Flying over the bubble era

Chapter 474 474. About the future
"We don't have to worry about actors."

"There is no need to hire famous actors to shoot a few commercials. Besides, the firm not only has its own contracted artists, but also actors training courses." Yanqiao Shinichi said.

At that time, it's okay to pick someone from the actor training class, even amateur actors don't care, there is no cost in this regard.

However, Mayumi Watanabe was obedient and paid attention to one more thing, "several branches".She kept her composure, and instead of interrupting Yanqiao Shinichi, she listened to him finish the current topic.

"Then there are rental fees for various equipment and venues, labor costs, and the remuneration to be paid to the director." Yanqiao Shenyi paused, and suddenly asked her, "I said before that I will invest in filming, how is the progress?" gone?"

As long as Shinichi Iwahashi intervenes about the matter of U-MIZ, it will definitely have something to do with his plan.

Wanyumi Watanabe knew him very well, so when faced with the question he suddenly threw, she reacted a bit, and replied generously, "The copyright of the adaptation has been negotiated, although there are still some contractual issues, but it is very It should be done by the end of January."

"Since the copyright of the adaptation has been determined to be won, we can now start preparing for the production team and finalizing related matters."

Wanyumi Watanabe guessed his intention, "You mean, borrow the crew from this movie?"

"That's right." Iwahashi Shinichi replied, "Let the production of the movie and the shooting of the advertisement be paralleled, and then most of the shooting expenses for the advertisement can be saved....Right?"

"..."

Watanabe Wanyumi suspected that this kind of logic was calculated in his heart.Calculating the progress of the film production, and knowing the bottom line in my heart, I dared to ask for the advertisement to be shot as a MV.

Although Shinichi Iwahashi didn't ask about U-MIZ, he knew everything she mentioned.Otherwise, I wouldn't often let the project I'm working on be linked with U-MIZ.

At this point, Wanyumi Watanabe had a good idea of ​​what Shinichi Iwahashi meant, so she turned around and went back to the "several branches" just now.

"Do you want to shoot more than one commercial?"

She threw this question at the increasingly "inflated" Iwahashi Shinichi.

As soon as Yanqiao Shen accepted the move, he replied with ease, "Don't worry, I won't make a dozen or so."

Twelve is the number of songs scheduled to be included on the album.If she could really write on her face, Mayumi Watanabe's face would now say "You still need to say it".

At times like this, being smart isn't an option.

Yanqiao Shinichi gave up the idea of ​​writing on her face, and explained seriously, "However, I really don't plan to shoot just one." He said his thoughts, "Maybe three shots, except for "Future Vision II" , In addition, select two flagship songs from the album and shoot commercials at the same time.”

"As I said before, this idea was born after omitting the MV. Omit the MV, let the advertisement become a MV, and let the MV also act as an advertisement, instead of just being broadcast on a pay station or the like. Song add-ons."

"You can shoot more than one MV, and the commercials are the same." Shinichi Iwahashi said, "Manyumi-san, the importance of commercials is beyond doubt, but the industry still doesn't know enough about the importance of TV commercials in music promotion."

In Japan, since 1977, two cosmetics companies, Shiseido and Kanebo, have launched an advertising war on TV.

In this advertising battle, the two sides each used the topical stars of the year as models, selected high-quality songs as the background music of the advertisement, and added creativity to the advertisement, you come and go, and launched an alternative war on TV.

Because it is a default that an advertising war is going on, during this period of competition, the quality of the advertisements launched by both sides has been rising steadily, and the attention from the audience has also increased, which actually proves the necessity of TV advertisements after the advent of the TV era. .

Shiseido VS Kanebo can be regarded as a famous project in the history of Japanese TV commercials.

From 1977 to the present era, Shiseido and Kanebo still launch such an advertising confrontation every year.It's just that it was a "confrontation" at first, but now, it's more like a win-win tacit understanding.

"Now, no matter what, advertising is inseparable. The demand for advertising will only become stronger in the future."

"However, music advertisements are not rich enough now. Doing these things now is to start paying attention to them in advance, and start to find more and wider roads in advance." Yanqiao Shinichi told her.

And what they have to do is to pay attention to the role of TV commercials in music promotion from now on, and use their brains to explore more promotion methods.

It is an ideal that the fragrance of wine is not afraid of deep alleys. It is no problem to expect to be discovered by the audience and spread by word of mouth.However, we cannot hope to be discovered, but we must find more ways to take the initiative to attack.

Iwahashi Shinichi brought up a different angle to look at the problem.

Wanyumi Watanabe has seen too many of his whimsical ideas. In contrast, the shooting of MV-style commercials he mentioned this time has nothing to do with "whimsical ideas", and it is a well-regulated idea.

What really caught her attention was her vision of the "future".

What she has always felt about Shinichi Iwahashi is that he has a long view on things, as if he is always "looking forward".However, this kind of Iwahashi Shinichi is not a dreamer who only looks into the future, but after looking forward to the future, he lowers his eyes, looks at this "now", and does things down-to-earth.

Watanabe Wanyumi was persuaded by him again, and said: "It seems that a new round of adventure has begun."

How effective is the MV-style advertisement, omitting a single, and then using the stage of the Red and White Song Festival to play songs, whether this set of publicity plans can achieve the expected effect, these are the answers to no questions.

Yanqiao Shenyi smiled, and replied, "Fortunately, it's not an adventure to start alone."

Watanabe Mayumi laughed when she heard this.

……

"By the way," Iwahashi Shinichi thought of something, "As for the director and screenwriter of the film, have you decided who to appoint?"

Back to business again.

Mayumi Watanabe said "wait a minute" and went back to the desk to get the documents.

"Yoshimoto Banana's original work is not suitable for film adaptation," she sat down, and handed the file folder to Iwahashi Shinichi, "So, we need to work harder on the adaptation, and the screenwriter should have a solid foundation... As for the director, I I am interested in these three."

One is Ichikawa Jun, one is Morita Yoshimitsu, and the other is Nagasaki Shunichi.

Shinichi Iwahashi looked through the resumes of the three directors. Among the three, Yoshimitsu Morita is already a famous director. The film "Family Game" was once the big winner of the Japanese Film Academy Award that year. He is very good at making youth films. .

As for the other Jun Ichikawa, he is a commercial director and a famous commercial shooter. He once won a gold medal at the Cannes International Advertising Film Festival.However, as a film director, he only entered the film industry last year, and his debut film was "Ugly Girl".

The movie "Ugly Girl" was originally scheduled to be shot by the well-known and experienced director Nobuhiko Obayashi. However, because of a conflict with Nobuhiko Obayashi's schedule, it was finally changed to Jun Ichikawa to take over. That's why he was the director. film opportunities.

With this "Ugly Girl", Jun Ichikawa won the No.8 of the Film Xunbao Award that year, showing off his prominence.

The last one was Shunichi Nagasaki.This is a new director, and he has not had a masterpiece so far, but he has filmed and participated in several youth films.Wanyumi Watanabe selected this one, and Shinichi Iwahashi felt that it was a safe bet in case the schedules of the other two directors did not match.

"Morita-san is not only experienced, but also has his own way of making youth films." Watanabe Mayumi said her own thoughts, "Inviting Morita-san is an insurance card."

"And then Ichikawa-san."

"I watched "Ugly Girl"." Watanabe Wanyumi said to Iwahashi Shinichi, "After watching it, I was very impressed with Ichikawa-san's shooting techniques and handling methods. In addition, the movie "Ugly Girl" , reminds me of the 'unreliable' feeling in "Kitchen", so I have a lot of confidence in Ichikawa-san."

It seems that this is her favorite one.

"Nagasaki-san has the least experience among the three, and in the current works, he has not shown that kind of eye-catching talent." Wanyumi Watanabe couldn't help laughing when she said this.

Yan Qiao Shen knew the meaning of this kind of smile well, it was embarrassment after bluntly saying "lack of talent".Although Watanabe Wanyumi is clear-headed when she speaks, she occasionally shows such a reaction when she speaks too straightforwardly.

"However, I have seen his works, there are also remarkable places, and I also have expectations for him." Watanabe Wanyumi said.Therefore, the reason why newcomer director Shunichi Nagasaki appeared here is to use it at the bottom.

After all, Yoshimitsu Morita is a famous director who can shoot as long as he wants to. Although Jun Ichikawa is still a novice, he just won the No. 8 of the Film Xunbao Award last year. Now it is much easier to attract investment than in the past.

Having said that, Wanyumi Watanabe did not have the feeling that it was difficult to hire or deal with, whether it was putting a well-known backbone director like Morita Yoshimitsu or a promising newcomer director like Ichikawa Jun on the shortlist.

After all, in this era, the Japanese film market can release more than 500 films a year.

There are new movies released every day in movie theaters, everyone can be a director, and film directors are not as expensive as they imagined. Well-known directors also said that ordinary hard-core directors have to ask their grandparents to sue their grandma for sponsorship, let alone new directors.

"but."

Yanqiao Shinichi looked at these three names and pondered for a while, "There is already 'Shunichi', so why not consider 'Shunji' as well?"

"What?" Watanabe Mayumi was a little confused.

Shinichi Iwahashi explained, "It's Shunji Iwai." Watching Mayumi Watanabe's reaction, she didn't respond to the name.

Earlier, when Wanyumi Watanabe mentioned that she was going to adapt "Kitchen", Shinichi Iwahashi mentioned Shunji Iwai to her once.At that time, he said casually, but she didn't take it to heart when she saw Mayumi Watanabe's reaction now.

"Before he shot MVs for Morigaka-san, and now he is shooting short films and commercials for Fuji TV. He probably has no experience in feature-length films," said Iwahashi Shinichi.

"Ah." Wanyumi Watanabe remembered that Shinichi Iwahashi had mentioned such a person.

"In terms of shooting experience, this Shunji-san Iwai is no match for Shunichi-san Nagasaki." Shinichi Iwahashi said, "However, if we all want to keep a safe card, I think it's better for this Shunji-san." 'This sentence."

This confidence in Iwai Shunji is not only because the name is familiar to Iwahashi Shinichi, but another important reason is that he, who knows a little about Iwai Shunji's works and style, thinks that he will handle the film. "Kitchen" may be able to accurately capture the "unreliable" that Watanabe Wanyumi emphasized and carried between the lines in the book.

"Shinichi-kun seems to be quite optimistic about this Iwai-san." Wanyumi Watanabe thought about it.

Yanqiao Shenyi replied, "That's right. ... If you are planning to make other novels, then I would not recommend him specifically. However, if it is a movie like "Kitchen", I think you might as well give it a little attention. This Iwai-san."

"A commercial director..." Jun Ichikawa was also a commercial director.

Mayumi Watanabe considered it for a while, "I'm going to get to know this Iwai-san."

Shunji Iwai is now working for Fuji TV. Wanyumi Watanabe only needs to ask her brother-in-law Masaki Yoshida for help, and she can get the commercials and short films he has shot.

Having said that, I stopped.

Yanqiao Shenyi doesn't understand film shooting, and as a layman, he doesn't intend to intervene in the production. When he doesn't even have a half-knowledge, it's self-defeating to point fingers.

Yoshimitsu Morita and Jun Ichikawa's resumes, Iwahashi Shinichi has nothing to say after reading it. The use of any of these two directors is worthy of the trust of laymen.

However, if the inexperienced Nagasaki Shunichi can serve as a substitute, he can't help but want to recommend the equally inexperienced Iwai Shunji.

At least, Shinichi Iwahashi felt that Shunji Iwai had to deal with "Kitchen" and he had to look forward to it.

Before that, the first thing Wanyumi Watanabe has to do is to bring the publicity plan for "Future Vision II" to the table at the office meeting on Monday.

After we have a rough plan here, we will contact CBS Sony and reach a consensus with them.

Fortunately, the printing factory has not started work yet, otherwise, if it is suddenly decided to change the release date, all the record jackets produced in advance will have to be destroyed and remade.

……

On Thursday night of the following week, Shinichi Iwahashi went to a coffee shop in the Jiyugaoka area for an appointment.

The person who made the appointment was none other than Taopusida who promised to teach him how to make an origami giraffe on the phone.

The store was designated by her, and the time was made in advance, and Yanqiao Shenyi arrived for a while early in the morning.

However, he didn't wait too long.Not long after sitting down, Akina Nakamori also appeared in the store.

(End of this chapter)