Countercurrent 1982

What makes Duan Yun and his team happy is that their booth of Tianyin Group received unprecedented attention this year. Not long after the exhibition started, Tianyin's booth was surrounded by three floors inside and three floors outside. Some TV media even entered

Live recording is done.

It may be because of the touch of Chinese red on Tianyin Group's booth that it has received so much media attention.In the past two years, DVDs and MP3s have been selling well, and more and more Americans have begun to know and start this company, including some media professionals in the industry. Many newspapers and magazines have also written articles to introduce this Chinese company.

From their scale to product technology, there are more detailed introductions.In fact, as early as a few years ago, when Duan Yun just started to explore the American market, he spent a lot of money to promote their products in the media. Just like in China, Duan Yun has always been committed to maintaining a good relationship with the media, including
Paid writing, advertising business, and product trials are all aimed at opening up the US market as soon as possible.Last year alone, Duan Yun’s advertising expenses in the United States reached an astonishing 700 million US dollars, which has almost surpassed the annual Lilan of many small and medium-sized American enterprises.
The speed has been further improved, and it has also brought a steady stream of orders.In fact, compared with Duan Yunhua's domestic advertising expenses, the advertising investment in the United States is not too large. Last year, Tianyin Group's domestic advertising expenses reached 1.2 million yuan, and this does not include its cooperation
The promotional expenses invested by the dealers, after all, the domestic market is the foundation of Tianyin Group's development, and the positioning of the overseas market has not yet reached the height of the domestic market.But in general, the key to market competition in the United States is product strength. Only when your product technology is advanced and cost-effective can you win the favor of American consumers.
Otherwise, no matter how many advertisements there are, it will be difficult to obtain ideal returns.It has to be said that Li Yun has made great contributions to her company's development of the American market. At least half of the success of Tianyin Group in the American market today is due to her. Without Li Yun, Tianyin Group's products
It is still possible to establish a foothold in the United States, but it will take longer and the cycle will be longer, and the income will definitely not be as high as it is now.As for Yang Qinglin, the current general manager of the American branch, he is also very capable, but he does not have the "wolf nature" that Li Yun had when he first opened up territories in the United States.

Telling Group's American branch is already on the right track, as long as it continues to develop in a regular manner, there will be no problems.And in Duan Yun's view, as a Chinese company, it is not a good thing to develop too fast in the United States. Duan Yun has always been on a blind date with an old saying, "A tree is as beautiful as a forest, and the wind will destroy it." However, when the national strength is not strong enough, Chinese people doing business overseas must maintain a certain degree of low-key and conservative.
Life will not be easy.Therefore, in Duan Yun's strategy, in addition to product development and sales, the future overseas expansion strategy also needs to cooperate with American technology companies as much as possible to jointly formulate industry standards and share market cakes. Only...

Only in this way can we develop stably in the United States for a long time.

In fact, American capital has already noticed Tianyin Group. Last year, the famous American economist Roach led a team to visit China, and their first stop was Tianyin Group headquartered in Shenzhen.In name, Luo Qi is a well-known economic expert and has a high reputation in the American financial circles, but in fact he is backed by Wall Street capital and serves as a consultant for many American companies and financial institutions.
Sex is not only highly recognized in the United States, but also globally. Any company that receives his high praise will soon receive investment and shareholding from many financial institutions in the United States, most of which are successfully listed on Wall Street.In the current American political arena, it has long been controlled by Wall Street capital. Many members of the Democratic and Republican parties have been funded by Wall Street capital, including the president who is running for office. Wall Street is their largest
Funders, so Wall Street capital is the top of the American elite, and they control the future destiny of the United States.Luo Qi’s visit to Tianyin Group actually saw the future potential of Tianyin Group, and he wanted to use capital to finally control this enterprise. This kind of method is actually not uncommon. For example, South Korea’s national enterprise prides itself on Samsung Group

Today, the top shareholders of the Samsung Group are all Americans, including Daewoo and Hyundai, and they are all under the control of American capital. Otherwise, it is absolutely impossible for the Samsung Group to develop to its current scale.But Duan Yun will definitely not let the Americans control his business, but considering his business in the United States, he can spin off his American branch and go public, but the Americans are not stupid.

The branch is just a commercial company, and the products it sells still come from Tianyin Group in mainland China. It does not have many fixed assets and technical patents. Americans will naturally not agree with Duan Yun's approach.Since it is impossible to make concessions on the shares, Duan Yun has another way, which is to cooperate with other technology companies in the United States, such as IBM, Intel, Texas Instruments, and other companies. Duan Yun imports a large amount from these companies every year Even the Duanyun Subsidiary can produce these components by itself, and then manufacture products such as DVD and MP3, allowing American companies to get a share of the pie, and through

Through some media in the United States, the cooperation between Tianyin Group and American companies has been constantly publicized and enlarged.The advantage of doing this is that, on the one hand, Tianyin Group has won the support of American business leaders, allowing it to gain more influence in the United States; Moreover, Duan Yun has been using public relations and publicity methods to create such an illusion for Americans that Tianyin Group will not be able to produce DVDs without the components imported from the United States.
and MP3 products.But Duan Yun also knows that one day, the strength of his company will be exposed, and the Americans will definitely attack his company. Duan Yun's countermeasure is to actively expand the market in Europe and other countries, On the other hand, it is necessary to maintain market share in the country, because in eight to ten years, the size of the Chinese market will be comparable to that of the United States...