Flying over the bubble era

544 Chapter 544. Arrange

The surrounding things are very similar to the variety of potato chip flavors launched by potato chip manufacturers.

In addition to the standard flavors that no matter which brand has, new flavors will also be developed and put on the market.If it is loved by consumers, it will become the signature taste of this potato chip company in the future.

Concert peripherals, T-shirts and file folders, no matter who’s concert has them, are standard tastes.

In addition to the standard taste, it is to show their talents and develop new products with their own exclusive style.After the release, if the sales and response are not good, then stop production.

But if it is well received, it will be used as a fixed peripheral of the band, and it will be produced and sold at future concerts.

If you want to make money, it is impossible to let go of the big fish around you.

What's more, if a certain element is used properly, it can become the characteristics of the band.

Regardless of whether it is a feature or a fixed peripheral, it is not immediately revealed and then accepted by the audience.Therefore, from the time of debut and preparations for the official tour, we must consciously try.

Formulate the stage style, record the surrounding types, and imagine the performance link.

After the decision is made at the discussion meeting, the firm will entrust each link separately.A concert is "assembled", and it is absolutely impossible to be handled by only one entrusted party from beginning to end.

Regarding the selection of songs for the concert, according to Iwahashi Shinichi's previous proposal, the method of letting the audience vote is adopted.

The band is not an old-timer who has released ten albums and can't sing songs. Even if the audience votes, the existing songs are lined up in a row, and they can almost be sung next to each other.

However, there will be at least half a year between the preparations for the tour and the start of the tour, and Shinichi Iwahashi is going to let the band devote themselves to the production of the new album now.

When the tour starts and the production of the new album is completed, then I will sing songs from the new album at the concert.

On the one hand, he injected stamina into the album "LOVE GOES ON" through the tour, and on the other hand, seamlessly, he started to release a new album.Rising singers, in order to consolidate their popularity and reach a higher level, intensive posting is essential.

After setting aside singing time for the unreleased new album in advance, the audience is invited to vote to decide whether the songs that have been released can be sung at the concert.

Then, based on the popularity feedback from the audience, decide when a song will be sung, and whether there are any special arrangements when singing it—highly popular songs may have a special stage scene set up when they are sung.

Inviting the audience to vote is to increase the audience's sense of participation in the concert.

If the audience feels that they are also a part of the production of the concert, they will pay more attention to the concert and hope that the concert will be successful.

And, because I participated in the vote.I will also want to be there to see the results of my participation.If popular songs can enjoy special treatment, the audience's sense of participation and satisfaction will also increase.

"Preparing for a new album...the new album can be produced slowly. But, before that, while the tour is decided, the band will be ready to release a new single."

"Then, the voting coupons will be included in the new single." said Iwahashi Shinichi.

This time, it's not directly on the album.

The release of "LOVE GOES ON" happened for a reason. Now, the word-of-mouth of the album has been built, the crisis has been overcome, and the goal has been achieved. There is no need to continue this model.

Next, as long as a hit single can be produced before each album is released, then the public with the awareness of "DREAMS COME TRUE's album must be a boutique" can generously contribute to the band's album.

The meaning of "LOVE GOES ON" is to tell the public, "It's worth buying the album of DREAMS COME TRUE!".

Of course, after the signboard is released, it is necessary to rely on the actual actions of the band to protect this boutique signboard.

Although it is now an era when it costs [-] yen to take a taxi during peak hours, few people are willing to spend [-] yen as the starting fee to take a taxi.

Even in the bubble era of spending money like water, there are still more ordinary people.And pop music is an out-and-out "popular art", something that needs the support of ordinary people to flourish.

Especially in this era of too many flashy things, ordinary people will be more stingy and cautious when consuming pop music.

Because music is a rare thing in this era, which can be chosen freely and at the same time needs to be chosen by self-will.

Listening to the music of pop singers, without the shackles of vanity, makes you more able to choose according to your heart.

If music doesn’t make the public feel good, it’s better to buy ice cream and eat it to make them happier—if you go to a popular shop, even if it’s not delicious, it can still satisfy your vanity.

However, listening to the music of pop singers, if it doesn't sound good, it doesn't sound good.There are no added benefits.

Therefore, in order to gain the support of ordinary people, there is no other way but to speak with strength.

But now, the meaning of "LOVE GOES ON" has been conveyed, and the support of the general public has already been called a consummation of merit and virtue.

After all, in the music world where it is common to save a few singles before releasing a regular album, whether it is publicity or playing songs, including some purchasing habits of consumers, many things are based on this single + album. on the pattern.

Occasionally, I go out of my way once in a while, and make a big plan, but after that, I still return to the mainstream film release mode, which is safer and more profitable.

After all, releasing singles is also recognized by the industry as a good way to make money.

"Voting coupons are included in the new single, that is, only those who buy the single will have the opportunity to vote." Watanabe Wanyumi said.

Yanqiao Shinichi smiled, "If you want to vote, go buy a single and come back."

"Does it make any difference?"

"Of course it's different." Shinichi Iwahashi explained, "Voting for concert selections is a matter of participation or non-participation. Moreover, people who buy singles may not necessarily want to participate in voting, but if they want to vote, they can You can only buy singles."

Watanabe Wanyumi could only laugh when she heard his words.

However, this is the truth.Regardless of whether the audience votes or not, the concert will be held, and the audience can go to the scene as long as they buy a ticket.

Some people want to "participate in production", and some people are not interested.However, whether interested or not, it will not harm the interests of either audience.

This is the top priority.

As long as this is guaranteed, audiences will not object to the fact that voting coupons are included on the record.

Of course, the band doesn't expect to rely on vote tickets to stabilize sales. The audience is extremely realistic, and it's bad to hear.Therefore, for the producer and the band, the most important thing is to come up with a good title song.

In order to get on the charts and participate in song-playing shows, under the guidance of the host, take advantage of the opportunity to say that there is a tour to be held.

However, there is no separate plan.

To open a large-scale outdoor tour, it is necessary to seek the assistance of sponsors.It is also a way to use this expected new single to find suitable sponsors.

A new single is released and needs to be advertised.

The mainstream publicity methods for records are nothing more than those few, but the ones that can bring about the possibility of sponsorship are of course the manufacturers who place advertisements.

Iwahashi Shinichi suggested that the new single should be put aside first, and the planned new album should be fully produced.

However, it is not necessary to select singles from the album after the production of the album, but to seek cooperation with manufacturers who are preparing to launch new advertisements and intend to use popular songs as promotional songs before producing new singles.

Tailor-made songs for commercials, and then, during the entire tour, also linked to the manufacturer's publicity.

This time the outdoor tour will go all over the country, and the number of people mobilized will not be too small. Every time we go to a place, the mobile stage will become a topic, and we can also promote it to the sponsoring manufacturers.

Of course, as long as the manufacturer is willing to sponsor, the usage fee of the commercial song will not be charged, and it will be converted into the cost of the tour.

The idea is just such an idea, no matter whether it sounds "pretty" or "beautiful", once you have a general direction, you must work hard in this direction.

That's what planning is all about.

To seek sponsorship in this regard, Iwahashi Shinichi plans to consult with his brother-in-law Narita Hiroyuki first.Dentsu is originally an advertising agency, communicating with companies, getting their advertising fees, and then making advertisements and arranging placements.

For this kind of matter, according to Narita Hiroyuki, it is much more convenient and quicker for him to help negotiate than the firm's tentative search, and even the success rate is much higher.

The advertising campaign of "LOVE GOES ON" was a great success. After proving himself to Hiroyuki Narita, Iwahashi Shin has enough confidence to go to this brother-in-law again and again.

At the meeting, I didn't say this directly in front of the people in the office.

Until the meeting ended, Shinichi Iwahashi followed to Mayumi Watanabe's office and told her, "I'm going to see brother-in-law Narita and ask him for help."

Hiroyuki Narita should be asked to recruit sponsors, as well as the invitation of Miwa-chan and Nakamura-san to become shareholders. When it comes to contracts and the like, I still need to ask Toko Iwahashi to recommend a lawyer.

These days, it seems that I am getting closer to my sister and brother-in-law than ever before.

"With Narita-san's presence in this matter, of course the result will be twice the result with half the effort." Wanyumi Watanabe also knew it well.

There has always been a consensus in the industry that actresses who marry Dentsu MAN have smooth careers and a lot of advertising endorsements. The reason why there are continuous resources is that Dentsu MAN has mastered advertising resources and has a good relationship with TV stations and companies.

Which star to use as the new spokesperson is sometimes a word from Dentsu MAN.

Of course, getting a sponsor is much more difficult than being a spokesperson, but Hiroyuki Narita's ability to help speak out is a plus for the company.

This is something that cannot be done through a firm to find sponsorship.

After deciding on this matter, the two of them communicated again about what they said at the meeting just now.However, mentioning Shinichi Iwahashi's brother-in-law reminded Wanyumi Watanabe of what her brother-in-law said last night.

Watanabe Manyumi knew that the behavior of "introducing newcomers" for people in the industry sometimes cannot be simply regarded as introducing jobs for newcomers.

Recommending one's own people to work in the other company's company is also a kind of friendship.

Introducing new people is to matchmaking.

Sakai Masatoshi is Sony's ace producer, who once created Momoe Yamaguchi single-handedly.Masaki's brother-in-law wants to introduce the person recommended by Sakai Masatoshi to Iwahashi Shinichi's subordinates...

Wanyumi Watanabe wanted to talk to Shinichi Iwahashi first, but when the words came to his lips, forget it.

Let Masaki's brother-in-law talk to Iwahashi Shinichi slowly.

……

Shinichi Iwahashi contacted Hiroyuki Narita, the matter was very important, and it was not good to say a few words on the phone, so he agreed with him to go to the home of Hiroyuki Narita and Asako Iwahashi for dinner this Sunday.

Coincidentally, I told Iwahashi Asako about the LIVE HOUSE at the same time.

Yanqiao Shinichi hung up the phone and arranged the day in the itinerary.

Before the day came to see her brother-in-law, she suddenly received a call from Wanyumi Watanabe's brother-in-law.

When I was working on the "LOVE GOES ON" advertising project, Iwahashi Shinichi and Yoshida Masaki met more often and exchanged contact information.

However, the few times I met Masaki Yoshida, I followed Mayumi Watanabe, and Wanyumi Watanabe conveyed that I was going to meet Masaki's brother-in-law next.

As it is now, Iwahashi Shinichi was quite surprised to find him directly after bypassing Wanyumi.

On the phone, Masaki Yoshida asked him how the record company was doing recently, and after a few polite words, he told him, "Sony's Masatoshi Sakai, the producer, recommended me a newcomer and asked me to help arrange it. "

Arrange it?This is interesting.

"It's an employee of Sakai-san's personal office, and has nothing to do with Sony. Sakai-san told me that it doesn't matter if it's a record company or an entertainment agency. In short, help her find a place."

Yanqiao Shinichi was a little concerned, "Her?"

From Yoshida Masaki's description, this newcomer is obviously going to be behind the scenes.So, a female behind-the-scenes staff?
"Yes, young girl."

Yoshida Masaki said with a smile, "However, Sakai-san said that he is able to endure hardships and knows how to read words and expressions."

Working behind the scenes in the entertainment industry, working day and night is like 007 without PPK. This kind of work is not enough for physical fitness and endurance, so it will definitely not last long.

Sakai Masatoshi is a big figure in the industry. If the newcomers he introduces do not perform well, they cannot be dismissed directly.

However, the newcomer who Sakai Masatoshi personally endorsed would not be the kind of character who spends every day after joining the company.After all, if you want to hold an iron job, it is not the turn of GenZo, a small temple.

When Iwahashi Shinichi was short of behind-the-scenes staff, Yoshida Masaki introduced the behind-the-scenes staff, and of course he welcomed it.

What's more, accepting the person recommended by Sakai Masatoshi means getting connected with Sakai Masatoshi at the same time.

Even a newcomer who doesn't know anything, at worst, adjust it by himself, starting from a layman.

Besides, Yoshida Masaki asked him to promote the newcomer, and the company that the newcomer will join after the newcomer, the largest shareholder is Mayumi Watanabe.Masaki Yoshida must have gotten along with Wanyumi Watanabe about this matter.

Yanqiao Shenyi made up his mind, and promised Yoshida Masaki, "Just meet this newcomer."

(End of this chapter)