Flying over the bubble era

Chapter 517
"Iwahashi-san is well prepared." Igarashi's producer laughed.

This slender box, after the consumer disassembles it, can fold it in half to become a small square box the size of a palm.

The reason why during production, the box was deliberately made long and thin, instead of being made into a pocket square that fits the size of the CD, is because the box is too small to hold the accompanying lyrics and sheet music.

Therefore, such a small task is left for consumers.

Of course, the smaller the size, the smaller the capacity.

However, because the CD starts from the inner circle when reading data, and the 8CM shrinks the outer circle, so compared with the ordinary size CD, this kind of disc is smaller than the ordinary CD except for its small size and capacity. CDs are basically the same.

No need to buy another CD player, it can be compatible with ordinary CD players.

When ZARD was making its debut plan, Shinichi Iwahashi held a meeting with the heads of the record company and advocated the use of 8CM discs as the main release format for the band's debut single.

Compared with the traditional CD, the reduced size 8CM single has an obvious advantage, that is, it is more portable.

This advantage is of great significance to a single.

As a single with only one or two songs, there are not many things, but it takes up a lot of space. A considerable number of listeners will feel "very troublesome".

Now, with the birth of 8CM singles, it is no longer a troublesome thing to store singles and go out with CDs. This is a new thing with epoch-making significance for the singles market.

Shinichi Iwahashi has reason to believe that after the 8CM single is put into use, it will stimulate the sales of the single.

Not only did he like this new CD, but while planning, he even had a whim and discussed an idea with Mayumi Watanabe.

Wanyumi Watanabe is preparing to produce a movie adaptation of "Kitchen". When Shunji Iwai was adapting the script, he tried to incorporate ZARD as the heroine's favorite band into the plot.

When making the debut project, Shinichi Iwahashi suggested to Wanyumi Watanabe that the hero and heroine in the movie should use the new portable CD player to listen to ZARD's 8CM single while listening to the song.

Anyway, in the original book, the hero and his transgender mother have a hobby of buying all kinds of new electronic products, so this arrangement is not at all awkward.

Adding this line, Iwahashi Shinichi took the opportunity to climb up by himself, and suggested Watanabe Mayumi to communicate with Sony to see if there could be another sponsorship or promotion.

The 8CM single has just been released, and it is also a stage where large-scale advertising is required.

Even if "Kitchen" was produced at a small cost, it is also a work supported by the original hit.The degree of topic is not big, but it is not without.When the movie is released, it won't just be filmed in a few small movie theaters for three days and then withdrawn.

With Mayumi Watanabe's plan, she plans to use this movie to appear in various film festivals.

Mosquito meat is meat, and mosquito legs are also meat.

For Sony, perhaps the advertisement of a low-cost movie is a mosquito leg, but if it can be exchanged for a mosquito leg, the deal is definitely not a loss.

The 8CM single has a special feature in that it is especially suitable for listening to with a portable CD player.If it is aimed at young people, there is a great opportunity to turn portable CD players and 8CM singles into trends.

As for "Kitchen", the original novel is aimed at young people, and its supporters are exactly the same young people as the portable CD players and 8CM singles.

This is Yanqiao Shinichi's bargaining chip for daring to trade mosquito legs with Sony.

After hearing this idea, Watanabe Wanyumi was convinced by Iwahashi Shinichi's ability to see through the stitches.

However, he came from a grassroots background and slowly climbed up from the bottom. To a certain extent, he is very thick-skinned. As long as there is some hope, he wants to try it. At most, he will be rejected, which is not a big deal.

Of course, more importantly, this idea does not require him to implement it.

When he doesn't have to do it himself, he dares to come up with any whimsical ideas.

……

ZARD's debut single used an old song that was very popular in the band's underground period. The original lyrics were written by the lead singer of the band before Akamatsu Haruko. Me).

After deciding to remake, the lyrics were rewritten by Sachiko Kamaike, and the music was also re-arranged.

Not only that, after talking about the promotion of the theme song of the TV series, in order to fit the theme of "Falling in Love with Your Eyes", the band's Yuejiu ride this time, Sachiko Kamachi, who had already decided on the title of the song, was very excited. I intentionally changed the title of the song to "まっすぐに..." (it means straightforward).

From this small detail, we can also see the serious and affectionate corner of Puchi Sachiko's personality.

After listening to the title song, the producer of Igarashi took off his headphones and praised: "It's a very refreshing song. It's crisp and neat, and it matches the song's title 'まっすぐに' very well."

He thought for a while, and then said: "The lead singer Sang gave people a very refreshing impression. I didn't expect the voice to be so refreshing. The high-pitched part is very clear, almost a little metallic."

After all, Kansai TV is responsible for the production of music programs, and Igarashi's producer has his own way of being a music critic.

He was quite candid about his feelings about his debut single.

"Singing rock and roll with a clean and crisp voice created a little sense of contrast." Producer Igarashi looked at Sachiko Kawachi, who was sitting upright, like a top student listening to a teacher's lecture.

He had a better impression of the lead singer, and said with a smile: "Actually, the image of the lead singer Sang itself is in contrast to the identity of the lead singer of a rock band. With all due respect, my impression of this band is 'wonderful contrast. '."

"Wonderful contrast."

Yanqiao nodded Shen Shen, admiring the comment made by the producer of Igarashi.

"This kind of contrast, as long as you meet the lead singer Sang and listen to the band's songs, you will never forget it." The producer of Igarashi played with the earphones casually, "From this point of view, the ZARD band is unique. "

Sachiko Puchi was listening to Igarashi's producer's evaluation, sitting upright, but she was happy because of this recognition.

Be obedient and listen to the sound, Igarashi's producer appreciates ZARD, so this promotion is no longer just to see Watanabe's production face and give some favors, but to take a step forward and have a deeper discussion.

"To be honest, the person in charge of the record company personally brought the band to visit the TV station, which is really touching." Shinichi Iwahashi's attention also deepened Igarashi's producer's good impression of the band.

Even if it is a small company that has just opened, it is backed by Zhutian Printing Company, and Watanabe Productions is added, and the band's manager is still signed by Xingchen... However, the person in charge of the company came to visit from Tokyo to Osaka in person, which shows that Full sincerity.

Yanqiao Shenyi must not let him know, this is to prepare in advance for the national mourning period after the locust dies, because you Kansai people don't care about the self-suppression order at all, so the national mourning period will not delay publicity.

Therefore, listening to Igarashi's producer, Shinichi Iwahashi put it another way: "I like the atmosphere in Kansai very much. When I was making ZARD, I imagined a band singing for ordinary people. I think in my heart that the refreshingness of the band's songs can resonate with the hearty Kansai people."

"Also, although it is a hearty style of music, Puchi's lyrics are quite subtle and full of human touch. I think that Kansai people who are full of humanity must also appreciate the subtleties in Puchi's lyrics."

Shinichi Iwahashi praised the Kansai people and the band at the same time, the producer of Igarashi nodded repeatedly, "What Iwahashi-san said makes sense."

Wanyumi Watanabe, who was sitting next to her, couldn't help but glance at Shinichi Iwahashi.

As expected of him... Wanyumi Watanabe thought so, smiled quietly, and restrained her expression again.

……

Discussions about publicity proceeded smoothly.

Participating in the music group, going to the top to show your face and play songs, this is the basic.

The producer of Igarashi had a good impression of ZARD and Sachiko Kawachi, and at the same time was moved by Shinichi Iwahashi's words, so he wanted to do more for the band.

Of course, it is impossible for a dignified producer to be really confused by someone he meets for the first time.The good impression and being moved are true, and what really made him decide to promote the band was another selfishness.

If a band can be successfully promoted through Kansai TV, it will also become a piece of publicity.

After all, not only is there a band style in Tokyo, but the band style in Osaka is also very strong.Igarashi is in charge of music programs, and he will not fail to notice this trend, and he also wants to participate.

Since I want to promote a band, I naturally have to choose the one that I like and like at the same time.

ZARD happens to be able to satisfy these two points at the same time.The producer of Igarashi not only sold favors to Watanabe for the production, but also included this promising band in his opinion under his banner—at least it was "Igarashi" on Kansai TV.

When talking about the way of propaganda, Yanqiao Shenyi secretly thought of something else.

Singing in Yinfan is naturally necessary, but besides singing in Yinfan, can you sing in other programs?From his point of view, the band may not only appear in the music section.

However, it is enough for the band to play a song in the music group, and rushing to participate in variety shows, which is a bit taboo.Yanqiao Shinichi also hesitated.

What he hesitated was not because of taboos, but because Sachiko Puchi was not the kind of person who could be put in and out freely in variety shows.

Since she is the lead singer of the band and the only red flower is her, as long as she participates in the show, she must be the representative.Variety shows, if you participate once in a while, you will be considered a success if it produces results, otherwise it will be a drop in price.

Although Yanqiao Shinichi is a bit unorthodox in doing things, when considering something, first of all, it depends on whether it is suitable.

In the second half of the discussion, he was thinking about it while communicating with the producer of Igarashi.

The producer of Igarashi mentioned that they will help hang the band's promotional posters on Kansai TV, and fully support their debut.Shinichi Iwahashi and Wanyumi Watanabe thanked him, and the band members also bowed their heads.

Standing up straight, Iwahashi Shin thought of something, and asked casually, "Igarashi-san, will Miho-san Nakayama come to Kansai TV to promote Yuejiu?"

(End of this chapter)