Countercurrent 1982

Chapter 2079 National Industry Turning Point
On New Year's Day in 1995, Duan Yun held a grand commendation meeting in the group company. In the auditorium of Tianyin Group, a total of 3400 people attended the meeting, including the company's management personnel, technical personnel, front-line workers and The person in charge of the Tianyin Group's holding company can be said to be the largest commendation meeting since the Tianyin Group was founded.

In this meeting, Duan Yun delivered an impassioned speech. The theme of the speech has two aspects. It described in detail the strategic point of the company's development in the next step, that is, to stabilize the domestic market, and at the same time actively develop overseas markets, so that Tianyin Group's domestic brands can gain a firm foothold in the world.

Duan Yun's speech received continuous and enthusiastic applause. The current Tianyin Group can be said to be cooking with enthusiasm. In the past year, the total profit of the group company exceeded 100 billion for the first time, far ahead of other domestic private enterprises. , and almost except for a few state-owned enterprises with a monopoly position in China, the revenue of other state-owned enterprises is far lower than Tianyin Group, which also makes Tianying Group firmly occupy the top of the list of domestic private enterprises, and the corresponding Yes, the income of Tianyin Group's employees has also been greatly improved, especially the income of employees in technical positions, which is nearly double that of the previous year. The income can reach about 1000 yuan per month. After becoming a full-time employee, the salary can reach about 2000-3000 yuan, which is already considered the top salary level in China.

And this is just the basic salary. For those backbone technicians who have been working in Tianyin Group for many years, project rewards and year-end bonuses are the bulk of their income. Except for top engineers like Huang Lingyi, Jiang Mingwei and Ni Guangnan, even many teams The person in charge and the core backbone, last year's core income was above six figures, which is unimaginably high income in this year, but it has become commonplace in Tianyin Group.

And this time at the whole group company commendation meeting, Duan Yun even issued a reward of 1500 million yuan in one breath, and the money was only rewarded to front-line R&D personnel and ordinary workers. As for management personnel and core technical backbones, Duan Yun A week ago, the money had already been paid into their accounts, and among them, Ni Guangnan received the most dividends. He received 7500 million yuan in share incentive dividends. The monthly salary plus bonus is only about 1 yuan.

Money rewards can unite many people, and the sense of honor created by Tianyin Group's corporate culture has made more people have a strong cohesion. In addition to the company's internal honor, under Duan Yun's recommendation, the group company has a total of 35 People were applied to be rated as SZ City Model Workers, and finally five people were selected. On May [-]st Labor Day this year, they will be officially awarded the city-level Model Workers certificates and honorary titles.

In fact, this kind of honor is a kind of icing on the cake for these candidates of Tianyin Group, and it will not affect their income in the slightest, but it is definitely a bright spot for their lives, and it also makes many people See, not only can you earn money in Tianyin Group, but you can also be famous, you can really get both fame and fortune.

As for Telling Group's plan to vigorously expand overseas markets, it is actually catering to the current domestic development situation, because by 1995, Chinese enterprises had collectively reached a strategic turning point.

During the 15 years of reform and opening up, a large number of foreign-funded enterprises settled in, especially after entering the 90s, foreign capital and joint ventures gradually expanded their investment. With the improvement of domestic consumption levels, many foreign-funded enterprises used some outdated technologies. Being able to make a lot of money in mainland China makes them willing to invest more funds and technology to develop this market. The effect of this investment is also immediate. Nowadays, in all walks of life, foreign-funded enterprises Both occupy a relatively important market share and position.

Especially since 1992, with the influx of a large number of international capital and more and more multinational companies making efforts in the Chinese market, local companies in various industries are facing unprecedented impact, and the market structure is changing three times a day. At the same time, after more than ten years of development, Chinese enterprises have also possessed considerable strength. The biggest change is that consumers have begun to have certain confidence in domestic products. In this context, the revitalization of national industries has become a A strategic conception of China's industrial growth has also formed a strong working psychological atmosphere.

In April 1994, the press release made many people sigh. It was once placed in the Great Hall of the People, and the Chongqing Tianfu Cola for the state banquet was officially incorporated by Pepsi. This made many Chinese who had a sense of national pride feel a kind of Psychological frustration, but in fact, at that time, the eight beverage companies producing carbonated beverages in China, except for Shanghai Zhengguanghe, the other seven had been acquired by Coca-Cola and Pepsi, so that a very loose and The provocative title: "Two Music Floods the Seventh Army", this phenomenon made people worry about the fate of local brands, and also aroused great national enthusiasm.

Therefore, in the following year, some smart entrepreneurs fully borrowed this enthusiasm in marketing, and in this year's corporate advertisements, many companies adopted the theme appeal of "revitalizing national industry" , in almost all turbulent industries, the revitalization of national brands is the most dazzling and noble theme.

However, for Duan Yun, this kind of marketing method is what he has already played, and Duan Yun not only said so, but also did so. If we say that China is currently the most representative enterprise of national brands, Tianyin Group is one of the most Dazzling, the fact that he sold 8000 DVDs in the United States before, although Duan Yun’s own sales volume is not enough, but in China, he has already heated up this matter, and decided that Tianyin Group will use DVDs to open up the American market. It is an important turning point in the global rise of Chinese high-tech enterprises, and the evaluation of Duan Yun has reached an unprecedented height, and even called him the pride of Chinese private entrepreneurs.

In addition to beverages, China's electronics industry has also ushered in a major turning point. In the two major industries of refrigerators and washing machines, Haier is fighting on two fronts, while its main competitors are Japanese companies such as Panasonic and Sanyo.

In the color TV industry, the battle was equally fierce. TCL seized the BJ market with large-screen color TVs. At that time, the golden booths in BJ's shopping malls were all occupied by Japanese brands.

(End of this chapter)