Flying over the bubble era

Chapter 509 509. Red and White Effect
"The state is better recently, and I was able to finish the performance smoothly." Haruko Akamatsu reported the situation of Sachiko Kamachi, "However, Sachiko still doesn't know how to communicate with the audience."

"Well."

Yanqiao Shinichi thought for a while, "It's a bit like you back then?"

Talking about herself, Haruko Akamatsu wavered a little, and thought for a while, "It's still different. Sachiko doesn't reject the audience, but she still hasn't mastered a method that suits her."

She speaks the truth.Being assigned to be in charge of Sachiko Kuchimatsu, Haruko Akamatsu was already somewhat conscious of the man in black behind the scenes.

When Akamatsu Haruko made her debut on stage, she stopped in the middle of singing in the face of booing and cursing from the audience.Later, she overcame the incompatibility when facing the audience, and was able to perform a complete performance on the stage smoothly.

As a result, the incident of being attacked by the audience occurred immediately after.

The reason why this happened is because Haruko Akamatsu first found the magic weapon to ignore the audience.This disregard makes the audience feel offended, which is why the attack happened.

Of course, Sachiko Puchi does not reject the audience, she is just looking for a way to get along with the audience, which is different from Haruko Akamatsu.In this way, Akamatsu Haruko's previous experience will start to be useless.

One thing about Akamatsu Haruko that satisfies Iwahashi Shinichi is that she knows not to apply experience and methods blindly.

However, no matter what attitude you have when looking at the audience, there is one thing that must never change.That is, communicating with the audience is the most important thing for a singer.

When Akamatsu Haruko was the lead singer of the band, the most important thing she learned from Iwahashi Shinichi was that for a singer, the audience is not a pumpkin.

When an ordinary person feels nervous about doing something in public, someone will persuade him, "Think of the people next to him as pumpkins and potatoes", and use this method to relieve the tension.

However, for singers, this approach is absolutely not allowed.

Face-to-face communication is so difficult, let alone using music to communicate.

Only by treating the audience as a living person, and will always be a person, can they have the opportunity to convey what they want to convey in their songs.

"Indeed, the method is very important." Yanqiao Shen nodded, "We must form our own stage style."

This is almost the same as the best character setting is to be yourself. When deciding on the stage style, the singer's own personality should also be considered.Looking for style, which itself is a creation based on the singer himself.

Iwahashi Shinichi hasn't seen Kawachi Sachiko for a while, and he doesn't know her current state, so he thought for a while, "When I get to Osaka, I'll go to the band's performance tonight."

While negotiating with Kansai TV years ago, I also got in touch with LIVEHOUSE in Osaka. During the three days in Osaka, three consecutive nights, I arranged performances for the band.

LIVEHOUSE, which has been negotiated to use the venue for performances, has already begun to warm up for ZARD's promotion.

After chatting about the band, before letting Akamatsu Haruko leave, Iwahashi Shinichi casually mentioned her previous proposal to visit Akamatsu’s house in Kyoto, “On the [-]th, before returning to Tokyo, I will visit, okay?”

Akamatsu Haruko replied that when she got home tonight, she would contact her family in Kyoto.

Haruko Akamatsu left, and Shinichi Iwahashi also packed his things and left the record company to go to the production company to preside over the first meeting after the start of the new year.

After the meeting with the production company is over, after the lunch break, I will go down to Mayumi Watanabe's office to listen to the publicity effect of DREAMS COME TRUE in the past few days.

The price of taking three days off in a row for the new year is that you break your legs on the fourth day.

……

This afternoon, Mihe-chan and Nakamura also came to listen to the results.

Shinichi Iwahashi arrived late, and when he passed by, Miwa-chan and Nakamura-san had already arrived, chatting with the band's manager at the office.

Seeing Yanqiao Shinichi walk in, Mihe-chan waved at him, "Happy New Year~ Shinichi-kun."

With a grinning look, he looked in a good mood.

Yanqiao Shinichi sat down next to her, Meihechan couldn't wait to report to him, "I'm going home this time, and people in the town asked for my autograph."

"is it?"

Meihejiang nodded, "Now, everyone in the town knows that we participated in the Red and White Song Concert. This time when I came home, the aunt of the neighbor's house came to my house specially."

The small town in Hokkaido has a strong human touch.Yoshida Miwa was born and raised there, and she was probably a naughty child when she was a child—a naughty child is particularly impressive to adults.

Now, the optimist kid who used to only know how to sing will one day really become a singer and participate in the Red and White Song Concert in the first year of her debut. The neighbors who watched her grow up may feel particularly incredible.

"The next day, I went to dinner with my friends, and the owner of the store asked me for my autograph, and said that I would frame it and hang it on the wall." Mei Hejiang was a little embarrassed to explain in detail.

The shop owner not only asked for an autograph to hang on the wall, but also said that she was the first star to come out of the town.

The word star still makes Meihejiang blush.However, there is also a little pride, a little bit.

Meihejiang's signature is of little value at present, and no fans will go on a "pilgrimage" if it is hung there. However, someone who asks for an autograph is enough for her to have a feeling of "on the right track".

Among the friends who ate with her, some went to Asahikawa Zoo with her during the New Year holiday last year.

At that time, her friends saw her choose the giraffe headgear, and then this headgear appeared on the head of the keyboard player of DREAMS COME TRUE.

This time I was gathering with my friends. Apart from congratulating her on her debut at the Red and White Song Concert, the other thing they paid attention to was what the band's giraffe boy looked like and why he didn't show his face.

"Would you like to go to my hometown for a concert next time?" Miwa-chan asked Shinichi Iwahashi.

Yanqiao Shinichi readily agreed, "I agree. However, whether you can go or not depends on the arrangement of Watanabe-san and Sony."

The more you agree, it's useless, the more refreshing it is to agree...

However, for Shinichi Iwahashi, who is also the band's producer, it was useful for him to agree.

"Suggest to Watanabe-san later." Yanqiao Shinichi said.

He originally planned to discuss the band's concert with Watanabe Wanyumi.

Meihejiang was immediately satisfied, although the matter hadn't come to fruition, she just listened to him agreeing.The reason for this is not so much that she is an optimist, but rather, it is a kind of absolute trust in Yanqiao Shinichi.

"By the way, I'll show you this." Meihechan went to get her handbag and held it up for him to see.

Yanqiao Shinichi was a little confused, "What?"

"This." Mihe-chan shook her bag.

An extremely ugly doll charm on the bag chain moved back and forth.

"It's from my younger brother, a debut gift." Meihechan told him.

The debut gift is this extremely ugly doll who doesn't know what kind of creature it is... Through the aesthetics of choosing gifts, Meihejiang and her brother are absolutely biological.

Shinichi Yanqiao suppressed a smile, and glanced at Brother Nakamura, who had never paid attention to expression management, he had already laughed into an emoji.

There was lively chatting here, and the staff of U-MIZ came over with relevant materials.

As soon as they entered the door, they first said to them: "Congratulations, the response after the performance of the Red and White Song Festival was quite strong. The record company and the TV station sent a lot of phone messages from the audience."

The promotion of the song on the radio throughout December last year has already left an impression of this song in the hearts of the audience in advance.

On the night of the Red and White Song Concert, there was a perfect live performance. The audience who had heard the song a long time ago got satisfaction from such a live performance.

Not only that, but they will also find out from this performance that DREAMS COME TRUE is not just singing "So Happy!"so happy!Really like! "When people come crazy, when they want to be calm and expressive, they will not lose to any group of singers.

After the performance of the Red and White Song Club, some audience members called NHK to express their love for the song.

In the TV era, the audience's sense of participation in TV programs comes from making phone calls.When I see a good program, I call to praise it, and when I see a bad program, I call to complain.When an artist involved in a scandal appears on the show, he will call to complain. Similarly, if there is an artist who is unfamiliar but has a crush, he will also call to ask for detailed information.

Even for audiences who are listening to this song for the first time, with the quality of the song and high-level performance——Meihejiang's amplified moves on the stage will undoubtedly shock the audience.

"Shock" is invisible, intangible and unreliable. Maybe after a night of sleep, I will forget about it when I come back from the shrine to draw a lottery the next day, but at the same time as the Red and White Song Concert is over, the connection is almost seamless. Side, connected to the commercial of this song.

The shock I felt had not had time to dissipate, and I was first impressed by the advertisement.

Audiences who have heard this song a long time ago also learned about the album containing this song through advertisements.

On the first day, get familiar with the song "Future Vision II" sung at the Red and White Song Concert, and experience the charm of this song.

On the [-]nd, as soon as the record store opened for business, some viewers who watched the live broadcast of the Red and White Song Concert went to the record store to buy.

Of course, it's just a good song, and the audience will inevitably hesitate.

As a result, I only hesitated for a day, and the next day's advertisement was suddenly changed. It was no longer the familiar "Future Vision II", but another song "The Sea Reflecting the Starry Sky".

The melody of this song is extremely smooth and coherent. In Iwahashi Shinichi's opinion, it is a song that can become a street song after being widely advertised through cable broadcasts-maybe a bit exaggerated, but this song is like that.

Nice, easy to remember, and catchy.

The audience who resisted the "Future Vision II" on the first day was defeated by the song "The Sea Reflecting the Starry Sky" on the second day.

On the third day, in the record store, more audiences came to the shelf with the DREAMS COME TRUE album than on the second day.

Every year after the Red and White Song Concert, as soon as the record store opens, there will be a wave of audiences who come to buy records after watching the Red and White Song Concert.

A song that was not well known at first, but after it was sung at the Red and White Song Concert, among so many audiences across the country, there was always someone who liked it.And even if a song is very popular, there are always people who don't care about pop music and haven't heard it.

The Red and White Song Club will act as the strongest voice to promote the singers who will appear on the stage.

However, the sales enthusiasm driven by red and white songs is often the best on the first day of the record store's business, and the effect will decline from the next day, and after three days, it will be very small.

The reason why there is such a trend is not only because the audience who listened to the song concentrated on the first day to buy the record, but also because the love for the song driven by the sound is time-sensitive. If I didn't buy it, by the third day, the thought of wanting to buy it weakened to negligible.

With such a trend rule, it seems that the sales momentum of DREAMS COME TRUE on the second day is even better than that on the first day is quite eye-catching.

Is the red and white effect so strong?
No, it was when the popularity of the Red and White Song Festival had not had time to drop, it was immediately connected to a new heat, and always ensured that the audience's "hot" minds would not cool down first.

For two consecutive days, the commercials for two good songs have already given viewers on TV a general impression of this new album: an album that can release two good songs in one go, the quality will definitely not be too bad.

However, to the audience's surprise, on the third day, the advertisement on the TV station changed again!

This time, it was replaced with the song "LOVE GOES ON" of the same name of this album. Mihe-chan showed her excellent singing skills and control over the song again, like a magician with endless tricks.

Not only the song has changed, but also the accompanying commercial video.For three consecutive days, three different songs and three different commercial short films were all of high quality.

At this point, the audience's thoughts changed from "DREAMS COME TRUE's new album seems good" to "DREAMS COME TRUE is amazing!".

The strong sales momentum was maintained for two consecutive days, and on the third day, the momentum did not decline.

Just after the new year, few singers choose to release new albums at this time. In the past few days, record sales are almost driven by the effect of the end of the year.

The next day, the effect of other singers' red and white song festivals and record awards further faded.

In this way, the situation on the shelf of DREAMS COME TRUE is even more eye-catching.In the whole store, there were no other singers, but the customers were concentrated in DREAMS COME TRUE.

Occasionally, customers who enter the store, seeing this scene, unconsciously think that this band has a reason to be popular.

Anyway, buy one first.

And the audience who bought the new album back, after listening to this new album, they will join the team of mobilizing others from the people who were originally mobilized.

They listen to the album, call the radio station to request their favorite songs on the album, write letters to the TV station asking them to invite the band to play songs on TV, or do nothing but share their love for the new song with their family and friends. Thoughts on the album.

Now it's the New Year's holiday again, and it's just a good time to do promotion with family and friends.

When the publicity with family and friends is over, the holiday will be over, and when I meet with my classmates and colleagues, it will be another topic--continuously broadcasting different advertising albums on TV, which has already created a topic.

(End of this chapter)