Flying over the bubble era

1374 Chapter 1375. Towards the Mainstream
He was fully armed in the Osaka Castle Park but contributed a terrible performance. In the few years since he decided to go to Beijing, he has been immersed in the training of LIVEHOUSE performances. The band of Shooting Q is probably the most popular among the bands signed by Shinichi Iwahashi. A shabby rough one.

Yanqiao Shinichi didn't intend to press down on Sheran Q's debut time on purpose, but that this band really lacks tempering.

When Osaka Castle Park met this band for the first time, the band's performance level was completely half-amateur.The reason why I fell in love with them is that even if they treat roadside performances, they are serious and thick-skinned, and they insist on singing original works despite their immature level, and are intoxicated by them. In addition, they are also serious about producing gorgeous music Rock music genre.

In retrospect, most of them were moved by that kind of nonchalant cheekiness.

After the band went to Beijing, Shinichi Iwahashi assigned them a special producer, followed the band to perform at LIVE HOUSE, took the band to create together, and taught them slowly from the most basic until the right time came.

The era of glam rock has long passed, and this genre is already scarce in the record industry.For Japanese audiences, no matter what type of music or popular style it is, it must be "harmonized" and easily accepted by the Japanese in order to have the possibility of becoming popular and popular.

To really stand out, the most distinctive feature of the band is actually the decoration on a big dish.It attracts the public's attention and brings freshness to the public...but what really determines one's own destiny is the taste that the public can get used to.

In the past few years, Iwahashi Shinichi asked the producer to give the band the most advice, which is how to put new wine in old bottles.However, from another perspective, this is also an old wine in a new bottle.

Although the road to debut in Shangjing was shabby, this is a gorgeous rock band that wears fancy clothes and full makeup no matter how many audience members are in the audience.

The band's own style forms a wonderful contrast with their circumstances.And this contrast is not only reflected in the gorgeous stage style and the shabby status quo, but also in the music created by the band.

Although the clothes are gorgeous and seem lazy and unrestrained, the lyrics written by the band for the songs are often either indecisive or miserable. Putting the lyrics and the band's stage style together, there is a kind of helpless and funny.Sometimes Iwahashi Shinichi wondered whether this was a specialty of Kansai people.

After being a native of Tokyo for so many years, Shinichi Iwahashi has finally gotten used to shooting at the people of Osaka anytime and anywhere.

At present, Tetsuya Komuro's electronic dance music has become a new popular hot spot. He chose to debut at this time, and the record company left very little promotional resources for Sheran Q. It seems that Shin Iwahashi is not good at this band. Heart.

However, the opposite is true.

After several years of training, Sheran Q is already a band with a high level of music.And whether it's flamboyant or funny, the band already has a style all their own.

Sheran Q's funny lyrics with a little helplessness, and their lazy and chic stage style, coupled with the fact that all members of the band are from Kansai and speak a Kansai accent, this contrast brings out a wonderful sense of cynicalism self-deprecating.

In this era of being helpless about everything, the characteristics embodied in this band must be quite appetizing to the audience.

As for not giving the band an overwhelming publicity, it is because the band's style is not suitable for the kind of ostentatious publicity that fills the streets and alleys.

To put it bluntly, this is not a band that can debut with a "turned out" attitude.The helplessness and cynicism in them, if they appear overwhelmingly in the streets and alleys in an unstoppable posture, it is not the unique style and charm of the band, but a kind of ridicule and provocation to the public: all of us are pretending of!
In this way, there is no hope of gaining resonance from the public.

It is with this in mind that when it comes to the debut of the band, it is necessary to carefully plan and start low-key.When debuting, I mainly used radio promotion, radio broadcasting, and a small amount of TV program promotion methods to create a suitable opportunity before starting to explode.

A traditional propaganda gimmick for newcomers who don't take it very seriously.

Speaking of which, although Sheran Q is a very ostentatious band from the outside, Iwahashi Shinichi feels that there is a trace of the old school in this band, which is another difference between them and other bands. features.

When the public falls into the pursuit of Tetsuya Komuro's electronic dance music, it does not mean that they have dismissed other music since then.On the contrary, the more you pursue Tetsuya Komuro physically, the more you need other music with fresh tastes spiritually.

The reason for making such a judgment is that Shinichi Iwahashi always felt that the public's pursuit of Tetsuya Komuro was a kind of spiritual bonding.

In this way, it means that pursuing Tetsuya Komuro will not affect their appreciation and pursuit of other music.Because the popularity created by Tetsuya Komuro is completely different from the popularity of other music.

The pursuit of Shinichi Iwahashi to produce more talents with their own characteristics is based on this judgment.

Tetsuya Komuro makes everyone forget everything, but what is forgotten during the dance will always be remembered again at other moments.

Iwahashi Shinichi didn't even want the band to be limited to a kind of "popularity", but a kind of "life" closely connected with the public.That is: no matter what new fashion is born, the hearts of the public will still resonate with the band's music at a certain moment.

After the society turns introverted, the masses entrust their souls through literary and artistic works, which is a law.

……

Although there was no large-scale publicity plan before debut, nor did Iwashi-san place high hopes on him, but just getting the notice of "debut in mid-October" from the producer was enough to make Sheran Q The members were very excited, and there was a sense of satisfaction that their dreams in life had come true.

Although it was their first time to perform in Osaka Castle Park, they were able to boldly put on full makeup, and the young people seemed to be full of confidence, but in fact, this band is not very confident.I don't think they have the talent to be popular, nor do I think they can make a big splash.

If you were not very familiar with them, you would never have imagined that they are actually so restrained just by looking at their appearance.

Such a reaction that everything is going well, so that the producer had to put on a straight face and beat them, "If 'debut' is regarded as the ultimate goal, the level of the band will only stop here!"

"The matter of debut, if it is not a start to a higher point, then it is meaningless, it is better to cancel it altogether!"

After being criticized by words, the young people finally calmed down.Then, belatedly, they realize that their joy was premature.Debut does not mean everything will be fine, but it is the beginning of a challenge.

If the sales are not good after debut, and if they keep failing to sell, sooner or later they will be kicked out by Yanqiao-san.

During the entire month of September, TRF has made a big splash, and the new singles every week are a round of panic buying, which has almost become a record store's repertoire.

The combined ten-shot plan was passed on from one to another under such a situation, and almost everyone in Japan knew about it.As a junior in the same company as TRF, Sheran Q can see it clearly from the closest distance.

The habit of many people to buy records is to go to the record store to buy them after the record has been released for a period of time. one sheet.

But under such a warm battle, the public doesn't need to pay attention at all, knowing that "TRF's new single will be on the shelves on Monday."And the enthusiasm brought about by the spontaneous buying craze has attracted people who would not have gone to buy the album in the week of the album's release, and also joined in, adding to the enthusiasm.

Although several popular singers released singles in this September, and only one single released by TRF won the weekly chart, the first singer that the public thought of this month was definitely TRF.

There is absolutely no connection between the band and the dance music duo, despite the newbies and the big stars.However, thinking that Shinichi Yanqiao had dealt with such powerful newcomers, the young people who shot random Q felt deeply how small they were among them.

Before Sheran Q officially entered the preparations for her debut, she got a contract from Shinichi Iwahashi's production company, and then officially transferred to the record company.The name of the band performing at LIVEHOUSE has also changed from an exclusive performance contract given by the production company at the beginning to a record company contacting the performance venue on its behalf.

Now, with their debut imminent, the band has signed a brokerage contract with Wanyumi Watanabe's firm, and her firm will handle brokerage affairs on their behalf.

From this arrangement, Sheran Q is actually a direct descendant of GENZO.However, in the eyes of a few laymen, such an arrangement does not feel anything special.

The only benefit they feel from having a firm is that they can get two basic salaries from now on.For the few young people who have just entered the debut stage and are in short supply, this is the most practical thing.

When I first heard the news about my upcoming debut, I was severely criticized by the producer for being too slack.After that, the band calmed down and began retreating for their debut single.

For newcomers to make their debut, recording their debut single is of course the most important thing.But beyond that, there are a lot of complicated matters.It seems to have nothing to do with music, but everything is the same as the recording of the debut single, and it is ranked in the "most important" column.

First of all, you have to be taken to choose clothes and take promotional photos for your debut.The photos will be passed on to major TV stations and newspapers as the official photos of the band when they are reported and mentioned.

Then, I will accept a brief interview from a music magazine that GENZO has a good relationship with, and take another promotional photo. Later, as part of the debut promotion, I will introduce this band to the audience of the magazine through the music magazine.

In addition to these, the manager sent by the firm took the band to TV stations, broadcasting bureaus and other places, introduced them to the producers of the program, and personally delivered the promotional disc of the band's debut single.

In the days before debut, I repeated facing the camera and bowing non-stop every day, and the debut scene in my imagination was far from what I imagined.

It is extremely difficult to step into the threshold of "mainstream".And now, the band is only just stepping in, not really taking that step out.

Prior to this, the band performed as an underground band for several years, and the hardships in it needless to say.Once I finally get the chance to debut, I will inevitably get carried away, thinking that I have made it through, but the fact is just the opposite.

After experiencing this difficulty personally, and shooting random Q and several young people, they completely put away their excitement about their debut.

……

Before Sheran Q's contract was officially transferred to the record company's headquarters, it was signed with Shinichi Iwahashi's production company. Several young people often gathered in Yoyogi's recording studio and got along with Okada Yukiko, who was still working in the recording studio at the time. is quite familiar.

He had just arrived in Tokyo from Osaka and was taken to the recording studio. The recording assistant who appeared in front of him was a former well-known idol. These young people had really been shocked.

But after getting acquainted with each other, Yukiko Okada is the cute senior that several people agree on.However, even though Yukiko Okada is a few years older and a senior, but when getting along, she seems to be treated as a younger sister by them.

Because of her innocence and cuteness, she looks several years younger than her actual age, and is always treated as a younger sister. This is probably Okada Yukiko's sweet trouble.

At the end of September, Okada Yukiko ended her short-term data collection trip and returned to Tokyo again.During this round of travel, she has taken planes, cruises, and trains, not to mention, the inspirations for the next mystery novel appeared one after another, and she carefully wrote them down in her notebook.

Once I became a writer of mystery novels, even when I was on vacation, I couldn't help thinking of something.Still, jotting ideas down in a notebook and then being able to put them aside for a while doesn't put much pressure on yourself.

This experience made her feel very interesting.At the same time, make sure that you are doing what you love.

After returning to Tokyo this trip, Okada Yukiko will not leave in a short time.On the one hand, I have to deal with the letters and invitations accumulated during my travels, and communicate and contact with the editor in charge of me.

On the other hand, and the most important thing.When she came back this time, she was waiting to attend the wedding of Shinichi Iwahashi and Akina Nakamori.

Previously, when Okada Yukiko met Shinichi Iwahashi, she asked him about the debut of Sheran Q, and she was quite concerned about the band she had worked with.

After the band learned the news of their upcoming debut, they told almost everyone they knew the good news, including Okada Yukiko among them.

The fact that the band is debuting is something to celebrate.

However, before Okada Yukiko wanted to treat them to celebrate, Iwahashi Shinichi contacted her first.

(End of this chapter)