Flying over the bubble era

Chapter 1251 1251. An Interesting Story

"Ah!"

Iwahashi Shinichi rubbed his nose, sat upright, apologized to the people present with his eyes, and nodded slightly to the staff who were interrupted by the sudden sneezing.

On Monday morning, GENZO routinely holds a meeting.

The people in charge reported the work arrangements and progress of the singers under them one by one. According to the usual practice, ZARD was the first to be mentioned.The reason is simple and sufficient, ZARD is the first group of singers launched by the company, the "eldest daughter" of GENZO.

The band has a stable creative ability. Whether it is the three musicians who are in charge of composing or Sachiko Kamachi who is in charge of writing lyrics, they are all in the stage of vigorous creativity. Since becoming popular, they have been advancing along the broad road.

In addition to working in the band, Sachiko Puchi appears in women's fashion magazines from time to time. She has a chic and restrained temperament, and is sought after by women of the twenties, who regard her as the object of admiration.She's perfect for trousers and also sets a fashion trend in the world.

Shinichi Iwahashi is still the nominal co-producer and music producer of ZARD today, but after the band has gone out of its own way, he almost no longer interferes with the band's music production.Shinichi Iwahashi did not intervene in the new album that the band is currently producing. It can be said that the music producer of this new album is ZARD himself.

For a band like this that takes over all productions steadily, the title of music producer will, sooner or later, be handed over to the band itself.But now is never the time.

The producer is not only involved in the production rights, but also in the production share. ZARD, as the company's veteran band and a popular band, when the contract is renewed, correspondingly, there will be the cost of the conditions. The title of "music producer" can only be given to the band after the end of this five-year period and the beginning of the next five-year period, when a new record contract is signed.

If you really want to say, unless you are so talented from the beginning that the record company wants to try to offer generous terms to win over, otherwise, whether it is a singer or a band, if you want to be your own producer, you have to wait first.

GENZO's current singers are mostly singer-songwriters.The schedule of record releases is about the same, stable with two singles and one album a year, singers who are on the rise have to strike while the iron is hot, and maybe release three to four singles a year.

There are tours to accompany the album almost every year.

Among them, THE BLUE HEARTS likes to perform outdoors, and loves venues like the Hibiya Outdoor Public Hall. ZARD likes fully enclosed venues, because the acoustics are good, and there is no need to worry about the weather.As for GENZO's first female solo Daikoku Moji, she made her debut at the Tokyo Dome. In the future, she will either not hold a concert, or open a large venue if she wants to, and let the tens of thousands of spectators present watch the excitement.

The singer himself will have a preference for the concert venue, and the record company will consider the singer's ideas, and the tour plan that is finally decided will most likely continue.

However, this year's concert as an exception is confirmed to be held in September, with Komuro Tetsuya as the protagonist.At Wangan Plaza, it is planned to mobilize 5 people for four hours of carnival.

When holding a gender-neutral music festival for the first time, Shinichi Iwahashi used a publicity strategy to broadcast it to several major cities across the country, so that audiences who could not attend the music festival could also witness this grand event together.

This time, for this large-scale square dance with 5 people, Iwahashi Shinichi repeated the strategy he had used once, planning to broadcast it to major cities across the country, and to negotiate and cooperate with local discotheques for publicity.

After the work arrangement of the bands and singers who have debuted has been reported in turn, then the production of newcomers will be discussed.Shinichi Yanqiao personally signed a band, two girls, and three groups of newcomers. Fortunately, the band had a manager who followed them before their official debut, and arranged for them to perform at LIVEHOUE until their standards were honed to the point where they could debut.

Of course, during this period, their performance videos will be sent to Iwahashi Shinichi on a regular basis, and Iwahashi Shinichi will also go to the performances in person every once in a while to adjust their style and videos.

Among the bands in the underground music industry, many of them were locked in by record companies in advance, and they continued to perform in the underground music industry after the contract was decided.Not only between the band members, but also between the band and the record company.

Fortunately for the rookie band, the two girls, Yanqiao Shinichi, want to explore and launch a fashion leader-type singer-such a road requires sufficient investment.

In the training before their debut, the two girls were packed and sent to New York, where they took classes for three months.However, although I want them to lead some fashion, since they debuted as singers, the most important thing is music.

The two girls are not singer-songwriters. When selecting songs for them, we must consider their voice conditions and choose songs that can highlight their voice characteristics.The chosen piece can also be challenging in order to increase the memory point among the masses.In short, the first task is to develop characteristics that can stand firm.

Although the "singer" is to be launched, in fact, this is still exploring a new type of idol.The end of the idol era never means that idols just disappear and go silent, but that they still exist in the industry in a different way, until they make a comeback one day.

These two girls, since they were selected, have recorded the arrangements related to them throughout the process, and kept the records of various meetings surrounding them, and collected them as GENZO's experience in cultivating "super idols".

Regardless of whether these two girls succeed or fail in the end, it is of great significance to GENZO.

The arrangements surrounding these two girls who need to be packaged from scratch may seem complicated, but in fact, as soon as the second half of this year, one girl will debut first.

It is very taboo to launch such a new personality for a long time, because the trend of the times changes very fast, and a well-crafted personality may become obsolete within a year.Keep such a newcomer in your hands for too long, and she will become worthless.Therefore, it is absolutely impossible to use the mentality of "sharpening a sword in ten years" to create such a newcomer.

On the contrary, it is the singer-songwriter.Self-produced singers are much more tolerant in all aspects.Not only the tolerance for age and appearance, or the tolerance for turning over when there is a scandal, but also the tolerance for whether the pace from behind the scenes to the front of the stage is fast or slow.

In the second half of this year, GENZO actually has a female solo singer to debut.

It was Asami Yonemitsu who came to Tokyo from Fukuoka to join Shinichi Iwahashi after seeing Daikoku Maki's concert.In a blink of an eye, she has signed a contract with GENZO for more than a year. During this period, she has been training singers, creating music, and performing guest vocals for Daikoku Moki, and even provided an album song for Utoku Keiko , very busy.

Also in the past year or so, Mimitsu Asami has composed nearly a hundred songs, and her strong creative power will be admired by anyone who listens to it.

There are nearly one hundred songs, of course not the first ones are eligible for release, and GENZO bought sixty of them—even so, this is a very impressive number, which shows her talent.

As a behind-the-scenes person in GENZO for more than a year, during this period, Asami Yonemitsu also meticulously polished her debut album. Finally, the timing is right, and Asami Yonemitsu will release her debut single in October.

……

Shinichi Iwahashi was very busy on Monday.In the evening, at Sony, Ashida, the co-producer of DREAMS COME TRUE, also invited Shinichi Iwahashi for dinner.

DREAMS COME TRUE is about to usher in the critical fifth year. The music producer Shinichi Iwahashi, as a representative, meets with the Sony team from time to time, and the meeting with producer Ashida is even more frequent.

In fact, regarding next year, besides the fifth anniversary of debut and the circus tour, there is one more important thing.The record contract of DREAMS COME TRUE will be renewed next year.

The current band is well-deserved as the number one best-selling band in Japan.For such a band, when the record contract is about to expire, there must be more than one or two companies that put their ideas on them.

Similarly, the record companies that have the appetite to eat this band are all big companies in Japan that can be compared with Sony.

When a pivotal year arrives, labels tend to keep a close eye on what's going on around a singer.However, Sony is very relieved here.

After all, as long as Shinichi Iwahashi has no intention of ending the cooperation with Sony, DREAMS COME TRUE will stay with Sony firmly.If other companies want to poach DREAMS COME TRUE, the person who really needs to be persuaded is Iwahashi Shinichi.However, as the head of Iwahashi Shinichi's record company, he was doomed not to make changes easily.

If DREAMS COME TRUE really changes the record company, not only the band will change the record company, but it will also mean that Shinichi Iwahashi of GENZO will have to re-select his collaborators in the industry.

Today, Tetsuya Komuro, who is working closely with Shinichi Iwahashi, and his band TM NETWORK, still have a record contract with Sony.The relationship between Iwahashi Shinichi and Sony has always been good, and Sony's strength in the record industry is also strong enough. There is no need for him to fight against Sony and switch to another company.

Tetsuya Komuro bypassed Sony to cooperate with Shinichi Iwahashi, launched TRF, and participated in the establishment of GENZO's new label. Cooperative constraints.However, Sony was not so jealous because he was cooperating with Shinichi Iwahashi.

From the perspective of long-term interests, there is no need to be so short-sighted that just because a TRF becomes popular, you feel that you have let the big fish go.

It is precisely because of such realistic considerations that Sony is very calm and calm, and has a full and aboveboard demeanor.Of course, Sony also has the qualifications to put on this style.

Unless there was some irreconcilable huge conflict between the band and Sony in the one year before the contract renewal, otherwise, Shinichi Iwahashi would never let DREAMS COME TRUE not renew the contract.

There is such a consensus in my heart, and I know that there is a high probability that I will cooperate for a long time in the future. Shinichi Iwahashi maintains a good relationship with Sony's producer and several directors.

Tonight, Producer Ashida was entertaining guests, and there was also a Sony director named Guan Chuan who came to eat with him.

The three of them chatted happily, and the producer Ashida seemed to take advantage of the drink to casually reveal something to Iwahashi Shinichi, "...a few days ago, I heard an interesting story from the PR department."

"Something interesting to the PR department?" Shinichi Yanqiao was aroused by his curiosity.

Producer Ashida laughed, "It's still related to DREAMS COME TRUE." The private box is very private, but I don't worry about telling secrets that are inconvenient to be known. "Someone broke the news to "Weekly Modern" that the band's giraffe The male is played by you, Yanqiao-kun."

"I've been seen through, Mr. Yanqiao." Director Guan Chuan joked at him beside him.

The true identity of the DREAMS COME TRUE giraffe man is almost an open secret in the industry.As long as the rules of the industry are still in operation, no media will put this matter on its own page.

With Sony's influence, there are naturally good media.The news that is not conducive to Sony singers, if it is submitted to the media close to Sony, it will be difficult to be reported truthfully.

As for the news that Shinichi Iwahashi is a giraffe man, even the media with a bad relationship with Sony would not report it. Naturally, "Weekly Modern" took it as an interesting story and mentioned it when socializing with Sony's PR department.A small technique used to express closeness in a relationship.

Yanqiao Shen thought wholeheartedly, the only way to break through this limitation is probably to use the Internet to break the news.However, today's network is far from reaching such a level.Speaking of it, there is another interesting thing. Japanese TV stations have restrictions on new media, and Internet-related things are not allowed to be advertised on TV stations.

Just through this small corner, it seems to be able to foresee that in the future, when the Internet age comes and the public abandons traditional mass media to embrace the Internet, Japanese TV stations will have to guard against it.

He withdrew his thoughts and responded to Director Guan Chuan's joke, "There is no perfect disguise."

"Eighty percent, it's either the audience who have seen Iwahashi-kun and the band Underground Era's performance, or they just didn't know where they found your backs and voices similar, so they discovered it." Producer Ashida inferred.

After all, DREAMS COME TRUE also had an underground band era. At that time, Iwahashi Shinichi was unknown. However, in the past two years, he has been in the limelight, and he has been in contact with Nakamori Akina. When the exposure rate has increased sharply, he is recalled. Not impossible.

He knew in his heart that it was impossible for someone in the industry to break the news. Naturally, it was confirmed that the person who broke the news was an ordinary audience.

At this time, a shadow suddenly flashed in Yanqiao Shinichi's mind.It should be one day in spring, outside the GENZO office building...

The memory recovered, and the shadow in my mind became a little clearer.

That day, when Shinichi Iwahashi was about to enter the building under the office building of GENZO, a young man ran over.Outrageously dressed, subcultured youth who would hang out in Sunday Walkers Paradise.

At that time, that young man yelled at him...

"KIRIN-san!"

(End of this chapter)