Countercurrent 1982

Chapter 995 True Intention
The reason why Duan Yun asked a reporter to write a report was because he had his own agenda.

Like TV, radio, newspapers, and newspapers have also had great social influence and publicity in the past two years, especially in the era when TVs are not popular, most people are used to listening to tape recorders or reading newspapers, so as to Get social information.

Especially for some party media newspapers with relatively large circulation, a small piece of tofu on it may cause waves and shocks in society, which is unimaginable in the era when the Internet and various information media are developed in later generations.

Pan Hong is a celebrity herself, her affairs will attract a lot of attention, and there are not many charitable donations in China at present, because the national income is generally low, and occasionally some returned overseas Chinese donate to some projects in China. With very little money, you can get a lot of related reports in China, and you have been labeled as "patriotic overseas Chinese" and "patriotic businessman", but the amount of donations is actually not high.

If Duan Yun wants to increase the brand value of his products, it is not enough to just rely on advertisements on TV. He also needs to use other media to drive some public opinion, especially some positive entertainment, which will add value to his company's brand. It has obvious effect.

However, Duan Yun does not currently have any connections with newspapers and magazines, so he wants to find editors from several newspapers and magazines through Qin Changchun, and ask them to write about Pan Hong's endorsement of corporate brands for charity.

"This..." Qin Changchun on the other end of the phone seemed a little embarrassed.

In fact, as a middle-level cadre within CCTV, Qin Changchun did know many editors of BJ’s newspapers and magazines through business contacts and media gatherings, but the problem is that Qin Changchun’s friendship with these people is not that deep, and some of them only know their names. That's it, I don't have too many personal relationships, so asking him to do this may not be possible.

"Director Qin, that's all right. I'll send someone to BJ to sign the contract with Teacher Pan Hong tomorrow. I'll bring you a small gift at that time. If you can contact the media reporters from BJ's well-known newspapers and magazines, you just want to You need to be a matchmaker, and you don't need to take care of other things." Duan Yun said.

"Then... alright!" Qin Changchun hesitated for a while, but finally agreed.

As the saying goes, take people short handed and eat others soft mouthed. After all, when Duan Yun went to BJ last time, the gift he brought to him was too expensive, and Qin Changchun also knew that Duan Yun was a big boss. The officer, so I agreed.

"That's it, let's get in touch later."

"Okay." Qin Changchun hung up the phone after hearing this.

After Duan Yun put down the phone, he immediately dialed the number of the Guangzhou office and informed Li Guosheng to return to Shenzhen immediately.

At night when he was getting off work, Li Guosheng finally appeared in front of Duan Yun.

"Master Li, sit down!" Duan Yun smiled and motioned Li Guosheng to sit down.

"Manager Duan, what do you need?" Li Guosheng asked.

"It's like this, I need you to go to BJ on a business trip now, and help me with an important matter..."

"Go to BJ?" Li Guosheng was stunned for a moment, and then asked: "What's important?"

"Actually, I signed a product endorsement contract with Mr. Pan Hong..." Duan Yun told Li Guosheng in detail about inviting Pan Hong and Liu Xiaoqing to sign the contract.

"You mean, I still need to go to BJ to ask those media reporters to send some small gifts for a meal?" Li Guosheng asked after hearing Duan Yun's arrangement.

"That's what it means. Master Li, you have been engaged in sales work in the past. There is no benefit in the past two years. Who is willing to help you?" Duan Yun paused, and then said: "This time I will bring you more money. Let friends from these media help me out, and write more positive reports about the product endorsed by Mr. Pan Hong for charity this time, and it’s best to introduce the new products of our factory, isn’t this the best of both worlds?”

"It's okay to invite them to dinner, I'm just worried that I don't want to help..."

"Nowadays, there is no reason for reporters and editors not to be interested in good news? What's more, Teacher Pan Hong is a public figure. She is very popular in China. News reports about him must be hot spots. You only need to put this Let them know what happened, I think they should know what to do..." Duan Yun said.

"Okay, then I will go to Guangdong tomorrow to buy something and prepare to go." Li Guosheng replied.

Li Guosheng himself has worked in sales for nearly 20 years. He is well-informed and has rich social experience. It is precisely because of this that Duan Yun arranged for him to do this job.

In fact, Duan Yun wants to go to BJ by himself, but now that the new product line has just started production, he still has a lot of things to deal with, so he can't leave Shenzhen for the time being.

"Gifts... I think I'll give each of them a gold-tip pen. For imported pens, you can go to Guangzhou to buy 10 or so tomorrow. It's easy to carry with you..." Duan Yun thought for a while, Then he said: "If you can meet Mr. Pan Hong himself, you can give him a set of audio and new recorder products from our factory. Director Qin of BJ will receive you when the specific matters come."

"understood."

"If you have a chance, you can find a way to contact Teacher Liu Xiaoqing. I guess if you can publicize that this is a charity endorsement product, Liu Xiaoqing should also be willing to speak for our factory. After all, the price I offered is not low. .” Duan Yun said.

"Okay!" Li Guosheng nodded.

"so be it."

After Duan Yun finished speaking, he got up and went to the financial office to deal with some financial matters, mainly remitting money to BJ, and at the same time took a few hundred yuan for Li Guosheng's travel expenses.

Duan Yun is very confident about the new type of tape recorder just produced by his electronics factory. In his opinion, his new type of tape recorder is not only novel in shape, but also of good quality, and its price is not inferior to similar products on the market. Advantages, it will definitely become a best-selling product in the future.

But now there is not much time left for Duan Yun. He still owes the bank a loan of 2 million yuan, and the repayment period is less than 500 months. It is very difficult to make enough 10 million within 10 months.

Therefore, if Duan Yun wants to increase the reputation and sales of the product in a short period of time, he must spend a lot of money on advertising, try his best to create some entertainment news that can attract people's attention, and in the shortest possible time Get famous for your new product...

(End of this chapter)