Countercurrent 1982

Chapter 795 Sky High Rent
"You mean you want to rent the basement under our movie theater?" Zhou Guoyang, the manager of the movie theater, said in surprise after Duan Yun explained his intention.

Zhou Guoyang is a middle-aged man in his 40s with a fat figure. He used to work in the Cultural Bureau in his early years, and was transferred to Da Guangming Cinema as the general manager the year before last.

Zhou Guo generally received representatives from major film companies. When he learned that Duan Yun was the general manager of Daxing Tianyin Electronics Factory, this aroused his great curiosity. contacts with corporate leaders.

After the two met, Duan Yun said straight to the point that he wanted to rent the basement of their movie theater, which made Zhou Guoyang a little surprised.

In the past, the basement of the Daguang Cinema was transformed from an air-raid shelter. At that time, the Daguang Theater was full of wars, so the basement area was very large, and it has always been used by the Daguang Theater as a place to store sundries and diesel generators. , but a little bit dark and damp, it can't be lived in at all, but I didn't expect that someone would want to rent such a place.

"That's right, I would like to rent your basement as a transfer warehouse and our audio equipment testing room. I wonder if Manager Zhou is willing to rent the basement to us..." Duan Yun replied.

"Sound audition room?" Zhou Guoyang was taken aback when he heard this.

"Actually, it's just an experience store." Duan Yun paused, and then said: "After we rent this basement, we will renovate it. Part of it will be used as a warehouse, and the other part will be transformed into a sound audition room. Allowing consumers to experience the sound effects and performance of our products is also a kind of publicity for our products."

This kind of thinking of Duan Yun is actually very common in later generations. In addition to a few fixed screening halls, many theaters will also arrange some entertainment and dining facilities inside. It is a very mature business model that can earn huge profits through entertainment and catering.

However, there is no such comprehensive entertainment venue in China today. Movie theaters are movie theaters, restaurants are restaurants, and their functions are relatively simple. Because they are all state-owned enterprises and belong to different departments in management, it is difficult to integrate these things.

"This won't work!" Zhou Guoyang shook his head when he heard the words, and continued: "We are a unit under the Shanghai Cultural Bureau. City government protection, you want to rent our basement for renovation, this is impossible..."

"Your basement is usually a warehouse of sundries, but if it is handed over to me, I will not only allow you to earn a lot of rent, but also if my basement is successfully remodeled, it will also help you attract a lot of money." Passenger flow, this is a win-win business in itself, Manager Zhou, you must think about it." Duan Yun said sincerely.

"Why don't you understand what I'm saying? I've said it all. I can't be the master of this matter. The lease of the basement needs to be reported to the superiors for approval. Basically, it means that there is no possibility, so you don't have to say it again." It's gone." Zhou Guoyang said to Duan Yun in a tone of impatience.

"Manager Zhou, if your theater is willing to rent the basement to us, we can negotiate the price..." Duan Yun was obviously unwilling to give up like this.

You must know that in the past two years, there have been no concepts such as brand flagship stores and experience stores in China. This business model is a bit too advanced for the current domestic situation, because the country is still in the era of planned economy with relatively tight production materials. , Most of the domestic civilian products are basically in short supply, so naturally there is no need to set up such highly commercialized experience stores and specialty stores.

But Duan Yun is different. His electronics factory is a private enterprise, and it is difficult to be placed on the counter of Daxing state-owned stores. Although Cao Dong has successfully negotiated supply contracts with several state-owned stores in Shanghai before, that is They gave high rebates and lost a lot of profits before they negotiated. Moreover, those state-owned stores would not place the products of their private electronics factories in the most prominent position. The sales volume was very limited and they could not make much money. So Duan Yun If you want to compete with other domestic manufacturers and gain a firm foothold in Shanghai, a major financial city, you must have a specialty store that mainly sells your own manufacturer's products.

"The price is negotiable?" Hearing this, Zhou Guoyang showed disdain on his face, and said to Duan Yun: "Your Tianyin Electronics Factory is a private electronics factory, right? Even if I am willing to rent the basement to you, you can rent it for 20 yuan a year." Can you get it out?"

What Zhou Guoyang said was actually to make Duan Yun quit. The rent of 20 yuan is an outrageously high price in this era, which is already equivalent to the annual profit of many small and medium-sized enterprises.

Moreover, the basement of Da Guangming Cinema is actually useless at ordinary times. The annual net profit is only about 20 million yuan, and the annual rent for a useless basement is 150 yuan, which is obviously ridiculously high.

"20 is 20, I want to rent this basement for 10 years!" Duan Yun said very simply.

"Are you really renting it!?" Zhou Guoyang was surprised to see Duan Yun agreeing so straightforwardly without even countering the price.

"We can sign the contract now, and I will have the money remitted within a day or two." Duan Yun said with raised brows.

In Duan Yun's view, the rent of 20 yuan is not expensive, because the land and housing prices in Shanghai have been rising rapidly. He wants to rent a basement with an area of ​​over [-] square meters in the center of the most prosperous Nanjing Road. In future generations, it will cost at least several million or even tens of millions. This is definitely not alarmist talk.

In addition, with this stronghold, Duan Yun can advertise his factory on Nanjing Road. In such an era when there is no Internet and e-commerce, being able to erect a signboard on China's No. [-] Commercial Street is very important in itself. One thing that has commercial value.

You know, Bu Xinsheng, the factory director of Haiyan Shirt Factory, the pioneer of reform, among the few things he was most proud of back then, was that he put the advertisement of his Haiyan Shirt Factory on Nanjing Road. Saying it is an amazing thing.

"This..." Zhou Guoyang was speechless for a moment. In fact, he couldn't make the decision to rent out the basement, but if he said it, he couldn't treat him as a fart, so he frowned and said: "Either way is better, I Go back and report to our superiors, if they agree, then I can rent this basement to you!"

(End of this chapter)