National Tide 1980.

Chapter 524
The banquet was fully affirmed by the French guests.

Therefore, if you take a good inventory, you will know that Ning Weimin has gained too many benefits.

The first is the economic account.

The banquet for 60 people did not actually use too many precious ingredients.

And because of the wine, most of them are prepared by Pierre Carton from the wine inventory of the soon-to-open Maxim restaurant.

Ning Weimin just provided the northern rice wine "Jimo Laojiu" as an aperitif.

The comprehensive cost of food and drink did not exceed 1000 yuan.

In addition, the remuneration of the two luthiers in the restaurant, the labor of the "Altar Palace", water, electricity, gas, and the loss of the suspension of reception of other guests at noon.

These are all counted together, and it will not exceed 2000 yuan.

However, Pierre Carton paid "Altar Palace" a total of 1 yuan in foreign exchange certificates.

The master is quite generous.

In the case of a meal fee of 120 yuan per guest and an additional 15.00% service charge.

A lot of money was still given out, specifically as an extra reward for the staff that day.

This move is not only enough to show that the big boss is quite satisfied, but also caused the single-day turnover record of "Tan Gong" to soar to two and a half times of the past.

If the business income in the afternoon and evening is added, the gross profit is close to ten thousand, which shows the huge profits contained in high-end catering banquets.

Really promising, unlimited potential ah!

What's more, not only did the restaurant make a lot of money, but Ning Weimin's own benefits were also considerable.

Through this banquet, the orders placed by these French guests who are interested in feeding utensils and bionic porcelain, if they are all added together, can be worth more than [-] yuan in foreign exchange certificates.

Since these temporary transactions are not within the business of the restaurant, they did not occur in the tourist shop in Tiantan Park.

Then, apart from the producers, no one can share the profits from Ning Weimin.

He is completely left-handed and right-handed, and he can easily get more than 4000 foreign exchange certificates!
He is really busy!Isn't that beautiful?

But to say that the greater benefit comes from the gain of fame and reputation.

Obviously, once the news of this banquet was released, it was inevitable that "Altar Palace" would attract the attention of the public again, and its fame would rise.

What's more, different from last time, because of the high-level guests of "Altar Palace", they were not from the French embassy, ​​or elites representing the French fashion circle and catering industry, and even foreign media reporters participated in the report.

Then, no matter the TV news of Beijing TV station or the major newspapers, they will not be absent, and they must compete for this news.

What's more, the Republic and France are both big food countries. This incident still contains a gimmick of comparing Chinese food and Western food.

Then the various media participating in the report will be more interested and pay special attention to it.

Most of them took the initiative to put this news in the forefront, allowing it to occupy important time slots and layouts.

To be honest, the effect of this kind of news soft advertisement is surprisingly good.

Only one day later, Ning Weimin noticed that there were more domestic individual visitors to the restaurant, and they were all attracted by the news.

Immediately afterwards, he also received calls from the Municipal Communications Office and CNOOC respectively.

These two units with amazing backgrounds are all for entertaining foreign guests, and asked him about the details and charging standards for entertaining French people.

So after step-by-step negotiation and negotiation, the restaurant soon decided to accept the second order of foreign-related banquet.

Because CNOOC wanted to discuss cooperation with Amoco Petroleum Company, it decided to hold a small banquet for 40 people in the "Altar Palace" a week later.

At a price of 5000 yuan, the restaurant was required to provide catering services similar to those of the French to entertain fifteen guests from the UK.

Not long after, even those factory directors who thought Ning Weimin was meaningless and never came back came back.

It's just for the sake of a fresh picture, and I want to try what kind of dish it is, which can make the French give their thumbs up.

In this way, it seemed that suddenly, the altar palace broke through the bottleneck of operation, and the average daily turnover climbed a level obviously.

It's a pity that Pierre Carton and his guests paid too much attention to the privacy of the banquet process.

After the banquet officially started, even foreign journalists had to leave.

Therefore, the detailed process of this banquet and the contents of the dishes have not been made public.

Otherwise, just because the French eat so satisfactorily, the beauty is almost bubbling.

This feast of promoting our country's prestige is enough to qualify to be reported by "News Network", and it has become news that cheers up the people of the whole country.

But then again, it doesn't matter if "Tan Gong" can't appear on "News Network" for a while.

Anyway, three days later, on September 9, Maxim's Restaurant officially opened.

A master personally participated in the opening ceremony. Considering that he is the chief representative of foreigners investing in China, and this time he came with a major cooperation project, it is impossible for the "News Network" column team to interview.

And Pierre Caton has always regarded Ning Weimin very highly and is willing to support him, and this time he has earned enough face in the altar.

Therefore, the master was very willing to help "Altar Palace" gain popularity, and in the end, through some magical manipulation, he skillfully brought Ning Weimin together to share the benefit of being reported by the most authoritative "First Column" in the Republic.

You know, Maxim's Restaurant is the second authentic French restaurant in Beijing.

The interior decoration is magnificent, just like a real French palace.

Although a large number of oil paintings failed to pass the review at first.

Later, in order to open the business, teachers and students from the Oil Painting Department of the Academy of Fine Arts had to be invited to "dress" the young ladies and noble ladies in the painting.

But in terms of style, class, fantasy, and luxury, Jianguo Hotel is still not comparable to Justin Jianguo Hotel.

A meal at Maxim costs at least 150 yuan per person, making it the most expensive in Beijing.

Therefore, as a representative of "capitalist luxury", Maxim is not only a latecomer, but also directly defined as "the first western restaurant in China". This aspect is also the core focus of major media.

Therefore, in the interview with the reporter of "News Network", Ning Weimin's "Altar Palace" was used as a ready-made example of a high-end Chinese restaurant, which was taken by Pierre Carton and Song Huagui to make a deal with Maxim Compare in detail.

In this way, on that day, Ning Weimin not only had the honor to be a special guest with the model team, but also became the first batch of guests hosted by Pierre Carton and Song Huagui.

And at [-] o'clock in the evening, when the "News Network" program broadcast the scene of the opening of Maxim's restaurant, he also saw it with his own eyes. , a shot that expresses pride and joy.

In this way, it is equivalent to the master himself "live broadcasting the goods" for Ning Weimin, and the reputation of "Altar Palace" will naturally rise again because of this!

It became more and more popular, and it was so popular that it was about to catch fire!

It is directly reflected in the turnover, that is, "Altar Palace" has historically exceeded [-]% of the attendance rate, and the average daily turnover is stable enough to be above the [-]-yuan line.

It can be said that if it can be maintained at this level for a long time, the altar palace is worthy of being a golden rooster with golden eggs, and it will be recovered within one year, so the investment cost is not a problem.

But is this the pinnacle of "Altar Palace" fame?

No, it is far from there.

In fact, starting from the banquet held for the French, Ning Weimin and his "Altar Palace" began to gain fame among the European and American guests in the capital.

And with the ferment of publicity, more and more European and American guests came to our door.

Every now and then, there would be blond, blue-eyed, big-nosed customers who would hold newspapers and magazines in their hands and tell Ning Weimin how to introduce "Altar Palace".

There is a French gastronomy magazine that writes particularly "exaggerated".

The author actually claimed, "If there are a hundred things to do in one's life, one of them is to eat the palace food of 'Altar Palace'."

This bragging is too big!
Even Ning Weimin himself was embarrassed to brag like that!

But many people really believe it, and after tasting it, they still talk about it and approve it very much.

Later, Ning Weimin was surprised to learn that the French who wrote this article was actually the ambassador's wife.

The feeling of tasting Chinese food for the first time impressed the ambassador's wife deeply. After returning home, she published an article and submitted it to a French food magazine, writing about the feeling of tasting Chinese food.

Due to the special status of the ambassador's wife, this article naturally became a topic of chat among embassies of various countries in China.

As a result, the reputation of "Altar Palace" quickly spread among European and American embassies in China.

It can be said that in the circle of European and American diplomats, "Altar Palace" is completely popular!
In this way, in the capital of the Republic, "Altar Palace" has gradually become a legend and signboard representing high-end Chinese food in the eyes of foreigners.

Although in the eyes of many people in the country, this is just a newly opened restaurant, and its qualifications are far inferior to the other two time-honored palace-style restaurants.

But for European and American diplomats, they are more willing to accept restaurants that celebrities have personally experienced and praised.

Regardless of Pierre Carton's statement or the article written by the ambassador's wife, they are enough to provide a credibility guarantee for the quality of "Altar Palace" food.

Since then, the two-story building on Tiantan North Road has begun to receive more and more distinguished international friends.

For example, the executive vice president of Standard Chartered Bank who sent his own signed Hong Kong dollar.

For example, the officials of the Italian Ministry of Finance who sent the model of the Tower of Pisa.

For example, Muhammad Ali, a consultant for Beijing's plan to enter the Olympic system.

In particular, whenever these people come, they are often accompanied by a certain number of bodyguards, armed police, and people from the Public Security Bureau to escort them.

Therefore, Tiantan North Road has become a very special boundary in Nancheng. The surrounding people often have the opportunity to watch curiously at the gate of the "Altar Palace" marked with "Embassy (Embassy)", "Armed Police" or various special signs. Mystery vehicle.

In folk word of mouth and various speculations, this undoubtedly makes the background of "Altar Palace" appear mysterious, and the grade has been further improved.

It is no exaggeration to say that for a long period of time, the operating performance of "Altar Palace" is much better than that of Maxim's Restaurant, which Pierre Carton invested a lot of money and effort in.

There is no way, who made the "Altar Palace" a Chinese and foreign take-all.

The special attributes of Maxim's restaurant are doomed to rely solely on European and American customers for the time being.

(End of this chapter)