National Tide 1980.

Chapter 219 Equivalent Exchange

In Ning Weimin's eyes, Song Huagui was undoubtedly an excellent woman whom he respected deeply.

Song Huagui is open-minded and well-educated, and his manner and conversation all show a kind of elegant demeanor.

She knows four foreign languages, has a very high appreciation for music, film and art, and enjoys life very much.

He has his own unique insights and practices on food, clothing, travel and all kinds of communication methods in the upper class.

In addition, she was an extremely successful company executive.

In this land that can make Western commercial values ​​unaccustomed.

Pierre Carton, who had just arrived and was bumping into walls, relied entirely on Song Huagui to successfully introduce Western fashion into the Republic and win the support of the government.

So even though Ning Weimin had read the biography of Pierre Carton, Song Huagui was not mentioned much.

The author only mentioned in a few strokes, and introduced that she is an oriental agent selected by Caton himself.

More strokes are still focused on the master's personal legendary experience, to shape the extraordinary of the master himself,

But Pierre Carton himself was completely generous with his praise and recognition of Song Huagui.

According to what Ning Weimin has seen and heard with his own eyes, the old French man has declared in public more than once.

"Ms. Song is my best assistant. It is entirely due to her that Pierre Carton can take root in China. Without her, it would be just an unrealistic project for me to expand my business to China. It's just a dream..."

Undoubtedly, a woman like Song Huagui who combines multiple advantages is almost equivalent to the common embodiment of wisdom, taste, experience and wealth.

If there is a high society in the republic in the East.

Then she must be well-deserved, and should be the most ideal female model among them, worthy of emulation by everyone.

In fact, it can be said that, apart from the beauty that does not tempt men to make mistakes, Song Huagui has almost all the advantages that women dream of.

Of course, maybe it was because of her slightly mediocre appearance that made her look more kind, kind, decent and dignified.

Let her have a kind of excellent temperament and personal charm that comes from the inside.

Even because of this, Ning Weimin followed the business thinking of equivalent exchange, and took the initiative to come up with real things to negotiate terms with Song Huagui face to face.

Because Ning Weimin knew very well that he wanted to deal with such a woman who succeeded with her real talents and knowledge, and was well-informed.

Any tricks and tricks that try to go around in circles are invalid and disrespectful.

Apart from wasting each other's time in vain and making each other feel bad all their lives, there will be no benefit.

So the current situation is that Ning Weimin is sitting on the chair in front of Song Huagui's desk.

Facing Song Huagui who was flipping through the proposal, Ning Weimin took the initiative to give a summary introduction and explanation of the main contents.

As for his suggestions, they can be summarized into the following three items.

First, in order to allow "PC" brand clothing to more accurately cover consumer groups.

Ning Weimin suggested that in addition to cooperating with Friendship Store, the company should not rely on any large domestic shopping malls for sales channels.

Instead, they should recruit their own employees and gradually set up their own brand franchise stores in the foreign-related hotels with the best conditions in the four cities of Beijing, Shanghai, Huacheng, and Shenzhen, as well as in the airports of these four cities.

Because in his opinion, although "PC" brand clothing has always been defined as "fashionable public" in Western countries.

But for the consumption level of ordinary people in China, the price of a set of clothing of three or four hundred yuan is a well-deserved high-end luxury.

This is basically equivalent to the price of a black and white TV.

As far as the current domestic situation is concerned, the groups with sufficient consumption power are nothing more than officials who need to go abroad, veteran cadres whose wages have been refunded or compensated, former rich households with well-established families, and upstarts with overseas connections.

And no matter where these people live, they form an intersection with foreigners, usually at the airport, foreign-related hotels and friendship stores.

Then as long as the "PC" brand franchise stores are set up on these three occasions.

It can fully meet almost all domestic consumer demand and firmly control the domestic market.

If we consider these types of major consumer groups, the base of officials is the largest.

Then there should be adjustments to the products currently on sale.

The most appropriate way is to reduce the style of women's clothing, while adding men's suits.

Second, in order to seize the best advertising channels and save advertising costs for the company's long-term business activities.

Ning Weimin also suggested that in the current domestic advertising costs are generally low.

The company should sign a relatively long-term fixed cooperation contract with the national TV station to buy out the time for the first advertisement after the news broadcast.

His opinion is at least ten years, preferably 20 years.

Because as the domestic economy continues to develop, inflation is bound to happen.

At the same time, the continuous popularization of TV sets in my country is inevitable.

Then the value of TV advertising will become more and more prominent, and will experience the reshaping of value.

There is no doubt that "News Network" is not only a TV program that can cover the whole country in China, but also the TV program with the highest ratings.

In addition, from the end of 07:30 in the evening to the start of the TV series, it is still a well-deserved prime time.

Judging from the current TV commercials are so cheap that they are almost free, and slightly lower than the price of radio advertisements.

Not to mention that Peel Carton Company, as a clothing brand, itself needs to advertise to expand its popularity.

Even if it is a purely financial investment, buying advertising time and reserving it for later transfer for profit, this will be a good business worth trying.

What a bargain.

Third, in order to maintain the position of the industry leader for a long time, grasp the dominance of the fashion trend of the domestic clothing industry.

Ning Weimin also suggested that the company should unite with some official media to create a nationwide model contest named after its own brand.

It would be best to set up another model training institution to formalize model training.

In this way, the company is equivalent to having an industry resource integration platform with absolute advantages.

Since then, not only can we obtain excellent domestic models at the lowest cost, but the company can also enjoy many soft advertisements for free.

It is bound to be able to continuously expand its influence in many ways.

In this way, its position in the industry will be more stable, and its right to speak in the industry will be greatly increased.

It is even possible to reach an alliance of interests with the official media through this model competition, and maintain a long-term good relationship as a partner.

It is definitely a huge profit with unlimited benefits.

(End of this chapter)