Countercurrent 1982

Chapter 2073 Apple iPod
Duan Yun's design of mp3 is completely based on the impression of previous products. In his opinion, P[-] player is the most portable of all products. It is even smaller than a cigarette case, and it is light and convenient, and the sound quality is also very good. it is good.

Unlike ordinary walkmans, many mp3 players do not have external speakers. The main reason is that considering that mp3 players must be very small, after installing speakers, small speakers cannot guarantee excellent performance. In addition, it will occupy part of the space that originally belonged to the battery and circuit board. In terms of current electronic technology, this difficulty will be very high. In addition, it will easily cause the player to have a short battery life and not durable.

So the best solution is to listen to songs through external headphones, and the current earphones are very mature. Through cooperation with Sony, Tianyin Group has also obtained some audio-visual product technologies, so with the current strength of the group company , is still capable of making the product Duan Yun wants.

"This is a good way." Hearing Duan Yun's description, Ni Guangnan also quickly understood what he meant. He still admired Duan Yun's product design concept very much. On the one hand, his thinking is still a bit old-fashioned and outdated.

"The MP3 product will become a new important source of profit for our group company in the future, so we must polish this product as much as possible." Duan Yun thought for a while, and then said: "You know, we will benchmark this product They are CDs, MD players and Walkmans produced by Japanese companies. To give full play to our technical strengths, we have the best flash memory chips, audio software with the highest compression ratio, and mature electronic product manufacturing processes, so I hope this product can surpass other music player products in terms of sound quality, song storage capacity, battery life, and compact size.”

"This...is very difficult and may take some time." Ni Guangnan said to Duan Yun with a slight frown after hearing the words.

Ni Guangnan did not expect such high requirements for this product, which not only requires the product to have its own characteristics, but also needs to crush similar products at home and abroad in all aspects, which sounds like it is not an easy task.

But speaking of it, Tianyin Group does have its own proud technology. The storage chip is indeed an international leader. In addition, the mp3 audio compression mode is also the strongest audio software in the world. Under the circumstances, the volume can be compressed to 1/9, which greatly enhances the storage capacity of digital music on the chip, which is a remarkable technological leap.

However, the current situation is that Tianyin Group’s new generation of chips still needs a month or two to be mass-produced. In addition, there is the problem of miniaturization of integrated circuits. According to Duan Yun’s requirements, the volume of Mp3 should be smaller than a cigarette case. Moreover, the battery life is longer, which means that the integrated circuit board can be miniaturized while reducing power consumption. There are many technical problems to be solved here, and it is difficult to complete in a short time.

"The time I can give you is limited. I hope that before the end of this year, you can produce a prototype of a mass-produced model that satisfies me. Of course, if you can really complete this task, my bonus will definitely satisfy you Duan Yun paused for a moment, then continued: "Also, try to reduce the cost of this machine for me. If it is ridiculously expensive, no matter how good it is, not many people will be able to afford it."

"Okay, I will set up a special project team later, and strive to come up with a design plan for mass production before the end of the year." Ni Guangnan said.

At present, Ni Guangnan has a lot of work tasks, and he is not good at designing such audio-visual electronic products. Judging from the samples he gave Duan Yun this time, his aesthetics are still in the 80s. The appearance of Mp3 looks like This Walkman is actually designed based on the appearance of Shuiyun Hall, because in this era when people talk about players, they basically think of tape recorders and Walkmans, so the appearance design of the product is limited to this together.

But Duan Yun used this product in his previous life. In his opinion, the difference between Mp3 and Walkman and CD player is still very big. He can easily put it in his coat pocket and store a lot of songs. , because it is a digital player, the sound quality is much better than that of the analog walkman, and the selection of songs is also very convenient. You don't need to fast forward and rewind, and you can easily select directly from the black and white display.

Another advantage of MP3 is that it can directly download songs through the Internet and computer without buying cassettes or CDs. Therefore, in the Internet age, MP3 is a gift from God to music fans all over the world.

Until 2000, people would copy music from CDs to computers, or find some music resources on the Internet and burn them into blank CDs. This was the earliest Internet music users.

At that time, 3.2 million blank CDs were sold in the United States, and the total population of the United States was less than 3 million.Later, people began to use digital music players. At that time, most of the music players on the market could only hold less than 20 songs, but the digital players that appeared later could store up to 1000 songs.

If the last music player era belonged to Sony's walkman, then the following era belonged to the iPod.

In 2001, Steve Jobs stood in front of the Cupertino venue and released the first-generation iPod in front of the audience.Since that day, this little music player has changed the way people listen to music, and it is this little player that sold more than millions of units that laid the foundation for Apple's subsequent iPhone and iPad products. Base.

The original iPod first released.It has a 5GB hard drive for a whopping $399, a FireWire sync port, and a physically rotating scroll wheel.A slightly updated second-generation version switches the scroll wheel to a touch-sensitive one and adds Windows support.

The iPod transformed Apple from a mere computer company into a consumer products company and made Apple rich.After that, Apple officially launched the iTunes music service in April 2003, which really promoted the sales of the iPod and unified the music industry with a tough attitude.

The story of Apple's Jobs gave Duan Yun a lot of inspiration, and because of this, he began to lay out and develop mp3 players a few years ago, and once this product is successfully developed and mass-produced, Duan Yun will be completely The business miracle created by Jobs can be replicated...

(End of this chapter)