National Tide 1980.

Chapter 656 Good Law and Coup
Hearing the story of Kang Shuode and two old friends eating Western food for the first time in Qishilin, Ning Weimin laughed so hard that he couldn't straighten up.

The old man's speech was really wonderful, no worse than Lian Kuoru and Shan Tianfang.

In addition, he did not expect that when the west wind was moving eastward, such a big joke could be made because of the strange name of the dish.

Even names like coffee, sundae, ice cream, and chocolate that have become stereotyped and are common today are hard-won.

It seems that everything needs a process.

Unfortunately, he did not have such an opportunity to see the Qishilin back then.

Through the old man's verbal description, Ning Weimin already felt that Qi Shilin is not as good as it used to be based on imagination alone.

Today, it is a pity to see that such a famous and magnificent western restaurant has become so depressed.

Connor agrees with this.

"No, the qishilin before liberation was the most glorious time. Today's qishilin has made two most important mistakes in operation, so the business is so bad, and it is completely incomparable with the past."

"Huh? Two mistakes?" Ning Weimin was a little surprised.

"I thought our father and son were always saying that Qishilin shouldn't throw away all the nobility, elegance and luxury. It means that the people in charge of this restaurant don't understand that customers who can afford such a high price It’s no longer enough to keep the dishes just because they taste good. Apart from this, what else could be wrong with cheeselin?”

"What else could be wrong?" Kang Shude smiled, "In terms of Shilin's two problems, your altar palace doesn't have any, and it's even doing pretty well. But based on your words, I think you are probably the same. I did it by mistake."

Now Ning Weimin was really curious, and quickly asked his master for advice.

"Let me tell you, the reason why Qishilin is more famous and popular than Liuguo Hotel, Jingcheng Hotel, and Astor in Jinmen is not because of the big dishes here. It is better than other restaurants. How good it is. The real reason is that Qishilin was developed from the bottom up, and its bread, pastries and candies are well-known, and it is the number one in Tianjin.”

"When Qishilin first opened a restaurant, because of limited capital, it mainly served bread, pastries and homemade candies, and also operated simple meals. At that time, most of the people who came to Qishilin to eat were foreigners, but bread, pastries and candies were It is suitable for both Chinese and foreign, and everyone loves it. Think about it, some people may not be able to eat Western food, but there is no one who cannot eat bread, cakes and sweets, right?"

"Frankly speaking, even Chinese food is the same. It takes time for major dishes to be accepted by people when it is operated in another place, even with Chinese food. Snacks are the easiest to take root in different places and gain recognition. Because snacks The class is simple and straightforward, and the price is low. Qi Shilin just made a mistake and made a name for itself with bread and candies that are both elegant and popular.”

"At that time, Qishilin had a special person to take out the bread made every day in a tricycle, which was very popular among the citizens of Jinmen. Later, because of its fame, it undertook the supply of bread for the Beijing-Tianjin Railway. Only then did the restaurant expand. However, even if it becomes a high-end restaurant and hires chefs and service staff, the prices of cheeselin bread, pastry, and candy will not increase. It will remain at the old level that is affordable for the public all the year round, and even when prices fluctuate sharply, Do not hesitate to maintain at a loss.”

"This is very wise. Qishilin's use of bread and candy that does not increase in price has won praise and good reputation, expanded its market share, and also made his high-end restaurants popular, attracting many Chinese people chasing fame. It is the best advertisement, the best virtuous circle. It is the secret of Qishilin’s development and growth. To put it bluntly, riding a donkey to find a horse to eat two ends. But when the horse was found, the donkey did not throw away.”

"Compared with Cheese Lin, those purely high-end western restaurants are expensive, and there are no low-priced products that are recognized by the public. No matter how good the dishes are, they are not well-known, and only a few people know about them. Naturally, the business will not be popular. .Maybe their bread is better than Shihlin’s, but it’s expensive. What’s the use of that?”

"In fact, there are many examples similar to Qishilin in reality. Ding Deshan, who came from the east, opened a mutton restaurant, and still operates the old soy sauce grilled cakes, which are sold outside the store every day to poor customers in the past. The price has even been reduced. , not for making money, but for the sake of people. Make those coachmen who are full of the capital pass on the benevolence and righteousness from the east."

"There is also the 'big bowl of tea' in front of our house. People use a big bowl of tea for two cents and sell it in a big shopping mall. Customers who have drunk tea, who can not remember the name of such a shop? Don't go Going around the 'Big Bowl of Tea' mall? Just relying on two cents of tea money, I believe innately, and I won’t fall in love when I go there.”

"Look at that Goubuli again. Why is the business so good? It's because buns are always delicious and inexpensive. Even if it has expanded into a big restaurant now, the taste and price of buns are the same as in the past. People earn a lot of money just pointing to cooking , Steamed buns are still small profits but quick turnover. As long as the buns are not bad, this one will not fail at all. The cooking is more expensive, the level is average, and customers will buy it."

"So your dim sum shop in Tangong, you are right to open it, and you are stunned. How many people who have eaten your snacks and dim sum praise your Tangong behind their backs. So as long as someone comes to the capital and wants to eat court food Now you are the first one who thinks of you because of this kind of public opinion and reputation. You see the queue at the gate of your restaurant, which is your signature cover. Just sell baked buns and silver shreds at Fengze Garden. There’s a reason for standing in a queue when you roll in. Your restaurant is extraordinary. This is called a big deal.”

"Conversely, if you look at the current Cheeselin, the bread, pastry, and candy are not cheap now, not to mention how expensive they are. They are not cheap anyway. Considering the taste and price, it is indeed not as affordable as going to a grocery store to buy ready-made items. Can this reputation last? No high, no low, I just want to make money with the little fame in the past. If the business of Shilin is still booming, it will be abnormal."

"Remember what I said today as a warning. Doing business is the same as being a human being. You can't take advantage of everything, and you can't make money. Who is more stupid than the other? If the organization is too smart, it will make mistakes. The one who took your dear life..."

What is a smart person?That is to see through one point and be good at drawing inferences from one instance.

The old man's words sounded deafening to Ning Weimin's ears.

To be honest, at the beginning Ning Weimin resisted all opinions and decided to use the first floor of the altar palace to open a snack shop, and sold it to ordinary people at a cheap price.

He does have the awareness of trying to be well-known and free advertising in his heart.

But he still didn't think so clearly, killing the rich and helping the poor was completely out of helplessness.

More due to the characteristics of the age, in order to fear that the high price of altar palaces will arouse criticism from newspapers, and the price bureau is dissatisfied.

Only then did I intend to use this as a perfunctory rhetoric, an excuse to comfort people.

In terms of his original intention, he still thinks that this is a loss-making business, which does not conform to the consumption level of Tan Gong.

He even thought that one day he would become famous and the market would let go of the price, so he would raise the price.

But now he realizes that there is something wrong with his thinking, just like he used tie-in sales to sell off-the-shoulder clothing.

Those dim sum snacks are actually the cannon fodder price of the target, and selling them cheaper is of great benefit.

And he cared more about the old man's casual words.

"Maybe someone can't eat Western food, but no one can't eat bread, cakes and sweets, right?"

"Even Chinese food is the same. The special diet of any place is another place. It takes time for big dishes to be accepted by people. But snacks are the easiest to take root in different places."

This seems to have solved many problems that he couldn't understand at once.

Why is the foundation of Chinese food so strong, but when you go overseas, you will have problems with acclimatization?
Why do the Chinese food categories that can make money overseas have to rely on those mutated fake Chinese food?

There is no doubt that there is a major problem in the operation method and promotion model!

That's right, because of the cultural gap, the more extensive and profound the Chinese food overseas, the worse it is.

It's not as good as Japanese raw rice balls, sashimi fish fillets, and a bowl of noodle soup.

In his opinion, these few words of the old man seem to have reached the root cause, and they are a good way to solve it!

It is the out-and-out method of turning a stone into gold!

(End of this chapter)