Flying over the bubble era

Chapter 1041
At the beginning of a new week, the sales of Daikoku Moki's debut album were also sent to Iwahashi Shinichi's desk.

The album sold more than 23 copies at the beginning of the album, throwing away many popular idols and well-known singers, and won his first weekly album chart and first monthly album chart without any suspense. .

Although he had confidence in Daikuromoji and his own plan, until the sales data came out and saw the real numbers, Iwahashi Shinichi was relieved.

In a sense, his mood when he was waiting for the sales data of Dai Hemoji was no different from the mood of the entire "Lovely Season" production team waiting for the TV series to start broadcasting and see the ratings.They're all big productions, and they're all adventures.

Of course, for Shinichi Iwahashi, who also participated in the TV production company, the album sales of Daikoku Maki and the ratings of "Lovely Season" are all his concerns.

When Daikoku Moji's debut single was selling well, there was still a bit of a publicity strategy and a "surprise victory" impression, but did she really become a hit, or did she catch a popularity bubble? Pao, this is not sure yet.

However, when the debut album was also sold well, this initial sales figure can be regarded as an answer.After all, a hot album has always been a sign that a singer has been recognized by the audience. The initial sales volume of 23 copies can be seen how much attention has been paid to Daihemoji.

...Of course, her situation is a little bit special.

Her upcoming concert at the Tokyo Dome, tied to this album, will undoubtedly boost sales.Although the album itself does not use any sales method, audiences who have seen the advertisement of Daikoku Moki's upcoming public performance at the Tokyo Dome, no matter whether they can grab tickets or not, will inevitably go to buy an album and listen to her. What kind of song can you sing?

The psychology of the audience is also part of the promotion.Of course, the premise of using this curiosity to get the audience to buy the album is that the quality of this album by Daikoku Moki can withstand the curiosity of the audience and make them feel worth it after buying it.

As long as the album sells well, the quality is recognized by the audience, and a successful public performance is added, then there is no doubt that Daihei Moji will stand on the position of a first-line singer step by step steadily and vigorously.After that, at least during the period when her creative inspiration is stable, her grades will not be bad.

With this in mind, until the Tokyo Dome concert is successfully held and the final step of this marketing strategy for her is completed, Iwahashi Shinichi cannot assert the success of Dai Kuromoji.

But in my heart, I am already sure.After all, the [-] tickets for the arena were sold out on the day the booking phone was opened.Not only that, but recently, the record company has received a lot of complaint calls, complaining that scalpers have overpriced Dahei Moji's performance tickets to sky-high prices. To this, the operator can only reply "I'm very sorry".

There is a long way to go to crack down on scalpers.

A rookie who has just debuted and has not even performed in public, the first stage is the Tokyo Dome, and she really has a lot of success.

Since the audience has generously sent their expectations, next, watch GENZO and Daikoku Moki to satisfy the audience's expectations.

……

According to the statistics of the initial sales of the album, the one who got it together with Zhou Champion was also the record set by Dahei Moji: his debut single and debut album won the double weekly champion and double monthly champion on the charts.

Dahei Moji is so popular, this album has been released for a few days, according to the feedback from all parties, GENZO has already started to prepare the draft for Dahei Moji in advance.As soon as the sales figures were counted, the prepared drafts followed immediately, hyping her record with the highest gold content among the newcomers——

"A miraculous newcomer! The debut album of Dahei Moji sold 23 copies, and both the single and the album reached the weekly championship, an unprecedented record among newcomers!"

On the evening of the day when the album sales list was counted, the newspaper's entertainment page published a draft of this big black record.In the content of the draft, it was mentioned at the same time as this record that the tickets for her performance at the Tokyo Dome were sold out. After admiring her, she expressed her disbelief for her upcoming public performance. expect.

The sales figure of 23 copies, in my impression, is a number that only top-notch popular singers have the opportunity to sell...

Both the debut single and the album won the weekly championship...unprecedented? !Not only that, she also has a concert at the Tokyo Dome, and the tickets have already been sold out.

Just reading the bold headlines in the newspaper has already aroused the public's attention.With real money sales, record-breaking results, and the upcoming Tokyo Dome, no matter how you look at it, this Daikoku Moji is the hottest newcomer right now!
Whether it is a person who has always been concerned about fashion trends but has little interest in Daihemoji, or a person who is relatively slow to the current fashion.Whether it's someone who is interested in Daikoku Moji but didn't buy the album immediately, or someone who thinks that Daikoku Moki's debut single is the result of publicity and keeps waiting to see her new album ...

When I saw the report announcing the success of her debut album, I couldn't help but be attracted by the words.

What kind of newcomer is he?What kind of album is it?
Even the album can sell more than 20 copies. No matter how you look at it, she is not a mediocre person who relies on publicity to pile up.To be able to sell so many albums in the first week, no matter how you think about it, it will be a good album!

No matter what the reason is, and how curiosity and enthusiasm are mobilized.When Daihei Moji's victory draft was widely announced, more than half of the long queues in the record store were for her.

For Daikoku Moki!

This initial performance, which set a record for a newcomer, encouraged more people to join in the pursuit of Dahei Moji.

……

Dahei Moji's debut single has sold a total of 62 copies by the time the album is released. When the album is released, the single is included in the album, which will definitely affect the sales of the single.

When her album hit 23 copies, her debut single dropped out of the top 15 for the first time on the charts.And when the sales came out in the second week, her album had sold another [-] copies, and her single had dropped below the top [-].

Not surprisingly, next week, this single, which has been sold since January, will leave the rankings.

Based on the sales of her debut single, by the time the album went to press, GENZO had ordered 100 million copies from the printing house.

Among them, the cumulative number of orders from the record store is 60, far exceeding the number of orders.After the printing factory has finished printing at full capacity, except for the orders that have been sent out, the rest are kept in the warehouse.

As the records started to go on sale, by the third week, several record stores had sent in new orders, and there were sufficient stocks in the warehouse to respond to requests.

Even so, it may not seem easy to digest the million copies, considering that most record stores still have stock.

"...This is not prepared for now."

In the restaurant downstairs of Wanyumi Watanabe's office, Shinichi Iwahashi explained to her.

It is a common practice for the two of them to have a light meal together almost every week, exchange information by the way, chat about what happened that week, and then plan the next thing.

Entering April, Iwahashi Shinichi resigned as the president of GENZO in a low-key manner.The newly appointed president is named Takeshi Izawa, who is about 40 years old and graduated from Meiji University. He has worked in TV stations and record companies, and once served as an independent director of Columbia Records.

Iwahashi Shinichi resigned from the position of president, freeing up a hand to discover and produce newcomers.In addition, I also asked about the TV production company's affairs, in order to prepare for the program prepared by TV TOKYO...

The free hand was immediately full of work.

Just like that, Wanyumi Watanabe ridiculed the more than 30 albums he had stockpiled in the warehouse.Of course, "sarcasm" is a joke.

After hearing what he said, Wanyumi Watanabe asked, "When was it prepared for?"

"Of course it's for..."

Yanqiao Shinichi stopped in the middle of his words, "Can Yumi-san not think of it?"

Wanyumi Watanabe picked up the water glass and took a sip, as if replenishing a cold bullet.He opened his mouth again, as if shooting out a bullet, and commented, "Such a man who knows how to show off is really annoying."

Yanqiao Shenyi smiled happily, "It's really merciless."

"In case you get too far." Wanyumi Watanabe sent another merciless sentence.However, as soon as he said it, he had enough of the addiction of beating Yanqiao Shinichi back and forth, so he showed a slight smile.

Although this kind of moment of great victory, such a smile looks like the ridicule of the winner no matter how you look at it.

Shinichi Iwahashi, whose face was ruthlessly pierced, honestly confessed his plan, "It was prepared after the performance at the Tokyo Dome."

If the performance at the Tokyo Dome has a strong response and draws a perfect conclusion to this debut plan, then it can take advantage of the popularity and send out the last wave of strong publicity to push the sales up again.

After hearing what he said, Wanyumi Watanabe said, "From before Daikoku Maki's debut to now, it's like walking a tightrope."

Yanqiao Shen smiled, "Now, it's the last step."

She nodded, looking at Yanqiao Shinichi's calm smiling face, she couldn't help smiling, "After this step, the next step is not a steel wire, but a flat road."

A flat road.

When Yanqiao Shen heard what she said, he nodded seriously, "Indeed."

However, the flat road he agrees with does not only refer to the Great Black Moji.This year, the recording industry actually felt that records have become easier to sell than in previous years.The performances of the singers are improving, and there are signs of prosperity in the downturn record era.

Whether it is the end of the idol era, the public is tired of the cute, gorgeous and fluffy image, or the advent of the band era has made creators more important.Or maybe the record business is back to booming...

The reason why a super rookie like Dahei Moji can appear is because of the right time, place and people.

It was the record industry that was booming again, and Daikoku Moji just took advantage of this gust of wind.But this gust of wind can not only send Dahei Moji to Qingyun.It can also send more "Dahei Moji" to fly to higher places.

"So, next, it's time to flex our muscles again." Yanqiao Shinichi said.

It has been a great success. This year, GENZO will produce one or two new bands and launch one or two singers.After the capital has increased, not only the funds have become more sufficient, but at the same time, there are more musicians who aim to join GENZO, and more people in the industry who aim to cooperate with GENZO singers.In this way, there are more choices.

When Shinichi Iwahashi said, Manyumi Watanabe listened silently.After listening to it, he smiled and said, "I'm a layman who doesn't understand music."... So, everything still depends on how he handles it.

Whenever she evaluates herself that she doesn't understand music, it's not so much being humble as expressing her support for him.

Iwahashi Shinichi also laughed, "However, as an audience, Manyumi-san is top-notch."

This is the truth.Wanyumi Watanabe may not understand music production, but her taste in listening to music is indeed very good, which is comparable to her self-proclaimed vision of seeing actors.

This is probably also the ability that she has acquired through her ears and eyes as a daughter of a big firm since she was a child.

Watanabe Mayumi nodded slightly, as if accepting his appreciation.When she opened her mouth again, what she said was, "As a practitioner in the industry, when you have caught the pulse of the times, you must never forget your responsibility to the public."

Yanqiao Shenyi heard this sentence familiarly.Thinking back in my mind, I remembered that it was at the beginning of last year when the stock market bubble collapsed.At that time, Wanyumi Watanabe told him to be prepared and make things that can comfort people's hearts.

The reason why Wanyumi Watanabe brings up the old story at this moment is nothing more than a fact that not only the two of them, but also the record industry has tacitly understood: the recovery of the record market is related to the whereabouts of the economy.

The bubble has burst.It's just that there is still some time before the bubbles piled up in thousands of layers will completely collapse.Therefore, it is only possible to continue to maintain the current prosperity, so that the society, at least on the surface, is still a luxury.

As soon as Yanqiao Shen thought of this, he seriously agreed, "Of course."

He paused, and then added, "Not only music, but also TV dramas and variety shows, next, there will be changes."

Whenever there is change, there is opportunity.The person who seized the opportunity must be the one who produced something recognized by the public.Likewise, the one who makes something that soothes the heart.

The two of them were silent for a while after talking.

Yanqiao Shen opened his mouth again and again, mentioning the matter of this year's newcomer selection meeting of the label that cooperates with Star Office.The selection meeting was scheduled to start in September, and now the selection advertisement will be released to the outside world.

In addition, as the first singer Kyoko Utoku to be released on the label, her next single release will continue to include a selection advertisement for promotion.

(End of this chapter)