Countercurrent 1982

Chapter 900 Production Line Information

Li Guosheng is very busy these days. As the year approaches, he plans to hold a promotional event for speaker products in Guangzhou. He is in charge of the promotion and planning, while Gao Lei, the agent in Guangzhou, is in charge of the implementation.

This year's year-end is the period with the most intensive sales promotion activities for various manufacturers, especially for some manufacturers whose product sales are usually not high. Taking advantage of the end of the year, people are willing to spend more money than usual, and use price reduction and discounts and various promotional methods to attack After a wave of sales, the money earned can also make the workers in the factory have a good year.

Li Guosheng's promotion plan is also very simple, that is, to find a few third- and fourth-rate singers in Guangzhou and Shenzhen. It doesn't matter whether the singing is good or bad. Hong Kong and Taiwan songs can attract a lot of onlookers.

In fact, the subwoofer products of Duanyun Electronics Factory are not short of sales at present. Holding such promotional activities is to continue to expand the popularity of Tianyin Electronics Factory in Guangzhou. There is no target for how many speakers can be sold, but this business model must Long-term existence, Li Guosheng also needs to accumulate relevant experience to lay the foundation for larger-scale commercial promotion activities in the future.

At present, Duan Yun's team is still in a stage of growth and progress. Li Guosheng and others are learning from the sales experience of other domestic companies while also learning some foreign business theories through books. This is actually Duan Yun's requirement for them.

In addition, regarding this promotional activity, Duan Yun also gave his own opinion, that is, to put a gimmick of "export to domestic sales" on the products promoted this time, and is going to take out his original participation in the Canton Fair and signing contracts with foreign companies. The photos of the contract were made into a large-scale publicity page and placed on the site of the promotion meeting.

These days "export to domestic sales" products are still very popular. At present, whether it is home appliances or other daily necessities, the quality of domestic products is very average, far inferior to imported products, so imported products have always been synonymous with high-end goods in the eyes of Chinese people, while exports The word-of-mouth products sold domestically are only slightly inferior to imported products, but they are far more sought after and welcomed than ordinary domestic products.

Duan Yun didn't expect that this Guangzhou promotion will bring much sales to their products, but by taking this opportunity, Duan Yun can upgrade their factory's products to a higher level, so that their subwoofer products and The general domestic products are distinguished.

Not only was the gimmick used in the Guangzhou promotion meeting to export products for domestic sales, Duan Yun also planned to remake a CCTV advertisement after a while, adding the fact that their factory's products were exported overseas, and publicized it nationwide.

That night, Duan Yun and his entourage stayed in the Guangzhou office. Early the next morning, he took various documents and went to Shenzhen.

Came to Wang Shi's company again, and the two sat face to face.

"This is the information provided by the Hong Kong company. They are all manufacturers in Japan who intend to sell production line equipment. There are general equipment and production line parameters, as well as approximate quotations. You can take a look." Wang Shi will have prepared a long time ago. The scorpion information was passed to Duan Yun.

"So many?" Duan Yun said in surprise after taking a look at the documents.

"Now there are a lot of equipment and production lines that have been eliminated in Japan, and they also hope to find buyers in our country. In addition to fully introducing their equipment and production lines, they can also cooperate in the form of joint ventures or shares." Wang Shi smiled slightly and continued. : "But don't expect those Japanese to sell us any good things. These things are basically obsolete or even about to be scrapped in their country. They can't make money in Japan, but they can be sold as junk at a high price. In our country..."

Wang Shi is quite kind, and directly confessed the truth to Duan Yun.

"Does Manager Wang know anything about the tape recorder production line?" Duan Yun asked.

"To be honest, I'm a layman for things like the production line." Wang Shi spread his hands, and then said: "My friend in Hong Kong told me that Japan is a very competitive country, and the variety of tape recorders is developed very quickly. In the past It is replaced every 1 to 3 years, and now the variety is changed every three months to six months. All manufacturers attach great importance to the research and development of new products and technologies. At present, small stereo recorders with headphones are very fashionable, accounting for their domestic recorders. 1/3 of the output."

"I see." Duan Yun nodded upon hearing this.

After all, there is still a huge gap between domestic home appliances and Japan, and it is precisely because of this that Japan's eliminated second-hand production lines are still relatively advanced equipment in China.

"Currently in Japan, Honjo Co., Ltd., Baci Electric Factory, and Sankyo Komagane Electronics Factory are very active in transferring production line equipment, and they are also very sincere. As long as you have the intention to buy, they can give you a big discount in terms of price. Concession." Wang Shi said.

"A big concession?" Duan Yun was a little disapproving when he heard the words, and only heard him continue: "It doesn't matter how much they say, and we don't know how much the cost of his production line is."

"That's true, but if you bought this thing, you think it's worth the money." Wang Shi smiled, and then said: "Actually, to be honest, many of the imported foreign production lines and equipment I have seen before are I was deceived by foreigners. Their production lines and equipment are completely scrapped garbage abroad, but after renovation, they become high-tech products and sell them at a high price in China. After all, we Chinese are still too superstitious about foreign products..."

"This kind of thing can only happen in state-owned enterprises. I don't feel sorry for the money spent by the country." Duan Yun curled his lips and continued: "But every penny in my hand was earned with great difficulty, so this I have to think carefully about this matter...By the way, Manager Wang, can I go directly to Japan with the foreign trade company to inspect these manufacturers in person?"

"It's a bit difficult for the public to go abroad for inspection, but if you pay your own money, there is no problem with your current financial strength. You only need a "financial guarantee". I can help you with the procedures. I will contact the foreign trade company in Hong Kong. Let them take you to inspect relevant manufacturers in Japan," Wang Shi said.

It is very difficult to go abroad these days. Going abroad is divided into study abroad and study abroad. One group is government-sent abroad. The other group went abroad at their own expense. The biggest difficulty was to obtain the "financial guarantee".

(End of this chapter)