Flying over the bubble era

Chapter 288 288. A New Beginning

The audience rating of 20.2 means that the program itself has been a great success.

A time before the late-night show, it actually got the ratings comparable to the prime time. No wonder Manyumi Watanabe was so excited. Even Shinichi Iwahashi felt excited when he learned the number early in the morning.

If it wasn't because this number was so surprising, he wouldn't have subconsciously guessed what Watanabe Mayumi wanted to say after receiving the call.

With the hard work the two put into this show, it was expected that they would have the same reaction.

In his heart, after knowing this number, he also wanted to share the joy of victory with someone.

And there is no doubt that Watanabe Wanyumi is this excellent sharing object.This program was produced together with her. Without her great help and the two of them running around, this idea would not have been able to become a reality.

As soon as the ratings were over 20, the level immediately increased. It not only crushed the programs of Fuji TV, which was competing in the same stage, but it was also a decent number among major public broadcasts. TV Asahi might have to Laughing blossoms.

The TV station is the bread and butter of the firm, and the relationship with the TV station is harmonious, and the benefits are self-evident.

However, after sharing the joy, as the people who lead the production of the program, there are still two problems before them.

When there is no ratings, you want ratings. After you have ratings, enough popularity and word-of-mouth, the problem then becomes how to stabilize the ratings.

In addition, another problem is how to convert the ratings into higher attention.

From the beginning to the end, when deciding to produce this show, Shinichi Iwahashi and Wanyumi Watanabe did not simply want to make a variety show with high ratings.

The firms and record companies that got involved later, the real reason that attracted them to participate was also something other than the ratings—that is how to grow phenomenal popularity on the soil of this band.

This is the key to maximizing the significance of this project.

To achieve this, it depends on the follow-up development and planning of the band that came out of the show. "STAR!The reason why "Birth" is a super-national idol talent show is because the "three groups of flowers" were launched at the beginning of the show.

When Momoe Yamaguchi was killing all directions in the music world, no one would forget that she was "STAR!The idol who came out of Birth.

After a few conversations on the phone, Mayumi Watanabe's secretary came to remind her of the meeting, and she said to Shinichi Iwahashi, "See you later."

……

Hearing the good news early in the morning makes people feel good and motivated throughout the day.

In the afternoon, Shinichi Iwahashi went to TV Asahi.When greeting each other, whether it was the production staff of TV Asahi, or the representatives of the office and the record company, they all showed kindness to Iwahashi Shinichi.

It seems that the ratings of 20.2 not only cheered up the mood of Shinichi Iwahashi and Mayumi Watanabe, who were waiting to rely on the band for a meal, but also those who participated in the show.

Wanyumi Watanabe arrived early today, and when Shinichi Iwahashi came over, she had already sat down in her seat.

In the morning, on the phone, the two shared their joy with each other, and on such an occasion, it was just a business-like nod.

Only after Yanqiao Shinichi also sat down, when exchanging eyes, looking into her energetic eyes, the joy he felt on the phone in the morning became clearer.

The meeting hadn't officially started yet, but the meeting room was very quiet, with few people whispering to each other.That being said, there is a positive vibe in the air, and it's obvious from the moment you walk in that this is the production team of a hit show.

What are the characteristics of a hit show production team?
The relationship between the production staff may not be harmonious and harmonious, but there must be an efficient and positive atmosphere during the meeting.

On the other hand, for programs with extremely poor ratings, in order not to be affected by the low ratings, they will pay more attention to the relationship between the production staff, and the "family" atmosphere in the production team will be more important.

Regarding this point, in fact, it is similar to the high-efficiency places performing their own duties, and the third-rate workshops love to engage in corporate culture. Everyone loves each other, and the employees are brothers and sisters.

……

After the TV Asahi producer who arrived last sat down in his seat, the meeting officially started.

"First of all, the average audience rating of the last issue was 20.2. This is the result of everyone's joint efforts, thanks to everyone present. Congratulations."

The producer of TV Asahi put it at the beginning, and it turned out to be a matter of ratings.

Before 13.7, TV Asahi already felt satisfied with meeting expectations and wanted to just keep going. What's more, breaking through 20 in one go, it's impossible not to be excited.

After the producer finished speaking, everyone present applauded.

Immediately afterwards, the producer said that as a celebration of breaking through the 20 ratings, a celebration party would be held at the expense of the TV station's producer, and the time would be Wednesday night.

After announcing the good news that everyone present already knew, the producer then announced the list of record companies and firms willing to enter, as well as advertisers willing to sponsor.

Although it is still January, the adjustment period of TV stations in April is still very early, but there has never been a program that is adjusted when the deadline is approaching. January has already decided the fate of most programs, whether it is suspended , or adjust the playback time.

Band Paradise's playing time remains unchanged at [-]:[-] on Saturday nights.

For such a program, this half-prime and half-late-night time slot is just right, and it will not be affected by the viewer's sleep, and there is no need to adjust the content to cater to the prime time - even if the atmosphere is generally unrestrained Now, if the prime time is too much, the audience will still blow up the complaint calls.

Although the time slot does not change, the composition of the sponsors has to be adjusted.

With the rising ratings, Dentsu's evaluation of this program has also increased.Dentsu believes that the program has a future, and the program can really have a "money future".

Why is it said that Dentsu is the mastermind behind the Japanese entertainment industry?

That's because Dentsu not only controls the whereabouts of the advertising expenses of most enterprises, so that TV stations that rely on advertising expenses have to bow to them, but another business of Dentsu is the statistics of TV station ratings.

In front of Dentsu, everything about the TV station is exposed.This black hand behind the scenes controls the TV station in all directions without dead ends, making the TV station obediently obey them.

After the good words in the lead, the next step is the serious topic.

For the program group, 20.2 is not the end of a successful ending, but the beginning of a new challenge.

Still the beginning of a rather difficult challenge.

(End of this chapter)