National Tide 1980.

Chapter 243 Competitive Gap

Ning Weimin was definitely not acting stupid.

It's not that he suddenly committed a kindness disease. When sharing the fruit, he insisted on playing with Kong Rong to give up the pears.

To put it bluntly, the specific situation still needs to be analyzed in detail.

It's nothing more than Ning Weimin thinking that this is the most suitable for him, so he will make such a choice.

First of all, how far is the Capital Airport, the traffic is really inconvenient.

At present, Peel Caton Company has three cars of its own.

But that Mercedes-Benz W123 200 is dedicated to Song Huagui.

The other one Mitsubishi L200 pickup truck and one Daihatsu 850 are for the purpose of hauling goods and delivering people, which can be used by department managers.

So as a person who has been away from the organization all the year round and runs his own small hill in the fasting palace.

Ning Weimin didn't even dare to think that he could use the company's vehicles to serve him for a long time.

Unless he was really screwed, he would come up with the idea of ​​taking over the airport site and cheating himself.

Secondly, setting up a franchise store is not an easy task, especially for stores dealing in luxury goods.

Both hardware and software must keep up, so that customers can pay the bill willingly and improve sales performance.

It must be very trivial to arrange these things, and it will take a lot of time.

Especially in terms of personnel training, it is not something that can be done overnight.

In this way, from a practical point of view, the time advantage of being able to carry out renovations at any time at the airport is tasteless.

It doesn't take much advantage, and Ning Weimin doesn't need it at all.

He can now start looking for shop assistants and start training.

Even if the store decoration is done later, it will not delay things at all.

Furthermore, Ning Weimin was also not worried about the passenger flow of Jianguo Hotel.

History has proved everything to him.

If the hotel is unoccupied, if the business is not booming, how can Jianguo Hotel recover its cost and make a lot of money in just ten years?

And behind the Jianguo Hotel, there are a series of high-end hotel projects.

If the Jianguo Hotel hadn't been an instant hit, those projects might have to be shut down.

As for the last point, Ning Weimin is very confident in his management ability.

As the saying goes, if you have never eaten pork, you have seen pigs running.

In his previous life, he himself made money from sales, and he was also a master who was qualified to spend in luxury stores.

He didn't believe it anymore. With his decades-leading knowledge and experience, his business performance could be compared with others?

If that's the case, it can only show that Zou Guodong has great talent.

Then he has nothing to say and is convinced.

So when it comes to the fundamentals, since sooner or later it is your own, why rush for a while?

It's better to show a high style, hurry up and do what you should do, and use your strength to speak.

Sure enough, it didn't take long for Ning Weimin to take the lead by one point based on his real talent and learning, taking a small bubble.

Whether it is Zou Guodong or Ning Weimin, the first thing they want to do is to invite someone to design the decoration plan.

Then determine the construction unit and quotation as soon as possible.

And in this respect, Ning Weimin has sufficient advantages.

Don't forget, he is in charge of the project of the Zhai Palace Exhibition Hall, and he has already cultivated a tacit understanding with the construction workers.

I also understand some common sense about construction.

In addition, Ning Weimin also has a good idea of ​​the general form and installation facilities of future clothing brand stores based on the consumption experience in his previous life.

Therefore, when looking for a construction company, Ning Weimin didn't consider other houses at all, and directly found a company to do decoration for the Zhai Palace.

In addition, when producing the design drawings, Ning Weimin did not give up too much, allowing the designer to design blindly based on his feelings.

Instead, I communicated more fully with the designer first, and drew a sketch of my own ideas.

Requirements such as lighting, facilities for mirrors, fitting rooms and rest areas, clothing display distribution and form.

He even took into account the needs and changes that may not be achieved temporarily and may increase in the future.

At the same time, he also provided photos of shops selling "PC" clothing in France.

As a reference for material, size and use of the "logo".

Under such circumstances, can the designer of the construction party be unhappy when they come out with the decoration drawings?

In fact, it took only five days, and Ning Weimin placed the finished manuscript with approximate dimensions and details in front of Song Huagui.

You know, this is the era of pure hand-painting, and it is really not easy to come up with a design plan.

Often, when making a decoration design plan, several sets of conceptual first drafts must be produced first.

Then let the customers screen, and then conduct detailed discussions and targeted modifications before drawing a rendering with details.

Under normal circumstances, such a plan can produce a manuscript with a certain direction within 20 days, which is considered fast.

From normal to the point of roughly completion, it will take a month or so.

In fact, Zou Guodong is still looking for a meeting with the construction unit, and Ning Weimin has already produced a draft.

It has to be said that his speed of doing things is a miracle!

And most importantly, in terms of practicality and details of store decoration.

I am afraid that in the entire Republic, there is no one who can have Ning Weimin's reasonable ideas and professional planning.

So don't say that Song Huagui was full of surprises and satisfaction after watching it.

Even when Song Huagui specially showed the plan to Zou Guodong, Zou Guodong had to be convinced, admitting that Ning Weimin's design plan was not something he could do.

In this way, no matter the Jianguo Hotel or the franchised store in the Capital Airport, they all decided to adopt the plan provided by Ning Weimin.

Zou Guodong had completely lost his ambition, and he directly conceded the game, gave up and looked for another construction party.

Of course Ning Weimin was very happy with this result.

Whether it is for the sake of the company or for himself, of course the hardware facilities of the two franchise stores should be consistent.

Otherwise, when he takes over, don't you have to toss it all over again.

This is the best outcome for now.

Ask Zou Guodong to be a land reclamation cow and complete the preliminary work for him.

If I can spend less energy, why not do it?

As for whether it will make it more difficult to overwhelm the opponent in terms of performance?

Ning Weimin was not worried at all.

Because among other things, his competitor made another serious mistake when it came to employing people.

Zou Guodong actually asked "Foreign Service" to hire twelve employees.

Six men and six women, high school education, foreign language proficiency is preferred.

The height of men should be more than 1.7 meters five, and the height of women should be more than 1.6 meters.

And the request he made with the "Foreign Service" is that only women.

Eight people are enough, junior high school education is enough.

But the height must be more than 1.6 meters [-], and the age should not exceed [-] at most.

The key is to be pretty!The more beautiful the better!Do what you can to find beautiful ones!

Needless to say, such a request inevitably made people surprised, and the people in the "foreign service" looked at him in the wrong way.

But Ning Weimin knew it in his heart.

If it is really implemented in this way, the balance of victory will undoubtedly tilt a lot towards him.

You must know that Zou Guodong obviously doesn't know anything about the consumption of luxury goods in society at this stage.

That is, old men have the final say, they are the main consumers, even if it is women's clothing, they are also spending money on women.

And this is the same both at home and abroad, and it is more obvious in China.

So it can be seen that in the current industry, pretty girls are far more useful than handsome guys.

The reasons for this mainly involve psychology and gender differences.

It is basically a consensus that women have the effect of opposite sex attraction on men, so I won't talk about it here.

The key is that women also love to compare each other very much.

Especially love to compare in appearance and clothes.

So use beautiful girls dressed up in fancy dress as live advertisements.

Regardless of whether it is for men and women, or for men and women who come together, it has a very significant stimulating effect on consumption.

Conversely, using a handsome guy can be over, it is completely counterproductive.

Because men who naturally love to win are precisely the last thing they want to do, is to make external comparisons.

To put it bluntly, the external comparison is too low-level, and there is no sense of accomplishment after winning.

But if the game loses and it's bad, it can also cause people's frustration.

Needless to say, given the characteristics of the main force in the current consumer market, how many of the male customers in China are outstanding in appearance?

Greasy uncle spends money to buy the feeling of being an uncle, to buy the glory of the brand, and to wear it on his body waiting to be praised.

Really get six little fresh meat dressed like a standard gentleman, who is it to stimulate?

Who wants to lose face after spending money?

So according to Zou Guodong's arrangement, maybe there won't even be a domestic male customer who is willing to buy clothes.

Secondly, in terms of employment costs, the more people there are, the more basic salary expenditures will be, which is tantamount to increasing operating costs.

However, Ning Weimin hired fewer people, so the cost was lower, and he took advantage of it.

He dared to do this, of course there was a reason.

That is, in addition to implementing a step-by-step profit sharing system, he also has the "twelve hairpins" of the Zhai Palace that can be mixed and used.

He wasn't worried that he didn't have enough people, but he could match the old with the new and choose the best from the best.

This is also a place where Zou Guodong is hard to match.

(End of this chapter)