Flying over the bubble era

Chapter 660
""Chibi Maruko"?"

On Sunday, when Iwahashi Shinichi accompanied Director Kawamura of Takeda Printing Company to play golf in Gifu, he suddenly heard him mention this manga.

"The Japanese animation company is responsible for the animation of this comic." Kawamura told him.

Under normal circumstances, after a comic has accumulated a certain degree of popularity, whether it can be animated will be put on the agenda.Basically, the process of manga animation is firstly planned by the publishing house, and then selected by an animation company with a suitable style and willing to take over the project to produce.

Of course, neither the publishing house nor the animation production company has the ability to distribute animation, so in this animation planning stage, the distributor is also indispensable—that is, the TV station.

As for how to carry out more detailed planning and production...these are all things for the animation practitioners.

"Chibi Maruko-chan" is now the Kanban manga of "RIBON". As early as two years ago, when Shinichi Iwahashi returned home for the New Year, even his mother was a loyal fan of this manga.

Even if we don't talk about the foresight of "哔里啪啪啪啪啦~", just the achievements on the table, it is obvious that this comic will be animated, it will be sooner or later.

"Market research before the start of the project, this manga is widely praised by all age groups, and a considerable number of respondents think that this is a work that the whole family can sit and watch together-for animation, this is quite high evaluated."

Kawamura told Iwahashi Shinichi everything he knew, "Fuji TV is very interested in this comic, and it has been agreed that they will be in charge of publishing it, and the time slot is from 06 o'clock to 30:[-] on Sunday evening."

"This time period used to broadcast children's programs, but recently the ratings have been poor. Fuji TV is planning to abolish the program and change it to an animation program."

"So you chose Chibi Maruko-chan?" Shinichi Iwahashi spoke at the right time.

Kawamura nodded, "After this period is over, the animation "Miss Conch" will be broadcast next. Considering that "Chibi Maruko" is also a daily work with family and school as the background, Fuji TV thinks that it will be placed in this period. It’s more appropriate in every way.”

Kawamura's "Miss Conch" is a national animation that was first broadcast on Fuji TV in 1969 and has been on the air for 20 years. If there is no accident, it is very likely to continue to be popular until Japan sinks.

The reason why I dare to make such an assertion is because the ratings of this animation are high and stable. It sits firmly at No.1 in the ratings of animation all the year round. In the 70s, the highest ratings were nearly 25. Up to now, the average ratings of the whole year are above [-]. .

Putting this "Chibi Maruko" in front of "Miss Conch", and two simultaneous broadcasts, we can see Fuji TV's attitude towards "Chibi Maruko" and its positioning after animation:

An animation to watch when the whole family sits together.

And this "Chibi Maruko" does have such potential.It can not only make children watch with relish, but also make adults who have experienced the time in the 70s smile knowingly when watching the scenes in the animation.

"The Japanese animation company and Fuji TV cooperate closely. Fuji TV is quite active in this planning. When it comes to the selection of animation production companies, they tend to find partners they are familiar with."

"Chibi Maruko-chan" itself is a daily-oriented animation, so the production should be balanced and stable. It was handed over to the Japanese animation company that produced the world-famous theater, and it was just right for them to do it.

The reason why Kawamura is so clear about this matter is because Taketa Printing is also a shareholder of Japan Animation Company.

After a comic is decided to be animated, it will attract investors in order to diversify risks, and at the same time, related companies that are inextricably linked will also take the opportunity to get opportunities for their own use.

Kawamurakai and Iwahashi Shinichi got to the bottom of it all because GenZo, which also accepted the shareholding of Takeda Printing Company, as a record company, had the chance to get the animation theme song.

And this is what Shinichi Iwahashi expected when he decided to run a record company and seek help from Takeda Printing.

Although the first single collaboration is a daily work like "Chibi Maruko-chan" that has no chance of performance.

For daily works, the contract for one season is usually signed for two or three years, broadcast for half an hour every week, and meets the audience every week, so it needs to be stable, standardized and easy to understand rather than how fresh and exciting.

This is not only the requirement for the production of animation itself, but also the standard of music, as long as it fits the atmosphere, other than that, no additional high requirements will be raised.

When I returned to my hometown in Shizuoka, my mother, who is from Shizuoka, recommended "Chibi Maruko-chan", and when I gave the manga to Miwa-chan as a specialty of Shizuoka, Iwahashi Shinichi never thought that one day, he would take over "Chibi Maruko-chan" soundtrack production.

When he was brothers with the Japanese animation company, he never thought that this company would take over the animation production of "Chibi Maruko".

The dice of life turn back and forth, and stop on the sentence "crackling crackling~".

The songs are already on my lips and can be sung at any time - although it is a Chinese version.Shinichi Iwahashi never knew what lyrics were filled in its original version.

In Japan at the end of the 80s, there is no guidance on the way forward, only the phrase "crackling crackling~" is clear.

Yanqiao Shinichi thought that he had to engage in a psychological struggle between copying or not copying, but soon found that this psychological struggle was unnecessary——

When he tried to look up the melody, he found that the song library already had this song.

Those who stay outside the circle don't know, but those who have been in the music world know how unreliable inspiration is.Occasionally, a smooth melody that suddenly comes to the mind like a gift from God, if you check it, you will find that it is an existing song.

Not only that, a newly released single, the tune may have been made more than ten years ago, and it was put there at the bottom of the box.Among other things, Meihejiang and Nakamura have more than a hundred songs in the bottom of the box.

Wen Chaogong is risky, and if you are not careful, you will lose money and shame.

After finding out that this song has already been named, Iwahashi Shinichi is a little curious about who is the author of this song.He thought to himself, if the ownership is not complicated and the price is right, he will buy this song and use it.

If it's too expensive...then we have to change the theme song for "Chibi Maruko-chan".

As a result, after checking, it was found that the copyright of this song was in the hands of a production company called BEING, and the composer was named Tetsuro Oda, a composer affiliated to BEING.

Not only the title of the song has its own owner, but even the composer has a company.If there are more companies in the middle, it will be more troublesome to communicate.

Yanqiao Shenyi received a fax from the music association, and was lost in thought for a while facing the above information.

(End of this chapter)