Flying over the bubble era

Chapter 1223 1223. The so-called suitable

In April, the spring files started broadcasting one after another.

On the one hand, new programs are broadcast, and on the other hand, old programs are rescheduled.

Since last year, the old variety shows that were popular in the 80s have faced adjustment problems due to poor ratings.Manufacturers cut advertising budgets, and programs with poor ratings lose sponsorship, and have to consider transformation or termination.

The influence brought about by the changes of the times is manifested in various ways and from various angles.

In the spring of this year, Shinichi Iwahashi's Tricky Show led by TV Asahi also ushered in an adjustment, from [-] o'clock on Thursday night to [-] o'clock on Thursday night, stepping into the prime time.

This program was neither flashy nor exciting enough. At the beginning of its broadcast, the response could only be said to be quite satisfactory, but as the program aired, it gradually accumulated word of mouth.Since the second half of last year, the ratings have ushered in a wave of sharp rise.As a weak station, TV Asahi had a good program in hand, so it made a decisive decision and promoted the program to prime time.

When times of recession come, cheap entertainment regains attention.But that's not enough to explain the show's dramatic rise in ratings.

The real reason may be that people have begun to pay attention to human touch again in their hearts, so they are interested in this program with a touch of warmth.

However, the golden age that passed away was the era when [-] million people held the word "profit" on their heads, and the virtues of getting along with each other were smashed to pieces in those few years.Although the bubble has burst, the estrangement left in those years will not be restored.

It is precisely because it is difficult to believe in real warmth that the created warmth is more needed.

During the production of the first season of this tricky show, Watanabe Wanyumi's office took part of the sponsorship. Afterwards, Watanabe Wanyumi's office withdrew and participated in the sponsorship in the name of GENZO.So far, although Shinichi Iwahashi himself has little to do with the production of this program, he is still the sponsor of the program.

This show has the opportunity to climb up from the standard step by step, which is also very related to this.

When gorgeous and exciting programs are the mainstream of TV variety shows, such a program that is not exciting enough but a bit warm is obviously not suitable.

But that's not to say it's completely unpopular with mainstream audiences.

If this program was launched at the peak of the bubble, the ratings would likely be poor. Even if GENZO sponsors it, it may not be the day when Xianyu turns around.

To be precise, when the show was launched, even though the society was still prosperous and the Japanese were still so confident, they actually felt a vague sense of uneasiness in their hearts. That's why this show had a place.

The bursting of the bubble does not happen overnight.

Even if the masses are dull, they are not completely unaware of the crisis due to animal instincts.It's just that, until it is confirmed that the bubble bursts, until it is personally affected, then we will know that the inner anxiety at that time is actually the perception of crisis.

It was Shinichi Iwahashi's whim to make this program.Although the current situation can be called a success, now that the show is promoted to prime time, it is inevitable that there will be praise from the TV drama industry to fall on him.

Even so, Iwahashi Shinichi believed that this was a whim that required his reflection.Even if the program is produced on the premise that it will become popular sooner or later, the risk of waiting for such a long time to achieve success is very high.

In commercial production, what is needed is the results at that time, not the admiration of "advanced" many years later.

With the arrival of a new era, Shinichi Iwahashi will participate in both the recording industry and the television industry.At that time, you will keep this point firmly in your heart.

And at the right time, launch the right thing.

……

At the beginning of the spring file, the first episode of the new TV series starring Akina Nakamori also aired.

Yuejiu's golden sign, plus Nakamori Akina's ratings guarantee, after the first episode aired, it immediately got the first-time ratings that can be ranked in the top ten of Yuejiu's history.

As soon as the ratings came out, Fuji TV's press release immediately followed, exaggerating Nakamori Akina.Of course, such a draft, while boasting about Akina Nakamori, is actually an advertisement for the TV series.

With a TV station charging ahead, Yanyin just saved a lot of publicity expenses.However, when there is a big production broadcast, the office still has a lot of money that must be spent: to cancel the public relations of the draft that is not conducive to Akina Nakamori.

The TV series starring Akina Nakamori was broadcast on Fuji TV. When Shinichi Iwahashi had dinner with the people from the production bureau of Fuji TV, the other party praised Akina Nakamori for his ratings appeal.

"Although I knew that Akina-san's popularity with the audience was good, it was only when I really cooperated that I realized this."

Iwahashi Shinichi and Nakamori Akina have a famously stable relationship. People from the production bureau praised Nakamori Akina, and in a sense, they were also complimenting Iwahashi Shinichi.Yanqiao Shen accepted the compliment for his girlfriend with a smile, and added a polite remark, "If it wasn't for the cooperation with your station, I wouldn't have known this."

The gathering of industry insiders, the repertoire is mutual compliments.He said so, everyone was happy, and the atmosphere during the banquet was extremely harmonious.

"As an actress, Akina-san's expressiveness is indeed remarkable."

Tonight's party, Iwahashi Shinichi's acquaintance Kameyama Chihiro on Fuji TV was also present.In the past two years, he stopped participating in the production of variety shows and focused on TV dramas. When he said these words, he was particularly convincing.

"Singer, idol-turned-actor, being able to play impressive roles is an undoubted talent." Kameyama Chihiro said, "Honestly speaking, a TV series has a high ratings, and the leading role is nothing special."

This is something that can only be said bluntly when the people in black behind the scenes are sitting together.

If a TV drama is well-produced, the script is top-notch, and the team in charge is an elite in the industry. In addition, it is also equipped with a strong green leaf team. Then, as long as it is a similar actor to play the leading role, it will be able to reap good rewards. Ratings.

In other words, this leading actor can be replaced by an actor with a similar image at any time.

"However, if after a TV drama is broadcast, the starring role is impressive and the audience is convinced that he can play this role. Then, there is no doubt that this is the talent of an actor. And Akina-san does have Such talent."

In Kameyama Chihiro's remarks, the evaluation of Akina Nakamori is not low.

Yanqiao Shinichi couldn't help smiling, "If Akina-san can hear this, she must be very happy, and feel honored for it."

(End of this chapter)