Flying over the bubble era

Chapter 1021 1021. Great success
The publicity billboards in popular locations are not just as simple as paying high publicity fees every day.Without Dentsu's backing support, even with money, it would be impossible to achieve such a strong publicity.

Daikoku Moji can debut in such a lineup, everyone in the industry knows that GENZO has the help of Dentsu behind it.

Having said that, it is impossible for any one person to monopolize the promotional billboards in popular locations.After a vigorous debut, from the second week onwards, Dahei Moji's previously super-standard promotional advertisements have also been replaced by newcomers one after another.

At the same time, a new round of publicity surrounding the Great Black Moji also started.

Before debuting, the emphasis was on building momentum and buzz. Now, the buzz and momentum are there, and the initial performance of the single is also a record for a newcomer. Next, the focus of publicity will return to the song and The Great Black Morki itself.

So, from the second week onwards, various music review articles and TV programs around this newcomer and this debut single, radio on-demand broadcasts during popular time periods, and single commercials before the start of the TV show, started one after another. .

With record-breaking singles in the first place, it is only natural for music critics to express their opinions on Daikoku Moji as a topical character.

A rookie with outstanding performance who hasn't been seen for a long time in the female solo market.A refreshing singer-songwriter who has nothing to do with idol groups.In addition, it is the first solo singer successfully produced by the producer Shinichi Iwahashi who has led the trend of the band.

Why is she worthy of the attention of Shinichi Iwahashi, and why she debuted as a solo singer.Now that the band is in power, what impact and changes will it bring to the current era of bands with the emergence of the solo singer Daikoku Moji?

There are too many angles that can be played, and the debut of a big black Moji is enough for thirty critics to write a close-up in this season.This does not include the drafts that GENZO bought with its own money.

However, when the number of spontaneous submissions is higher than the number of drafts, it can be confirmed that Daihemoji has really become a topic.

As long as there is a topic, the public's attention will not be diverted from her.As long as you look at her, you will still be encouraged to walk into the record store to learn about this new singer who has become a supernova in the music industry at the beginning of the new year.

When critics throw out one question after another, the public is also aroused to be curious.

Why did this unattractive girl become the one chosen by Shinichi Iwahashi?A well-known producer who never fails, and a newcomer he values, must also have enough excellence.

The word-of-mouth accumulated since the time of making idols makes the signboard of Shinichi Iwahashi a guarantee of quality in this era.With his singer as producer, he always seemed reassuring.

The signature of a famous producer can play a considerable role when launching a singer.Although Shinichi Iwahashi is not responsible for the creation, the styles of the singers released are also different. You can't imagine the style of the newcomer being produced just by his name.

However, it is also because he has always launched singers of different styles and has been successful.This makes those who want to hear some new songs but don't know what to listen to subconsciously choose the singer produced by Iwahashi Shinichi.

And now, the record-breaking initial performance of the Daiheimoji has also proved that the saying "produced by Yanqiao must be a high-quality product" is not invalid here in the Daiheimoji, is it?
The trust in Iwahashi Shinichi, the unsuspecting public who were agitated by the critics, even in the first round of propaganda bombardment, kept calm on the sidelines. Lured by the publicity, he was finally brought into the record store to find out.

Even for the record store, it was true that GENZO paid the promotional fee for the first week, but once Daikoku Moji's single became a hit, the record store sent an additional order to the record company, and things turned upside down again.

Next, it's time for the record store to take the initiative to put the best-selling single in a prominent place and promote it spontaneously.

……

At the peak of the band boom, they launched a female SOLO with great fanfare.

Miki Yoshida flipped through the comprehensive weekly magazine. On the cover title, there was a comment about Daikoku Morki.She was not in a hurry to turn over to find out, but looked at it page by page from other topics.

Even so, when she saw the title, she thought that at this moment, the new female solo newcomer launched by GENZO was at the center of the topic, and she couldn't help but think that Yanqiao was determined enough to enter the solo market.

Last year, GENZO released two solo singers, one male and one female, and signed a newcomer from AMUSE.However, when promoting last year's solo singers, I didn't see such handwriting.

It now appears that last year's action seemed to be a test of the water before the official action.

However, considering that the debut of Daikoku Moji was postponed from last year to the present, and the debut strategy has been changed, more accurately, it should be that after what happened last year, Shinichi Iwahashi wanted to open up the solo market The heart is more urgent.

In November last year, Watanabe Productions cooperated with GENZO and Kenneth to establish a new production company. Iwahashi Shinichi decided to resign. When the storm and dust settled, Yoshida Miki gave birth to his eldest son Daisuke.

She became a mother, and her child was still a baby. During this time, Miki Yoshida was in a state of half-work and half-retirement.Fortunately, Misa Watanabe is full of energy. With her in charge of Watanabe Production and her husband Masaki Yoshida, everything can be assured.

Back then, when Miki Yoshida was born, Misa Watanabe, who was a mother for the first time, planned to return to the family and become a housewife.It happened that her husband Shin Watanabe was in poor health, and at the critical moment of the company's growth, she continued to stay in the office to help her husband. As a result, she was still the head of Watanabe Productions until her husband passed away and the eldest daughter had a son.

Now that Yoshida Miki is married and has children, she has never considered retiring or handing over power to her husband Yoshida Masaki.It's hard to say whether this is due to the sense of responsibility of Watanabe's parents and daughters, or the subtle influence of watching his mother Misa at work.

A comprehensive weekly magazine that covers everything.From international news to social commentary, as well as celebrity gossip and scandal.Yoshida Miki flipped through the pages and found the comment about Daikoku Moki.

The first paragraph of the article is: "I was awakened by the new singer Daihei Moji."

Very high rating.

After reading this sentence, Yoshida Miki thought to herself.

This review is written by the famous music critic Ai Asakura.After this high-profile opening, Asakura writes about how she knew Daikoku Maki—like most people, drawn in by the hype.

"As a critic, I have to treat every newcomer who debuted with the mood of discovering a pearl in the gravel, and listen to their music seriously. However, Dahei Moji is a little different. From the beginning, she has been Like a jewel in a beautiful box. The overwhelming publicity is like a gorgeous box."

"However, before the gorgeous box is opened, it is impossible to know whether it is a gemstone or a carefully packaged stone."

"The person who carefully packaged the Daikokumo is the producer Shinichi Iwahashi. He is famous as a famous producer of bands. This time, he launched the Daikokumo with incomparable momentum."

"Why, the producer who is famous for making bands, didn't let Daikoku Moki also debut in the form of a band?" The question Ai Asakura mentioned in the article is probably not the only one who wants to ask.

However, this is not a question waiting for readers to answer, but a question that I actively ask in order to write my own answer, "When I hear the singing of Dai Hemoki, the answer will be clear."

"That's because," Asakura Ai revealed the answer, "only she is there alone, and it is enough to attract attention."

Immediately after this answer was revealed, there was another answer to the question: "Such a singer is, without a doubt, a gem worthy of a gorgeous box."

Asakura Ai's comments were eloquent, and she wrote thousands of words.He not only praised the singing voice and creative talent of Dai Kuroki himself, but also affirmed Shinichi Iwahashi, a famous producer, and expressed his expectation for what kind of singer GENZO will produce in the future, and sent such a good word.

Daikoku Moki made his debut successfully, and critics also affirmed GENZO's big step into the solo market, and they all looked forward to his next move.

Yoshida Miki finished reading this unsparingly praised comment, thinking in his heart, he won another bet on that rock bridge.Of course, she also knew that rather than saying that Yanqiao Shinichi won the bet, it was better to say that that person's vision and skills were first-rate.

Up to now, all the dissatisfaction with this person back then has long since disappeared.Although it can't be said that he has any liking for Iwahashi Shinichi, in his heart, Yoshida Miki still admires this person, even a little bit of admiration.

After Miki Yoshida gave birth, Shinichi Iwahashi also gave him congratulatory gifts.She gladly accepted it, and later returned a small gift to him as a token of gratitude.

Today, he is neither a small manager who used to be produced by Watanabe, nor a small producer who relied on Mayumi Watanabe, but a partner who will be treated seriously by Production Watanabe.Last year, after the series of turmoil caused by the report of his relationship with Akina Nakamori, Watanabe Productions chose to side with him. Since then, it has been doomed.

After reading this review, Miki Yoshida felt gratified for Shinichi Iwahashi's success again.At the same time, in her heart, she was happy for her sister Wan Yumei.

Anyway, Daikoku Maki is the direct descendant of Watanabe Wanyumi's subordinates.Thinking of Wanyumi Watanabe, Yoshida Miki belatedly remembered that the clerk seemed to have sent a copy of Daikoku Maki's debut single to her home.

It was Wanyumi Watanabe who sent it to the office.

Yoshida Miki was so busy taking care of her son that she lost her mind all day long, and she didn't know where she received the single. I heard her sing.

Realizing this, Yoshida Miki suddenly felt powerless.

Having a child has such an impact on the mind and body!With this look, how do you go back to the office to work?How did my mother manage to balance both?

Thinking about it, Yoshida Miki began to feel depressed.However, the novice mother's depression didn't last long, and a loud cry came over. The little baby didn't care whether the mother was in a good mood or not, and only knew to use the cry to attract anyone's attention.

It was not Daikoku Maki who woke Yoshida Miki's ears, but his son Daisuke.Such a distraction, to find that big black Moji single, caused her to be thrown into the sky again.

……

Critics showed their skills, some highly praised the talent of Dai Kuromoki and Iwahashi Shinichi's courageous vision, and some were ingenious and called Dai Kuromoki "the chosen Cinderella".

A girl who is not good-looking and has a dream, was recognized by a famous producer who doesn't judge people by her appearance. Not only that, but also launched her as a treasure, creating a perfect debut plan for her.A famous producer has a precise eye, Cinderella rises to the sky in one step, and the public can also have this talented newcomer.

So, around Shinichi Iwabashi's insightful eyes and pearls, and the blockbuster of Dai Hemoki, there were discussions such as "Is it too superficial to judge people by their appearance", or "Your shining points will always be discovered by 'that person'" and so on. chicken soup.

The words of praise were written all over the place, and someone came up with an ingenious way of using this super-standard propaganda as an introduction to ask a worried question.

It is true that the era of focusing on publicity has already arrived. However, in this era of rapidly opening up the market by means of publicity, how can the public stay sober and retain the taste they really want.

Where will those songs that don’t get the chance to get publicity go? In the future, will there be more and more good songs that are buried due to lack of publicity, and more and more ordinary songs that become popular due to indiscriminate publicity? song?

"What do you think? Shinichi-kun."

In the office of Mayumi Watanabe's office, she casually showed him this review article that accused Shinichi Iwahashi of hype by worrying about it.

Anyway, everyone else is here, so it doesn't hurt to have a look.

"what?"

Shin Iwahashi took the magazine over and glanced at the cover, it was the music magazine "MUSICA".He turned to that page, scanned a few lines, and said: "Writing like this, it seems that I started this precedent."

"If you really want to say that, all the theme songs of TV dramas should use pure music." He complained.

Mayumi Watanabe made him laugh, "It makes sense."

"However, there are even articles from this angle, which shows how topical Dai Hemoji is." From this point of view, it is also a good thing.Iwahashi Shinichi thought so, and looked at this article with a mood of watching the excitement.

Watanabe Wanyumi went to get the sales list sent to her, "This debut single sold 10 copies in the second week."

Shinichi Iwahashi took it over, "In the morning, I also received it." He held "MUSICA" together with the sales slip in his hand, and joked with Mayumi Watanabe, "This sales slip is why there is this article s answer."

"There are many people who are popular."

Watanabe Mayumi couldn't help laughing when she thought of what he was about to say.However, rather than laughing at his words, it would be better to laugh at the success of Daikoku Maki.

(End of this chapter)