National Tide 1980.
Chapter 1312 A good harvest is in sight
"Here's what I think. Our hotel is not big in size and has smaller guest rooms. In other aspects, we can actually meet the five-star standards. But if we really want to run it as a five-star hotel, we are not outstanding due to our inherent deficiencies and it is difficult to be competitive. So I thought, why not just do as we agreed at the beginning and downgrade ourselves to a four-star hotel and set the room rates according to the four-star standards. A standard room in a five-star hotel costs 650 yuan, and we charge 500 yuan according to the four-star standard, which is not a small amount. However, our service facilities and service levels must meet the requirements of a five-star hotel, or even exceed the requirements and standards of a five-star hotel."
"For example, for towels, slippers, toothbrushes, tissues, and bath products, most five-star hotels try to reduce losses and costs by using local products of similar quality. They also charge for candies, snacks, tea bags, beer, and drinks placed in the rooms. We can't do that. We have high requirements for the quality of consumables, and we want candies, snacks, tea bags, beer, and drinks to be free. Each room is equipped with a small refrigerator, and we fill it up. We also put the most seasonal local fruits on it, and give guests local cakes and tea snacks, which are changed every day. How much is that? Just like what the eldest sister said just now, we can be generous and it's okay to earn one million less."
"We should be different from those high-end hotels that are eager to cut costs when opening a hotel, or those that only care about money and rip off customers. In this way, our hotel has a high cost-effectiveness for customers, which is equivalent to customers staying in a five-star hotel at a four-star price. How cost-effective! Although the cost will increase for us, this amount of money is still a small amount compared to the hotel's room rate and can greatly improve the hotel experience. To be honest, with the current domestic prices, it is not much. We only need to spend 20 yuan on consumables for each guest in each room a day. We can serve them like emperors and empresses with this 20 yuan less. Even if I were to receive such treatment, I would have no reason not to stay in our hotel."
"Although our hotel is not the main business of our company, this is our first time to set foot in hotel management. We lack experience and the hotel decoration does not have any features that attract guests. We do not have a revolving restaurant or an indoor garden. This is true. But the problem is that the comfort created by high-quality service and high-end daily necessities can be called the biggest feature of our hotel! It is better than those fancy things. If a little bit of details accumulate, it can make customers appreciate our good intentions, improve word of mouth and achieve a virtuous circle. After all, the tourists who stay in foreign-related hotels like ours travel frequently, so compared with other places, our advantages are obvious. To put it bluntly, we have to be extraordinary in the ordinary. Why can't we break the common mode of the industry and take advantage of our company's advantages in all aspects?"
It’s no wonder that Ning Weimin’s remarks lived up to the expectations of Song Huagui and Zou Guodong.
After listening to his suggestions, both of them felt enlightened.
"Well, Weimin, your idea is indeed interesting. It is better to be the head of a chicken than the tail of a phoenix. It is also true that we should pay attention to our strengths and avoid our weaknesses in everything we do. Instead of competing desperately with five-star hotels, we might as well make our hotel the best among four-star hotels and strive for the greatest popularity and customer flow. If we reduce our competitors from the behemoths next door to rivals like the Jianguo Hotel and the Jinglun Hotel, then our advantages will be much greater. We may be able to suppress them."
Zou Guodong was the first to express his appreciation.
"Yes, Weimin's idea is very good. And it is consistent with our brand positioning. Although our Pierre Cardin company seems to be a representative of high-end clothing in China, to be honest, we know best that in the international market, Pierre Cardin is actually a very popular ready-to-wear brand. Especially in developed countries, 'PC' clothing is affordable for any ordinary person. For a popular brand like us to enter the hotel business for the first time, if we want to go the high-end route, I'm afraid it will be a joke in the eyes of those European guests. Unless we use Maxim, a brand with a more historical sense, maybe some people will recognize it. But in that case, the brand awareness is not as high as Pierre Cardin. If we do it like this now, it's just right. I think it's a very smart market positioning. Then we will prepare according to Weimin's ideas. I think we can try this approach."
Song Huagui then expressed his agreement.
It should be said that this was the first time that they all had such a consistent view on one thing.
They were both happy that they could reach a consensus so easily.
So everyone felt a little unsatisfied, so they continued chatting about this topic and even forgot about eating.
In the end, it was Ning Weimin's stomach growling that finally reminded Song Huagui and Zou Guodong and made them realize what they had completely ignored.
Everyone laughed at this.
Afterwards, Song Huagui apologized repeatedly and quickly asked everyone to go upstairs to eat.
She said that although the hotel restaurant was still closed, someone had been preparing meals at home upstairs from her today. That was Zou Guodong's lover, and she probably was getting impatient.
After hearing this, Ning Weimin and Matsumoto Keiko thanked Zou Guodong and praised his hard work.
I didn't expect it, it was just a polite gesture.
However, Zou Guodong took advantage of this opportunity to cause trouble and deliberately challenged Ning Weimin to a fight.
This guy said there was no need to thank me, but he had recently encountered some difficulties with the hotel matters. As long as Ning Weimin could think of a way to help solve them, this meal would not be in vain.
Otherwise, he will have to return it sooner or later, and he will have to ask Qingzi to cook a meal for everyone. Celebrities don’t have any special privileges.
Although Ning Weimin knew that Zou Guodong intended to do something wrong and make things difficult for him, he also knew that he had no bad intentions.
It's just that I'm used to it, and their relationship is similar to that of Ikkiu and the owner of the Yoshigen store on TV. I just treat it as a game of wits, so I let him speak his mind.
Who would have thought that what Zou Guodong was talking about was actually an important matter, and something that no one could do anything about at the moment.
If it is not resolved properly, it will definitely affect the normal operation of the hotel.
It turns out that recently in China, AIDS phobia is spreading among foreign-related tourism workers such as waiters in foreign-related hotels and tour guides in Beijing.
The hotel waiters in Beijing now hate cleaning foreigners' rooms the most. They all say, "What if I get AIDS?"
Some tour guides even try their best to avoid shaking hands with foreigners.
Specifically for their hotel, although it has not opened for business, there are signs that this panic is spreading.
Many of the employees who were recruited with great difficulty are wavering because of the fear of contracting the disease. Many even want to resign because of this. They are really afraid to the core.
Ning Weimin understood the crux of the problem as soon as he heard it.
In fact, the key point is that there has not been enough research on this disease in this era and the relevant information is not transparent.
Perhaps even the domestic health authorities do not have much information on this disease, let alone understanding and treating it. All that is certain is that this disease is not serious, cannot be cured, is a terminal illness, and can quickly lead to death.
As a result, rumors spread, and in the absence of common knowledge among people, it caused panic among foreign service personnel, making everyone regard the disease as a scourge.
Nowadays, people generally believe that they can be infected as long as they come into contact with daily items used by AIDS patients.
So he really took the lead. After going upstairs, in order to dispel the rumors, he sat down seriously and patiently held a science class using the relevant common sense he had learned in his previous life.
He mainly explained the various ways AIDS is transmitted, and how AIDS itself is not fatal but only erodes a person's immunity.
Eventually, AIDS patients will die due to complications caused by lack of immunity.
As a result, the stuff in his mind stunned these people at once, and they were all dumbfounded.
Ning Weimin was somewhat complacent about this, thinking to himself, who am I? It shouldn't be easy to clarify such a small matter.
Unexpectedly, he was too happy and ended up in sorrow. He was really reckless because he looked at the table full of delicious food and wine. Apart from talking and showing off, all he thought about was eating and drinking. As a result, he neglected an important thing.
That’s it, retribution in this life.
As soon as he finished speaking, Zou Guodong asked him a question that he could not avoid or answer, which made him very embarrassed.
"Wei Min, you are quite professional. If someone doesn't know you, they would think you are an expert in this disease. But I am curious, how do you know all these things? Are you interested in them? It seems that you have really put a lot of effort into this disease..."
"I……"
Looking at his wife Qingzi and Song Huagui, and even Zou Guodong's wife, these three women all looked at him with complicated and suspicious eyes. Ning Weimin's pride in being in the limelight by mastering information in his previous life disappeared instantly.
Instead, there was a head of white hair and a bead of sweat as he realized that he had driven into a dead end because he was speeding.
Today he finally understood what it meant to talk too much and make mistakes.
Damn it! The phrase "trampling one's own nettle" could be used to describe me one day?
………………
After visiting Song Huagui and seeing the hotel that was about to open, Ning Weimin couldn't rest for a moment in the following time.
Because in addition to him and Qingzi needing to cooperate with the two elderly people in preparing for their wedding in Beijing, he also has a lot of official and private matters to deal with, and many people will have to see him.
Even Matsumoto Keiko's schedule is full because of the release of the movie "Li Xianglan" and the movie soundtrack in mainland China.
This is not surprising. It is actually a very normal phenomenon that the capable ones work harder and the mediocre ones are free.
Otherwise, Zhuangzi would not have said, "The clever are busy and the wise are worried; the ignorant have nothing to ask for; they eat their fill and travel around, floating like an untied boat."
The reason why rich people are busier than poor people is that they are pursuing higher values.
Because they themselves are the "tools" for creating social wealth.
If they stop, the "tool" will lose its function, and their lives will lose their goals and meaning.
In fact, in Ning Weimin's heart, the most important thing this time is the seeds he sowed last year - Palace Yellow and Purple Gold Hoop, one is Beijing Oily Chicken, and the other is Imperial Field Rouge Rice.
So afterwards, he didn't go anywhere else, but went directly to the Agricultural University to meet with the leaders of the two project cooperation teams.
It’s true that having money makes things easier in today’s world, and these two things can be done quite well in the hands of experts.
Let's first talk about the chickens raised in the experimental pasture under the Agricultural University. From the initial one hundred or so, the number has expanded to nearly five hundred, and for the sake of completeness, they have been divided into groups and raised in three pastures.
Although only half of the chickens have the appearance and production characteristics of the imperial yellow body, the road to selection, breeding and raising is still very long, and it is still a long way to go before they can be industrialized.
But this should be considered as a successful preservation of the best chicken breed in the capital, and no accidents will cause it to become extinct.
At the same time, chickens that are eliminated because they do not meet the standards can also be eaten.
Although it is a second-rate product, it is stained with imperial yellow and is free-range, so its taste is still far superior to ordinary chicken.
After learning that Ning Weimin was returning to Beijing to hold a wedding, Li Zengguang, the expert in charge of the Palace Yellow Group, took the initiative to suggest that if he didn't mind, he could give Ning Weimin some substandard chickens for his wedding banquet.
At least forty or fifty can be guaranteed to be supplied.
Ning Weimin was naturally overjoyed. This was also a pleasant surprise.
Speaking of the purple golden hoop, the experimental field of the Agricultural University was set up in Shangzhuang, Haidian, with a total area of two hectares.
When Ning Weimin saw the rice fields, the rice had already begun to ear and the growth looked quite good. The place was already a scene of prosperous pastoral life.
Tang You once wrote in a poem, "Rice hangs down, wheat looks up, and the yin and yang are full. The soil is thick, the springs are sweet, and the grass and wood are fragrant. A tree will sprout two forks with nine ears in its mouth, and a star in the sky will respond to agricultural auspiciousness." This is almost the scene.
The expert in charge of the team, Hong Yingfang, also felt that God was on his side and had made a relatively optimistic estimate of the output.
He said that the yield of freshly milled rice after polishing and chip removal can reach more than 200 kilograms per mu, and the total harvest should be 4,000 to 5,000 kilograms. Although it is far less than the yield of 600 to 700 kilograms per mu of ordinary Jingxi rice.
But this is indeed a good harvest for rouge rice.
Under normal circumstances, the yield per acre of land is only about 100 kilograms.
Otherwise, why is this kind of rice so scarce?
But the good news is that rice planting is quick and less troublesome than raising chickens.
Moreover, rouge rice is special. It can be harvested before the White Dew Festival, without having to wait until after the White Dew Festival.
Even if the planting area is expanded fivefold next year, seeds will need to be saved after this year's harvest.
By then they will be able to leave half of the rouge rice for Ning Weimin to sell.
That is more than two thousand kilograms.
Of course it’s not a lot. If it were really sold freely, it wouldn’t even be enough for the Tan Gong Restaurant headquarters to sell alone.
But if we get it to Japan, it should be enough to fool the Japanese with this thing.
9,900 yen for a bowl of rice isn't expensive, right?
This is for the royal family, the supreme ruler.
That pound of rice can produce at least five and a half peas of rice, even if it is sold for 50,000 yen.
These two thousand kilograms of rouge rice can be exchanged for 100 million yen, which is several million RMB!
It's done.
How could Ning Weimin not be happy?
Who says China doesn’t have top-quality ingredients?
We have found this, haven’t we? (End of this chapter)
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