National Tide 1980.

Chapter 1346 True temperament

As for the reason why he had to do so, in addition to the fact that Ning Weimin was confident about the long-term price trend of Moutai and Wuliangye, he was also fully aware that 1987 was a special year.

Through the information he obtained from daily newspapers and the "News Broadcast", he almost sorted out the logical relationship between the various strange economic phenomena during this special period.

Let’s just say that Pierre Catton has concentrated all its resources on hotels this year and has not added a single franchise store in Beijing. However, its turnover has increased by 25% over last year, which is enough to prove this phenomenon.

The same goes for Tan Gong Restaurant and Maxim's. They achieved significant growth without any promotional activities or advertising.

Now the banquet department of Tan Palace Restaurant has tasks almost every day. There are long queues every day for individual customers in the restaurant, and the restaurant is operating at overload.

Maxim's was packed even at night, with singing and dancing every night. It had gotten to the point where it couldn't even accommodate the guests who were added to the tables.

This is obviously caused by the particularity of history and is a bonus of the times.

Relying solely on self-employed individuals or foreigners coming to Beijing will not be able to achieve such a significant effect in promoting consumption.

It is even more impossible that Zhang Shihui, who only follows the rules and defends the status quo, really has such great ability.

In fact, even Goldlion’s silk ties that cost thousands of dollars are selling like hot cakes.

The Pierre Catton OEM trolley suitcases are sold in China for up to 2,000 RMB each and are in short supply.

The gold lighters jointly branded by Goldlion and Pierre Catton were sold out in Beijing. Even though they cost tens of thousands of yuan each, they were all out of stock.

On the other hand, Huacheng, Shenzhen, and Shanghai have quite a few high-end goods that have not been sold, and are now trying their best to "transfer goods from the south to the north" in order to meet the sudden surge in demand in the Beijing market.

Even Zeng Xianzhi, who had always attached great importance to the Beijing market, exclaimed in amazement, saying that he had not expected the consumption capacity in Beijing to be so strong, even far exceeding that of the southern coastal areas and the forefront of reform.

He is considering whether to further open up the northern market and increase advertising efforts.

So whether it is Song Huagui, Zou Guodong, or Ning Weimin, when they got these surprising data, they were happy, but they couldn't help but think about a question: who actually spent this money?

  Why is there such a rapid growth in operating performance? Who benefits from it?

Once you understand this, you will have mastered the secret of the company's performance exceeding expectations during this period.

Actually, the answer is not difficult to find out.

At least that's the case for Ning Weimin.

Just like a few days ago, he also called Jiang Hui.

He politely invited the couple to attend his wedding over the phone.

However, he learned from Jiang Hui that both Nian Jing and Jiang Hao's respective companies were so busy with business that they were overwhelmed and each of them was now negotiating several large projects with considerable amounts of money at the same time.

Lian Jianghui herself is now busy with their affairs all day long, having to help them run around and make contacts and social events.

She can't even go to work now, and she can only use leave notes to delay her work at the credit union.

So Jiang Hui could only apologize to Ning Weimin.

She said that although she really wanted to go, due to the current booming business, she and her husband were too busy to attend his wedding, and she asked him not to mind.

When they are done with their work, we will find a chance to get together and then I will give him a big gift.

In this way, Ning Weimin didn't even need to know what they were busy with. He knew they must be living a good life.

Besides, he has made a lot of money now, otherwise it would never be like this.

So think about it, even small fry like them are so busy and yet they are so arrogant.

  What kind of state will those real big fish be in?

It is said that the earliest group of rich people in the country were all in Beijing.

So, business is particularly easy to do in the capital now, and they are all big businesses.

In this way, it is understandable that the sales of high-end luxury goods have skyrocketed because a large number of people have made a fortune and earned money.

In fact, whether it is the need for social banquets, the need for gift-giving, or the need for personal enjoyment, all prices are rising.

So even though the Moutai factory has increased its production year by year, its reputation cannot be ignored, and more and more people recognize this wine.

Nowadays, people without special channels can’t get this thing at all.

Good wine and good cigarettes are increasingly becoming "hard currency" in the field of asking others for favors.

No matter how you look at it, considering the current official price of Moutai at 35 yuan, it seems to have unlimited potential and is worth owning.

So for him, making the decision to stock up in advance is naturally a wise move to be prepared and foolproof.

As for stockpiling, he chose Moutai and Wuliangye as the best options after weighing the pros and cons.

Because Moutai and Wuliangye become more fragrant as they are stored, they will have special uses in the future that combine both luxury attributes and value-added properties.

Even if it is not a short-term speculative business, as a long-term investment, this transaction is guaranteed to make a profit.

Of course, although Zhang Shihui has the same opinion on this matter, his view is definitely not as comprehensive and thorough as Ning Weimin's.

Logically speaking, if someone else was given such an idea so suddenly and asked to take out up to 800,000 or 900,000 yuan of funds in the account and invest them all in buying Moutai and Wuliangye, he might not have such courage, and he might even think that the person who came up with this idea was trying to cheat him.

But the problem is, Ning Weimin is not like everyone else.

To put it bluntly, ever since the day Ning Weimin arranged for Du Yang to establish himself in the Chengde Mountain Resort in order to leave the location of the main store of Tan Palace in the capital to Zhang Shihui.

Zhang Shihui was completely devoted to Ning Weimin and secretly vowed to always follow Ning Weimin's lead.

Moreover, in addition to their relationship of mutual trust, Ning Weimin's own status and influence have been growing synchronously.

Apart from anything else, Ning Weimin was able to become the third largest shareholder in Pierre Catton by working, and the French boss was willing to give him 15% of the company's shares for free.

Just because Ning Weimin crossed the sea to the East alone, he was able to build a huge foundation in Japan with his bare hands, and he was also able to marry Japan's "most beautiful woman" and bring Teresa Teng to the capital.

He is the hero in Zhang Shihui's mind who will always create miracles.

Zhang Shihui was completely convinced and prostrated to him. He didn't believe that there was anything he couldn't accomplish or achieve.

It is no exaggeration to say that he has worshipped Ning Weimin as his personal idol.

If Ning Weimin really took out a burnt white coal ball one day and told him that it was a panacea that could prolong his life.

Zhang Shihui believed it and swallowed it happily without hesitation. He was superstitious. This was his strong faith in Ning Weimin.

Not to mention that Zhang Shihui is now the head of Tan Gong Restaurant.

He may not know much about other things, but he knows the sales of Moutai in the restaurant.

Even though the price of Moutai on the wine list of Tan Gong Restaurant is as high as 98 yuan a bottle, it can be said that it is more expensive than anywhere else in Beijing, and is comparable to the price of the Great Wall Hotel.

But no one who comes here to eat cares.

On the contrary, in recent times, especially domestic customers, have shown a tendency to insist on drinking only Moutai.

Some people even buy whole boxes from Tan Gong Restaurant because they may buy fakes if they are not careful outside, so they believe that the Moutai from Tan Gong Restaurant is authentic.

This of course became Zhang Shihui's source of confidence and he even felt a little jealous of the huge profits of the Tan Palace.

After all, he always sold Moutai to Tan Palace at a price of 40 yuan. If he sold it to an individual, the price he would pay would be much higher than that to Tan Palace.

Especially now that Ning Weimin doesn't allow him to deliver goods to individuals, he only asks him to guarantee the supply to Yunyuan, Tan Palace Restaurant and Maxim's.

Doesn't this mean that he can only watch the money flow into the public account without getting any benefits?

It was inevitable that he felt a little disappointed and started to feel anxious and worried.

However, he was also a little smart. At this time, he did not complain openly, but gave Ning Weimin a suggestion that could both protect his own interests and demonstrate loyalty.

He said that Moutai and Wuliangye were originally difficult to get, and the Sugar, Tobacco and Wine Company could only supply them with fifty or sixty boxes at most every month.

Therefore, if the Pierre Cardon Hotel opens, if we want to get enough Moutai to meet the needs of all places in the future, we may have to find another supply channel.

Huimin Tobacco Hotel really can’t afford it with its current channels.

  What if we rely on the Friendship Store and use the method of converting foreign exchange coupons to purchase it?

Even if this is done, the supply cost will definitely go up sharply. After all, the exchange rate between foreign exchange coupons and RMB is almost 1:13.

Moreover, for popular products like Moutai and Wuliangye, it may be that the Friendship Stores cannot negotiate prices and there will be no discounts.

So according to what he means, should both the supply and the selling prices of these stores be increased?

Anyway, they are not selling to individuals now in order to stock up.

In fact, many state-owned stores, including the Moscow Restaurant where he used to go to get Moutai at a bargain price, now require luck to buy Moutai, and it is not certain that you can buy it with money.

So for those customers who can still come to Tan Palace, it would be great to have real Moutai to drink.

They all go there on their own initiative to be ripped off, and they don't complain about the price at all.

Needless to say, Ning Weimin immediately understood what Zhang Shihui was thinking, what he was worried about, and what kind of selfish intentions he had.

But after thinking about it, he felt that what Zhang Shihui said made some sense.

  Since it is a scarce thing, isn't it normal for the price to increase with the market and be sold at a higher price?

They are not a state-owned unit, so why do they have to stick to the planned economy?

Of course, we will do whatever is reasonable.

Just like that, Ning Weimin nodded in agreement, allowing Zhang Shihui to raise the price of Moutai shipped to Tan Gong Restaurant to 55 yuan per bottle, while Tan Gong Restaurant's external selling price was raised to 118 yuan.

Wuliangye can also be adjusted according to this ratio.

But apart from these two types of drinks, the other drinks will not be touched for the time being.

This way no one will suffer, so let’s try it first.

As a result, Zhang Shihui immediately smiled happily and no longer had any worries or reluctance in carrying out the task.

That’s not all, this guy even returned the favor and immediately promised Ning Weimin some benefits.

He actually knew that Ning Weimin had invested his own money in Yunyuan.

Therefore, he immediately promised that he would treat Yunyuan differently and that the lowest price of Moutai for Yunyuan would be thirty-five yuan per bottle.

As a result, he made Ning Weimin feel a little bit helpless.

"What do you think I am? I promised you to do this, but you think I am just taking advantage of this? Why do I love taking advantage of this? Go away, just do what you have to do, and treat everyone equally. Do you understand?"

Ning Weimin glanced at Zhang Shihui with a bit of displeasure, and his tone also showed hatred for his blindness.

But it would have been better if he hadn't said this, because once he said it, Zhang Shihui started to act smart again.

He was stunned for a long while, then he slapped his forehead and immediately responded, "Oh, blame me, blame me, look at my brain. That's right, this aunt of the Jiang family is your elder, and she is the lover of our uncle Kang. How can your share in Yunyuan be higher than hers? Our Huimin Tobacco and Wine Shop is half and half between us. I want to give Yunyuan 35 yuan, then for you, well, it's a loss. Hey, it's my fault. Well, you are right to scold me, it's true that I am blind. In that case, I will give Yunyuan 55 yuan per bottle. Then you can get an extra 10 yuan per bottle. Is that okay?"

Ning Weimin was so angry that he laughed, and said it with gritted teeth.

"You are doing quite well with the abacus beads. You have made progress. Thank you for your consideration."

What's even more amazing is that Zhang Shihui actually thought he was being praised and didn't hear the hidden meaning at all. Instead, he couldn't help but shake his head and feel complacent.

"Why are you thanking me? This shouldn't be the case. I'm not exaggerating, but my brain is so fast that even a real accountant may not be able to think as fast as mine. Hey, if my son could have these two skills like me, he would be great and could live a life like his dad, enjoying a good life and becoming a general manager."

But it’s true that Zhang Shihui’s attitude of not forgetting to be beaten is quite funny.

Unconsciously, Ning Weimin's original slight dissatisfaction suddenly disappeared, and he laughed sincerely instead.

It was not for any other reason, but because Ning Weimin suddenly remembered the time when Zhang Shihui failed in selling fruits.

When I think about how several years have passed, this guy has actually become a decent "rich man" by hanging out with me.

Compared with his first few years, this is truly a rare human comedy.

And this... should also be considered as a small achievement in my life, right?

  Forget it...there are many different kinds of people, and who doesn't have some problems?

This boy was like this when I first knew him, so why should he be so harsh on his friend?

This kind of Zhang Shihui is actually quite good. After all, she still has a true character. (End of this chapter)

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