National Tide 1980.

Chapter 265

Ning Weimin's well-planned "stain light" operation was a great success.

But he himself didn't expect how widespread and sensational the publicity effect his chicken thief idea would produce!

In view of the fact that Pierre Carton is organizing a fashion show entitled "Living Sculpture" in Paris during this period, the master himself has become the focus of the European fashion industry and is attracting the attention of major media.

So reporters from AFP, Reuters, ANSA, these well-known European news agencies are very interested in anything about the master.

Whether it is the "Fashion Dragon" itself, which combines French fabrics and Chinese woodcarvings, or the remarks made by the leaders, and the actions of the leaders to visit the Pierre Caton clothing store.

They were all very active in taking pictures and asking questions.

Needless to say, the more the support, the better the leader's mood, and the more vigorously he spoke on the spot.

The last time I didn't pay attention, I was delayed in this place for more than 20 minutes.

The result was so good that even the domestic media had to re-examine this additional visit process.

Some people even regret it because they didn't pay much attention at the beginning and didn't get enough material.

So after all the official procedures were over on this day, these people came back and conducted a very detailed interview with the Pierre Caton clothing store.

Ning Weimin is such a shrewd person, how could such an opportunity be easily let go?

Not only did he personally accompany him, but he also explained enthusiastically and patiently.

Those who took advantage of these "remedial lessons" were given some consignment handicrafts as small gifts.

Since these items are not sold anywhere else, they are very convenient and the reporters like them very much.

In short, Ning Weimin left a pretty good impression on the reporters.

After all, the business environment has only just started these days, and journalists have not yet regarded themselves as uncrowned kings, and their arrogance is justified if they have food or cards.

It is already very satisfying to be able to take advantage of work to attend the banquet held by Jianguo Hotel and receive some unexpected small gifts.

In this way, that night, "News Network" broadcast the news of the Jianguo Hotel's opening ceremony.

It is a great honor that as part of the highlight of the opening day, the scene where the leader visited the Pierre Caton franchise store and praised the "fashionable dragon" appeared in front of the audience all over the country for a full five seconds.

And "Jingcheng Evening News" also made a detailed special report on the opening of Jianguo Hotel in a long article with a length of thousands of words in an important position on the first and second pages, and [-]% of it was devoted to Introducing the "PC" brand exclusive shop.

Perhaps it was Ning Weimin who was able to accompany him. The reporter not only fully accepted his statement, but also called Peel Carton's entry into the Jianguo Hotel "a pioneering work in the clothing retail industry" and said that this store is "like an art gallery".

At the same time, he also exaggerated the complete set of slippers, hooks, seats, mirrors and other facilities in the dressing room of the Pierre Caton franchise store.

It is called "the most internationalized and detailed embodiment of modern civilization".

And use this to compare the shortcomings of clothing sales in domestic shopping malls.

In the end, the reporter also took a group photo of Ning Weimin and several girls as an accompanying picture and published it in the newspaper.

That really gave a great deal of face, and it almost made Pierre Carton's franchise store go up to heaven.

And then, the next day.

The national "People's Daily", "Guangming Daily", and the local "Youth Daily" also published relevant reports.

And almost every newspaper, more or less, has to mention the "Peel Carton" franchise store and boast a few words.

So for this reason, Ning Weimin was overjoyed, and Tao Taoran felt a little complacent in his heart.

You know, for the opening of the airport franchise store, Zou Guodong took a lot of effort and trusted many friends and connections.

Please invite famous actors, please models, please media reporters.

I don't know how much money was spent on traveling expenses, fashion shows, banquets, and gifts.

But because the place is too far away, the scene is not small, it is very lively.

But in the end, the level of advertising was not high, and the social effect was very limited. ,

The newspaper reporters who came were almost all local newspapers, or industry magazines such as "Fashion" and "Domestic Apparel".

Most of the articles published are unimportant pages, articles the size of tofu cubes.

How can it be compared with Ning Weimin, who is also a TV and a national newspaper, and the effect of thematic promotion is compared?

Not to mention anything else, Ning Weimin himself became a celebrity in Fan'er Hutong overnight just because he was featured on TV and newspapers.

The neighbors in No. 2 courtyard were all very excited to see him again, and everyone said they saw him on TV.

Many neighbors from other courtyards in the hutong said that the photo of Ning Weimin in the "Beijing Evening News" was handsome, like a big shot.

Not only Director Li from the street also called Ning Weimin to express his congratulations, even Master Kang Shude also said that he was doing something.

I was very considerate and didn't hold him accountable for not touching the antiquities recently, and let go of the crime of studying.

What does this mean?

Doesn't it mean that the exposure rate and publicity effect of the multimedia are awesome, and it means that Ning Weimin is doing the right thing.

If there is a book that teaches people how to do big things with a small amount of money, it must be a classic model that can be used as a teaching plan.

Isn't this kid beautiful?

It would be nice if he didn't get sick and then looked in the mirror.

However, more glamorous things are yet to come.

Ning Weimin couldn't believe it at all. In less than five days, the occupancy rate of Jianguo Hotel had reached [-]%.

Originally, he thought that such a soft advertisement would be enough to attract some spectators.

Because not everyone has the guts, the time, and the leisure to come to a high-end place like Jianguo Hotel to meet the world.

Those who can come now must be people with some background in the family, otherwise they look shabby and can't even enter the gate.

So in the beginning, he can do business with these people.

But in fact, it was much sweeter than he expected!

In a short period of time, 520 eight guest rooms were full!

And the information revealed from the front desk is that there are no longer a small number of extra beds in the room, and those who made reservations in advance are all queued up to a month later.

Even the restaurants, bars, and coffee shops of Jianguo Hotel are operating at almost full capacity, and they are really hot.

Why is this so?

Not surprisingly.

Because if Ning Weimin had a friend or acquaintance who worked in the Tourism Administration, as long as he knew a set of data, he would understand how difficult it is for foreign guests to come to Beijing these days to stay.

It will also be natural to understand why Jianguo Hotel has become a project appointed by a great man, and it was completed in less than two years and opened to welcome guests.

(End of this chapter)