Countercurrent 1982

However, Duan Yun is not very interested in this kind of OEM business. On the one hand, it will greatly occupy the production capacity of Tianyin Group. On the other hand, Li Lan is also very meager. DV
For products such as D and MP3, Lilan will be much higher.

In addition, at this exhibition, the booths of Sony and Nintendo were the most popular.In recent years, game consoles have always been the first electronic products, mainly because there are more young user groups. In the early years, American games also occupied a place, but now, no

Whether it is a game console or a variety of games developed, Japan Grass Steel has the absolute right to speak.Although in the next few years, Microsoft also developed the x box console, trying to compete with Japanese manufacturers for the game console market, but except for the first generation that caused a wave of enthusiasm, the sales of subsequent consoles have been compared with each other.
The main reason is that there are not many cooperative game manufacturers supporting it, and Japan is strong in this regard, so until many years later, Sony's PS game consoles are in an absolute hegemony.

In the past, Duan Yun cooperated with Sony Corporation, and Tianyin Group was the agent of Sony PS game consoles. However, because the price is very expensive, and Chinese people prefer red and white consoles, the sales volume is not too high.And judging from Duan Yun’s experience, although stand-alone games are very popular in Japan, Europe and the United States, but in China, the most popular among young people in later generations is also the most popular online game, so PS game consoles will be the most popular in the future.

In a few years, it can still only be regarded as a niche electronic product, and the scale and demand will not show explosive growth.For a whole morning, Duan Yun and his colleagues Ren Zhengfei, Ni Guangnan and others wandered in various exhibition halls. Compared with Duan Yun and Ren Zhengfei, Ni Guangnan and Huawei's engineers were much more excited. The booths will learn as much as possible about the new products of each company, and don’t forget to get a product manual when they leave. For them, this exhibition has brought them a lot of shock and inspiration.
Affect their thinking and mode of developing new products in the future.No one wants to be a frog at the bottom of a well, and make good products behind closed doors. This is an important reason why Ren Zhengfei wants to bring these engineers to the United States.

There are more and bigger plans.After the visit in the morning, Duan Yun and Ren Zhengfei had lunch at a nearby restaurant. Unlike the Chinese, people in Europe and the United States do not have the habit of taking a nap, and Duan Yun and others also went to the countryside to accompany them.
As usual, start preparing for the product launch in the afternoon directly after the meal.Same as last time, this time Tianyin Group's product conference is still shared with Sony. Just in the morning, Sony has completed the release of their new products, including two high-profile

The PS game, before the exhibition, has already been greatly received by the game circle.Sony’s experience is still worth learning from Tianyin Group, that is, before the product launch, there will always be a “preheating” promotion of new products in the United States, and the use of local media in the United States to continuously increase consumers’ awareness of them…

The expected value of the product, and this expected value will eventually explode after the product launch, and then its products will start to sell out without exception. The whole process is quite smooth and mature.

In China, however, the publicity is often started after the product is launched, which cannot achieve the effect of "hunger marketing", so it is difficult to sell well when it is launched.However, there are still a lot of media reporters who came to participate in the Tianyin Group’s product launch today. As DVDs and MP3s are becoming more and more popular in the US electronic market, and many American media reports on the China company of Tianyin Group, All caused quite a stir in the industry, and the advertising and public relations expenses that Tianyin Group has invested heavily in the United States in the past few years have also had a strong effect, so before this exhibition, already

There are some cooperative US media to help Tianyin Group "warm up".Generally speaking, there are usually two to three hundred media reporters present at the new product launch conference of a well-known multinational company, and the new product launch conference tested by Tianyin Group, nearly 600 people came to the scene, including industry experts.
The world's most famous magazines, newspapers and media "Electronic Products World" and "PCMag" and so on.In addition to these professional magazines, there are also some well-known professional media in the United States, such as ABC, Fox TV Network, and Sky TV. These are very famous media stations in the United States.
This time, reporters were also sent to film the Tianyin Group's product launch.In fact, the main task of these American media this time is to report on the CES exhibition. In order to distinguish it from previous reports and discover new hotspots, it is a very good choice to shoot and report on Chinese product launches, because
Because such news can generate topics other than product technology, such as discussions on China's technological progress, and the development of electronic products in other countries, etc.

But in any case, these have given Duan Yun and Tianyin Group an opportunity to show the technological strength of Chinese products to the United States and the world, which is very important to Duan Yun.This product launch event was jointly organized by Tianyin and Huawei. However, Huawei is a very unfamiliar brand to the American media. Most Americans have never mentioned this Chinese brand, even in the industry.
Except for a few researchers from technology companies, no one else knew there was such a Chinese company.It was also the first time for Ren Zhengfei to hold a product launch conference in the United States. He was so nervous and excited that he read the speech several times before going on stage, and then drank half a bottle of mineral water in one breath.
Before going on stage.

"Hi everyone! Let me introduce myself first. I am Chen Zhengfei, the general manager of Huawei, China. Today, I would like to take this opportunity to introduce to you the new products that our company has just launched..."

Although he was a little nervous, after taking the stage, Ren Zhengfei's performance was very calm and confident.

The first thing he introduced was the mobile phone jointly developed by his company and Tianyin Group, and when he showed the prototype of the mobile phone, it immediately aroused great interest from all the media on site.You must know that mobile phone products have always been dominated by Europe and the United States. At the earliest, Motorola was the only one in the United States. In the 2G era, European technology companies rose strongly, and Nokia Siemens and other companies produced

Mobile phones occupy more than [-]% of the US market, and it is difficult for Japanese companies to get a share of it.However, under such circumstances, a Chinese company actually developed a mobile phone that looks good, which was obviously beyond the expectations of the American media.