Flying over the bubble era

Chapter 1422 1423. New Year's Day
I chose the cheering theme song that is the most difficult to perform at the moment, can ZARD really do it?
After the music magazine officially disclosed the title and theme of ZARD's new single, such questions emerged in the hearts of people in the industry.

The theme of support songs is not uncommon, but whether it is praised or cold, it is between positive and negative.This is especially true at times like this.

Either it will become a classic, or it will become a tasteless song.

ZARD is a first-line band with solid supporters, but this time, even the loyal supporters of the band were divided because of this theme before the release of the single.

Some fans reject a support song, but another part of the fans do not because they like a support song, but because they think that, with the warmth that ZARD has always shown in the lyrics, they should not write lyrics that are like watching fire from the other side.

This is a "sing in karaoke" pop band, never a band that clearly shows its attitude.And this is also why fans reacted like this after ZARD decided to sing "Don't Give Up".

However, for this support song that was born in a bleak era, whether it is anticipation or rejection, all of these will be solved as the single "Don't Give Up" enters the promotion period.

Before the official release of the single, the trial version will be sent to TV stations, broadcasting bureaus, magazine media, as well as record sellers and various stakeholders in accordance with the usual practice.

Iwahashi Shin has high hopes for this single. This time, the GENZO staff who deal with the outside world came together and visited with the single and promotional posters.After receiving this single and actually listening to it, about [-]% of the related parties agreed to cooperate with GENZO's promotion and put ZARD's poster in the most prominent place.

Supporting songs are not easy to please in this era. The number of orders from record sellers was a bit conservative at first, but after officially receiving the trial version of the single, it was once lower than the order number of ZARD's last single. The single was flat.

But Shinichi Iwahashi thought it was far more than that, and insisted on sending orders to the printing house with twice the shipment volume of the last single.

People in the industry and music critics, after the announcement of the single's information, were eager to try it out, ready to show their skills.

Finally, the day came when the single was officially released.

……

"Come on" is the icing on the cake.

This is the reason why Toshio Ishikawa hates support songs.When you are full of energy and hope, give a cheering shout of "Come on".However, when hope and fighting spirit are lost, words like "come on" will only increase anxiety.

What is the meaning of "refueling" that can only be used when you are full of energy and hope?

Immerse yourself in the world of disco, maybe escape.But music that can provide a refuge for the soul is many times better than fake cheer songs.

However, although he rejects a song of support in his heart, thinking that he does not need the hypocritical "Come on" from the other side, but when he is confused and uneasy, even a little bit, Toshio Ishikawa also longs for it. With real comfort.

In other words, it is precisely because I long for a real comfort and encouragement in my heart that I reject a support song that I don't know if it is an enemy or a friend.

When dancing at the disco, sinking yourself into the dance floor, he's not alone.So, is it possible to get rid of this loneliness when you are about to break into a society where you don't know where the future is going?
For Toshio Ishikawa, who is about to officially become a social person, he must get out of the sanctuary of his heart.Because of this, he also wanted to confirm that he was "not alone" from the bottom of his heart.

Tetsuya Komuro, who built a temporary shelter for Toshio Ishikawa's empty and confused mind, is the producer of that GENZO record.When Toshio Ishikawa was still a high school student, he watched "Band Paradise" produced by Shinichi-san Iwahashi, and heard "17 Years Old" produced by him for Chisato Moritaka. Later, he also bought records of GENZO bands.

For Toshio Ishikawa, that Iwahashi-san, he and his GENZO record, ran through his youth.

Yanqiao-san, who is so considerate of the hearts of the public, made a song of support at this juncture.

That Yanqiao-san, who can always catch the pulse of the times, doesn't know how annoying it is to shout "Come on" from above?
However, Yan Qiao-san, who can always capture the pulse of the times, really doesn't know, will the high-level "refueling" make people more desperate?
Toshio Ishikawa has a subtle mentality, both repelling and vaguely looking forward to it, until this single called "Don't Give Up" is officially released.He went to the record store immediately and bought this "Don't Give Up" just like he bought the new single collaborated by Tetsuya Komuro and Ryoko Shinohara for the first time.

Compared with the grand occasion of "Love, Heartache, Strong" on the day of its release, the momentum of "Don't Give Up" was obviously weaker on the day of its release.However, the publicity before the release of the single was quite grand, and ZARD itself is a well-known band with accumulation, so although the momentum is weak, there is not much difference.

Toshio Ishikawa lined up, checked out, and left the record store.

Seeing the bustling scene in the record store, he thought to himself, perhaps, there are more people eager for a cheering song than expected.Or maybe, there are more people who believe in ZARD and GENZO than imagined.

That Pu Chi-sang is best at writing about the hearts of urban women, and ZARD's several famous songs all have strong styles and simple and moving lyrics.When Toshio Ishikawa participated in a sorority party, girls often sang ZARD songs in karaoke.Once, a girlfriend he dated once said with emotion, "Sachiko-chan's lyrics are always touching."

Toshio Ishikawa lacks such delicate emotions, he just puts the single into the player and presses the play button with curiosity and imagination—like revealing the answer to a question.

Such a lead singer who is only good at writing about urban women, what kind of support song would he write?
When the song "Don't Give Up" was played for the first time, Toshio Ishikawa let out a soft sigh as if he was relieved.He pressed the button and listened again.

Is "Don't Give Up" a support song?Yes.

However, this is a song that doesn't shout "Come on" throughout.

From the beginning to the end, there is nothing that has nothing to do with me. I didn't stand in the distance and shouted cheers, but I always stood with "you" and the person who is listening to this song.

Lead singer Sachiko Kabochi, who is good at writing women's emotions, captures the panic in the world and the unease in the public's heart with the same sensitivity.

As the lead singer of a pop band, she did the same this time. She didn't try to write any profound words like those orthodox bands.She is just like a gentle and kind sister, like a woman who supports her beloved, sending her willingness to share joys and sorrows.

In an era of lack of security and hope, such a song of support is the most touching.

After listening to it for the first time, Toshio Ishikawa listened to the song "Don't Give Up" again.

Sachiko Kamaike's lyrics are sincere and moving, and Tetsuro Oda's tune is catchy.Toshio Ishikawa doesn't understand music, he just thinks that such a song with such lyrics has a feeling of undulating waves that push him forward.

When you feel exhausted while running, listening to this song may really give you strength.

Toshio Ishikawa admired the band ZARD, and had a deeper understanding of Sachiko Kamachi, the lead singer who wrote the lyrics.

My girlfriend at the time said with emotion, "Sachiko-chan's lyrics are always touching."

Toshio Ishikawa thought, perhaps it was because that Puchi-san saw all kinds of situations in his eyes, and had a tender heart for every audience.

In the past, he couldn't feel the charm of ZARD because the scene that moved him hadn't come yet.

And now that he has a deeper understanding of ZARD because of this song "Don't Give Up", Toshio Ishikawa then thought that the Iwahashi-san who can always capture the pulse of the times, this time, also realized what the audience needs. What.

Be social, but not alone...

At least, while listening to this song, muster up the courage for just 5 minutes.

Maybe use this courage to take the first step, the first step is always the hardest.Perhaps it is difficult to use this courage to persevere in the last short distance, from the beginning to the end.

Toshio Ishikawa didn't think that a support song would bring him much strength.He prefers the dream world built by Tetsuya Komuro's music to working hard without getting the corresponding rewards.

However, when he feels that he is still a little bit close, and he is not ready to give up on something.Toshio Ishikawa thought, he would repeat silently in his heart: "Don't admit defeat, just work harder..."

……

Don't admit defeat, try harder, it's still a little bit close.

Sachiko Puchi's style of writing lyrics is to write about the life of urban women with ordinary words and sentences.Even though colloquial words are always used to write lyrics, this song "Don't Give Up" is far more simple than before.

It is precisely because of this that it feels more like being by your side to cheer for you.

As a fan-collar worker and a photo model, before officially debuting as the lead singer of the band, Sachiko Kamachi had a rich experience.These experiences are certainly the setbacks before she embarked on the road to success, but there is no doubt that it is precisely because of these experiences that Sachiko Puchi has gained a comprehensible and simple heart to treat others.

She will really worry about others, and she will also be sincerely happy for others.Even after becoming a big star, she is still an ordinary person.It is precisely because I am an ordinary person that I can see the confusion and loss of ordinary people at the moment, so I wrote such a song.

When Sachiko Kuchi wrote the lyrics of "Don't Give Up", Shinichi Iwahashi was convinced that such a song was the most needed support song at the moment.It is precisely because of this that he has the courage to vigorously promote this single.

This song "Don't Give Up" was released at the same time, it swept away all the doubts and dislikes that the public had about a song of support.

The catchy melody and crisp lyrics perfectly match, whether it is used as a cheering song or a golden song that can be sung in karaoke, it is impeccable.

The cooperation between Tetsuro Oda and ZARD sparked a surprisingly strong spark.

In the first week of the release of the single, ZARD interrupted the consecutive single championship record of Ryoko Shinohara and Tetsuya Komuro's "Love, Heartache, Strong", defeated other opponents who released singles in the same week, and successfully won the top spot on the list middle.

At the level of ZARD, it is normal to achieve a weekly championship.

But after the release of the single, word-of-mouth fermented rapidly, and the graduation season was approaching, and the world was bleak. Such a song of support that did not attract public rejection and beautifully captured the public was hard to come by. The TV station and the broadcasting bureau Would love to play this song too.

After the release of the single, ZARD appeared on a music program for the first time for promotion. According to the usual practice, TV Asahi's "MUSIC STATION" was used as the first stop for album promotion.

In the program, Sachiko Puchi explained the song, expressing her simple wish to bring some strength to everyone.

She is already shy, and she is even more nervous when facing the camera. Because of this, when the picture of her as if she mustered up all the courage to express her heart was shown on TV, the audience watching the TV were all overwhelmed by her. The deputy looked moved.

There is nothing that can better reflect one's own heart than the expression of true feelings.

After the broadcast of the program, the episode where ZARD appeared, instantly broke into the top ten in the ratings of "MUSIC STATION" since its inception, ranking seventh.Many viewers specially called the TV station to pay tribute to ZARD.

In the second week after the release of the single, more TV stations and advertisers came to the door one after another, discussing the use of this song "Don't Give Up" as a promotional song.With such a strong momentum, this "Don't Give Up" won the top spot in the weekly singles chart in the second week of its release.Not only that, but on the on-demand list of cable broadcasts, the ranking has risen rapidly, airborne No.1.

Such a song of support, which has been recognized by the public, appeared in the streets and alleys at the fastest speed, occupied the VOD station, and became a new popular song in karaoke.

As expected by people in the industry, in such a bleak era, a song of support will either become popular or end in dismal.

And this song "Don't Give Up" successfully captured the pulse of the times and became a song destined to leave a name in the history of pop music.

With such a song, from now on, no one will think that ZARD is just a pop band that sings about the emotions of urban women.While the band doesn't have that strong advocacy and never makes a point of view, it stands with the people of its time.

Following the collaborative single of Ryoko Shinohara and Tetsuya Komuro, ZARD, who took over the baton, also started its own road to consecutive championships and completed a perfect handover.

There are two groups of singers, one has a close relationship with the GENZO family, and the other is a singer of the GENZO family.

Spring is the beginning of a new year.

In January and February, in this new beginning, the singers of GENZO not only continued the brilliance of last year, but also started the new year with dominance.

(End of this chapter)