Flying over the bubble era

Chapter 778

Previously, Shinichi Iwahashi assigned ZARD homework and asked the band to produce new songs with the goal of "selling", which is to prepare for this breath.

Best-selling songs are definitely not a matter of luck. On the contrary, for record practitioners and songwriters, there is a set of judgments about what kind of songs have the potential to become popular and how to write them to sell well.

Otherwise, there would not be distinctions between main and non-main, A-side and B-side songs from the very beginning.

Of course, it’s one thing to sell well, but it’s another thing to reach the phenomenon level and gain topicality—at least the right time, place and people are indispensable.

But opportunities are reserved for those who are prepared. For the man in black behind the scenes, it is to go all out and make all the preparations that can be done, so that when the god of opportunity comes, he can grab his forehead hair.

On one side, a few people from ZARD worked hard in the recording studio. After the song was written, Sachiko Kamachi, who was in charge of writing the lyrics, revised a certain word over and over again. Every time he changed it, the entire recording studio had to work overtime.

Fortunately, as a band musician, he has this kind of freedom to toss people.

On the other side, Shinichi Iwahashi is also preparing for the release of the band's single.

Earlier, he had sent his idea to Fujifilm, and now it was a matter of course to meet with the representatives there to discuss the use of ZARD.

What Shinichi Iwahashi wants to talk about is not only a commercial theme song, but also hopes to use Kamaike Sachiko to shoot commercials.Not only did he use Sachiko Kawachi to shoot the commercial, but he also hoped to cooperate with Fujifilm to hold an event for the public with this commercial.

If you want to impress the public more deeply on the band and make the popularity of the song last longer, there is nothing better than inviting the public to participate.

And to mobilize the enthusiasm of the public to participate, there is nothing better than selection, prizes, and the real feeling that the public can feel that they have really participated.

Fujifilm is the sponsor of the DREAMS COME TRUE outdoor concert. It previously accepted Iwahashi Shinichi's suggestion that Kikuchi Momoko should film the commercial, and the follow-up response was excellent.Companies that operate video products naturally have the conditions and advantages to hold such events.

As early as when Kikuchi Momoko's commercial aired, Iwahashi Shinichi was inspired and was already planning this matter.

Now, with the incident of THE BLUE HEARTS, Yanqiao Shen's reputation has been rising all the way, and his ability to plan the whole thing has made the industry and even advertisers see his ability to calculate deeply——

Not only that, but his technique is clean enough, and he never used any means that make people feel uncomfortable in retrospect.Doing this is the important reason why they are constantly touted after showing their tricks.

Today, Yanqiao Shinichi is well-known in the industry, and ZARD is not unknown. It is not difficult to facilitate such a cooperation.

At the beginning of the new season, the advertisements of TV stations will be updated, and now is the time.

However, before the action, Shinichi Iwahashi did not contact the representative of Fujifilm by himself. He still followed the way of getting sponsors for the DREAMS COME TRUE tour, first contacted his brother-in-law Narita Hiroyuki and told him about his plan .

Because of his relationship with Nakamori Akina, Narita Hiroyuki's attitude towards him changed a lot.

However, this was not unexpected by Shinichi Iwahashi. Rather, he took the initiative to expose himself in front of Hiroyuki Narita at the beginning because he deliberately wanted him to make a choice.

Yanqiao Shenyi knew exactly what kind of hopes and plans this brother-in-law had for him.Since it is Lilai, we will gather together, so it is better to tell this matter first and let Hiroyuki Narita make the decision.

If it wasn't for such an idea, there is no need to be the first to reveal it to Hiroyuki Narita.

It is precisely because he and Hiroyuki Narita have their own plans, but they don't have a common career and interests like he and Mayumi Watanabe, so it is even more necessary to say what they want to say in advance.

After the showdown, although Narita Hiroyuki's attitude changed, he did not completely respect Iwahashi Shinichi.

When the first round of teaser for the planned album was broadcast, in the face of Shinichi Iwahashi's ability, although that move was still not wise enough in Narita Hiroyuki's view, he more or less had an idea that could be resolved by this brother-in-law in the end.

And this October, after the incident of THE BLUE HEARTS, the whole society is talking about it, and it is even more impossible for the well-informed Hiroyuki Narita not to know the details.

Amidst the praise for Shinichi Iwahashi, Hiroyuki Narita felt extremely complicated.I knew this little brother-in-law was capable before, but I never imagined at that time that this guy could be so strong.

It was so strong that even that stupid move didn't seem to be a big problem now.It's not that Hiroyuki Narita changed his mind, he always believed that this step was unwise, but, facing the talent shown time and time again by his brother-in-law, he became more and more convinced that he must have a way to resolve it.

The last time Akira Iwahashi and Chiyo Iwahashi came to Tokyo, Shinichi Iwahashi mentioned during the dinner that he wanted to cooperate with Fujifilm again.

At that time, Narita Hiroyuki showed interest in this matter.It is not only curiosity from the heart, but also to convey a certain attitude of myself——

He didn't intend to stay away from the matter of Yanqiao Shinichi.

Since then, Narita Hiroyuki has not forgotten this incident, and is still waiting for Yanqiao Shinichi to contact him when.Unexpectedly, before we talked about cooperation, we waited until Iwahashi Shinichi's generous writing that anyone would admire this time.

Since Iwahashi Shinichi revealed that he was dating Nakamori Akina, the brother-in-law and brother-in-law tried each other.Now, in the face of absolute ability, it seems that the dust has settled——

Apart from continuing to cooperate with his brother-in-law, Narita Hiroyuki has no second thoughts.

To be honest, when Shinichi Iwahashi did this, he first revealed himself to Hiroyuki Narita and gave him a chance to retreat. This is because he is upright.After that, he showed his powerful talent again and again.

This kind of person is worth working with.Even if it really came to the point of no return, with his uprightness, he would not implicate others.

Hiroyuki Narita made up his mind, and Shiny Iwahashi contacted him one by one afterwards, and responded immediately.

The same is true for Iwahashi Shinichi, Narita Hiroyuki has a bright future at Dentsu, and it is beneficial and harmless to have such an ally.He has revealed himself, he has revealed himself, and he has shown his performance. Now this brother-in-law is still willing to continue to cooperate, so it is considered a consensus.

And the conflict between him and his brother-in-law brought about by his relationship with Akina Nakamori was temporarily put aside because of Hiroyuki Narita's willingness to run for ZARD this time.With Hiroyuki Narita continuing to act as a middleman, it will definitely be smoother to negotiate with Fuji Film.

……

Being famous in the industry, to Iwahashi Shinichi, brought much more than the appreciation and praise these days, and the opportunity that came at hand.

In addition to these, a door was opened in front of him that had not been opened for him before: joining the Recording Association.

The Recording Association of Japan invited Shinichi Iwahashi, hoping that GENZO could also become a member of the Recording Association.

Before this, this small sparrow temple was not actually on the membership list of the Recording Association.

Although Shinichi Iwahashi is in charge of leading a large-scale project, a project is a project, and cooperation is a cooperation. It is a small company, and the only singer who really debuted is the band ZARD. Although the band is also popular, it has not rushed to the front line.Besides, apart from ZARD, there is no one else who can do it. The old men from the Recording Association really look down on this small company.

Those who work in this association include people from the record company, as well as super-famous songwriters, and among the high-level figures are people related to the government.It's so complicated, it's not something you can get into by taking the lead in planning an album.

In other words, in this projected album, GENZO has the weakest sense of presence. It all depends on Iwahashi Shinichi himself stringing beads, bringing private goods along the way, and arranging his own people to gain popularity.

In the industry, Shinichi Iwahashi is well-recognized as a producer, and his name is definitely easier to use than GENZO.

However, it is different now.

First of all, the company has THE BLUE HEARTS joined, and launched a new band BOLAN - this band also participated in the project album.The two bands have made it clear that their prospects are worth looking forward to, and GENZO has more eggs in its basket.

This means that Shinichi Iwahashi and the second lady of Producer Watanabe are not just playing around, but have higher ambitions.

However, this is not the real reason why the Recording Association wants to absorb GENZO as a member.To put it bluntly, it was Shinichi Iwahashi who invited GENZO to join the Record Association.

His handwriting was too big this time, and the repercussions were too strong.If there was only one projected album to support the show before, it would not be enough to alarm those old men, but if you add in the matter of THE BLUE HEARTS and the amazing influence he has gained in the underground music circle, it will be enough. The extent to which he had to take the initiative to invite him to join.

The underground music circle supplies the mainstream music world, and now, this young producer is well received in the underground music circle, coupled with his outstanding ability, his young age, and his ability to make calculations are no longer to be underestimated.

Now that he can link up half of the industry with his own power for his use, save THE BLUE HEARTS from danger, and make himself famous everywhere, who knows what else he can do in the future?

Such a person, of course, is to make him one of his own.

With his young age and lack of relevant experience, he couldn't be recruited into the record association.

That being the case, look elsewhere.Since Yanqiao Shinichi put all his wealth on the record company, he had no choice but to absorb his company into the Record Association.

……

Of course, for Iwahashi Shinichi, the long-term benefits of a record company joining the Record Association outweigh the disadvantages.

The so-called disadvantages are nothing more than the need to pay some protection fees after joining an organization, but the benefits are more in comparison, such as after joining, the organization will support some things, and the communication with other companies And more...

In fact, when I took the lead in planning the album, when I had this idea, I also planned to enter the record association in the future in order to build a good relationship with the industry. If GENZO doesn't plan to grow big and play with others, then it doesn't matter if you don't join, but since it's ambitious, it's unrealistic to be a minority, so you still have to plan to join.

As for whether he will become a dragon slayer or an evil dragon in the future, or turn into a gem in the evil dragon's treasure chest...that is a matter for the future.

Now the opportunity is offered to the door, and the cards are fully paid, so it is of course good to join while taking advantage of the situation.

Moreover, according to the rules of the industry, for a record company that has not joined the Recording Association, its singers are not eligible for sales certification.

In other words, if you are not a member of the Recording Association, no matter how much you sell, it has nothing to do with certifications such as platinum records, and you are not eligible to participate in the annual "Japan Gold Disc Awards".

The Record Awards and the Golden Disc Awards have similar names, but the Golden Disc Awards was established in 1986 and held its first edition in 1987. The selection criteria are simple and rude, depending on how much sales are made and who sells the most Who is the "Artist of the Year".

By the way, the first artist of the year is Akina Nakamori.

In short, if you want record certification, you must join the Recording Association.After joining, you have to pay protection fees every year and get corresponding protection at the same time.To be honest, the biggest difference between the Recording Association and the Music Association is that the Recording Association hardly plays the game of banning artists.

For a company like GENZO whose goal is to impact the popularity of the industry, there is no reason not to join the record association.What's more, this invitation is clearly for GENZO, but it is actually for Iwahashi Shinichi, it would be bad not to agree.

This kind of juncture when you are about to go all out to move forward is exactly the time to avoid being excluded by the industry.

Iwahashi Shinichi thought so, Watanabe Wanyumi also agreed with him, and both of them felt that this was a good opportunity that could be seized.The company is about to flex its muscles, and it lacks such an opportunity.

The two of them hit it off and joined the record association, which was considered a sure thing.

After replying to the Recording Association and agreeing to join, they started to make relevant preparations. In addition to various necessary business links, it also included a welcome party for Shinichi Iwahashi and his GENZO, and customized related souvenirs for GENZO , and even ready to give ZARD a gold record certification——

Issue gold disc certification for ZARD's previously released records.A good meal is not afraid of being late.

……

On this side, we must find ways to realize the fame brought about by the planned album and THE BLUE HEARTS incident, and turn it into something more practical.

On the other hand, Wanyumi Watanabe contacted an actor-based agency based on Shinichi Iwahashi's proposal, and planned to release the agent of THE BLUE HEARTS.

Taking advantage of this opportunity, Iwahashi Shinichi also talked with Watanabe Wanyumi in detail, and the two sides talked about it in advance.

It is impossible for a singer signed by a record company to put all her management contracts in her U-MIZ.They are not Sony's self-produced behemoths, and they can't afford the full contracts of so many singers.

Of course, not all of them are released.

The best way is to use singers to contact other firms in exchange for TV resources.

The resources exchanged are, on the one hand, the singer's own promotional resources, and on the other hand, there are drama resources that Wanyumi Watanabe can use to run the actor business.

In addition, there are still a few good cards to keep in U-MIZ, to support the actors in her firm, and to cooperate with TV stations to produce programs.

The industry is a place of win-win cooperation. If you take all the good things in your own hands, you will either be robbed or destroyed in the end.

Shinichi Iwahashi could think of this point, but Manyumi Watanabe understood it better.

(End of this chapter)