Countercurrent 1982

Chapter 2149 VIP
The big change of the Tianyin Group's management team is quietly underway. Duan Yun's assistant, Guo Kai, has already started the first step of the plan. He sorted out and analyzed the performance of all management personnel in the past two years, and also interviewed some low-level employees in private. , Through exchanges or dinners, I learned a lot about the leadership of the management from these grassroots employees.

Chinese people like to talk about business or do business at the wine table, and they tend to tell the truth after drinking. These employees usually show great respect to their superiors. Only after a few glasses of wine at the wine table can they vent their dissatisfaction and emotions.

Guo Kai is a very careful person, and he has a high rank in the company, not to mention ordinary employees, even the senior management of the company will be very respectful when they see him, after all, he is by Duan Yun's side People, when facing him, everyone will become cautious in their words and deeds.

So Guo Kai knows that if he goes out in person, it will be difficult to know the specific situation, but fortunately, he has his own confidantes in various departments, and then the company pays for these departments to hold group building dinners and parties. , Guo Kai used his confidantes to collect these grassroots employees' evaluations of their superiors and what they said in their hearts.

But for Duan Yun, all he wanted was the results of the evaluation report, and the specific matters were left to his subordinates, as he had more important matters to deal with.

Time came to the beginning of November in a blink of an eye, and the weather in Shenzhen began to cool down. At the same time, Duan Yun finally received good news from the American branch.

Since Best Buy, the largest distributor of electronic products in the United States, took the initiative to seek cooperation with Tianyin Group, Tianyin DVD has finally opened its sales market in the United States, and its sales have been increasing almost every month.

In June, Best Buy ordered 6 DVDs from Tianyin Group at one time. This news can be said to be timely help for Duan Yun. Knowing that Americans have always been biased against Chinese electronic products, it is of great significance for Tianyin Group to get such an order, and for Duan Yun himself, it is also a big victory in his business field.

In addition, Best Buy not only gave Tianyin Group a large order, but also made a great contribution to the promotion of DVDs in the United States. Now DVDs have been placed in a more prominent position in Best Buy stores, and the store staff also This product was heavily promoted.

In fact, long before signing the contract with Best Buy, the strategy of "encircling the cities from the countryside" planned by Duan Yun and Li Yun's specific implementation has already achieved initial results. Many Americans gradually have a certain understanding of this product, and this This product appeared in the reports of some domestic professional magazines in the United States. With the increase of exposure, the sales will naturally increase.

And after the official cooperation with Best Buy, DVD sales began to experience explosive growth.

After the first batch of 10 DVDs ordered entered the U.S. market, they were sold out in only two and a half months. Then Best Buy placed an additional order of [-] DVDs. By the middle of this month, they were all sold out. For a brand new electronic product, this is already a very proud sales achievement.

Better picture quality and performance, moderate price, more and more Americans are attracted to the DVD product, and in addition to Best Buy, several other top-ranked American electrical distributors have also begun to sell The US branch of Tianyin Group placed an order, hoping to import this product.

But this time, Joyle, head of Best Buy's Purchasing Department, led a team to China in person. On the one hand, he wanted to import DVD players at a lower price. It is possible to sign a long-term supply contract with Tianyin Group.

This is undoubtedly a very good thing for Duan Yun, because it is currently impossible for Tianyin Group to build a complete sales and after-sales service system in the United States like it does in China, so in terms of sales and after-sales, he It can only rely on American retail companies, and being able to establish a long-term cooperative relationship with Best Buy, the number one electrical appliance dealer in the United States, will undoubtedly play a very important role in developing the US and even the entire North American market.

So after learning that Joyle was coming to Shenzhen for a visit, Duan Yun also attached great importance to it, and asked his staff to prepare a warm welcome ceremony, and at the same time prepared to go to the airport to pick him up in person.

On November 11, when Joyle's plane landed at Shenzhen Airport, Duan Yun's motorcade was already waiting there.

"Hello, Mr. Joyle." After the etiquette staff next to him delivered a bouquet of flowers to Joyle, Duan Yun immediately greeted him with a smile on his face.

In fact, Duan Yun has also met the presidents of many multinational giant companies before, such as the CEOs of Sony, Volvo, IBM, Texas Instruments, etc., so in fact, a department head like Joyle is not really What a big shot.

But the main reason why he received him so grandly this time is that this person represents Best Buy and has the real power to purchase. His decision-making can directly affect Tianyin Group's ability to open up the entire US and even the entire North American electrical appliance market, so It is reasonable for Duan Yun to attach so much importance to him.

"Hello, Manager Duan." After seeing Duan Yun, Joyle extended his hand enthusiastically.

Joyle looks to be in his forties, but his hair has turned gray, and he looks very energetic in a neat suit.

And this came to Shenzhen with Joyle, and there were four BestMed experts. They should cooperate with Joyle to make some assessments of Tianyin Group.

Different from ordinary small and medium-sized dealers, Best Buy has very high requirements for suppliers. They have their own set of business ideas. Any company that cooperates with them must first pass their evaluation, which includes product evaluation In addition, there are the production, supply, and assessment of future potential of this enterprise, etc.

For Duan Yun, what he has to do is to show the strength of his company and strive to establish a long-term and stable cooperative relationship with Best Buy.

If Duan Yun successfully signs a long-term cooperation contract with Best Buy, it will be much easier for Duan Yun to explore the US market in the future, at least in terms of product sales, and he will have a relatively high foundation.

After exchanging a few simple greetings at the airport, the two got into the car and left the airport together. Considering the problem of jet lag, Duan Yun would first send them to the hotel they had booked.

(End of this chapter)