Flying over the bubble era

Chapter 460
Even if the Red and White Song Club is only regarded as a music group, it is undoubtedly the one with the greatest influence, the highest ratings, and the strongest publicity effect in China.

That being the case, might as well take advantage of this opportunity and make the most of it.

In the face of absolute strength, cleverness is useless.

As long as you are sure that the band has the ability to impress the audience again, and you are sure that you can make a new masterpiece, then, in the eyes of Iwahashi Shinichi, this little stumbling block made by others can only be attributed to a little cleverness.

How to deal with this matter is on the table.When something like a crisis comes, it is necessary to overcome it.However, being tricked by someone else and just accepting this trick in an ordinary way, it is a bit unreconciled.

If it's just a remake, it won't lose to "I'm so happy!"so happy!Really like! "The song conquers the audience and overcomes the crisis, then the band is still only in the initial stage of participating in the talent show.

Now that he has made his mainstream debut, and his goal has become a bigger "sea of ​​stars", his heart and vision will also change accordingly.

Look at the scenery farther away, engage in bigger things, and turn crises into new opportunities.

Even if it's a little more difficult.

As soon as Yanqiao Shen thought of this, he made up his mind and replied: "I probably have some ideas now, but whether it will work or not will depend on Wanyumi-san."

Mayumi Watanabe was obedient, "It doesn't seem to be an easy task."

"However, as long as the results are worthy of the hard work..." she continued, "Let's hear it."

Yanqiao carefully considered his words, "There are very few singers who can sing unreleased works in the Red and White Song Club, and even if there are, it is not the turn of ordinary singers. Of course, for ordinary singers, singing unreleased works is not worth the loss."

Except for those singers who have already established a big status and sing a special song to match a certain project of the Red and White Song Festival, other singers, no matter newcomers or popular, will sing once at the Red and White Song Festival to drive a wave of record sales. practice.

"So, before deciding on the song to be sung with NHK, the song must be released first." He said.

Wanyumi Watanabe nodded, "The process is like this." He casually reminded: "So, the time is relatively tight, and we must invest in the release and promotion of new songs as soon as possible."

"Yes, it needs to be put on the shelves and advertised."

Shinichi Iwahashi agreed, then changed the subject, "Manyumi-san, this time we won't release a single, let's just release an album."

"what?"

"Skip the single, release a regular album directly, and put the new song that is going to be sung at the Red and White Song Concert into the album." Yanqiao Shen said his own idea.

"Performing this song at the Red and White Song Festival and promoting it in front of national audiences is the first step."

Shinichi Iwahashi went on to say, "After the Kohaku Uta, the audience will buy the records they like after listening to them, and they will order them on the radio. This is a common practice that everyone knows."

"After the band sang a new song at the Hongbai Song Concert, if the audience likes the song, they will definitely do the same afterwards."

However, this new song will not be released as a single, and if you want to buy it, you can only buy the album.

Watanabe Wanyumi heard this, and only said: "A single is about 980 yen, and a regular album, depending on the medium, is about [-] yen to [-] yen. between."

The implication is that the audience can buy a single for a song they like, but they may not buy an album for [-] yen for a song they like.

"That's right. However, what I put in the first place is actually 'propaganda' itself."

Yanqiao Shenyi explained to her, "Singing a new song at the Red and White Song Festival is undoubtedly promoting it. However, this is not to promote this new song, but to use this new song to promote the band's album."

"When the band was producing, they paid great attention to the integrity of the album. As far as DREAMS COME TRUE is concerned, the release of a single is also serving the album. When Nakamura-san, Mihe-chan and I decided on a single, we considered It is also when they are included in the album, whether they can be unified with the style of the album."

"What I'm thinking about is to use this opportunity to attract, or should I say, force the audience to buy the band's album, and to promote the album through this Red and White Song Concert."

"The promotion is not only the album that will be produced next, but also the message of 'Dreams Come True' album is very worth buying'."

It's a natural progression for singles to go viral, which in turn boost album sales.

However, I am also most afraid of the situation where the sales will be tilted to the single side and the album will not sell well.If you want to go to a higher level, you need to focus more on the album than making a hit single.

As long as the seed of "DREAMS COME TRUE is produced, must be a boutique" is planted in the hearts of the audience, then the albums from now on will have no worries about sales.

Once the audience has a sense of trust in the quality of the band's albums, it will be able to get rid of their dependence on singles to a certain extent.

If you want to move to a higher level, you have to break the "only the release of a hit single can drive album sales".A hit single can boost a band's album sales, but it can never make or break a band's album sales.

In the view of Shinichi Iwahashi, this is an extremely important thing in the growth of the band.

After all, a single mainly depends on inspiration, but an album also needs to have a solid foundation and an aesthetic appreciation for music.If you want to be evergreen, you cannot rely too much on inspiration.

……

Wanyumi Watanabe smiled suddenly after hearing what he said, and said half-jokingly: "Just now you said that the rare red and white opportunity is too wasteful just to promote a song, and you thought you wanted me to go to NHK Let’s strive for a two-song combo.”

"How could it be?" Yanqiao Shinichi also laughed.

Combining two songs is pure daydream for newcomers like them.

This kind of treatment, either belongs to the popular fried chicken, or belongs to the top big names. How could a small band that made its first debut and was banned from singing its most popular hits sing two songs at a time.

The performance time and performance process of the Red and White Song Festival are very stuck. The self-proclaimed singers on the stage, no matter how famous they are, have a high probability of being able to mention a "NHK ban order".

"Then I will breathe a sigh of relief for the phrase 'how could'." Wanyumi Watanabe replied.

But this was purely a joke she casually let loose when she was clearing her mind.Of course, Shinichi Iwahashi's idea was not on the red and white song meeting, and she was given an impossible task, which was indeed worthy of her relief.

Taking advantage of the time to divert the topic, she sorted out Yanqiao Shinichi's words, and then continued: "Now, let's talk about your 'second step'."

Before starting to talk about this idea, Yanqiao Shinichi first said "Whether it works or not depends on her".

Wanyumi Watanabe knew him very well, and she never believed that he could let her go so easily after saying that in advance.

Based on Yanqiao Shen's understanding of Watanabe Mayumi, he would never worry that she would not be able to understand his thoughts and intentions.

Previously, he had been thinking about how to plant the impression of "the band's albums are of very high quality" in the hearts of the audience, although it is the most realistic way to release the album steadily and let the audience know about it.

However, now is not simply an era when the smell of wine is not afraid of deep alleys.

This time, the production committee of the Hongbai Song Club threw them such trouble, and this attitude of letting them do whatever they wanted, instead, Yanqiao Shen made a decision on this.

Simply use this program, which is broadcast simultaneously across the country and has the highest ratings, to do a serial promotion.

And since it's a serial promotion, it's not just about Hongbai Song singing a new song.

He immediately picked up the conversation and asked, "Wanyumi-san, after the Red and White Song Concert, and during the entire New Year holiday, which TV station's New Year program do the audience probably like more?"

Wanyumi Watanabe thought for a while, "TBS TV is more popular when it comes to special programs for the New Year."

"Then, the second step is to buy the advertising time of TBS TV station and broadcast the advertisement of the album." Yanqiao Shinichi said his thoughts, "After the red and white song will be performed, the audience will always remember the melody of the song in a short time At this stage, it is just a good opportunity to take the opportunity to deepen their impression and encourage them to enter the record store."

"Advertisements for the New Year's schedule..."

Wanyumi Watanabe now knows the true meaning of what Shinichi Iwahashi said "whether it works or not depends on her".

To buy an advertisement for the TBS TV station's New Year's schedule, not only do you have to spend money, but you also have to fight for contacts.

"It's really a big problem." She couldn't help sighing.

From the point that she rarely sighed, it was indeed a big problem.

"Sorry, sorry." Yanqiao Shenyi smiled, "It's a bit willful idea. Actually, if TBS can't do it, other TV stations can do it. In short, the point is to deepen the impression."

Even so, no matter which TV station's New Year's schedule advertisement is difficult to win.

But it's not bad to take a gamble.Watanabe Mayumi pondered.

The strength of DREAMS COME TRUE, even if they pay a high publicity fee, they are absolutely confident that they can get it back.Even without mentioning the new album that has no shadow yet, the sales since its debut this year have already made the firm a fortune.

Wanyumi Watanabe is now negotiating the film adaptation rights of Banana Yoshimoto's "Kitchen", and plans to produce this film independently to support Izumi Inamura. The source of confidence is the sales of several bands that the firm has signed and debuted.

The big one is undoubtedly DREAMS COME TRUE.

……

"The next step is the third step..."

Shinichi Iwahashi hadn't finished speaking, "The third step is to negotiate with TV Asahi. This year, we will also hold a special New Year's program for the band Heaven, and invite the bands that have won the show to come back and perform."

"Of course, DREAMS COME TRUE will definitely go."

"Continue to advertise the album through the band Heaven?"

"Naturally we have to run commercials. However, Manyumi-san, the band Paradise is our own territory, and we have to discuss how to sing what we want to sing here. When the band Paradise's New Year's special program is broadcast, the effect of the first two steps will also be the same. Probably after the feedback comes back, we can still play it by ear and make adjustments.” Yanqiao Shinichi said.

Mayumi Watanabe nodded, "That's true." The subject changed, "Is there a fourth step?"

"The fourth step." Yanqiao Shinichi really looked like he wanted to follow her words.Seeing Mayumi Watanabe's slightly subtle expression, she smiled and said, "I haven't thought of the fourth step yet."

Temporarily thought of using red and white to promote the album, he can only put up such a general shelf for a while, and he can't say more.

However, there is a general idea, adding bricks and tiles to the inside, and building a layer up, needless to say, everything is possible.

He looked at Mayumi Watanabe and breathed a sigh of relief, but he said unhurriedly, "However, the zeroth step is imminent.... Hurry up and decide on the new song to be sung, and decide on this new album."

Fortunately, DREAMS COME TRUE's song production process, because the band adheres to the concept of album first, often produces albums and singles at the same time, and now it is not difficult to ask for an album.

"No." Watanabe Mayumi shook her head.

Yanqiao Shen looked puzzled.She seemed to be paying back, and said deliberately unhurriedly: "The zeroth step should be whether I agree with this plan."

"Haha!" Yanqiao Shinichi couldn't help laughing.

While laughing, imitating her tone, "No... If you don't agree, then there is no such plan." After a pause, he looked at her, "Then, can we have this plan?"

"Then let me hear the band's album first." Wanyumi Watanabe was not dazed by his words, she was very sober.

"Okay." Yanqiao Shinichi agreed, "I will prepare as soon as possible."

He has a lot of energy.

After all, being stumbled by someone suddenly, using his own best leverage, this is undoubtedly a challenge for him.When a crisis comes, it is necessary to deal with it.But for him, he still has to win the round.

Wanyumi Watanabe saw Shinichi Iwahashi's determination to win, and smiled slightly.However, when he thought of something all of a sudden, the expression on his face became serious again.

Yanqiao Shinichi was also looking at her, noticing the change in her expression, he asked, "Is there any problem?"

Mayumi Watanabe shook her head, "It just suddenly occurred to me, which side is the hand that reaches into this red and white singing festival?"

It's not a good feeling to have an unknown enemy in the dark.

When she mentioned this, Iwahashi Shinichi couldn't help frowning.But it soon returned to normal, "Compared to finding out the identity of the enemy, the most urgent thing is to get over this difficulty first."

"That's right." Wanyumi Watanabe was still a little concerned.

However, even though it was Iwahashi Shinichi who was fighting this secret enemy, he was surprisingly able to think about it. Seeing that Watanabe Wanyumi cared about this matter, after thinking about it, he suddenly mentioned something.

"Manyumi-san, the artist produced by Watanabe, is he performing on NTV now?" he asked.

Watanabe Mayumi was taken aback.

(End of this chapter)