National Tide 1980.

Chapter 1008
After completing the transaction with President Bei Mao, after getting the Cadillac from Nomura Securities.

In Ning Weimin, the phenomenon of "the strong will always be strong" brought about by money did not stop there.

On the contrary, it has intensified, and it has become more and more prominent in the atmosphere of the bubble economy.

Among other things, next, Ning Weimin never expected that the Japanese government would come to make fun of him, and also gave him two huge gifts.

The first is the all-round price reduction of energy prices.

The reason why this happens is actually quite simple.

Under the background of the rapid appreciation of the yen, under the guidance of the Japanese government's policy of expanding domestic demand and increasing imports in accordance with the requirements of the United States.

Not only are more and more imported goods entering Japan, but the prices are also getting cheaper.

As an energy-importing country, Japan's major import trade - energy, also appears to be cheap and high-quality.

Therefore, times have changed, and it is completely different from the various embarrassments Japan encountered during the oil crisis.

Under an administrative order of the Japanese government, Japanese citizens have finally ushered in a comfortable life of energy freedom.

Not only has the gasoline price of cars dropped by [-]%, but also the price of coal, water and electricity.

As a result, the whole country was jubilant, and the Nakasone government's support rate rose again based on the good governance that benefited the people.

It's just that ordinary people are happy and happy, but no one understands.

In fact, compared with them, it is the capitalists who benefit the most from it.

For this minority group with a lot of wealth, the reduction in energy prices does not mean that they can only save about [-] yen in gasoline costs and [-] yen in water and electricity bills every month.

Instead, the cost of living and production has increased by hundreds or thousands of times.

Others don't mention it, someone like Ning Weimin is actually quite suitable.

The four real estates he owns, the newly acquired industrial warehouses and the altar restaurant are all well-deserved energy-consuming consumers.

These two places alone can save him millions of yen in related expenses every month.

Also, cheaper gasoline has boosted sales of imported cars in Japan.

It is completely different from being beaten helplessly by Japanese cars in the European and American markets. Those high-end models of European and American car companies that consume more fuel have surged in sales in Japan, gradually crushing the limelight of Japanese cars.

Even formed a preliminary chain of contempt.

Those who drive Rolls Royce look down on those who drive Cadillacs, and those who drive Ferraris despise those who drive BMWs.

In the eyes of Ning Weimin, this kind of phenomenon is simply ridiculous.

It has to be said that such a complete exchange of ice and fire in the eastern and western markets is really an ironic human farce.

The second is the general increase in social wages in Japan.

Japanese society has a special tradition.

Every spring, Japanese labor unions negotiate with employers to improve working conditions with wage increases as the core. This is called "Spring Fighting".

Although it is different from the strong industrial unions in Europe and the United States who have raised wages, this kind of "spring fight" is often a mere formality.

Because the labor unions in Japan are small and scattered, and many of them are "internal labor unions" established by enterprises.

It can be said that the Japanese trade unions are at a complete disadvantage in negotiating with the management.

As long as the management raises difficulties for the enterprise, the trade union will only be led by the management.

In fact, it is absolutely impossible to develop to the point where workers go on strike, even if the company does not raise wages.

Otherwise, after Abe came to power, he wouldn't be burned by the monolithic business world's obsession with not raising wages.

But having said that, 1986 was not a low-desire society with a declining economy in Japan. On the contrary, it was the era with the highest employment rate and the wealthiest money in Japanese society.

A high employment rate means that talents are becoming scarce, and companies need to face the situation of scrambling for talents.

So if the wages are not raised, it means losing people's hearts and even losing talents.

Therefore, after the financial crisis in 2008, Abe, who came to power, exhausted his thoughts and wished to kneel down to Japanese companies, which he failed to do. In this era, it is not difficult at all.

In the spring of 1986, many Japanese companies were very self-conscious. Not only did the bosses agree to raise their salaries, but they also raised them considerably.

Even small and medium-sized enterprises are [-] to [-] yen, and large enterprises are more than [-] to [-] yen.

Therefore, this year's Haruto was not only exceptionally harmonious, but also created a bright moment in Japanese economic history with an average salary increase of [-]%.

Japanese entrepreneurs seem to have become the most kind-hearted Bodhisattvas in the world, holding colorful banknotes in both hands and giving flowers to their employees.

The employees of the Japanese company are no longer the image of social animals, all of them are social cattle with their chests and heads raised.

If Ning Weimin hadn't known that Japan was overdrawing its future, he would have been envious of this scene on the news program.

Of course, this also means that ordinary families in Japan have tens of thousands more money at their disposal every month.

While the cost of living is falling, income is increasing accordingly, which will definitely promote people's consumption desire.

This is of course a great thing for a business like Ning Weimin.

Although he also needs to hire employees, he also has to face the increase in labor costs.

But because all he hired in Japan were temporary workers made up of special groups of people, and did not require academic qualifications.

The passively increased employment cost is actually not that exaggerated.

Compared with the great benefits of increasing consumption power in the Japanese market, it is almost negligible.

In short, in Ning Weimin's eyes, contemporary Japan is like a kingdom in paradise.

Made entirely of gold and precious stones, there was money everywhere on the road, just waiting for him to take the money rake and hold it in his arms.

In fact, this is indeed the case. In mid-April, after the end of the spring fight, the latest financial data of Dao Trading Co., Ltd. was released, showing that the shipment of trolley suitcases is still strong.

The sales volume of [-] trolley cases per month is not a problem, which is basically the same as the monthly output of the OEM factory in Beijing.

Therefore, the current cash income of [-] to [-] million yen has basically reached the ceiling of the income of the Great Sword Trading Company.

In order to achieve further profit growth.

In the short term, I'm afraid we can only hope that the Hong Kong-made Jinlilai trolley case sent by Zeng Xianzi from Hong Kong City will arrive.

In the long run, Ning Weimin could only hope to receive Director Li of the Light Industry Bureau he met on the plane.

Then wait until the director goes back to contact Zou Guodong for the details of the cooperation, and then find a suitable OEM factory for Yilaide to increase production.

So in view of this, Ning Weimin, who originally planned to find more travel agencies, open up mail-order sales channels, and even let people pull the trolley case to the airport to show off, has to give up these plans for the time being, and continue to wait for the status quo. up.

Of course, he will not have nothing to do, and it is time to build his own company's logistics team.

At the very least, buy two or three medium-sized vans and hire two or three full-time delivery drivers.

Otherwise, in the near future, waiting until the goods are fully supplied, and no one will deliver them after they are sold, will make people anxious to death.

He is not stupid.

Of course, this kind of thing has to be planned in advance. If you want to worry about it, it will be too late.

In addition, to Ning Weimin's great satisfaction, the renovation plan of Huiwentang Bookstore was well done under the care of Kagawa Rinko.

Although the appearance of the bookstore has not changed much, it retains the original appearance of a century-old history.

But once inside, it's a different world.

Although the first floor still looks like a bookstore, the new bookshelves made of logs are very warm.

On the bookshelves and display stands, most of the art and photo books and picture albums are placed.

As for those boring textbooks and academic books, they are no longer displayed in bookstores.

There are also several glass display cabinets like jewelry cabinets, inside which are exotic handicrafts that Ning Weimin brought from China.

In this way, the overall interior decoration style becomes bright and fresh, completely breaking away from the old rigidity and staleness.

Add to that the nice smell of coffee from the coffee machine upstairs, and the fun little decorations and colorful Tiffany-style glass chandeliers that can be found everywhere in the store.

This century-old bookstore has become fashionable and full of literary style.

If the guests really walk upstairs with the help of the stairs, they will have more surprises.

Because it's more comfortable here than downstairs.

Above is a coffee bar with five chairs and four sets of small round tables with leather sofa seats.

There is also an old-fashioned record player placed here according to Ning Weimin's request, which can play old-fashioned vinyl records.

All in all, the whole area exudes comfort and tranquility, which is especially suitable for customers to spend time here quietly with a book.

Even sitting near the window, you can still see the prosperous street scene and the endless stream of people downstairs through the transparent glass exterior wall.

The direct impact of these changes is that the store has successfully transformed and finally started to turn losses into profits.

Ning Weimin found out after two part-time college students paid him such a bill.

Although book sales are still dismal, as in the past, luck is needed to sell a few books a day.

But there are indeed quite a few people on this street who hope to find such a quiet place to rest their feet.

Now, just by selling [-] yen a cup of coffee in the store every day, there are [-] to [-] yen in income.

In addition to some boxed ice cream and bottled drinks, as well as some chocolates, biscuits, cakes and other tea and snacks purchased from convenience stores, the net running water can reach more than [-] yen.

The gross profit can be more than 3 yen.

Sure enough, as Ning Weimin thought at the beginning, this is a real market demand.

Although the income of one million yen a month is not too high in this prosperous street.

But after all, it is better than nothing, and it is much better than the previous bookstore losing money every day.

Now excluding electricity and water bills, at least earning the wages of two part-time workers is not a problem.

One in and one out, the gap is big, can it be the same?

What's more, this is the case when the types of food that the store can provide are quite monotonous.

Don't forget, Ning Weimin didn't go back for nothing this time, he went back to dispatch troops and generals.

No, when I saw that the coffee sold in Huiwentang Bookstore was not special, it had obvious shortcomings in tea and food.

He asked Xu Chunyan to start sending some tea and food to the bookstore every day.

Then Xu Chunyan is the leader of the Tangong pastry team, and a pastry chef who has studied at Maxim's restaurant.

No matter the oven dim sum in Beijing or the high-end western style in France, they are all authentic.

It's not easy for her to make some delicious and inexpensive tea and food.

So Huiwentang Bookstore went down.

Sesame candy, peanut sticky, ox tongue cake, Napoleon, peach mousse, chestnut cake.

These Chinese and Western pastries and candies made by experts have suddenly become the special tea and food here.

Because of its unique taste and excellent taste, it was well received once it was launched.

In a very short period of time, the economic benefits of Huiwentang have obviously risen to a new level-an extra [-] to [-] yen in dim sum income every day.

There are a few trays of pastries in a fixed amount every day, and they are almost sold out in the afternoon.

Even these meals have successfully attracted fans of Huiwentang Bookstore.

Several foreign employees of international business companies who work nearby come here every now and then, saying that they ate authentic French dim sum for the first time in Tokyo.

There are also two girls who work in a nearby bank. They especially prefer beef tongue cakes and peanut sticks, and they fell in love with them once they tasted them.

At least two or three times a week.

It has to be said that the tongue cannot deceive people, and chefs rely on their craftsmanship to eat.

If it’s OK, it’s OK, if it’s not, it’s not. It has nothing to do with the stars given by the tires.

Not to mention, the old books in the store are still being processed by two college students.

Since Ning Weimin had already calculated the loss in advance, even if it was the price of buying the shop, how much money he could get now was pure profit.

In addition, it has to be said that the income of Huaxia Arts and Crafts is not included in the income of the bookstore.

To be honest, Ning Weimin's asking price is extremely dark. Compared with the selling price in Japan, the cost of these items is almost negligible.

It can be said that it is a worthless business, a pure net profit.

Don't look at the fact that no one is interested in it for a day, but if someone buys it, there are often several pieces, usually tens of thousands of yen.

So this time when Ning Weimin came back, the two college students paid him more than 800 million yuan. Doesn't this mean that he made money?

So much so that Ning Weimin was very happy to mention Chengdu to two part-time students, and it was even more generous to thank Rinko Kagawa.

Ning Weimin even gave Kagawa Rinko a sandalwood fan as a gift, despite paying the design fee as promised.

When treating guests to dinner, the flower girl at the dinner table offered a monthly salary of 30 yen.

Ning Weimin expressed his desire to hire Rinko Kagawa as the store manager of Huiwentang Bookstore.

This request startled Rinko Kagawa.

Surprised, she thanked and declined, saying that she was afraid that she would not have enough energy to be entrusted to her.

However, Ning Weimin claimed that there was no need for her to come to the store every day, as long as she occasionally came to the store to see if the business was normal when she was free.

Another thing is to decorate the store and do some promotional planning according to Japanese customs during the holidays.

In Ning Weimin's words, he valued her taste and design ability.

For a bookstore with a style like this, I believe that only if she manages it on her behalf can it maintain this style consistently.

As long as she agrees, the pastries and coffee in the store can also be enjoyed for free, which is a little extra benefit for her.

In this way, Kagawa Rinko not only felt Ning Weimin's sincerity, but also understood Ning Weimin's expectations and requirements.

After thinking about it, it seems that this request is not difficult to achieve, and it seems that I will not disappoint Ning Weimin's trust.

So I finally agreed

To tell the truth, in fact, as a girl wandering in Tokyo.

And who can't be bothered by delicious treats and the chance to almost double your income?
In this way, Rinko Kagawa really had a superior-subordinate relationship with Ning Weimin.

Ning Weimin finally found someone who he could entrust with peace of mind, and let go of the daily operations of the bookstore with peace of mind.

(End of this chapter)