Countercurrent 1982

Chapter 2128
After dinner in the evening, when Duan Yun returned to BJ's residence, he received a call from the United States.

It was none other than Li Yun who called him.

"Brother Duan, the person in charge of the procurement department of Best Buy came to the company to discuss with me yesterday afternoon. They wanted to order 8 DVDs in the first batch. I gave them a relatively favorable quotation, and the other party also recognized it. If there is no problem , then this order will be signed immediately." On the other end of the phone, Li Yun said to Duan Yun with a somewhat excited tone.

"Best Buy wants to buy 8 DVDs?" Hearing this news, Duan Yun was stunned for a moment, and then asked: "Did you tell them that they need to pay 30% of the purchase price in advance?"

Regarding Best Buy's sudden purchase of 8 DVDs, it was definitely a huge surprise for Duan Yun.

Telling Group has its own sales channels in China, but abroad, currently it can only rely on distributors and sales channels in the local countries, and it does not have the leading right in sales and after-sales.

In fact, all foreign trade companies are the same. No matter how advanced your products are, no matter how cost-effective, you must cooperate with foreign distributors. Even if a company like Sony in Japan has been operating in the United States for decades, He also has his own certain sales channels, but in general, he must also cooperate with global distributors, otherwise, it is impossible to sell his products all over the world.

The reason why Duan Yun attaches so much importance to this Best Buy company is because Pepsi is one of the top ten retailers in the United States, and judging from the current situation, Best Buy should be the largest retailer of home appliances, electrical appliances and electronics in the United States and even the world, and it is also the largest retailer in North America. One of the most famous retail brands, its annual turnover can reach tens of billions of dollars, and almost all well-known multinational electronics companies have business relationships with Best Buy.

Duan Yun also wanted to establish a cooperative relationship with Best Buy before, but the conditions given by the other party were very harsh. They only agreed to give Tianyin Group a chance to sell DVD products on an agency basis, that is, after selling the products, they will pay Tianyin Group, and To provide after-sales service, and not agree to provide Tianyin Group with good product showcases, and the payment cycle is as long as one year. Such harsh conditions are very uneconomical and unacceptable for Tianyin Group.

To put it bluntly, Best Buy is not optimistic about this Chinese product called DVD player, because Chinese products have always been synonymous with cheap and low quality in the United States.

Because of this, after negotiating with Best Buy and other three major U.S. electronics retailers to no avail, Duan Yun chose to adopt the strategy of "surrounding the city from the countryside", and Li Yun was in charge of implementing it. In the past more than a year, Li Yun Almost traveled half of the United States, and signed contracts with hundreds of small and medium-sized electronic distributors, which also made the DVD sales reach 8000 units at the beginning of the year.

And as Tianyin Group has established a preliminary product sales network in the United States, the sales of DVDs have begun to rise. In the first six months of this year, the total sales of DVDs have reached 48000 units. Considering various factors, this It is already a very good sales performance, and this product has gradually been recognized by Americans, and orders have begun to flow continuously.

As for Best Buy's initiative to negotiate with Li Yun this time, it is obvious that it has seen the potential of this product, because judging from the current situation in the US market, the DVD product does not meet the "price positioning" of Chinese products except for a slightly higher price. In addition, other aspects of product parameters and after-sales feedback have proved that this is an electronic product with great commercial potential, and even has the potential to completely replace traditional video tapes and laser disc players.

In addition to the advantages of the product itself, Li Yun also contributed a lot.

Since the release of the MP3 player at the last CES exhibition in the United States, it has actually attracted a certain amount of attention in the scientific and technological circles. The topic turned to Tianyin Group itself, and some reporters dug out that Tianyin Group, in addition to the newly released MP3 player, also had a product called DVD that was so powerful that some American The reporter also visited the American branch of Tianyin Group and conducted an exclusive interview with Li Yun himself.

In the past few years, Li Yun has been dealing with Westerners. When he was in Hong Kong, he had ordinary contacts with European and American companies. With his sharp mind and understanding of the business style of Western companies, he quickly Received a large number of orders, and in just one year, helped Tianyin Group sell tens of millions of single-chip microcomputers, which also allowed her to earn the first pot of gold in her life. Relying on the dividends given to her by Duan Yun, she became a A proper little rich woman.

In this interview with an American reporter, Li Yun also showed great confidence. What he talked about the most was not the product itself, but the strength of Tianyin Group. In front of his own face, Li Yun introduced Tianyin The development experience of the group over the years focuses on the fact that Tianyin Group has not only recruited a large number of top local technical talents, but also set up R&D centers in Hong Kong and Silicon Valley in the United States. The DVD and MP3 products developed this time are very large. To a certain extent, it relies on overseas R&D centers to complete.

In fact, whether it is DVD or MP3, the core technology comes from China, and the reason why Li Yun said this is because she knows that if he said that MP3 and DVD are products made purely by Chinese, then these American journalists will definitely bring However, if the technology is obtained through overseas R&D centers, it is easy to be recognized by these American journalists and even consumers, and to a certain extent, it will be regarded as an electronic product in developed countries.

In addition, in Li Yun's view, establishing the company's image is more important than establishing the product's image. When a company is widely recognized by the public, each of its products will naturally receive greater attention and recognition , This is also a very normal law, so Li Yun has been working hard in front of the American media to package Tianyin Group as a multinational high-tech enterprise, not just a Chinese private enterprise.

It is precisely because of Li Yun's correct thinking and hard work that Tianyin Group has finally gained a certain reputation in the United States. This time Best Buy took the initiative to negotiate with Li Yun, which also illustrates this problem.

"They agreed to pay 25% of the purchase price first, and the remaining payment will be paid after the goods arrive." Li Yun on the other end of the phone looked very confident, only to hear her continue: "This time they ordered 8 DVDs at a time. The quantity of this order is not small, and it is paid in full, so I think they will definitely promote it vigorously, otherwise, if the goods cannot be sold, they can only be dumped in their own hands..."

(End of this chapter)