National Tide 1980.

Chapter 280 Beijing and Tianjin

Traveling is definitely a rare opportunity for Chinese people in the early 80s.

Due to grain and oil tickets and income restrictions, ordinary people have almost no possibility to leave the city where they live and go to other places.

If this happens, there are generally only two reasons.

Either the husband and wife are separated to visit relatives, or the person with official duties is going on a business trip.

Therefore, people in this era are full of longing and yearning for traveling far away.

Once the opportunity comes, I am very excited.

Before going out, I would have already thought about it in my heart.

After this matter is over, go where to play, where to buy something, anyway, both public and private.

This is probably the earliest prototype of tourism in our country.

But having said that, if you really embark on a journey, you will often start to suffer.

Queuing up to buy tickets, jamming traffic, flooding the crowds, and many inconveniences were common conditions at that time.

Grab a seat, go to the toilet, find a hotel, go to a restaurant, and you will inevitably suffer from the unfamiliarity of the place.

It can be said that on the road, all day long, there is nothing to worry about from beginning to end.

Many times, a small negligence can bring you big troubles.

Even if it is a city that is not far away like Beijing and Jinmen, it is the same, and the crimes that should be suffered in traveling between the two places cannot be avoided.

This is called "It's good to be at home for a thousand days, but it's difficult to go out for a while".

But after all, this is talking about the situation of ordinary people in China, and it is completely different for foreign guests.

The family lives in a foreign-related hotel with good conditions, and when they go out, they either take a plane or a soft sleeper train.

That spending power is not a little bit higher than ours.

Especially for foreign businessmen who are rich and famous like Wang Dadong, who are invited by big leaders, they are even more different.

Regardless of travel or accommodation, the official will give special care.

To put it bluntly, even if the ticket source or house supply is limited, no matter how difficult it is to book, he has to be given priority.

So in fact, Mi Xiaoran accompanied Wang Dadong and Zhao Hanyu to do market research this time, but he didn't feel guilty at all.

Although the schedule was rather urgent, they were in Beijing for three days and Tianjin for four days, running almost non-stop.

Not only did they go around almost all the busiest business districts in the two cities, but they also took the time to visit the leaders of Jinmen's business-related departments.

But eating well, living well, and being picked up by a special car made Mi Xiaoran feel quite happy and fulfilled.

Even for Mi Xiaoran personally, it has greatly broadened her horizons, increased her knowledge, and gained a lot of money.

So much so that when she returned, she was completely changed from the inside to the outside, and even her attitude towards life changed.

There is no exaggeration in this statement.

Because a person's success is often inseparable from the guidance of famous teachers and the help of noble people.

Many people can only struggle on their own throughout their lives. In most cases, it is because when they first stepped into society and everything is possible, no one told them how to make the right choice.

Conversely, if at this time he can meet a person who is far beyond his own realm and provide some valuable advice,

Then maybe the outcome of life will be completely different.

Ning Weimin is like this.

If he didn't have Kang Shuode's guidance, he might not have completed primitive accumulation today.

Not to mention that monkey tickets can't save much, and the calligraphy and paintings worth hundreds of billions can't even touch the edge.

He couldn't grasp the great time travel gift package that God gave him, so he could only leave helplessness, pain and annoyance.

The same is true for Zhang Shihui.

Thanks to meeting Ning Weimin, he was able to get out of the mire and embark on the road of Kangzhuang.

Otherwise, let alone being the first to get rich, you will marry a daughter-in-law and start a family without any regrets.

Maybe you owe a lot of debt and go to Huacheng to make a desperate fight, and you may not be able to come back.

In the same way, Mi Xiaoran was able to meet Zhao Hanyu first, then Wang Dadong, and was invited to accompany them on such a trip, that must be called luck.

Because don't look at it for a few days, but those who are close to vermilion are red and those who are close to ink are black.

This was enough for Mi Xiaoran to be influenced by their words and deeds, which touched his soul.

This comes from the description and introduction of all aspects of Western society when chatting with Wang Dadong and Zhao Hanyu.

It also comes from the way of life and affluence of advanced western countries that they showed her.

It also comes from their meticulous work style, vigorous and resolute work efficiency, meticulous evaluation methods, and calm and sophisticated communication skills when they are doing serious business.

All of these are eye-opening, allowing Mi Xiaoran to see another strange and colorful new world.

And this kind of influence and enlightenment is subtle.

Unknowingly, Mi Xiaoran was impressed by Wang Dadong's humor, cunning, quick-wittedness, extensive knowledge and rich life experience.

And because of this, she began to compare it with everything in the country. She couldn't help but feel ashamed of the backwardness of the Republic, and she couldn't help but feel inferior for her ignorance of sitting on the sky in the past.

As a result, more admiration and desire for the modern and powerful Western world naturally arose.

You may even rethink your own life direction.

She was a little unwilling to live in a daze, unwilling to return to the ordinary life in the past.

The most critical conversation was on the way back to Beijing.

At that time, they came to the dining car to eat their dinner together.

Since there are very few soft-seat passengers on this train, most of the tables in the dining car are empty, with only vases and menus on display, which is very suitable for chatting.

They asked for a spicy chicken, a marinated prawn, a cold dish and wine.

The dishes are not too much, but three people can eat more than enough.

It was at this time that Wang Dadong raised his wine glass to call on everyone to toast to the successful conclusion of the investigation.

Then he announced the final decision. He was willing to invest and try to open a Western-style fast food restaurant in China, and the city he chose was Jinmen.

"Jinmen? Why? Why not the capital?"

Mi Xiaoran cried out when she heard it, she was really surprised.

"Didn't you say that the dining environment in Beijing is better than Jinmen? Jinmen doesn't have any conditions for cooking western food, the quality of bread is not thick, and beef is not easy to buy. Not even the coffee you drink..."

And Zhao Hanyu was also puzzled.

"Uncle, the capital city is the capital. Have you overlooked the significance of this matter? All government orders come from the capital city, and only by setting up a store in the capital city can it cover the whole country. Didn't you always emphasize that doing business requires a strategic vision?"

"Yes, you are all right."

Wang Dadong nodded and said calmly. "But catering is a high-risk investment. No one has ever opened a fast food restaurant in the Republic. I must act cautiously and consider it comprehensively."

After a pause, he explained in more detail.

"The most prominent features of the fast food industry are convenience, economy, and cleanliness. The prosperity of this industry is mainly based on changes in lifestyle. Only when more people eat out and fewer people eat at home is it suitable for this industry social conditions."

"In fact, the situation in the mainland is generally not good, whether it is Beijing or Tianjin. People in the mainland are still used to living together, and eat at home to save money. In fact, it is not conducive to my investment."

"The only saving grace is that young people in the Mainland are full of curiosity and eager to improve their leisure taste. I have noticed that imported things are always more popular among people. Even a pack of imported cigarettes or a piece of imported sugar can trigger The interest of countless people. So from this aspect, Jinmen’s disadvantage has become an advantage.”

"The population of the two cities is not much different now. But there are two Russian restaurants in the capital, Moscow Restaurant and Xinqiao Restaurant. There are also Chunming Food Store that can make European-style sausages, Yanji Restaurant with Korean style, and Jingqiao with Southeast Asian dishes. Restaurant. There is even Yili Food Factory that provides relatively high-quality bread. There is only one German restaurant, Qishilin, in Jinmen. From this point of view, I run a fast food restaurant, which is the second one. The consumer market is still relatively large.”

"In addition, the governments of the two places attach different importance to my investment. After all, the capital city is the capital, and they don't pay much attention to my investment of hundreds of thousands of dollars. But Jinmen's sincerity is very high. The commercial sector here More attention is paid to it, and the support is also relatively strong. The key to the catering industry is precisely the location. I think the leaders of Jinmen will definitely help in this regard. With a suitable location, my fast food restaurant is only half successful. gone."

Wang Dadong's words were indeed reasonable, and Zhao Hanyu was basically relieved after hearing this.

He found that his uncle was still the shrewd uncle, so a smile appeared on the corner of his mouth, and he nodded.

But Mi Xiaoran didn't know much about the fast food industry after all, half curious, half skeptical and still asking the bottom line.

"Ah? That's what you decided. Don't you think the risk is quite big? Just rely on a good address and a novel taste? What if everyone doesn't like it. Are you so confident? If you are not afraid of [-], you are afraid What if..."

But he didn't expect Wang Dadong to be amused by her.

"Mismi, thank you for your kind reminder. I didn't expect you to be such a cautious girl. In this case, for your kindness, I will tell you again. In fact, in my opinion, the cultural differences between the East and the West and business philosophy This gap is the source of my confidence and confidence in running a fast food restaurant successfully.”

"First, the mainland pays attention to century-old stores with secret recipes handed down from their ancestors, and they always stick to their old roots. But the Western world demands changes with each passing day, seeking innovation and change. Let me give you an example. The best example of a century-old store with secret recipes handed down from one's ancestors is dog skin plaster."

"Believe it or not, in the United States, dog skin plaster is a very sought-after thing. Dog skin plaster is actually a very good thing. I often use it myself. It is very good when I have back pain, but it is an ancestral secret. Never Improve."

"Although the medicine is good, it is very ugly when it is pasted on the meat. If you take it off, you will be killed. But it will not change. It was like this 100 years ago, and it is still like this today. .”

"But if you look at Coca-Cola, its most successful packaging in the early days was glass bottles. Later, because of the advancement of aluminum cans, it abandoned its most valuable packaging and replaced it with aluminum cans. Now there are soda machines with loose wax paper A glass of soda, it’s all about innovation and change.”

"Let me tell you this, if I want to open a fast food restaurant, not only will the staff be required to serve with a smile, but even the size of the tables and chairs must be made according to the size and color that customers feel most comfortable with. I will continue to research and introduce the dishes. New products, but only the favorites of customers will be kept, and those whose sales volume does not meet the standard will be eliminated.”

"Second point, when opening a restaurant in the mainland, there is only one store. There is no semicolon. If you want to eat, come here. No matter how long the queue is, I don't care about you. If you like to eat, come here. The western business philosophy is a lot of money. Chain operation. How do you translate it? I think it is a basic, ten thousand kinds of use.”

"This is completely different from the mainland. If I open a store, only I can have it, not you. It will be very slow to develop purely on my own, and I will limit myself. In contrast, I opened this store in the western chain. I know how to make money, so I will pull you to do it, and he will do it, and finally let everyone make money. And then charge a certain fee. This way, relying on everyone's strength, it will grow rapidly."

"Do you think that with these two general directions, I will still lose? I lost almost half of the menu, and the waiters never smile. I wish you wouldn't come to the restaurant?"

Needless to say, the answer is yes.

At this moment, Mi Xiaoran suddenly understood, and couldn't help clapping his hands and laughing.

"I understand. You want to maximize the utilization and maximize the profit. This is actually the most effective way to save costs. It can be said to be a disguised form of small profits but high sales. Well, I think your two items are really good. , I now really believe that your plan is fine, and the investment will definitely be a success."

For this reason, Wang Dadong had to boast.

"Mismi, in fact, I can also see that you are really talented in business. I have to say that you are the most outstanding girl I have ever seen in the mainland. You are not only beautiful , is also very smart. And also has a strong self-esteem and self-motivation. I think it is necessary to suggest you to go abroad to see..."

When he said this, Mi Xiaoran was shocked, as if he had heard some gibberish.

"Ah? What? Your suggestion let me go abroad?"

"Why not? Wouldn't it be good to learn more useful knowledge while you're young?"

"I... can I study abroad?"

"Of course, you can go to university. I know that the study environment in the mainland is not good, and there are very few people who can go to university. But it is completely different abroad. Everyone can go to university. Believe me, go out and have a look, your future will be very bright The future is far better than if you bury your talent in China."

"You're just joking, it's not that easy for me to go abroad..."

"But it's not too complicated. Your foreign language foundation is very good. Now that the mainland has a TOEFL test, you should try it. The language barrier is not difficult for you. And if you want, I can be your guarantor. And subsidize part of your tuition fees, it is considered as a reward for saving Danny. The key is, what do you think? Are you willing to re-understand yourself, meet the challenge, and work hard to discover your potential..."

Now Mi Xiaoran was really stunned, and it was difficult to say a word.

And Zhao Hanyu cast his eyes on her, with that expression, I really hope she can agree immediately.

(End of this chapter)