Flying over the bubble era

This last day of August, Tokyo's entertainment hotspot always revolves around Tetsuya Komuro and his electronic dance music.

The grand performance at Wangan Plaza ended perfectly. 6 people gathered together because of Tetsuya Komuro, and the broadcast venues everywhere were also crowded.More than 12 people were mobilized in the main venue and broadcast venue, which made the media, which is always good at exaggeration, directly call this just-concluded performance a "legend".

Of course, a show like this, when it starts grandly and ends grandly, is destined for pop music history.

The overwhelming media reports all focus on Tetsuya Komuro as the main character.

Therefore, after this performance, everyone in Japan knew the name and deeds of Tetsuya Komuro, and everyone knew that the electronic dance music he created is the latest trendy hot spot.

Older people, even if they are not interested in electronic dance music, can't avoid this name.And the younger generation, after this performance, spontaneously regarded Komuro Tetsuya as a "god" and sought after him extremely.

……

After Tetsuya Komuro's grand performance, the singles and albums released by the TRF group immediately rushed to the top of the charts at a rocket speed, and even the singles released by the group for nearly a year quickly jumped to the top [-] on the list within a bit.The reason why there is no higher ranking is because this single has been released for a long time, and record stores are running out of stock.

After the performance, GENZO received a large number of additional orders, ranging from the group's debut single to the latest single. Complete replenishment within time.All of a sudden, the TRF group set a record for all the singles and albums released to enter the charts, such a grand occasion.

And when the public frantically bought the albums that had been released by the group, the new single that had already been produced by the group entered the range in line with this wave of enthusiasm.

For a super-large performance with a scale of 6 people, after the actual opening, it will undoubtedly be a loss.The more people mobilized for the concert and the bigger the stage, the more you will lose.

For the same reason, simultaneous broadcasting in major cities across the country is also a matter of absolute loss.

But to get 6 people together, to end the show without incident, and to get a great response is already a huge success.It is a big victory to be able to successfully realize the simultaneous national broadcasting.

Lose money and earn money.But the benefit brought by this performance is hundreds of times and thousands of times, and even more than that.

From the morning of the second day after the performance, congratulatory calls and faxes flooded in from all walks of life.On the one hand, the public relations department is working at full capacity, dealing with the media and other companies in the industry, and properly handling various congratulations and reports.

On the other side, congratulatory calls from Yanqiao Shinichi's place also kept coming in an endless stream.

On TV, Tetsuya Komuro is making a big splash, and the public is actively or passively focusing on this new producer.But in the industry, everyone's eyes are on Shinichi Iwahashi, the real mastermind behind the scenes.

"Congratulations on the success of the show, Iwahashi-san!"

"A new trend is about to be born in Yanqiao's hands!"

Yanqiao Shenyi was polite and accepted the congratulations from all parties.Regarding the creation of a new fashion, the attitude is modest and noncommittal.

Whether a new epidemic has emerged does not depend on what others say when congratulating them, but on the reality that it is happening.

After the performance, Iwahashi Shinichi and Komuro Tetsuya did not meet for a while, but for several days in a row, the clerk sent to his desk summaries of newspapers, magazines, and TV reports surrounding Tetsuya Komuro and the performance.

When a new hot spot emerges, the media will certainly not let go of this opportunity, and will follow up and report on it until the heat subsides.Unless Yanqiao Shinichi informs the media and asks them to reduce the coverage.

But the fact is the opposite. The media reported Tetsuya Komuro as the protagonist, and this matter was supported by Shinichi Iwahashi.

Compared with the past when he was overwhelmed by the pursuit of the media, today's Iwahashi Shinichi has an increasing right to speak to the media.

On the one hand, now that he is the leader of the GENZO department, he has complicated relationships behind him, and his own strength is strong enough. Not only can the media no longer offend him easily, but they also ask for his opinions on some matters.

On the other hand, as the bubble burst, advertisers continued to reduce their investment in advertising. Compared with the rich and powerful at the height of the bubble in previous years, the TV industry had to start thinking carefully about budgeting.

The investment in variety shows has been reduced, and the remuneration of the actors, who are not much, has been reduced again—anyway, several private TV stations have formed a monopoly, and the actors have no choice at all.It is confirming the saying: the stage is valuable, but people are not.

To increase revenue and reduce expenditure, in addition to reducing expenditure, we must also increase revenue.

The record market has entered an era of unprecedented prosperity, sales records are constantly being refreshed, and the accumulated record sales are a staggeringly exaggerated figure.Not only that, this momentum has not weakened, and it is getting stronger and stronger.

In the era when the record company was making a lot of money, GENZO Records, which successively released blockbuster singers and was always at the forefront of the trend, was recognized as a super upstart in the industry.And Shinichi Iwahashi, the leader of this super upstart company, is also full of interest in TV dramas and variety shows.

Today, the managers of the GENZO department entertain the employees of TV stations thoughtfully. In this era of general reduction in hospitality expenses, they still maintain high-standard hospitality for the TV industry, fully demonstrating that GENZO is an upstart who does not lack money.

At the same time, the TV industry is also actively flattering this Iwahashi-san, trying to please him in the content of the report.

Both sides have their own plans, and each can get satisfactory benefits from the other side, and everyone is happy.

The more depressed the world is, the closer the relationship between Iwahashi Shinichi and the TV industry will be, and his own power and voice will also usher in rapid expansion in this depressed world.

……

Yanqiao Shenyi usually skims over the contents of the TV station's reports, and the reason why he pays attention is only to understand the current situation through the contents of the reports.What really aroused his interest was the contents of various magazines that were issued one after another a few days after the performance.

TV stations and newspapers pay attention to timeliness, while magazines play a role of summary and extension.

The media heat will dissipate, and the coverage surrounding the show cannot last forever.

Compared with the constant input from TV reports to Tetsuya Komuro, Shinichi Iwahashi cares more about how the public views this new trend and Tetsuya Komuro as a superhero after the performance.Only when the seeds are successfully planted can they bear fruit.

12 people participated in Tetsuya Komuro's performance at the same time, no matter where they are or in what form.

This is crucial, and most shocking.

When Shinichi Iwahashi made the performance plan, he decided to broadcast it simultaneously in several other major cities in China.When starting the publicity before the performance, it also required vigorous publicity across the country, and emphasized that this is a "major event that is carried out simultaneously across the country."But now, after the show is over, the focus of his attention is also the media's report on the event of "12 people participating at the same time".

The reason is simple, similar to the role of the sports meeting is to make a group more united.

For this performance, the expectations reported by Iwahashi Shinichi are almost like this.

He carefully read the relevant reports of music magazines, and even more carefully read the relevant articles of comprehensive weekly magazines.

It is not troublesome to know which mainstream media have expressed their opinions on this performance. One of the tasks of the public relations department is to deal with the media, which also includes sending "If there are reports about the GENZO department, Please be sure to inform this side."

There is no entertainment expenses wasted in vain, every flower wine drunk and every gift given has its significance.

Music magazines focused on Tetsuya Komuro's electronic music and the "new round of disco craze" going on at the same time, while comprehensive weekly magazines analyzed the possible impact of this performance on Japanese music as expected by Shinichi Iwahashi. What kind of impact will it bring.

Such headlines and content may seem sensational, but in fact, what is written is by no means just talking about it.

A performance that has attracted 12 people, a performance that has been repeatedly reported as a hot topic, its significance is no longer just a performance.

Just like a sports meeting, making a group more united, 12 people gathered for the same performance, because the same performance is closely connected.At a time when the bubble is bursting and the public is restless, this event is of great significance.

This performance is a backbone that suddenly appeared in front of the public.

The downturn in the world made everyone rush to the disco.On the one hand, this is cheap entertainment consumption, on the other hand, it is the unique charm of disco that can hide itself from the crowd, allowing the public to gain a sense of security from it.

The popularity of TRF and the birth of Tetsuya Komuro are all based on this premise.

In the era of the heyday of the bubble, Tetsuya Komuro already had a great reputation as a band member and composer. However, without the fulfillment of the times, it would be very difficult to reach the current height and become a superhero. distant.

But now, in the process of being repeatedly reported, this performance of 12 people has become known to everyone, and it seems that they have participated in the performance between the tangible and the intangible. The sense of security it brings to the public, is immeasurable.

The other side of the repeatedly emphasized "12 people" is "You are not alone".

From this point of view, this performance, as well as the new fashion created by Komuro Tetsuya, will indeed affect Japan.

……

On the last day of August, GENZO held a celebration party for Tetsuya Komuro.It was not until this day that Makoto Iwahashi met Komuro Tetsuya for the first time after the performance at the celebration party.

During this period of time, apart from communicating on the phone and agreeing on the next production plan, the two did not communicate face to face.

This is not Yanqiao Shinichi's intentional avoidance.However, for Komuro Tetsuya, Iwahashi Shin has not shown up until now, which fits his narcissistic personality.

The celebration for Tetsuya Komuro was held on a large luxury yacht, a venue that suited his flamboyant style perfectly, and he was satisfied with the choice of such a venue.

Having said that, in the era of the heyday of the bubble, it was common for large companies to hold yacht parties. Now, when the recession hits, the business of the yacht charter business will be greatly reduced.

However, Shinichi Iwahashi, who was poor and earnest at the peak of the bubble, started his late upstart experience after the bubble burst.

On the second day after the performance, GENZO began to prepare for Tetsuya Komuro's victory celebration.Coordinating the location, setting up the scene, sending out invitations... everything is in order.

But in just a few days, an accident happened suddenly. The first album of the TRF group, taking advantage of the wind brought by this performance, sold more than 100 million copies.

Therefore, Tetsuya Komuro's celebration party also became a celebration party for TRF's album sales exceeding 100 million copies.

If it were something else, putting it together with Tetsuya Komuro's celebration would be neither fish nor fowl, and it would make everyone unhappy.However, TRF's million-album celebration, together with this celebration, is perfect, even clever.

At this time, TRF has harvested a million album, and a new medal was hung on Tetsuya Komuro's chest.

When Shinichi Iwahashi conveyed this arrangement to Tetsuya Komuro, he readily agreed.

In this celebration party, the guests who were invited by Tetsuya Komuro to participate in his performance are all within the scope of invitation. In addition, there are also related parties who have sponsored the performance, and various people who have provided assistance during the preparation of the performance .

Tetsuya Komuro made an appointment with his label, and Kenichiro also got a piece of the action. Tonight, Kenichiro Nozaki came to the celebration party as a representative, giving Tetsuya Komuro a lot of face.

Of course, for the Nozaki family, Tetsuya Komuro was able to set off such a huge trend, which was beyond their expectations and delighted.

To some extent, in the music business, Yanyin lacks means, but has excellent luck.

From "STAR!Nakamori Akina got the good card in "Birth". Although she led her by the nose, she is full of opinions rather than simply willful.Not only that, this idea also made her a Taopu star.

And when this big star chose to entrust his life to Iwahashi Shinichi, Yanyin got another good card for them.

Kenichiro Nozaki treated Komuro Tetsuya politely and responded to every request.At the same time, the respect for Yanqiao Shinichi deepened a bit.Come to the celebration party tonight, go straight to Iwahashi Shinichi, and congratulate him.

"Iwahashi-san, it's amazing." Kenichiro Nozaki couldn't hide his smile.

Today, the relationship between the Nozaki family and Shinichi Iwahashi is both close and solid.When Nozaki Kenichiro faced Shinichi Iwahashi, he not only respected this unfathomable character, but also felt an undisguised intimacy and comfort.

The former comes from the cooperative relationship between Kenyin and GENZO, and the latter is because of Nakamori Akina, the princess of Kenyin.