Flying over the bubble era

Chapter 770
Group after group of singers appeared in the commercial.

Some are unfamiliar, some are familiar, some are popular, and some are outdated.But almost every group of singers who appeared together has one thing in common, that is, they all give people a feeling of being out of reach.

Enka singers do not share the same stage with enka singers, bands and idols love each other.

The only seemingly related Hideki Nishijo and his "sister" Nahoko Kawai are also confusing. I can't think of any reason for these two people to stand together again.

These two "brothers and sisters" both debuted as idols. However, Hideki Saijo, who was at her peak in the 70s, has already transformed into the 80s and left her idol status.And Nahoko Kawai, also in the mid-80s, transformed from an idol to a singer-songwriter.

If you look into it, both of them also began to seek transformation after their idol careers went downhill.

After the transition, Hideki Nishijo’s career continued to be a little hotter, but by the mid-80s, there was not much left to sell. Now there is only fame and status, and the continuous karaoke income brought by famous songs in the past.

As for Nahoko Kawai, as an idol who debuted in the same year as Matsuda Seiko, although she has high hopes from the agency and the record company, and won many important newcomer awards in the year of her debut, her career after that is much inferior to that of Matsuda Seiko. .The stamina is not enough, as an idol, he has not reached the peak yet, and he has already begun to experience the feeling of being overtaken and trampled by the latecomers.

At the same time, the idol Seiko Matsuda retired from marriage at her peak, while Nahoko Kawai, who had difficulty making a breakthrough as an idol, chose to transform into a singer-songwriter.However, the identity of this singer-songwriter was not bought by the audience and could never be recognized.

Nahoko Kawai, who once made her debut as "Sister Nishijo Hideki" and is now in trouble, and Saijo Hideki, who was once a top star, is now hard to regain her original glory.Today, these two people reappeared at the same time, which confuses the audience in front of the TV. They don't know why these two people are in the same frame again.

But TV commercials don't give viewers answers.The screen continues to change.

This time, it was a band with unfamiliar faces.The musicians plucked the instruments in their hands and played with all their heart, but this scene was silent.

You can't hear the sound of musical instruments playing, but you can hear footsteps approaching step by step in high-heeled shoes.Appearing in the camera is Akina Nakamori, Tao Pushi.

She stretched out her hand, turned the volume knob, and in an instant, the music sounded.

So far, the screen has not changed, and no new singer groups have appeared.

Then, on the screen, the subtitles were typed out line by line.

"Producer Shinichi Iwahashi."

"Fusion."

So far, the one-and-a-half-minute commercial is completely over, and the TV screen switches, returning to the scene of the music variety show that was originally broadcast.

But even though the ad was over, the viewers in front of the TV were aroused curiosity and attracted attention by this ad.

When the subtitle of "Producer Shinichi Iwahashi" appeared on the TV screen, TV viewers who followed the music news saw in their minds a piece of news about a planned album published in the newspaper a month or two ago.

I remember that at that time, the newspaper only announced the planned album to be produced and released, mentioned the producer Shinichi Iwahashi, and the names of several singers who were scheduled to participate in the project, and did not disclose any detailed information.

So, this commercial, this group of singers, is the collaboration lineup for that planned album?
There will be advertisements on TV with great fanfare, does it mean that the album will be released soon?

However, compared to audiences who pay attention to music news and remember the news they have seen, there are more audiences who do not pay special attention to music news, and audiences who have seen it at the time but did not take it to heart.

In the minds of the larger audience, seeds of doubt were sown one after another.

What is "fusion"?
What is the so-called "integration"?Are these singers who appeared on the stage fused together?
And that "Producer Shinichi Iwahashi".Who is Shinichi Iwahashi?

The one-and-a-half-minute advertisement is not short, but because of the appearance of familiar singers one after another, the whole advertisement does not look boring and naturally attracts the audience to watch it with question marks.

After reading it, some people began to look forward to it, while others continued to be curious.

……

On the evening of October [-]st, the commercials broadcast on TV changed slightly.

It's no longer the long commercial with group after group of singers appearing, but an advertisement with only singers and rock bands appearing together.

The background music of the advertisement is an unfamiliar song that has never been heard before, and it is composed of Enkabien and a rock band.

At the end of the commercial, line after line of subtitles appeared on the screen——

"Ayako Fuji x BOLAN."

"Producer Shinichi Iwahashi."

"Fusion."

On the evening of October [-]nd, this advertisement about "fusion" changed again, and it appeared that Fuyumi Sakamoto, Yui Asaka, and Yoko Minano stood on the stage singing and dancing together.

The camera flickers, to the back, the band responsible for the accompaniment turned out to be ZARD musicians!
It was exactly the same as the last of the advertisement on October [-]st. At the end of the advertisement, the name of the co-singer, and the same titles as "Producer Shinichi Iwahashi" and "Fusion" were displayed.

By October [-]rd, the commercials about "fusion" that were broadcast in the evening continued to change, and the singer groups that appeared on the stage appeared on TV in the order of the commercial they saw on the first day.

Then for the next four days, five days... Every day there is a new advertisement.

The only thing that hasn't changed and hasn't changed is the last "Producer Shinichi Iwahashi" and "Fusion".

……

Shooting different advertisements for the same product is a common practice in the television industry.Previously, when DREAMS COME TRUE released a new album after the national mourning period, they filmed commercials for the songs of the album and broadcast them on TV.

This time, the production of the project album, in terms of advertising, also continued to use this method.

To be honest, these singers belong to different companies. Except for the singers who are assigned to a group, the other songs are almost independent, and they are not "the same product".

Including the first day, the long advertisement in which all participating singers appeared in turns was also filmed separately and produced later.Apart from the object of cooperation, the other singers, at least because of this project album, have not met each other.

To let the audience understand this planned album, instead of putting it into the same commercial, it is better to shoot the commercials separately, peel them off, and at the end, they will naturally understand what the commercial on the first day is and what kind of cooperation it is.

The reason why "Producer Shinichi Iwahashi" is marked at the end of each advertisement is because he is the producer who strung the string of beads.The appearance of his name is to explain to the audience why these singers who are usually out of reach are linked together.

In addition to this, Yanqiao Shenyi also intends to make a name for himself with this planned album.

Without his name, it is impossible to explain why there is this projected album. Because of this, the industry forces involved in the projected album can only support and acquiesce in his branding of this album.Because he has to.

This is the so-called "right time".

Previously, Shinichi Iwahashi signed a contract with Shunji Iwai, and he will be in charge of commercial shooting for this project album.All the commercials this time, whether it's the script, the filming... everything, he is solely responsible for.

Shunji Iwai is young and inexperienced, but he is by no means a mediocre person without ideas, and it is cheap and affordable to use.Not only that, the director himself can write lyrics and compose music, and he has a good taste in music and is trustworthy.

With the participation of half of the record industry, once the bow is drawn for such a large-scale project album, all parties must do their best to ensure that the project is given the green light for their own interests——

Although the various forces involved are not responsible for the specific promotion, they will also assist Shinichi Iwahashi and the record company behind him, and cooperate with him to maximize the effect and effectiveness of the promotion.

It is precisely because half of the record industry, or even half of the entertainment industry has been gathered together, that such a set of commercials, which are like a short drama with one episode a day, can be prepared, and get TV stations, advertising agencies, up and down broadcast license.

……

The TV commercials are set one episode a day, and the content of this projected album is slowly spread in front of the audience. Every day, more viewers call the TV station to ask more specific information about the projected album and the release time. ——

That's right, from the first day of advertisements, there is no mention of the release time of this planned album at all.

For this, the TV station failed to obtain permission, and faced the audience's questions, they all said "it's not clear yet."

In addition to asking about information about the planned album, there were also many phone calls asking "Who is the producer of Shinichi Iwahashi?"After the commercials are broadcast one episode a day, now, no matter whether they have heard it before or have not heard it, as long as they are sitting in front of the TV, they have already understood what kind of commercial they saw on the first day.

Collaboration between enka singers and rock bands, rock bands and big names in the female solo world... Regardless of the style of music and identity, there is no doubt that they are "fusion".

For the viewers, the advertisement on the first day is like a "program preview". From October onwards, every day is like watching a morning TV series. A new episode is broadcast every day, which makes people look forward to it unconsciously. .

On October [-]th, the "brother and sister" Hideki Nishijo and Nahoko Kawai reappeared on TV as the protagonists of the advertisement to be aired that night.

This time, Nahoko Kawai switched to a synthesizer, while Hideki Saijo sat in front of a drum kit.The two played together, with Hideki Nishijo as the lead vocalist and Nahoko Kawai as the vocalist, performing a new song together.

Before Xicheng Hideki became an idol, when he was still in his hometown, he formed a band with his brother, and he served as the drummer in the band.

Nahoko Kawai is even more versatile. She knows many musical instruments such as piano, guitar, and mandolin. After her debut, she also learned an electronic synthesizer, which can be called a decathlon.It is precisely because of such a foundation that I have the confidence to transform into a singer-songwriter.

Judging from the commercials, this pair of "former idol brothers and sisters" who are also versatile have formed a band that doesn't look like a band? !
Can this really work?
However, the audience still didn't get more specific information from the advertisement, they only knew that the producer of this group was also Shinichi Iwahashi.

After Hideki Nishijo and Nahoko Kawai, on October [-]th, Akina Nakamori and the new-faced band became the protagonists of the commercial that night.

This time, the audience finally knew the name of the band that collaborated with Taopusda: ORIGINAL LOVE.

In the advertisements that are repeated every day, the information that is constantly emphasized may bore the audience, but the content that is broadcast every day is new, which makes ordinary audiences unconsciously remember the only thing that has not changed these days. in my heart——

"Producer Shinichi Iwahashi."

All of these, all the incredible collaborators sitting in front of the TV audience, were pinched together by the producer Shinichi Iwahashi.

At the end of each day's advertisement, the producer's name remained unchanged, and the fact that "Shinichi Iwahashi contributed to everything about this album" was quietly planted in the hearts of the audience.

However, on the one hand, it comes from the general audience's concern for the planned album and their curiosity about the producer Shinichi Iwahashi.On the other hand, after the advertisement was broadcast, Shinichi Iwahashi also received criticism from rock music fans and music critics.

The reason for criticism is nothing more than that he is too commercialized, under the banner of integration, treats the band as his own private property, and makes messy arrangements recklessly.

Those who can think of criticizing Shinichi Iwahashi are naturally not the general public who don't care much about the people in black behind the scenes. They are either senior music fans, music critics, or underground musicians. They all listen to it long before planning the album. who bears his name.

Knowing that he's produced a girl's rock festival, is called a friend of the underground music scene... is an amazing person.

Has Shinichi Iwahashi lost his way in the pursuit of commercialization?

……

October [-]th.

Like watching a series, the viewers who have watched the same commercials for seven days in a row, on the eighth day, deep down in their hearts, more or less unconsciously, they all brought a sense of anticipation.

I want to know, after the commercials of all the singer groups who participated in the "Fusion" projected album have been aired, will there be any new tricks on this day.

Will there be a new ad, or will the ad with all the singers appearing together be broadcast again?

Or, broadcast these separate advertisements that have already been aired again?
The audience who were whetted by the advertisement, although they were not intentionally hinted at at all, had unknowingly paid considerable attention to the project.

It was also on this night that TV Asahi produced a documentary program about the incident of THE BLUE HEARTS that was officially aired.

The audience standing in front of the TV hadn't seen tonight's projected album commercial, but watched this episode first.

(End of this chapter)