Flying over the bubble era

Chapter 1193 1193. Making Pop

The goals of the Nozaki family father and son are clear.

The bubble has burst and the days of the depression are looming.The prosperity of the recording industry came first, and then, the entertainment boom brought about by the economic downturn will bring a wider market to the recording industry.

If Kenyin wants to get a share of the record industry, the most suitable choice in front of him is Shinichi Iwahashi.

After the new year, Akina Nakamori came to the office to report her upcoming marriage. Toshio Nozaki finally heard the letter from her own mouth, and his heart felt like a stone had fallen to the ground.

The signboard of the firm is going to get married, which is definitely not a happy thing for any firm.But if getting married can bring more benefits, then, today, if Akina Nakamori is not afraid of getting married, she is afraid that she will not get married.

Toshio Nozaki treated Nakamori Akina's marriage report tolerantly because he didn't need to negotiate terms with Nakamori Akina.

Eleven years ago, Yanyin relied on Akina Nakamori to make a big profit. Eleven years later, if Kenyin wants to get its share of the record industry again, it still needs to ask Akina Nakamori to help.

The businessman has a clear goal, and only Nakamori Akina herself will trust the firm and express her gratitude for the firm's tolerance.

"Now, I'm waiting for Yanqiao-kun."

Toshio Nozaki was thoughtful.Kenichiro Nozaki speculates, "Iwahashi will greet here soon..." If a man in black in the industry wants to marry another firm's signboard, he not only wants to say hello, but also pays a serious visit.

"I just don't know what plan Iwahashi will have." Kenichiro Nozaki was still not at ease.

In the current situation, even if Iwahashi Shinichi married Nakamori Akina without any indication, Kenon would be helpless.Although it is possible to be an enemy of GENZO, but in an industry where it is not appropriate to make too many enemies, the opponent is a young man like Shinichi Iwahashi who has a strong heart and a strong heart, which makes Kenyin even more afraid.

This is the trickiest situation.It seems that Kenyin can ask for conditions, but it actually depends on what Shinichi Iwahashi thinks.

However, compared to Kenichiro Nozaki, Toshio Nozaki is more confident, "A person like Iwahashi-kun will not miss such a great opportunity."

This Yanqiao Shinichi is obviously ambitious, not only wants to run an independent record company.Since he actively participated in the production of TV and made good friends with other agencies, every step he took was full of ambition.

Marriage with Nakamori Akina, since it can become a "marriage" with Kenyin, why should I miss it?

That's right, in Toshio Nozaki's heart, waiting for Shinichi Iwahashi is not about asking Shinichi Iwahashi for conditions, but for discussing cooperation, alliances, and... and this golden age that has already come and belongs to the entertainment world.

As long as the cooperation is negotiated, Nakamori Akina will be Kenyin's true "Her Royal Highness".

But the news from Yanqiao Shinichi has been delayed.

……

Shinichi Iwahashi is closely following TRF's debut.

Before the official debut day, he hardly pays attention to the group's publicity effect.But when the debut single was released, he put away his previous indifference and paid full attention to the direction of the group.

With the round of publicity before the official debut, TRF had already made a name for itself before the debut single was officially distributed on the shelves.When the record was on the shelves, the record store cooperated with the publicity and placed the group's single in the most conspicuous place in the store.

For the cooperation of the record store, GENZO firstly paid the publicity fee.Record stores have always been a place where record companies compete.Of course, TRF is now a topical figure, and record stores are happy to find a good place for TRF even if it is for the topic.

If the sales of albums do not come out, it is impossible to know whether the momentum created for TRF earlier is a real concern, or a floating cloud that the public has forgotten after seeing it.The outside world can brag that the group is a super-popular group that caused a sensation before their debut, but until the real sales come out, the record company will always hold a sigh of relief.

Further, GENZO has created a miracle newcomer.Taking a step back is the failure of GENZO's sales strategy.

The single went on sale, and the group also began to participate in TV promotions. The programs recorded a few weeks ago were also broadcast on TV.In addition, interviews and shootings for music magazines were also arranged.

Not only did TRF appear on TV and participate in magazine shootings, but even Tetsuya Komuro, the producer, also arranged related interviews for him.Tetsuya Komuro himself can't wait to put TRF on his own label, and Shinichi Iwahashi supports it.Such an instant hit made Komuro Tetsuya high-spirited recently, and he has long regarded Iwahashi Shinichi as his confidant.

And in private, there were more than one sentence or two of doubts about Yanqiao Shinichi's approach.Just because of his prestige, everyone also waited and watched the changes.For Tetsuya Komuro, the trust of Shinichi Iwahashi is his best chance.For Iwahashi Shinichi, if he really mistrusted Komuro Tetsuya, he would naturally take his responsibility.

The more this happened, the more Iwahashi Shinichi let go and trusted Komuro Tetsuya.After all, there is no turning back when you open a bow.

The record is on sale, and sales data is sent to the company every day from major record stores.On the first day of sale alone, major record stores sold more than [-] copies.This number doesn't include the small record stores that can't transmit sales data to here in real time.

If we only look at the performance on the first day, it is not a problem to sell 12 copies in the week of release.For newcomers, that number is enough to make a record label pop champagne.

In addition to paying attention to the sales data of the record store, GENZO also entrusted a statistics company to collect relevant information as soon as the record was released: what is the audience of this group?
Decided to cooperate with Komuro Tetsuya to produce TRF, and to create a new trend on this basis, then collecting reliable data is an extremely important thing.To promote newcomers, although you have to pay attention to the metaphysics of whether you can be popular, you also have to pay attention to science.

When aiming to make a band, Shinichi Iwahashi's confidence came from the enthusiasm for bands in Pacers Paradise, as well as the public's weariness of idols and their attention to singer-songwriters.But at this moment, the band craze is still going on. Tokyo's disco is booming, but it is impossible for the public to spontaneously form a disco group.

This time, Shinichi Iwahashi's confidence in being able to create a new trend with Tetsuya Komuro comes from his judgment of the situation.In an era of panic, cheap entertainment, self-paralyzed emptiness, conformity in pursuit of security, and the pursuit of heroes are needed.

Cattle and sheep always have to move forward in groups.

The initial results of the single came out, which was beyond Iwahashi Shinichi's expectation.The expected number is 12, but the initial number that finally settled is——

"23!"

When the new week began, the sales statistics company sent the sales list, and TRF ranked first on the singles list. When the staff read out the number, Iwahashi Shinichi took the lead, and everyone in the conference room applauded together.

With an initial sales volume of 23 copies, the entire industry must focus on this rookie group.

As the producer of the group, Tetsuya Komuro, who was also sitting in this conference room, looked proud amidst the applause.When the industry sets its sights on the combination of TRF, it will not ignore the labels behind the combination.

Shinichi Iwahashi, GENZO.

And their producer, Tetsuya Komuro.

"very impressive."

Iwahashi Shinichi opened his mouth and praised, "TRF can have such an outstanding performance, thanks to the hard work of everyone here for the combination. This kind of achievement is the best reward for everyone's joint efforts."

"There is also Komuro-san." Iwahashi Shinichi turned his face to look at Komuro Tetsuya, and nodded to him slightly, "This is also a manifestation of Komuro-san's production skills. This combination is a well-deserved masterpiece."

Iwahashi Shinichi was not stingy with his compliment, Komuro Tetsuya also bowed slightly, returned the gift to him, and gladly accepted the compliment.

An outsider like Tetsuya Komuro, entrusted by Shinichi Iwahashi with full authority, in the team in charge of TRF, it is not uncommon for this ostentatious musician to behave. But with the support of Shinichi Iwahashi, this novice can only do as he pleases.At this moment, TRF was a great success, and everyone looked at Tetsuya Komuro with different eyes.

For such a subtle change, Iwahashi Shen is very familiar with it.At the beginning, he had also experienced it.

Before TRF's debut, it used Tokyo's disco as a stage to carry out a large-scale publicity, which caused a huge topic among young people. At that time, college students who had nothing to do, regarded chasing TRF every night as a pastime.

Just looking at the situation before debut, the audience of this group should be very young.However, according to the data sent by the staff, young people contributed about 23% of the initial sales of [-] copies.

In other words, the group above the young people paid much more attention to this combination than expected.

More specific data has not yet been obtained, but just looking at the data in front of him, Iwahashi Shinichi was already surprised.But after the accident, when I thought of something, I suddenly felt that these numbers were reasonable.

Young people's enthusiasm for TRF has spread to groups other than young people.As for why a group that was originally quite indifferent to the popularity among young people would pay attention to the popularity among young people, it may also be because everyone is watching in private.

No matter what, TRF's debut single is a big hit. In order to strike while the iron is hot, the record company must continue to take action, say hello to the well-connected media, and ask them to help write some releases.

At the same time, various invitations to this group also flew to the record company on the same day.The industry is not only well-informed, but also flexible in its plans and arrangements.

However, it is a matter of luck to invite singers who move GENZO to go on TV.The consensus among the producers in charge of music programs in major TV bureaus is that GENZO is divided into "TV group" and "TV NG group".

And even the faction that goes on TV, because Iwahashi Shinichi is very concerned about the exposure of singers, he will rarely agree with his singers to participate in too many TV shows.

But this time, TRF is different.This combination, Iwahashi Shinichi hoped that they would have a TV bombing.

Let more people know about TRF, and know that this group can turn any stage into a disco scene anytime, anywhere.After that, you can move on to the next step.

……

TRF's debut single is a big hit. In this way, several things that were previously uncertain and backlogged can be put on the agenda and start to prepare accordingly.

The first is to rent the space at Wangan Plaza again.

Last year, in Daikoku Moki's debut plan, one of the rings was to use the Tokyo Dome as her debut stage.The newcomers who debuted for the first time made their public appearances at the Tokyo Dome, a venue that only superstars can afford, and naturally the topic exploded.

This year, when he switched to TRF, Shinichi Iwahashi once again came up with the idea of ​​using "large-scale performances" to create topics.

But this time, it was different from when he was promoting the Great Black Morki.He does not want to increase TRF's popularity and fame through large-scale performances, but to increase public attention and acceptance of TRF's music style through large-scale performances.

To be honest, this is not a big performance for TRF, but a performance for the promotion of Tetsuya Komuro.

Previously, the prospect of TRF's debut was unknown, and even Shinichi Iwahashi could not act rashly.But the successful debut of the group gave him a bottom line.In any case, this new form has the potential to become popular.

You can't mess around with things that don't have a shadow, but as long as you see the possibility, even if it's only [-]%, you must try your best.

Once again renting the venue at Wangan Plaza, Iwahashi Shinichi plans to set up a huge disco stage there and hold a party-style concert with tens of thousands of dancers.

Focusing on the European beat that Komuro Tetsuya is committed to, let everyone dance together.

If such a super-large disco party can be successfully held, the topic will be enough to attract the attention of the public.

Since there are no disco groups formed spontaneously, and there are no signs of bands before the arrival of the band, then, let’s create topics and create this sign by ourselves.

At that time, it's time to go all out and bring the new fashion to the public.To be precise, it is to send new music to the public and tell the public: This is the new fashion!
The next era is such an era.Whoever can create fashion can decide what can be popular.

If it wasn't for the fact that the lawn of the Tokyo Dome is so precious, and the lawn was not accepted to damage the baseball game held here, Shinichi Iwahashi would really like to hold such a game at the Tokyo Dome again, and the topic level would definitely explode.

Although it is estimated that before the opening, there will be a mountain of protest letters from fans.Fans are a group that must never be offended.

After much deliberation, it must be spacious, not afraid of being trampled by tens of thousands of dancers, and also ensure safety. As expected, Wangan Plaza is the best venue.

Before the expansion of this square, Iwahashi Shinichi planned and held NAONのYAON.After the expansion, DREAMS COME TRUE held the final show of the outdoor circus tour here.Several major events have been completed here, and Iwashi Shinichi can be called a great fate.

Singers have a sacred place for singers. For Iwahashi Shinichi, Wangan Plaza may be his blessed place.

(End of this chapter)