Countercurrent 1982

Chapter 2018 Ultra-Low Pricing
"What you said is good, but the technology of Japanese cars is very powerful. Can the new car you developed this time really be better than Japanese cars?" Hearing what Chen Qiao said, Zhang Rongmao obviously didn't believe it.

"Mayor Zhang, we have absolute confidence in our products..." Chen Qiao said upon hearing this.

"Whether something is good or not is ultimately judged by consumers." Duan Yun also interjected at this time, only to hear him continue: "Actually, when a new car goes online, there must be a process of accepting the test of the market. The key to usefulness depends on sales.”

"That's right, the sales volume can explain everything." Zhang Rongmao nodded, and continued: "But I want to remind you, this kind of model cannot be used as a government official vehicle, and we can't help you this time..."

"Hehe, thank you Mayor Zhang for your concern." Duan Yun smiled after hearing the words, and continued: "Actually, I am still very confident in the sales of this car. On the one hand, judging from the various performance data on paper, this car Compared with Alto, the car has a very good advantage. On the other hand, we can completely reduce the cost of this car to a very low level, and the final price may be lower than 6 yuan..."

"This car is only 6 yuan?" Hearing what Duan Yun said, Zhang Rongmao showed a look of surprise.

Although Zhang Rongmao knows little about automobile technology, after all, he is not a technical background, but he still has a certain understanding of the price of the car, because over the years, whether it is the various vehicles he has taken on business trips in other places, or government official business When purchasing a car, he knows the prices of many models, including quotations for some imported cars.

The 6 yuan car price is definitely the lowest car price Zhang Maorong has ever heard. This price is even less than 1/10 of some imported cars. Compared with the most popular domestic joint venture car Santana, it is only 1/4.

As for the cheapest Alto car in China, its price is higher than RMB 6.

In the early 90s, Alto was popular all over the country, and was joked to be Audi's brother. Maybe people's understanding of "popular" back then was wrong. When they saw the word "popular", they felt that the streets were full of Alto, but it was not.

The price of the Alto SC7080 back then was as high as 7.1. In 1990, the purchasing power of RMB was still very strong. One dollar back then could buy 50 old popsicles, and one dollar back then could equal 10 dollars today. With a price of 71, this humble small car was actually unaffordable to most people back then, and it can even be said that very few people could afford this car.

The price of the new car seems to be only 1 yuan cheaper than Alto, but don’t underestimate the 1 yuan. In the price range of this miniature low-end car, 1 yuan can already stretch a lot of body. It is not easy for ordinary people, even small bosses with some money, to earn an extra 1 yuan. The price of a new car is 1 yuan cheaper than Alto, which has actually lowered the threshold for buying a car. So that many Chinese people can finally realize their car dreams.

"Some key parts of Alto need to be imported from Japan, but the parts of our whole vehicle can be made in China." Duan Yun paused, and then said: "The biggest advantage of localization is that it can greatly reduce the production cost of the whole vehicle. And it can also provide a lot of jobs for us in Shenyang. From this point of view, compared with other domestic mini-car manufacturers, Tianyin Group has a strong technical and price advantage."

"If you say that, I understand. I really haven't arrived. Your Tianyin Group's automobile research and development strength can reach such a high level." Hearing Duan Yun's narration, Zhang Rumao's eyes lit up, and he continued: "However, I still want to remind you that although the price of your new car is very good, the quality of the car is the most important thing. If the car is not usable and often has problems, it will not only be difficult to sell the car in the future, but also equivalent to It smashed the signboard of our Shenyang Automobile, so we must ensure the quality of this car."

"Don't worry about this, our quality inspection system is very strict, just like the Volvo 940 sedan we produce now, presumably Mayor Zhang has been in it for a while, and there is nothing wrong with it?" Duan Yun said.

"There is no problem, but this kind of car is a technology imported from abroad, so it must be reliable." Zhang Rongmao glanced at Duan Yun, and then said: "But this car was developed by you yourself, and it has not yet been tested in the market. the test of..."

"You are right. It is true that no conclusion can be made on products that have not withstood the test of the market, but we still have strong advantages, such as a complete and mature quality inspection system, and a strong sales and after-sales network. Now our Tianyin Automobile 4S stores have spread all over the country. Except for some remote areas, 16 provinces and 131 cities in China have our car 4S stores. It can be said that we have the largest car sales and after-sales network in the country. Our after-sales system can also provide consumers with Great guarantee. If there is a problem caused by the quality of the car, we will provide free repairs. Even if there are some accidents, the cost of parts and repairs is the lowest in the country. At present, no other domestic car companies can do this. This level..."

When Duan Yun said these words, he seemed full of confidence, because he did have the largest sales and after-sales network in the country, from the first introduction of the sales model of automobile 4S stores in China, to the cooperation with the SY city government to cultivate a large number of automobile maintenance Technician, for nearly two years, Duan Yun has been working hard on the layout of the automobile industry, and now, his layout has begun to take shape, which not only makes the domestic sales of Volvo cars soar, but also prepares for the upcoming mass production and launch. The company's new Tianyin brand mini car has made a strong foundation, which also gives him a very strong competitive advantage compared with other domestic auto companies.

Even if the quality of the new domestically-made mini cars launched this time is not so stable, relying on a strong sales and after-sales maintenance network, it can also make up for some car quality problems to a large extent. After all, cheap and easy to repair is also an advantage.

"Can I sit in and take a look?" Zhang Rongmao touched the car door with his hand, then turned his head and said to Duan Yun.

"Of course no problem!" Duan Yun replied bluntly, "If you know how to drive, you can drive it out and experience it."

"That's great." Zhang Rongmao was overjoyed when he heard the words, and didn't say any more polite words, and directly opened the car door, and sat down on the driver's seat.

(End of this chapter)