Countercurrent 1982

Chapter 2081 Rolling Advantage
When other domestic companies are competing fiercely with foreign-funded companies, Telling Group has already begun to infiltrate the entire home appliance and electronics industry upstream, and even established a special design department to help other electronics companies with technological breakthroughs and chip design. Hold the core technology firmly in your own hands.

In fact, for Tianyin Group, its biggest competitors are not those foreign-funded enterprises, but some domestic technology companies.

The main reason for this situation is that Tianyin Group's product line has a very strong advantage when it competes with similar foreign products. Although the technology is not the top in the world, the cost of sales and after-sales Its advantages are indeed unmatched by other foreign-funded enterprises. They cannot compete with Tianyin Group in China.

The real competitors of Tianyin Group are those domestic technology companies with occasional backgrounds. Among them, Lenovo is still the first to bear the brunt.

Today's Lenovo, since Ni Guangnan and his team were poached by Duan Yun, has been greatly weakened in terms of independent research and development capabilities, but because it is backed by the Chinese Academy of Sciences, there are still a steady stream of R&D talents joining, and its strength remains in the domestic market. Among the top tech companies.

In the face of the surging national industry revival tide, Liu Chuan is also determined to make a fuss about his own brand, and Yang Yuanqing, the general manager of Lenovo's microcomputer business department, who was promoted by him, was interviewed by the "China Business Times", Once said such a passage:

"Whether we like it or not, we have actually acted as the standard-bearers of the national computer industry. At least we have to gamble desperately. Even if we sacrifice, we must die generously!"

When a reporter asked him, what would happen if China did not have its own national industry at all?Yang Yanqing replied: "It's nothing, just let others slaughter you."

Yang Yuanqing's words were tragic and passionate, but what he said in his mouth meant that his actual work was very pragmatic. Liu Chuanzhi's first move was to seek the support of the government. Afterwards, he began to lobby the Ministry of Electronics Industry and made two requests: the first point is "pay attention to us, and applaud us when we do well." The industry procurement policy should give priority to purchasing domestic products, especially the brands of state-owned enterprises, under the condition of the same performance-price ratio.”

The first point Liu Chuanzhi said is understandable, but the second point is somewhat aimed at the Tianyin Group.

Because everyone knows that Tianyin Group is the largest private brand in China. Although the country has basically got rid of the planned economic system and moved towards a market-oriented economy in recent years, and it no longer adopts a discriminatory attitude towards private companies.

But everyone understands the truth that adopted sons are always not as popular as their own sons. Considering the overall development of the country and people's livelihood issues, the country will definitely support state-owned enterprises in various policies. In recent years, he has also This has always been the case, and Lenovo, as a subsidiary of the Chinese Academy of Sciences, has the qualifications and reasons to ask the country for a "partial meal". In fact, the relevant government departments of the country have always done this, and they have already given it to Lenovo. The group has a lot of orders, otherwise, Lenovo Group, which encountered Waterloo in Hong Kong two years ago, may have been on the verge of bankruptcy by now.

But Liu Chuanzhi not only wants to keep his Lenovo "alive", he also wants to develop this company and become the largest technology company in China, but now his main product computer is in the middle of the competition with Tianyin Group It is an obvious disadvantage, and judging from the trend, Lenovo's original market share will definitely be gradually swallowed up by Tianyi Group in the future, and at that time, Lenovo will once again face the crisis of survival.

Taking advantage of the public opinion of the national industry this time, Liu Chuanzhi is also a long-sleeved and good at dancing. In order to create a strong atmosphere for revitalizing national brands, at the end of last year, when the 10th Lenovo computer was offline, Liu Chuanzhi was the first Claiming that this is a milestone in the national brain industry, and planning a public welfare activity of "give the 10th computer line to whom", he finally gave this computer to the 20th century because of the study of "Goldbach's conjecture". Chen Jingrun, a famous mathematician who became a role model for Chinese intellectuals in the late 70s, joined hands with local governments to launch the "Lenovo Computer Express" campaign to promote home computers and Lenovo products in more than 300 cities across the country.

While Lenovo was making a big publicity campaign, Tianyin Group was not idle. The advertising department and public relations department went all out. In the second half of last year alone, advertising expenditures reached more than 3000 million yuan, and even Tianyin Computer Advertisements were painted on the walls of toilets in remote rural areas of the Northwest.

And compared to Lenovo Group's Liu Chuanzhi, Duan Yun is obviously a better chess player. Liu Chuanzhi is good at taking advantage of momentum and attracting attention, but Duan Yun is better at creating hot spots.

As early as the second half of last year, after reaching cooperation agreements with some domestic software companies, Duan Yun immediately convened a meeting with the heads of the advertising department and the public relations department. The content of the meeting was roughly to cooperate with the company's next computer marketing strategy and create a favorable environment of public opinion.

After the meeting, the first thing the advertising department did was to contact the magazines and writers who had been cooperating with Tianjin Group before and ask them to write about the large-scale occupation of foreign computer application software in the current domestic market. And made a detailed analysis, which focused on exaggerating the user scale and share of foreign software in mainland China.

Immediately afterwards, the industry writers who got the money used some eye-catching and heightened sense of crisis methods to make a more in-depth and very serious analysis of the impact of foreign software occupying the domestic market and the security hazards to key national departments. The description deliberately creates a sense of crisis, and also expounds the importance and urgency of developing domestic software, so as to arouse the public's attention to the development of domestic software.

And all these propaganda companies are just a foreshadowing. In the second wave of public opinion propaganda about domestic software, many "experts" in the industry have stepped forward. Audio computer is the light of the national industry of domestically produced computers. On the other hand, it also uses metaphors and derogatory methods to point out that other domestic brands of computers are actually not very domestically produced, especially Lenovo computers. The core components are all Foreign high-priced products have been helping foreign software occupy the Chinese market. Some people even accused Lenovo of being a foreign brand in a domestic cloak, helping foreigners earn Chinese money, and helping foreign software companies occupy the Chinese market.

Tianyin Group's operation caught Lenovo Group and Liu Chuanzhi by surprise. Although they also wanted to fight back through public opinion, Lenovo and Liu Chuanzhi could only be beaten passively given the disparity in financial resources and public opinion resources.

At the same time, the domestic software cooperation conference held by Duan Yun at the beginning of the year was held in Shenzhen in a low-key manner. Duan Yun's plan to establish a software alliance in China was successfully implemented. At this point, it has actually established the foundation for Tianyin Group to occupy for many years to come. In the face of the dominance of domestic computers, whether it is Lenovo or other computer companies, they are actually unable to compete with Tianyin Group...

(End of this chapter)