high sound quality, high-speed random playback and quick search have drawn a grand blueprint for the future of MD players.

At the same time, Sony clearly defined the difference between CD and MD Walkman. CD is used for music appreciation in leisure time, while MD is for enjoying music anytime, anywhere.
In June 1991, the world's first MD Walkman prototype was completed, but it was only a concept model and not listed.
In November 1992, the full line of Sony MD products was launched in Japan, and sales in overseas markets were also ready to go. The first MD recording and playback Walkman --- MZ-11.

By 1993, Sony MD's second-generation product Mz-2 had also been born. Compared with the first-generation product, Sony MZ-2 had more functions and a larger disc storage capacity.

The MD assembly line introduced by Duan Yun this time is the first-generation product line. Although it is a product of the previous generation, in fact, the Sony MZ-1 still has good sales in the world due to the improved production process and lower cost price. After Duan Yun introduced its production line to China this time, it still has a very strong market potential.

In addition to the Md player, Sony's other two Walkman assembly lines will also be introduced to Shenzhen. Although there are currently many domestic Walkman brands, including Tianyin Group, which has previously produced Walkman products, but Sony's Walkman technology is still the most advanced in the world, and coupled with its high-end brand positioning, it will definitely achieve very good sales in China.

In addition to the imported production lines, Duan Yun also represented more than a dozen Sony audio-visual entertainment products including PS game consoles. In order to complete the agreement with Sony, Duan Yun has arranged for the advertising department of the group company to conduct corresponding Marketing planning, and plans to invest more than 3000 million yuan in advertising this year, with the help of Tianyin Group's existing sales and after-sales channels, these Sony products will be sold nationwide as agents.

In fact, although Sony has not set up a joint venture factory in mainland China in recent years, nor has it invested in large-scale advertising in the mainland, for the current Chinese people, Sony still has a very strong reputation, and it is also synonymous with high-end electronic products. The proliferation of smuggled products in the mainland has also given Sony electronic products a lot of loyal users and fans in China, so Duan Yun only needs to promote the product itself, which also makes Duan Yun's Sony marketing plan easier a lot...

(End of this chapter)