Flying over the bubble era

155 Chapter 155. Journey of a Thousand Miles
Working with smart people saves worry and effort.Shinichi Iwahashi mentioned an idea, and Wanyumi Watanabe went on the road immediately, after digesting what he proposed, she could draw inferences about other cases from one instance.

"Indeed." Shinichi Iwahashi agreed, "Not only that, but the style of music should also be tolerant."

Age, gender, appearance, style, none of these are required, as long as you come.

When making this program, it is necessary to make the assumption that the band that is performing here now, each group may become a contestant on the stage.And the program must be conceived under such assumptions.

To borrow the model of the idol talent show, but also to reinvent itself on this basis, and change it into a talent show suitable for bands, it is necessary to amplify the "personality".

Idols are sparkly and cute.

Bands have different styles, but they are able to accommodate all personalities.

After watching the road show in Walker's Paradise for a while, Wanyumi Watanabe was in a good mood. When she met a band she liked, she put a thousand-yen bill in their piano case after watching the performance.

Most of the people who came here were young people, and most of them were students. Among them, Mayumi Watanabe's move was considered generous.

The bands who received tips also behaved differently. Some felt more excited, and others put on a cool look that was not moved by money. Shinichi Iwahashi, who was not scratching his hair, looked at it and found it very interesting.

After watching the road show, the two walked out of the street.

Wanyumi Watanabe invited Shinichi Iwahashi, "Let's find a restaurant and I'll treat you."

Yanqiao Shen said with a smile, "My cup of instant coffee can make a lot of money."

He was talking about entertaining Mayumi Watanabe with instant coffee in the recording studio just now, and now she treats him back in the restaurant instead.

"That's not necessarily true." Watanabe Wanyumi calculated carefully, "At that time, I will discuss with you about the program. If you come up with a good idea, I will make money instead."

"As expected of you, your accounts are shrewd." After leaving Watanabe Productions, Iwahashi Shinichi didn't even say honorifics.

Facing his teasing, Mayumi Watanabe smiled slightly, "Thank you for the compliment."

The two stepped forward, walked into a tea restaurant, asked for a box, and after ordering, they chatted while waiting.

Shinichi Iwahashi and Wanyumi Watanabe have a consensus that if they want to do a talent show for a band, it's not enough to rely on their two companies that have nothing.

For this program to be held, the condition that must be met is that the promise of "the winner can make a mainstream debut" can be fulfilled smoothly. For this reason, while producing the script and finding a TV station, it is necessary to obtain the participation of the record company.

A successful band will have the opportunity to make a mainstream debut, and the record company must have the chance to make a mainstream debut.Establishing contact with the record company is the logistical guarantee.

Not only that, but these two bugs, who are one and a half inches long, are at a disadvantage in negotiating with the TV station. This is something that cannot be smoothed out even if they have money, not to mention that they do not have such sufficient funds.

However, if the record company's support is enlisted, things will be very different.In that way, what they want to do is not a self-produced draft, but something more grand.

"So," Shinichi Iwahashi and Manyumi Watanabe made a joint decision, "To make this program, we must obtain support from all sides."

"It's not just to spread the risk, but to win the trust of the TV station and the players who come to participate."

Shinichi Iwahashi said, "If the bands that come out of this show are distributed to various companies, it's like seeds falling into various lands, and they can grow various fruits."

In 1983, "STAR!"Birth" ended, and in 1985, "Twilight Meow" started broadcasting.And two years later, in mid-1987, the ratings of "Twilight Meow" plummeted, and it was about to be cut in half.

The gust of wind in the Kitten Club came and went quickly, and this group of bear kids who rushed in and caused a mess in the industry will also face the situation of disbanding the group when the show ends.

The magnificent entertainment world has only just unfolded to these girls.Those winds and rains that they could not taste while staying under the protection of the group are ready to give these girls a good look.

Of course, the one who survives is the winner.

The fast food in the Kitten Club has also come to an end, and the idol market has almost come to an end. Next, there must be something new to replace it, to fill up the space vacated after the tide of idols recedes.

Judging from the current situation, the band is a strong candidate.

From the very beginning, the two of them aimed at the future band market. In other words, what they wanted to do was "STAR!Birth" instead of "Twilight Meow Meow" contracted by Fuji TV.

Difficult to fatten alone.

The market is very large. In such a huge market, the popularity of a new thing requires the joint efforts of multiple parties.During the land reclamation period, you must not have the idea of ​​eating alone, that will only make yourself dead.

The bigger the cake, the better, and the bigger the cake, the better it will be.

This is from "STAR!Birth experience.

"STAR!The significance of "Birth" is to select newcomers for record companies and firms in the industry. Therefore, whenever the TV competition starts, the audience is full of representatives of firms and record companies who came to select candidates, and everyone raises their placards to bid.

Because most of the industry participated, this program received unprecedented attention and was also treated seriously by the TV station.And because most of the industry focused on this program, it received great support during its broadcast.

Now is the golden age of television. It is just the opposite of the era when TV stations begged their offices to produce programs and came up with ideas.

The competition for TV ratings is becoming more and more fierce. Unless it is a very good idea, it is already quite difficult to sell the script. Big firms have started to subsidize their own money to do variety shows.

After successfully signing a contract and striving for a suitable time, you have to attract sponsors. Every link is money and relationships.

This kind of talent show must not be too late at night, because the characteristics of the talent show come from the audience's sense of participation in witnessing the growth of the bands they like and support.

Because of this, it is extremely important for them who are weak to obtain support from other aspects.

"Idols have the selling points of idols, and bands have the selling points of bands. Since the 'personality' of the band is to be amplified, or not only contestants are welcome to express their personalities on stage, even the judges can also specially select those with personalities."

Shinichi Iwahashi continued to suggest, "Making the personalities of the judges and musicians collide with each other will also become a huge attraction. Now, when the outside world talks about rock bands, they often think of how cool they are. For the audience, Playing against the tune may be a spectacle in itself, and in this case, we might as well cater to this mentality and play a little bigger.”

Entertain the talent show and increase the fun.The ratings are guaranteed, the sponsors are guaranteed, and the topic is high, so that they can attract a steady stream of contestants.

"I smell evil spirits again." Wanyumi Watanabe teased him.

Yanqiao Shenyi didn't take it seriously, "If you want to sell something that can be sold, that's how to turn everything into a selling point that can be sold. We are going to be a commercial program."

Of course, this kind of entertainment itself is also a way of screening.

If you want to be an artist, or a band that wants to maintain the identity of an orthodox rock musician, don't come to participate.Now that I decided to go on TV, it was a default part of commercialization.The purpose of this program is very clear, it is to commercialize the band.

However, Shinichi Iwahashi never thinks that commercial things are bad. No matter how good the music is, if no one listens to it, what's the point?

"Evil intentions are evil intentions," Watanabe Mayumi said, "the idea is quite right."

Yanqiao Shen smiled and said: "In this way, you are the one who makes the money."

"It's only just getting even now," Wanyumi Watanabe joked with him, "It's still close to making a profit, so please discuss with me later about scripts and TV stations."

"It's terrible." Yanqiao Shinichi laughed, "I had the most expensive meal ever."

……

The script of a TV program is divided into two parts. The first part is similar to the full-text outline when submitting a long-form draft. After the TV station reads the outline and understands what program you want to do, it will hold a meeting to discuss whether to give you a contract Opportunity.

Although the talent shows are constantly flowing, there is still a need for a specific script.

Japanese TV programs pay great attention to the existence of the script. Every link of each episode is controlled by the script. Variety shows are more extreme, and even when to say which sentence is arranged in the script.

Therefore, that kind of scene that couldn't be more coincidental, but had a good effect, will be called the favor of the god of variety shows.Of course, if the God of Variety Shows hadn't come to show his favor, the later Scissorhands would have solved the problem.

Therefore, the god of variety shows is actually the god of artificial intelligence.

Like the previous music festival planning, Shinichi Iwahashi first wrote the planning proposal, and then brought it to Mayumi Watanabe's office for discussion.

Wanyumi Watanabe's new office is called "U-MIZ". Although it has just started and only signed the band of Shinichi Iwahashi, the production department and planning department are all complete.

Of course, nowadays, her firm is basically her office. When she puts forward a plan, the people below give advice on how to perfect her plan.

As a partner, Shinichi Iwahashi went to U-MIZ with the planned plan. All the old employees who came over from Watanabe Productions and worked part-time knew who he was. It's incredible to cooperate with my own small boss-what about following the small boss to work in the new office?
Guazi bench is ready, you tell us that the script has been changed?
These people are not the only ones who feel incredible. In Watanabe Productions, Watanabe Misa and Yoshida Miki knew that Iwahashi Shinichi chose to start an independent music production company, and they were also very surprised.

Yoshida Miki's reaction was not so strong. Originally, after agreeing to her younger sister's going out independently, she defaulted to Iwahashi Shinichi going with her. Now she didn't, but instead cooperated. She didn't care.

This open-mindedness is Yoshida Miki's greatest strength.No matter what happened in the past, once it is over, it will be written off.

On the contrary, it was Misa Watanabe, who couldn't be calm for a long time after knowing this matter - she never thought that this young manager would be able to make such a choice.

How much courage and determination do you need?
For Iwahashi Shinichi, what Watanabe Misa saw in the past was his ability, but the choice he made this time allowed her to see in him vigorous ambition, open mind, and strong self-esteem.

She realized that she might have misread and pushed an outstanding young man away.

In addition, after both quit the company and became independent, his daughter, who was still cooperating with him, knew that he had set up a production company, but did not tell her mother about it. Watanabe Misa seemed to feel the invisible force from her daughter. protest.

Misa Watanabe believed that Shinichi Iwahashi did not tell his daughter that he had talked to him, but with Mayumi Watanabe's cleverness, it is not surprising that he would have guessed what happened between them.

But by now, everything is a foregone conclusion.

Even if Misa Watanabe regretted it, she would not look back, and of course, she would not interfere again.In her decades of ups and downs in the industry, she has both a precise vision and a failure to see things wrong.

If you are sure, you will stride forward on the right path. If you are not sure, let go of the wrong option and find another way.

This is her wisdom.

Shinichi Iwahashi took the project proposal and discussed it with the people from U-MIZ. Everyone tinkered together and perfected an outline.

After the script of the first part is available, we can then use this script to discuss signing contracts with TV stations, cooperation with record companies, and sponsorship with advertisers.

A thousand miles begins with a single step.

In the choice of TV station, I gave up continuing to mess with Fuji TV, and I couldn’t mess with my father’s old rival NTV. Tokyo TV was not in the scope of choice from the beginning. Obviously TV Asahi and TBS chose one of them. up.

At that time, U-MIZ chose the location of the office in Minato-ku, just to get closer to these two TV stations.

Of course, how can TV Asahi, which was formerly an educational TV station, compare with TBS, which has dominated the ratings for 19 consecutive years.Regardless of scale or ratings, Asahi TV is obviously the weakest.

There is a folk saying that there are three strong TV stations and one weak one. The top three are TBS, Fuji TV, and NTV, and the weakest is TV Asahi.

Therefore, almost everyone agreed that they should try their best to cooperate with TBS first. TBS not only has a good ratings base, but also has rich experience in audio production.

There are no secrets in the entertainment industry, Watanabe Manyumi became independent, and everyone knows that U-MIZ is the agency of Watanabe Productions.Therefore, after preparing the outline, TBS also agreed to meet with them and talk about it in detail.

So, after making an appointment to meet, Wanyumi Watanabe called Shinichi Kamiyanhashi to visit the TV station with him.

　It took 5 minutes to make a new one with the smart cover of the starting point, and replaced the strange cover assigned by the previous website

　　
　
(End of this chapter)