Flying over the bubble era

Chapter 570 570. Just Right
"Momoko Kikuchi played a role as a DJ in the Yuejiu drama. In order to respond to this identity, Fuji TV and J-WAVE cooperated with each other, and she made a broadcast as a character in the drama."

Music is something that everyone has a different sense of hearing, and records need real money to buy.If you don't pay attention, recommending overturned cars will become trouble for yourself, so it is rare for celebrities to actively recommend new songs by unknown newcomers.

However, if you are broadcasting as a character in the drama, then recommending the theme song of the TV drama, which belongs to the scope of commercial praise, is similar to Zhongshan Miho bringing the band's single to Akashi's saury, which is reasonable.

Shinichi Iwahashi thought about it, but the staff said, "However, Kikuchi-san really seems to like this song very much. He recommended it seriously in the program, and prepared the recommendation words very carefully."

If so, it is not the same as ordinary commercial touting.

"According to J-WAVE, on the night of the broadcast, there were more than [-] consultation calls."

"So many?" Yanqiao Shinichi was quite surprised.

"Most of J-WAVE's listeners are young people, and the radio station also pays great attention to communicating with the audience, so the audience's motivation is also very high."

The so-called what kind of program there is, what kind of audience will be raised.

"Also, although Kikuchi-san is not as popular as before, she is still popular. The most important thing is that her audience favorability is very high, among the top idols in the same period."

"is it?"

"Not only that, this time Kikuchi-san went against the public's impression in the TV drama, playing the role of a flirtatious girl, and the topic is also very hot. Therefore, there should be quite a few people who will listen to the radio because of her." Half of the staff Analysis is half guesswork.

"So that's how it is." Yanqiao Shinichi thought deeply.

I heard that Kikuchi Momoko was in a hurry to form a band and transform. After a crushing defeat, she immediately took over the frivolous girl in the Yuejiu TV series. This transformation speed was like a cat's tail on fire. I thought her career was not optimistic.

Of course, the idea of ​​the firm is also easy to understand.It is nothing more than to take advantage of the fact that the popularity has not completely dissipated, so that it is convenient to negotiate conditions during the transformation.In the art world, turning faces is like flipping a book, and if something goes wrong, you have to make preparations in advance.

However, with such a lot of tossing here and there, don't end up with a transformation that doesn't succeed, and the audience's favorability will be wiped out first.

"Anyway, Kikuchi-san helped a lot this time."

Thanks to her, it was a chance to be recommended for nothing.Thanks to her, the [-] singles were used to help the band enter the top ten of the list for the first time.

For the band, being able to touch the threshold of the top ten makes a lot of difference.

For rookie bands that can break into the top ten on the list, the company suddenly gained confidence when they contacted the show for them to perform.Many programs that were not available before can now be discussed again.

Eleven are "outsiders", but No.10 is eligible to "enter".

The effect of Kikuchi Momoko's recommendation on the radio, no more, no less, sent ZARD to a just right position.

The phone call with enthusiastic response on the night of the broadcast, and the sales of [-] copies after the broadcast, such a high feedback, is because Kikuchi Momoko did not perfunctory, and the audience did not just regard her recommendation as a commercial tout.

For the helper, whether she really likes the band's songs or is doing her job seriously, she should thank her.

However, before that—

Iwahashi Shinichi remembered something, looked at the staff waiting for him to speak, and asked: "Just now you mentioned that J-WAVE pays great attention to communication with the audience, right?"

"Yes."

Iwahashi Shin nodded, "Since Kikuchi-san helped promote J-WAVE, we shouldn't pretend that nothing happened, we should find a way to do something."

Of course, what to do here is not to send a thank you letter to Kikuchi Momoko's office.

"Seven hundred consultation calls. Since J-WAVE pays attention to communicating with listeners, this number cannot be easily ignored. The single recommended by Kikuchi Momoko-san has received a lot of attention, and J-WAVE will respond to this attention. ?”

"In that case," Shinichi Iwahashi made up his mind, "negotiate with J-WAVE, the record company is willing to order ZARD's singles at their own expense, and play them on J-WAVE."

"We are willing to assist J-WAVE, and invite radio listeners to listen to this song, follow up and collect feedback and comments from listeners after Kikuchi-san recommended this song."

In the part of commercial promotion, a new song is seriously recommended by a star. This kind of thing is rare, and it is ZARD's luck.

However, if you have received good luck, if you just say "thank you for the good luck" and call it a day, then you will lose.

Since Kikuchi Momoko helped start a publicity campaign on J-WAVE, I might as well take this opportunity to develop related publicity on J-WAVE——

J-WAVE pays attention to communication, so please do what they like, and let the audience comment.

And for the band, letting you comment can also become a way of publicity.

As a rookie band, ZARD's debut single is quite eye-catching.But this is still not enough, Iwahashi Shinichi feels that this single still has the strength to move forward.

In order to bring out our strength, we must find ways to do what we can and borrow what we can.

……

On one side is ZARD, who needs to do his best to seize the opportunities that can be seized to sell, and on the other side, is DREAMS COME TRUE, who is already on the right track, and opportunities are constantly coming to him.

In the record company, Shinichi Iwahashi was bothered by ZARD, turned his head, and went to a meeting with the team of DREAMS COME TRUE, and all the news he received was good news.

The week ZARD was sent to No.10 by Momoko Kikuchi for the first time, DREAMS COME TRUE won another championship on the album list.

In all respects, this week's list can be regarded as "Iwahashi Shinichi's victory".

However, unlike ZARD, which needs to find promotional opportunities, in the face of various opportunities presented to DREAMS COME TRUE, Wanyumi Watanabe declined all appearances on the grounds that the band started preparing for a new album.

Of course it is true to prepare a new album, but there are other considerations for not appearing on music shows for the time being.

As the boss of the band, Wanyumi Watanabe has a long-term vision.In her opinion, the band has had enough exposure on the album so far.

The album "LOVE GOES ON", now it seems that it is clear that the president will sell it.

After an album has passed the stage where it needs to rely on topicality and exposure to become famous, the next thing to rely on is not publicity, but the accumulated word of mouth.

At the current stage, not only is exposure no longer needed, but exposure must be actively reduced.

On the one hand, overexposure tends to tire viewers.On the other hand, playing songs on the show too frequently will also affect sales.

There is nothing worse than boring the audience.

Watanabe Wanyumi is thoughtful, and Iwahashi Shinichi also deeply agrees.

If you want to reject a TV station, you must have a reasonable reason so as not to offend people-to be honest, the content of small-bellied people in the production bureau of the TV station is quite high.

There is no way, in the current era, it is the TV station that dominates the fate of the firm, and the TV station holds the power over the life and death of artists.

Once power expands, people will become more and more willful.

For the band, the most reasonable reason is naturally to prepare a new album.

Given this reason, the TV station has nothing to say.However, things are not that simple. The staff of the firm have to take advantage of the enthusiasm with the production teams of various music programs during the "LOVE GOES ON" song, and say something nice to them in advance, such as "new album I'm counting on you again for the promotional period" and so on.

It's not easy to be a man in black behind the scenes, but it's even more rewarding to be a small soldier who has to take care of everything one by one.

……

The band is preparing to retreat and practice, fully preparing for the new album and the planned tour this year.

With the huge sales of "LOVE GOES ON", the expected circus tour is even more imperative.After deciding to hold such a big performance, the firm set up an executive committee with Mayumi Watanabe as the chief producer.

Sony's staff in charge of DREAMS COME TRUE affairs also came to temporarily work. They needed manpower in all aspects, so they recruited a lot of temporary workers to help.

In terms of big things, stage production, equipment rental, lighting and stage design, clothing, negotiating with security companies... and recruiting temporary workers in cities where the tour will be performed, etc., everything that comes to mind is a big deal.

Fortunately, when it comes to touring, no matter how much you pursue creativity and uniqueness, when you actually implement it, there are countless routines and experiences summed up by seniors that you can refer to.It's just that you can't copy the homework, you have to adapt to the situation.

Specific to the band itself, the first thing is to re-arrange the songs.

The charm of the band's live performances lies in this change.Even if it is the same song, it can still show different styles in different tours.

To start a tour, it is not enough to rely on the three of them on the stage, and the accompaniment team and harmony team for the tour must be recruited. All three of BOLAN were called back by Shinichi Iwahashi, Kazuyoshi Aoki and Takashi Gomi were musicians, and Arashi Mori was in charge of harmony.

Anyway, there is no need for my own people, and I can also show them to the world by the way.

Gomi Takashi joined, and after BOLAN was reorganized, the three of them toured around the Tokyo circle to hone their singing and performance skills.

In Iwahashi Shinichi's opinion, Moritomo Lanshi, the lead singer, is quite talented.Although when he went to join the band Heaven, Iwahashi Shinichi left the impression that he stopped in the middle of singing.

When he participated in the program, his level was indeed not enough, but as Shin Iwahashi said to Sachiko Kamaike, Arashi Mori is also the kind of person who has the talent of "you can see the results if you work hard".

Compared with Sachiko Kawachi, Arashi Mori is more comprehensive. He can not only sing, but also write lyrics and compose music.

BOLAN was reorganized. Under the persuasion of Iwahashi Shinichi, Moriyu Lanshi gave up the instrument in his hand and focused on being the lead singer. The three began to fight monsters in the LIVEHOUSE in Tokyo. After upgrading, every once in a while, Iwahashi Shinichi went to see their During the performance, you can feel the progress of the band, and the progress of Mori Yulanshi is particularly obvious.

Now he is very different from the shy, conceited but inferior image when he debuted in the band Heaven.

With BOLAN's level, even if he debuts now, he will not show his strength.

ZARD has already debuted, and judging from the current sales of the debut single, the cost of the band's debut has already been recovered.According to this momentum, this debut single can make the company a fortune.

However, the dissipation of the heat is as scary as the absence of heat. Taking advantage of the good start, the company is now preparing for the production of the band's second single and researching and formulating a new round of promotional strategies.

At that time, it will be inseparable from publicity funds and human resources.

At this stage of concentrating on promoting ZARD, the only resources of GenZo, a small company, will be fully devoted to them, and there is no room for launching the next band yet.

Of course, eggs cannot be put in the same basket, which is also the principle taught by our ancestors.

Therefore, while trying his best to promote ZARD, Shinichi Iwahashi also began to make preparations, let BOLAN collect songs, participate in the DREAMS COME TRUE tour to meet the world, and reduce the number of performances at LIVEHOUSE.

Regardless of ZARD's success or not, BOLAN's debut is planned.It's just a delay for a while.

……

Shinichi Iwahashi is very busy in Tokyo with his girlfriend going abroad for business trips and traveling at public expense.

Small bosses in the entrepreneurial period have a lot of work on their desks every day. There are many major events and more trivial matters.

While busy with DREAMS COME TRUE’s new album selection and tour meeting, while watching ZARD’s promotional period, participating in ZARD’s song selection meeting, and in the name of WINK’s producer, I also want to participate in their song selection meeting .

Music matters are full of hands, and occasionally I have a little time. In the evening, I will go to Ginza Roppongi with the fat youth, and change from "Emiri" to "Asuka".

In the middle, you may meet acquaintances in the industry by chance. If you happen to have a good relationship, you may even improvise a game and have a drink for a while.

The chubby young man will never start discussing the new program to be produced until he drinks to his heart's content and keeps teasing the hostess. Dealing with him requires a lot of patience and a good amount of alcohol.

Shinichi Iwahashi was so busy that he turned his head to bargain with Mayumi Watanabe, "For this new program, I will do my best."

Wanyumi Watanabe smiled straight, "I know how hard you work when I see the bill from the office sent by the nightclub."

"That sounds really bad." Yanqiao Shinichi shook his head.

All the bills he went out to socialize for the show were charged to U-MIZ's account, that is to say, Wanyumi Watanabe knew his whereabouts like the back of his hand.It's a little subtle to think about.

"Anyway, you've worked hard." Mayumi Watanabe comforted him.

"Speaking of which, it's actually not for the same goal." Yanqiao Shinichi also said happily.He knew in his heart that he was dealing with fat young people here, and Wanyumi Watanabe was going to deal with the TV station on the other side.

It's not easy.

Even Mayumi Watanabe is still a small boss in the entrepreneurial period after the separation.

"correct."

Patronizing to say that there is something or nothing, I almost forgot the business.

"Manyumi-san," Iwahashi Shinichi asked her, "Any plans for Friday noon?"

Wanyumi Watanabe flipped through the workbook and asked, "What arrangements do you have?"

"It's not me," said Iwahashi Shinichi, "It's Narita's brother-in-law who wants to treat him to dinner and talk about the band sponsor."

(End of this chapter)