Flying over the bubble era

Chapter 758
The hype should be started as early as possible, the sympathy and anger of music fans are time-sensitive.

The fire must start from the music fans, and then it will burn to such an extent that even the public cannot ignore it.

This reason is simple and easy to understand.

Whether a band wants to be an Artist in its own way, or whether it hopes to seize the opportunity to become popular, this kind of thing is also obvious.

THE BLUE HEARTS is definitely not a band that refuses fame and fortune.

The more this is the case, the smoother the plan will go.

There's a member of the band who used to be a manager, and at times like this, it's easier to communicate with him.Although Mashima Masatoshi has his own opinions and ideas, when it comes to these things, he is still not transparent enough for Kawaguchi Junnosuke.

Junnosuke Kawaguchi was eloquent and quick-witted. After Iwahashi Shinichi communicated with him, he thought wickedly, this bassist, if he were to be a real estate salesman or a financial manager in a securities company, he might be able to do so in this era. To succeed.

Shinichi Iwahashi arranged for the band to go to Yoyogi's recording studio to produce the song "I'm Standing Here".

The production company now has signed a lot of musicians.The manpower is sufficient, and what the band lacks can be filled immediately.The few members couldn't play keyboard instruments very well, so they called the pair of brothers surnamed Heisawa who Mineshima signed earlier to come over to help.

During the period, Iwahashi Shinichi went to the recording studio once, and met the two brothers by the way.

The two brothers are not very old, the elder brother Kenichi has just turned 1.6, and the younger brother Hideki is a minor who has just graduated from high school.The two brothers are not tall, only a little over [-] meters, and their bodies are thin and small. They look like two children who haven't grown up.

I heard from Fengdao that when he took the two brothers out to play, the shopkeeper specifically asked them if they were full.

Yanqiao Shenyi was older than them, and the two brothers had heard that he was a great man, and they respected him so much that when they actually met, the two brothers were very honest in front of Yanqiao Shenyi. , like a child who is trying to be submissive in front of a strict elder.

It was the first time that Iwahashi Shinichi had such a miraculous experience after entering the industry for so long.

However, although he was obedient in front of the boss he met for the first time, he seemed a bit unreliable.But the business level of the two brothers is good. They are meticulous when they start their work, and they are worthy of Mineshima's praise from Yanqiao Shinichi.

According to Mineshima, both brothers can compose, and Shinichi Iwahashi has not heard their original songs.Now that we met this time, I casually told them that if I want the company to act as an agent for the song, I can send a demo of the original song. If Iwahashi Shinichi is qualified, I will pay and help sell it later.

As long as a singer is selected and released later, the two brothers can get royalties.

Yanqiao Shenyi came in a hurry and only stayed for a while.After chatting casually with the Kurosawa brothers, I started communicating with the band to confirm the progress of the production.As for how to sing and how to do it, he didn't bother to ask about it, and let the band members discuss it themselves, and all produced "independently".

Hiroto Komoto, who is a bit nervous, seems to never be able to concentrate except for singing.Here, Shinichi Iwahashi was chatting with the members, but he just said a few more words to Mashima Masatoshi and Kawaguchi Junnosuke, and Komoto Hiroto, who felt that he was left out, ran to the side on his own initiative and took out GAMEBOY game console, play with yourself.

Mashima Masato glanced at it and immediately became angry.

Jiaben Haoren plausibly said, "Isn't there no business for me?"

It was just right not to haggle, and Mashima Masato was even more annoyed when he said it. He went to take his game console and confiscated it. He sat back as if nothing had happened, and said to Iwahashi Shinichi, "Please continue, Iwahashi-san."

Hiroto Komoto, who had been robbed of the game console, pouted, narrowed his eyes, and made a face in the air.Look at the other two members of the band, they all look familiar.

In this situation, it is really hard to say whether Mashima Masatoshi and Komoto Hiroto are teammates or friends, young couple or male mother and son.

Yanqiao Shinichi came to the recording studio today and added another miraculous experience.

The recording and production are all handed over to the bands themselves, and Shinichi Iwahashi is responsible for the subsequent release and follow-up promotion-the popularity does not rise by itself, once the underground single is released, the promotion must keep up.

For example, the report of "MUSICA" and the promotion in the underground music circle.

The matter of THE BLUE HEARTS is not only sympathetic to the fans, but also the singers and bands in the underground music circle can hardly remain indifferent.After all, they are all musicians, so it is inevitable to think about themselves in their hearts.

Perhaps for many musicians, when things happen to them, they will decisively choose to delete the song, or they will not cause such a thing at all.But in the underground music circle, there are not only musicians who sharpen their heads to get into the mainstream industry, but also musicians who have nothing to do with themselves, musicians who put style first... all kinds of musicians.

In particular, THE BLUE HEARTS is a punk rock band.

If this kind of thing wants to make a big splash, it is necessary to incite the most radical part of the people first and spread the most intense sparks.

When the most hardcore musicians start to support the band, the less uninvolved musicians will follow suit.Unity can unite the strength, and then together, the fire will be heated and flourished, and it will be burned to the mainstream industry.

And the whole process will be recorded by the camera.

……

At the end of August, the second special program of the Tricky Show was also broadcast on TV.

There was no baseball game, and the ratings increased by 3.3 compared to the first episode, reaching 15.9, which is quite a ecstasy.

Considering the time slot, this figure is actually not considered "excellent response", but as a pilot program, judging from the combined ratings of the two episodes, there is a possibility of further discussion on regularization afterward.

To normalize, there are all kinds of problems.

Talking about time slots, recruiting sponsors, researching scripts for a season, screening the stars that can be invited, all kinds of...

Basically, Shinichi Iwahashi would not bother with these details, and Mayumi Watanabe took the baton, and it will be up to her how to negotiate and deal with it later.

However, when communicating with Wanyumi Watanabe, Shinichi Iwahashi casually mentioned one thing, "Compared with other prime-time variety shows, the cost of this show is much lower."

"Indeed, in comparison, it's a less extravagant program." Wanyumi Watanabe responded, waiting for his next words.

Yanqiao Shinichi continued to talk casually, "It just suddenly occurred to me that with the current style, if the file is changed to a regular file, will the content be required to be more gorgeous?"

Watanabe Mayumi showed an expression of hearing something stupid.

Yanqiao Shinichi looked at her face and said with a smile, "Manyumi-san's whole face is written with 'inexplicable'."

"You know it yourself." Wanyumi Watanabe complained.

"Of course," Iwahashi Shinichi continued joking, "after all, I said it."

Wanyumi Watanabe didn't even want to talk to him a little bit - what is there to be proud of in such a thing?
However, Shinichi Iwahashi didn't say such a thing without thinking, but when he mentioned the sponsor, he thought of one thing.

Now is the bubble era when there is so much money that there is no place to spend it. You only choose the expensive ones and not the right ones. If you are kind enough to help save the budget, you will be scolded for not spending enough money.

In such an era, TV stations have too much advertising sponsorship money, so they can be extravagant, and they can only do what they can't think of. If they are not luxurious enough, they will be disgusted and unable to catch their attention.

However, once the bubble bursts, it may be difficult to see such a spectacle again.

Sponsors will shrink their pockets one after another, and they will not even be able to withstand bankruptcy. TV stations will pay more attention to ratings, and at the same time, they will also work hard to control budgets and wield a big knife against deficit programs.

At that time, it will be difficult for programs that focus on luxury and high production costs to survive, but low-cost programs will become popular.If you can reduce costs and maintain ratings, you can only work hard on the content.At that time, for the effect of the program, it is estimated that anything can be done.

The "excellent" tradition of not treating people as adults in variety shows is probably going too far.

What Yanqiao Shenyi thought in his heart was that the bubble was getting closer and closer to bursting, and by then, it would 100% affect the entertainment industry.And by then, how to make cheap and delicious food has become the main point of making variety shows.

The variety show also said that where music shows should go is another thing that Yanqiao Shinichi thinks about.

Idols' performances require a gorgeous stage, and just as Japan's economy is taking off, it gives idols the opportunity to perform on a luxurious stage.

But as idols receded and bands boomed, music programs that used to rely on idols to support their ratings also faltered——

Although big deficits like "THE BEST TEN" and "Best Night Recording Studio" are not pure idol music fans, anyone who is popular can be invited.

However, the newly emerging bands don't need gorgeous stage sets to show their charm.Instead of a money-burning idol, a band that is not so luxurious can be used. This is the final fatal blow to the deficit-bigger Otoban.

It is because of this that the society is still full of flowers, and the voices of the two large deficit households have been cut off from time to time recently, and relevant drafts appear in magazines and tabloids every now and then.

And when the bubble bursts and TV stations cut funding, it is estimated that various news outlets will bear the brunt.

But if the music program is just a few words of pleasantries from the host, and the singer goes up to sing a song, this form is boring enough-although it can guarantee longevity.For example, Fuji TV's "MUSIC FAIR" has been on the air for decades.In addition to studying how to do variety shows, is it possible to consider making a different kind of sound fan... Iwahashi thought about it.

He didn't wait until it rained to buy an umbrella, not to mention he knew that the rain would definitely fall.

In addition to thinking in advance how to deal with changes in TV stations after the bubble bursts, there is also the possible impact of the bubble burst on the recording industry and the impact on artists and stars. These are all things that Iwahashi Shinichi, who is sure that the bubble will burst, has to consider .

Although at this moment, the whole of Japan is immersed in a carnival that is almost crazy.

……

The production of THE BLUE HEARTS' underground single is progressing rapidly. The last time Iwahashi Shinichi went to discuss with them, the next day he received a call from the recording studio, saying that the recording had been completed and sent to the mixing room.

As soon as Yanqiao Shen got the letter, he contacted the disc printing factory, and only waited for the master tape to be produced, sent to be pressed, and then sold.

Backed by a production company and a record label—both small, but still a hundred times stronger than a band's own actions.

The printing plate factory is ready, and the printing factory has started to produce the single cover and lyrics.As for the related staff, those who went to prepare for the promotion of the underground music circle, followed the filming and became more presumptuous after the contract was terminated, and those who went to the band to perform at the LIVEHOUSE every night...everything.

On this side, the staff took care of everything that could be done, and on the other side, there were things that Shinichi Yanqiao had to do by himself.He got in touch with Joan Jeter, who was on tour in the United States at this time.

Although it has been two years, fortunately this uncle has not forgotten "the Japanese friend Shinichi who is very good at speaking".

"Remember that 'blue heart'?" Shinichi Iwahashi asked her.

There was no time to actually fly to the United States to talk to her face to face, and the two of them got on the phone.

Joan Jett thought about it on the other end of the phone, and answered him, "It's cute." ——and used "kawaii" on purpose, and I don't know when I learned it.

"I went to see pictures of 'ditch rats'," Joan Jett told him.

That's the lyrics of a song "LINDA LINDA" included in that album, "I want to be as beautiful as a ditch mouse, with a beauty that photos can't show".

"How?" Yanqiao Shinichi asked.

She continued, "It's cute." - Kawaii.

Both of them laughed on the phone.

Then, Shinichi Iwahashi told Joan Jeter at the right time that he was about to let the blue heart perform in New York, and whether he was lucky enough to get her invitation.

"Are they your band now?"

"Not yet." Iwahashi Shinichi said, "But after the performance returns, it will be."

Joanjet listened, without an immediate answer.

After a while, I asked him, "Shinichi, how is Japanese female rock now after the music festival?"

"Beyond imagination, I really want to share that kind of joy with you, the brightest one is you."

When Shinichi Iwahashi answered this question, he was a little proud—after all, he was directly involved and even made a band with a female vocalist himself.

Moreover, from that music festival, I found my goal to strive for, and I have really struggled for it until now.

"If possible, I really hope to invite you to Tokyo again." Iwahashi Shinichi said.

"Would you do another festival like that?"

"Yes." Yanqiao Shinichi gave an affirmative answer, "A music festival even bigger than that will be held again. The venue where the music festival was held last time was expanded during this period."

"The Japanese are building houses all over the world."

"That's right! Tokyo was the first to fall." Shinichi Iwahashi laughed heartily, listening to Kuekokin's complaints about the Japanese, enjoying himself.

"At that time, I will invite you with a bigger music festival than then." He initiated an invitation to Joan Jeter, and at the same time, it was also a promise.

Then, the two of them turned the topic back to the blue heart.

(End of this chapter)