Flying over the bubble era

Chapter 283
In the evening, Shinichi Iwahashi entered the backstage of the Japan Youth Hall from the passage of the related person.

Not long ago, last week, he just came to the youth hall, and he also entered the backstage directly from the relationship channel.Therefore, walking this road now, I am very familiar with it.

Having said that, I came to the Youth Hall for two consecutive weeks for two completely different things.

Last week, the band Paradise's New Year's special program was held here, and as the producer, Shinichi Iwahashi naturally wanted to show up.But this time, although he still came here as a producer, it was for Moritaka Chisato's concert.

After taking over the single production task of Moritaka Chisato, when planning, one of them was a concert.

For newcomers, publicity is inseparable from gaining popularity, but concerts are necessary to consolidate fans.Especially for concerts held in small venues, because the venue is small, the distance to the audience is close, and it is more convenient to interact. These are important matters for "enhancing the relationship".

At the same time as the production of the first single, preparations for the production of the concert also went hand in hand, and the concert venue and ticket purchase information were included in the single in advance.

Of course, this small piece of paper was also included in the second single that was released immediately after, and it was advertised on TV and record stores as part of the promotion plan for the second single entrusted to GENZO .

These days, fans of idols have to make a real phone call before entering the arena holding up the light stick in their hands to call their idols.

It's not uncommon for the phone calls for ticket purchases to be blown up for the popular star's concert.

A total of three concerts have been prepared, and the two that have already been held are small venues with less than 300 people. Even today's final youth hall can only accommodate about [-] to [-] people.

Small idols hold concerts in small venues, the cost is not high, and the preparation is relatively easy.If it is a large-scale concert with tens of thousands of people, such high efficiency cannot be achieved anyway.

Chisato Moritaka was not a popular idol, but when he was sent to Shinichi Iwahashi, he was an unnamed idol who was [-] times more miserable than he is now. During the preparation period, the record company had no idea whether the three concerts could be filled. There was a question mark.

When handing over the production rights to GENZO, Warner Pioneer still held the attitude that it’s okay to give it a try. After all, GENZO is an unknown company. Although Shinichi Iwahashi made a feasible plan, he never produced it. The singer who made the move is still on paper.

Moritaka Chisato's first single released through GENZO, the response has improved compared to before. Warner Pioneer, although not happy about it, at least feels that they have not entrusted the wrong person.

But when the second single was released, thanks to the east wind of Christmas, the sales of the single directly doubled compared with the previous one, and things began to change.

From Yumi Matsutoya's "Lovers が サンタクロース" (The Lover is Santa Claus) to "クリスマス.イブ" (Christmas Eve) by Tatsuro Yamashita, it seems natural to listen to a song with a Christmas atmosphere on Christmas.

As soon as December enters, people who walk into a record store and see a single on the shelf with a beautiful girl in a Santa Claus suit or a MINI skirt on the cover, even if it’s just to win the prize, they will have an idea. Listen and see for ideas.

In addition, the contract signed with Shunji Iwai and the MV commissioned by him also played a role.

This method of relying on seasons for promotion has achieved a lot in promoting the single Moritaka Chisato.

Of course, under the premise that the first single has improved, Chisato Moritaka's record company and office arranged for her a higher-level song playing program, which also increased her chances of exposure.

A two-pronged approach and two efforts brought a turning point for Moritaka Chisato.

The song is good, the lyrics are good, the exposure rate has increased, and after going on stage, the audience saw Moritaka Chisato on TV, compared with the girl seen on the album cover or in the MV, not only did she not have the feeling of "photographing", The image is even better.

It is a science to meet the audience's expectations, and it is not easy to achieve the benefits and subtleties.

But there is no doubt that as long as you can meet the expectations of the audience, the audience will not let you down.On the other hand, if you consume the audience's expectations, you will only suffer backlash and retribution in the end.

Don't treat the audience as fools, this is something that people behind the scenes must keep in mind.

Chisato Moritaka on the cover of the record looks so healthy, beautiful and full of vitality. Chisato Moritaka on TV has a beauty that is not inferior to static. So, Chisato Moritaka in real life is as beautiful as the cover of the record and as seen on TV?

It was such curiosity and anticipation that made the public pick up the phone and dial the ticket sales phone for the concert.

When the second single was delivered to the printing factory, Warner Pioneer was still worried that the tickets for the three concerts would not be sold out. , tickets are all sold out.

Not only that, when the concert started, the stage lights dimmed and came back on, and the moment Chisato Moritaka stood on the stage wearing a MINI skirt like the one on the cover of the record or the song costume on TV shows, he met the expectations and was even called The entertained audience that exceeded the standard was still not satisfied after cheering for her at the time, and even called Warner Pioneer afterwards to ask for an extra show.

Concerts are an excellent way to drive record sales, and Chisato Moritaka is no exception.While the concert was held smoothly, the sales of the two new singles also ushered in a rise.

The list of record sales only counts the top [-], so if the sales growth is not explosive, it is not easy to be reflected on the list, and now that various media are mixed, it is not very convenient to count.

However, the data available to record companies is more detailed.

And after the data is available, the team in charge of her now will analyze it and make necessary adjustments.

Judging from the list alone, the first single delivered by Chisato Moritaka to GENZO could not enter the list. Although the second single entered the list, it seems that the ranking in the [-]th and [-]th positions is not so good. powerful.

However, judging from the record company's data, her sales have been increasing, especially during the concert period.

The public depends on the announced rankings to know who is the current popular singer.

But for record companies, they judge by the data they have in hand.

Although Moritaka Chisato did not take off with these two singles, it is obvious that the results of the two singles are better than the other, and her popularity is getting higher and higher. The route she is taking now is right.

It was also right to choose to outsource her to GENZO.

(End of this chapter)