Flying over the bubble era

Chapter 610
After listening to the new plan presented by Yanqiao Shinichi, the people present had everything on their minds.

It seems unrealistic for a small company that is not well-known to be ashamed to do such a large-scale project.

Only Mayumi Watanabe, who has been "unrealistic" all the way with him, will listen to what he said, and if he sees a little feasibility, he is willing to let go of his hands and feet to take risks with him.

However, for insects that are one and a half inches long, being small also has advantages.

Because they are not well-known, most of the record company's staff are newcomers who have just entered the industry, or hardcore members who have some experience in other companies.

There are no old fritters that are too old-fashioned, so even if you don't agree, the voice of opposition is not so strong.

It's because the soul of this company is Shinichi Iwahashi, and his prestige is the highest, which makes his words more powerful.

When giving an idea to others, you can start a firecracker and run away, without having to think too much about the difficulties in implementing it.But if it’s your own business, you have to solve the reality in front of you.

To attract singers from other companies to participate, on the one hand, it is necessary to be able to persuade singers, and on the other hand, it is necessary to solve the differences between different companies.

The former requires Iwahashi Shinichi to contribute, and the latter needs to ask Wanyumi Watanabe to go to Watanabe Productions for help.However, any cooperation must first be organized, and then win-win, otherwise it is useless to have a relationship.

GenZo is a small company, and it doesn't have much advantage in negotiating cooperation with major record companies. Therefore, when he discussed with Mayumi Watanabe, he made a plan to transfer benefits and disperse risks.

With the ultimate goal of being able to complete this plan, other parts are considered for addition and subtraction, and all negotiable things are discussed.

Yanqiao Shinichi thought clearly, "To seek cooperation and help from other companies, first of all we have to make concessions, release the copyright of the single, and negotiate based on this."

In this way, the role played by GenZo is somewhat similar to that of a production company.The singers to be invited are "OEM" products by his side. Doing so will offset some of the obstacles caused by different affiliation forces.

Of course, giving up the rights means giving up the bulk of the income from the cooperative single.

However, I decided to do this project, rather than considering the income, the focus is still on promoting my own band, and through this kind of integration, the road to the phenomenon of the band will be paved more smoothly.

Cooperating with music forms other than the band will provide an additional way for audiences who are not interested in the band to pay attention to the band.

In addition to this, another important point is to take this opportunity to find ways to increase the company's popularity, increase cooperation and connections with other record companies, and integrate into the industry instead of being isolated and become a de facto underground label.

Launching singers step by step is the basis of running a record company, but this alone is not enough. A small record company isolated from the outside world and several important associations related to the music industry will not even open their doors to them.

Not being able to enter this circle, the most basic means that many awards are not related to the singers GenZo belongs to.Fairness and justice are somewhat difficult to say, but most awards in the industry are based on the forces behind them before awarding them.

However, Yanqiao Shinichi didn't want to lose money and make money, he only wanted to earn fame and not profit.If not, he would not be obsessed with planning to release a compilation album after the release of the single.

What he was looking at was not the copyright of the songs in this project, but the distribution rights of the last compilation album.

Once the various record companies are connected, the copyright ownership of the single will be scattered around because the singers belong to different camps. Shinichi Iwahashi's GenZo, as the company that planned this cooperation, is the only "common connection".

When it comes time to release a compilation album, GenZo is the best choice for the collaborators to strike a balance.

This kind of plan requires multi-party negotiation. While finalizing the plan, it is necessary to reserve one's own bottom line in mind.

……

In this meeting, in addition to the new project being mentioned for the first time, ZARD’s new single promotional plan, issues related to the release of the first album, and BOLAN’s debut were also discussed.

Compared with the plan that sounds illusory, a bit overreaching, and may not be able to make too much profit, ZARD's next step and BOLAN's first step seem to be more practical.

Therefore, compared to the new project that only got through, the arrangements for the two bands went smoothly.

ZARD's new single and debut album started production at the same time, and the new single is scheduled to be released on March 31, which is this Friday.

This Monday, the record company has already obtained the finished single.

The September [-] TV series just finished broadcasting a week ago, and the TV series ended, which means that ZARD's debut single has come out of the promotion period, and then it's time to rely on word of mouth to promote sales.

While the public is still stuck in the aftertaste of the song, the company and the band will start making preparations and start a new promotion.

To consolidate popularity and increase the public's impression of the band is to release works one after another.

I chose to release the work on the 31st, but I actually joined the battle in April.

There are quite a few companies releasing records this April. On the record release information, gods are fighting, and mortals are fighting.

Fortunately, the rookie band has no burden, so they don't need to worry about not getting a good ranking in their debut, and they don't need to worry about whether they will be cut off from the top of the list by other companies.

Travel lightly, choose the date, as long as the production can be completed on time without skipping tickets, then it will not be a problem.

The band's new single still continues the style of the debut single.For singers, if the debut is unfavorable, the company has to stop and do a review and decide what to do next.

However, the performance of his debut surpassed most newcomers, and the feedback from the audience is also good, which proves that this road is feasible.In this way, just follow the steps again, maintain the same style as the previous work, and continue to post.

When the new single is released, three weeks later, in late April, the debut album will follow closely, further presenting the band's style and music philosophy to the public.

To see how good a band is, there is nothing more direct than listening to one of their albums.

ZARD's debut single was used as the theme song of the Yuejiu TV series, and the results were good.Among the many promotional models of the song, the one that Iwahashi Shinichi likes the most is the TV drama theme song.

TV dramas have a full plot, and because of its characteristics of being suitable for all ages, the content is often not too divorced from reality, and it is easier to be substituted by the audience.When the audience's emotions are brewing to a certain point, if a song appears just right, the effect is beyond doubt.

On the other hand, it takes more than two months to air all ten episodes of a conventional TV series, and the promotion period is also very long, which can continue to provide publicity effects.

However, there are several TV dramas produced by the Four Minorities throughout the year, and the promotion of the theme songs of TV dramas is a very sought-after resource. Being able to give the band the theme song of the nine dramas that are about to debut is a good relationship with Fuji TV, providing for them In return for an idea for a new program, and Chihiro Kameyama's peddling of favors, the chances that all aspects add up to get.

If you want to cast consecutively for two seasons, it is too difficult to do another one.

Can only think of another way.

Most of the publicity for ZARD's debut was arranged by Shinichi Iwahashi. At that time, Star Agency was quite negative about the prospect of this band, and only arranged the necessary level of publicity.

When it came to the second single, the Xingchen Office tasted the sweetness, finally got a little more serious, and started to act.

However, the sedan chair is lifted at both ends, the Star Office is responsible for providing their publicity, and the record company, ZARD's team is also continuing to work hard, and each side arranges their own—

But after the arrangement, we need to communicate with each other to make sure that the itinerary will not conflict.

If there is a car accident, it's going to go to the TV station to sit down with the person in charge.

Abandoning the TV theme song, the focus of the efforts of the two teams this time is on TV commercials and radio songs.In fact, the traditional propaganda methods are nothing more than radio and TV stations, movie theaters, plus magazines and newspapers. No matter what methods are used afterwards, they are all added or subtracted on this basis.

If there is a big revolution in propaganda methods, it must first usher in a big revolution in mass media.

The performance of the debut single was good, which gave the company the confidence to negotiate.

In the initial stage of a new singer, the same name should not be valued.Yanqiao Shinichi communicated with Xingchen Office and asked the team to actively contact interested advertisers. As long as ZARD's songs can be used as promotional songs, they are willing to only charge a nominal fee.

A band that has just gained a little fame is willing to provide the use of songs at a low price in exchange for promotional opportunities, which is quite tempting for many companies.What was finally negotiated was a promotional song for a cosmeceutical advertisement.

The band sang the theme song for idol dramas when they debuted. The female lead singer is still a great beauty, and the lyrics are also life-like, which is close to urban men and women. It is appropriate to cooperate with such an advertisement.

From the 29th, record stores will begin to stock the band's new singles one after another, and as soon as April enters, the commercials will begin to air.

Before ZARD's debut, in order to avoid the national mourning, the focus of publicity was temporarily shifted to Osaka, which made the band quite popular in the Kansai area.

Naturally, the popularity that has been accumulated with great difficulty must be firmly grasped.

The same is true for the release of the new single this time. The company actively contacted Kansai. Shinichi Iwahashi personally called the producer of Igarashi on Kansai TV. The single has not been released yet, so the sound promotion has been set up first.

In addition, there is also the theme song of "Kitchen", which was set as early as last year.

"The movie will be released on the same day as the new single, just right, after watching the movie, go buy the single." After the meeting, Shinichi Iwahashi and Mayumi Watanabe returned to his office together.

Mayumi Watanabe told him, "The 120th Hall is open."

"It's not bad, after all, it's the first time." Yanqiao Shinichi really thought so.

Mayumi Watanabe smiled, "Yes, the first time."

"At the previous internal screening, the reporters and film critics present gave good reviews of the movie." Wanyumi Watanabe told him, "Umezawa Fumio-san's acting skills are just right, and Inamura is a newcomer, but his performance is also well received."

Yoshimoto Banana herself also went to watch it. After watching it, she praised the movie, and emphasized the presence of Izumi Inamura in the movie.

"There is also AMUSE's Fukuyama-kun. These two people play together, and their temperaments match well." Watanabe Wanyumi mentioned.

Yanqiao Shinichi said "Oh", "It's so attractive, if I had known the day of the internal screening, I would have put aside the work at hand and followed the past to have a look at the finished product."

Wanyumi Watanabe teased him, "It will be too late to go to the cinema to see the finished product later."

"It has to be like this."

"I hope other people who read the movie reviews think the same as you." Mayumi Watanabe joked.

Yanqiao Shinichi cooperated, smiled, and said to her: "Word of mouth is good, Manyumi-san is half the success."

Wanyumi Watanabe also thought so, "Of course Inamura still needs more training, but as far as her potential is shown in the movie, this "Kitchen" is no problem as her business card."

"Acting skills mostly depend on talent." She said, "Inamura has such aura."

Yanqiao Shin praised her, "Manyumi-san didn't miss her."

Watanabe Manyumi smiled.Thinking of something, I mentioned it to him, "Shinichi-kun also has a good eye for actors, and Takashima-san's acting skills are also decent now."

However, she was a little over-aged when she entered the industry, her appearance was rather old-fashioned, and her height was one block higher than the average actress. It was not easy to be a leading actor.It's the same now, still playing a supporting role.

"But not necessarily."

Although Wanyumi Watanabe positioned Reiko Takashima as the backbone of the firm, she didn't think she would miss the lead role. "The creative content of TV dramas will become more and more abundant."

Yanqiao Shinichi thought for a while, and nodded in agreement, "In reality, women's roles in society are becoming more and more diverse."

At this moment, the clerk brought in the coffee.

"In short, I still hope that the actors of Manyumi-san will become popular and become leading actors." Iwahashi Shinichi said, "At that time, we will be close to the water, and we can give priority to negotiating the theme song of the TV series."

"Think long enough." Watanabe Mayumi teased him.

Yan Qiaoshen smiled, meaning, "It's hard to say whether it's long-term or not, but it's a realistic thing."

Wanyumi Watanabe knew what he meant.

ZARD's debut single paired with the theme song of the TV series has achieved good results, which proves the feasibility of this promotional method.The same propaganda method, as long as someone uses it with good results, it will be taken seriously by other companies.

The more competition there is, the harder it is to get this promotion.

If the singer's own coffee position is not enough, it depends on the efforts of the company behind it.If each company has its own forces, it depends on how many connections there are.

The leading role of the TV drama and the singer who came to compete are from the same company, which is a strong support.

This is also an important reason why Yanqiao Shinichi actively participates in the production of variety shows.

Produce programs, maintain a good relationship with TV stations, and keep from falling under the wheel when the competition in the industry is getting more and more fierce.

Wanyumi Watanabe still has a lot of things waiting at the office, and it is not convenient to stay for a long time.

"When I get back to the office, I'll be able to see the band's sales data." She recalled it and casually mentioned it.

The band here naturally refers to DREAMS COME TRUE.

(End of this chapter)