National Tide 1980.

Chapter 250 Routines

Sunday, February 1982, 3.

On this day, when the sun rose as usual, the golden sunlight gradually illuminated the ancient Forbidden City.

It also dyed the tall magnolia flowers blooming on the branches with a soft light.

Let the blossoming whites and pinks appear clear and dreamy.

It's a pity that the common people in the capital almost turned a blind eye to such beautiful scenery.

This is because everyone is used to it and is used to it.

It is also because everyone's thoughts are probably disturbed by the family planning policy that was just implemented yesterday.

Regarding this "basic national policy", "in cities, a family needs only one child, and in rural areas, at most two children", everyone has a lot of opinions, and it is not yet unanimous to accept it.

Except for Luo Guangsheng, who has already given birth to a son, many families are full of anxiety about the hidden worry of "no male to carry on the family line".

Even Aunt Bian was among them, and she was a little bit impatient.

You know, although her eldest daughter-in-law, Li Xiuzhi, is struggling, she is already pregnant.

But it's not yet a day, how can we see men and women coming?

So since the male and female cannot be distinguished, the old lady can't live in peace.

Look at this festival!

Aunt Bian, who is so worried about this matter, is really dumb and eats Coptis chinensis, she can't tell her suffering!

Come to think of it, even she couldn't solve her own heart disease.

How can she help the streets to publicize the spirit of family planning and do ideological work for others?

Hey, it's the first time that people living in cities are a little envious of rural household registration.

There is no doubt that in view of the wide audience of this policy, it involves the fundamentals of thousands of families.

TV, radio, newspapers, magazines these days.It is bound to take the interpretation of the family planning policy as the front page headlines, and carry out overwhelming publicity reports.

So it is conceivable how many people will pay attention to other aspects of life?

As a result, many things that would have attracted attention in normal times were covered up silently.

I'm afraid it will take at least a month. When everyone turns their attention away from the matter of family planning and calms down about this matter, they will be caught off guard by the new changes in life.

For example, as the spring blossoms, the number of domestic tourists with cameras is increasing rapidly.

More and more Chinese people have begun to regard photography as a personal hobby.

Taking photos has become the most popular way of playing among lovers almost overnight.

What is reflected behind this is precisely the substantial progress in the production capacity of my country's related industries.

It is precisely because the cameras in our country also meet the conditions of sufficient supply like "three turns and one sound", and the price has been reduced.

Cameras will become popular at this point in time and enter the homes of ordinary people.

From now on, taking a family portrait is not very difficult.

For another example, in the Zhai Palace in Tiantan Park, there is also a promotional activity for tourism products that is unique in this era.

In front of the Beamless Hall and the bedroom, there were two groups of graceful girls who joined together on a table under the blue sky.

Then spread the tablecloth and put on a variety of handicrafts.

As for the special feature, it does not lie in this kind of temporary promotion method in the open air.

It's not about the girls being well-dressed, well-groomed, and selling with cute, friendly smiles.

It's not even that the items on the table are so new and interesting that you can't find them anywhere else.

All that is secondary.

The key point is that the way these girls sell products is completely "killing" people invisible.

These two open-air sales points are more eye-catching than those products. There is a big red letter on a white background standing next to the table that is as tall as a person.

It can be seen at a glance, and it is written in English very eye-catchingly, "Buy 18.88 yuan, get 5.88 yuan back".

Below this line of words, there is another row of smaller words that additionally indicate that the returned 5.88 yuan includes a small commodity worth 2.88 yuan and a coffee shop coupon of 3 yuan for the day.

Nothing to say, this is obviously Ning Weimin, who is using future routines to fool the current people.

Dare to be a veteran of postal currency cards, Ning Weimin best understands the essence of consumer psychology, which is the pursuit of cost performance.

And what he is good at is to use this tying method to give consumers a false sense of value for money.

On the contrary, more products can be sold in bundles to the greatest extent.

The trick here is the following:

One, false discounts.

The real value of Ning Weimin's so-called return of 5.88 yuan is actually not even 0.88 yuan.

The so-called small commodities worth 2.88 yuan are nothing more than the small pendants and straw insects made for him by street factories.

The production cost of one piece is only about a dime.

Even if these small items are relatively exquisitely made and placed in a small brocade box, it only adds another ten cents to the actual cost.

The coffee shop is a high-consumption place, and the 3 yuan coupon can only drink three bottles of soda.

Or buy six cups of cheap coffee, or a beverage blended with concentrated fruit juice.

In essence, it was Ning Weimin who sold all the things that customers probably wouldn't buy to them.

Second, the price comparison effect.

Ning Weimin also has ulterior motives in positioning the cheapest small item at 2.88 yuan.

Why do you say that?It's because Ning Weimin's products are not cheap.

Cloth tigers worth one yuan are priced at 6.88.

Those three-yuan stone-carved ashtrays, stone lions and Menduner bookends are all priced at 16.88 yuan.

A 12-inch silk man with a cost of 48 yuan is priced at 14 yuan, and a 64-inch silk man with a cost of [-] yuan is priced at [-] yuan.

This is a multiple of profits.

And when consumers find that even the cheapest product costs 2.88 yuan, they will feel that other things are not so expensive in comparison.

There is a theory for this phenomenon called "price anchors".

To put it simply, it is to deceive consumers' perceptions through the high price of a cannon fodder product (the anchor point is actually cannon fodder).

Let them produce false high cost performance for the products they actually want to buy.

Three, ambush traps.

Because the specific commodity prices are all due to deliberate calculations.

It is impossible for customers to buy exactly 18.88 products.

If you want to reach such a consumption limit, you have to buy at least 19.76 yuan.

And for those who got the coffee shop coupons, as long as the time is not tight, no one would like to waste it in vain.

Then maybe you will spend more than three yuan if you go there.

The amount beyond the coupon is naturally income.

Besides, there was a more elaborate table in the café.

Under the laying of silk and satin, and under the lighting of spotlights, all the works of the teachers and students of the Academy of Fine Arts are displayed.

Those artistic and creative things are more expensive, at least one hundred yuan.

But the style is also extraordinary, and it may not impress some people's hearts.

This is disguised drainage.

Or why does everyone say that what you buy is not what you sell?

It's all about the calculations.

Basically, if someone is willing to pay for it, even if the loss is settled, it won't be worth it no matter what.

As for why Ning Weimin only marked such discounts in English?

That really came from a pure heart, and it was not discrimination because the Chinese people had no money.

To put it bluntly, Ning Weimin felt happy earning money from foreigners in this way, which is considered capable to him.

But he was a little embarrassed to cheat his compatriots like this.

Isn't this trying to do your best to avoid accidentally hurting your own people?

(End of this chapter)