National Tide 1980.

Chapter 658

If only the principal is considered.

Although this restaurant is much better than the original Liji Liquor Store, it is not the same.

But it was not enough to put it at the top of the four major shopping malls in the capital at that time, in Dong'an Market, where there were all kinds of famous stores and restaurants of all sizes.

The hardware conditions can only barely belong to the middle class.

But Li Li is shrewd in that the shareholders he chooses are carefully considered, and they don't just let people invest money casually.

Otherwise, he should talk to Kang Shuode.

At this time, Kang Shuode already had some savings, and he could still spend one or two thousand oceans.

However, Li Li did not.

Not only did he not, he was even willing to let these few shareholders take the majority in profit sharing, and he only took [-]% of the shares.

It is specially designed to earn pocket money for several young masters and ladies, and to be a big shopkeeper who works hard.

Not for anything else, just because these shareholders who contributed capital are of special use to Li Li.

What he is trying to do is to pretend to be a fox and a tiger, and he can use the background of these young masters and ladies to enjoy great convenience in business operations.

First of all, Young Master Sun of the Ma family is not only Li Li's employer, but also the Ma family is the richest man in the capital.

The Ma family has shares in the Beijing Hotel, the Water Supply Company, the Tram Company, and the Kailuan Coal Mine.

Li Li brought Young Master Sun of the Ma family into the business, except that he was much freer in terms of time, and was able to take care of the shop distractedly.

He can also use the famous brand of the Ma family to increase his credibility.

The prices and timing of purchasing goods, raw materials and equipment will be greatly relaxed.

You can even get large quantities of spot goods from some merchants without cash.

This is equivalent to money.

Secondly, Master Sun of the Ma family fell in love with Yu Yihua, the daughter of the mayor of Peking.

As a driver, Li Li also got to know Ms. Yu well, so who would dare not give him some face by using Ms. Yu's name to do things?
Not to mention that the supply of materials will not be interrupted, and the various controls will be much less stressful than those of peers.

According to Li Li's wishes, Dong'an Shopping Center even forcibly moved out the original merchants and gave him a good location in the middle of the lot.

That place, no matter whether you go from south to north, you have to pass through here, and the positioning of the business object is also very favorable.

The north side is not far from the bookstore area of ​​Dongan Market.

Among them, "Central Plains" and "Chunming" bookstores specialize in foreign language books, and most of their customers are university professors and intellectuals.There is a dance hall, Huixian billiards hall, and Tian Wenqing dental implant hall around the upper floor.

To the south is the South Garden, where entertainment venues such as Shengping Entertainment Club are located.

So, Li Li opened a restaurant here.

Customers of Dong'an Shopping Center may sit in his Keshilin after entertainment, shopping, and book shopping.

In the end, Li Li also took a fancy to the Jiang family's "foreign architecture" background as an architect studying abroad, and the habit of the Jiang family's fourth lady who likes to arrange delicious food, attract friends, and hold parties on weekdays.

Sure enough, the decoration of the shop was done by the person that the Fourth Miss found.

Not only did it fully meet his requirements, the effect was excellent, and it was particularly foreign-style, and the final price was calculated to be very cheap.

After the store opened, Miss Si often invited friends over for dinner and took care of the business.

And because the social relations of these young masters and ladies are different, on the opening day of Ji Shilin, the general of the Northeast Army, Bao Wenyue, made a special trip to join him.

This master used to be General Zhang Xueliang's right-hand man, but later he fell into trouble and became the Minister of Military Command of the Wang puppet government.

During the fall of Peiping, he was still a very energetic military figure who was valued by the Japanese.

Therefore, many people misunderstood that Bao Wenyue was Ji Shilin's backer and the real behind-the-scenes boss. (This is true, Li Li is the author of the article)
All in all, Ji Shilin's lack of funds is only a small problem.

In addition, it has almost all the inherent advantages.

On the opening day of Jishilin, there were really a lot of customers, and it was a good start.

Of course, the key to determining whether a restaurant can continue to thrive depends on its operating methods and the taste of its dishes.

In these two aspects, Li Li did not lose the chain, he did a good job.

For example, this time he learned Shilin better, and almost completely adopted Shilin's business model.

The shop on the first floor is very small. Apart from selling pastries, candies, foreign wine, and canned food, it only sells some fast food, sandwiches, and cold drinks.

Upstairs is the serious restaurant, selling all kinds of western dishes.

He even hired a few girls from down-and-out noble families in White Russia to act as waitresses.

Although the north-south orientation of the upper floor is not wide, the east-west orientation is very long.

The tables and chairs in the entire store had to adopt the form of "train seats", just like a widened train carriage.

Compared with the round table chairs of Qishilin, the level is indeed a bit lowered.

But Li Li still knows how to increase the artistic atmosphere in other aspects to make up for the shortcomings.

For example, the east end of the restaurant is the accounting counter and the wine table, and he built a semi-circular high platform at the west end, which is about one foot above the ground, forming a very simple small stage.

There is a grand piano on the stage, and a record player next to it.

In this way, in addition to making it easier to hire a band to perform for fun, it also brings a lot of fun to the customers in the store for self-entertainment on weekdays.

The piano on the stage can be played by customers.

Anyone who is happy can show their skills on stage.

The record player, commonly known as "electric turn", has four speeds.

They are 16, 33, 45, and 78 revolutions per minute, and you can listen to records with four different rotational speeds.

This service of playing records is also free at Jishilin.

In fact, many people use it to listen to records.

Because the north side of Jishilin is close to the bookstore area in Dongan Market, many customers bought records in those bookstores, and then sat here for a while.

They just hand the record to the waiter to play and forget about it.

Just in time for a cup of coffee, some pastries, and a nap.

Speaking of which, in fact, the effect is similar to that of an expensive jukebox in the store, but more humane.

In short, the piano and record player, the two special services of Jishilin, are definitely quite brilliant coups.

Western classical music and Jiangnan silk and bamboo music are interlaced here all day long, which not only raises the level of the restaurant by a large margin, but also brings many elegant guests with musical talents to Ji Shilin.

It also makes Jishilin never have an empty seat.

This is not like other restaurants, only when it is close to the meal is it full of people.

Even if you don't have a meal, you can get [-]% to [-]% of the seats.

It's good to have a snack or two, or a cup of coffee, listen to music, meet friends, or take a rest here after shopping.

Therefore, many celebrities in the cultural, artistic and business circles of the capital are frequent visitors here.

Jishilin's status in the minds of young men and women in the capital also increased day by day, and later became synonymous with a very tasteful and fashionable place.

Naturally, several investors and Li Li made a lot of money.

As for the taste of dishes, especially western food.

But I have to admit that this is the biggest shortcoming of Jishilin when it first opened.

After all, Li Li lacks experience in catering and doesn't know enough about Western food.

The foreign chef he hires for 80 yuan a month is actually a guy who can boast but can't do it.

That guy's dishes are so ordinary that it might be regarded as beautification if it has no special features.

So don't look at Jishilin, like Qishilin, with the signature of British, French, German and Russian dishes, and everything is available on the menu.

But in fact, not to mention the Guoqiang restaurant next to it, the Heping restaurant in the south is much worse.

Even compared to the Donghuamen's Huagong, which also just opened, it can't be considered as good.

After almost a month, Li Li finally found out that the foreign cook was a liar and had no real skills.

The guests ate his dishes, and there was little reaction, and there were even bad comments.

This matter is similar to a chef who cooks home-cooked dishes in a small restaurant and goes to a Cantonese restaurant to be confused.

For this reason, he was quite anxious and had to take remedial measures decisively.

One is to find a way to poach people, and hurry to find a good chef.

Second, he also asked several young masters and ladies for help, hoping that several shareholders could help him find a way to save him from his emergency.

At this time, the ability of the two great ladies is also shown.

Since the mayor of Peiping himself likes western food, the family also hired a western chef.

With a single word from Yu Yihua, he lent the home cook to Li Li for a month, bought him a one-month buffer time, and gave him the confidence to pay for the foreign cook.

As for the Fourth Miss of the Jiang family, because she often entertains friends and regularly organizes food tasting meetings, she herself is half a food expert.

Not to mention that she knows how to cook Chinese food and Western food, several of the improved Western food dishes she invented were well received and are never forgotten.

So Ji Shilin passed on a few simple methods for emergency use.

One is clear soup packets.

The so-called small bag is something similar in shape to spring rolls, slightly shorter than spring rolls, but rounder and thicker than spring rolls.

The outer skin is made of eggs and flour, and the filling is minced beef, fresh mushrooms and chopped boiled eggs.

After being wrapped, it is short cylindrical, dipped in egg white and bread crumbs, fried in not too hot oil, the color is golden, and when you eat it, it is not as crisp as spring rolls, but burnt and soft, and the egg is fragrant.

There is butter and white pepper in the stuffing, but never soy sauce.

Each serving is two small packets and comes with a cup of beef tea.

The beef tea is served in a pair of small porcelain cups, which is fragrant and delicious.

The second is hot dogs.

Hot dogs are the simplest fast food for Americans. To put it bluntly, they are bread with hot sausage.

But the hot dog passed on to Ji Shilin by Miss Si is very special.

The bread it uses is homemade, oblong, with two sausages split in the middle, baked in the oven and sandwiched between the bread.

The most critical feature is that between the sausage and bread, there is a layer of sauerkraut, which makes the taste completely different.

This kind of sauerkraut is marinated with cabbage, onion, carrot, and bell pepper, cut into very thin shreds, and stir-fried with a little tomato juice.

After it is out of the pan, vinegar essence should be added to enhance the taste and increase its acidity.

Grilled hot sausage and a layer of sauerkraut on a hot dog bun is much more delicious than an American hot dog with ready-made hot dog sauce in the middle.

The third is the Crispy Creamy Roasted Cauliflower.

Butter roasted cauliflower was originally a common dish in Western food.

It is nothing more than blanching the cauliflower, then soaking it with salt and sugar in the milk, then sprinkle with a layer of cheese, and bake it in the oven.

But Miss Si created another approach.

Beat the eggs first with salt and pepper and dip the cauliflower into the eggs.

The excess is then shaken off and dipped in a bread pan, making sure each floret is covered, before popping into the oven to bake.

Roast until deep golden brown and crispy, then serve with sour cream.

Not only is it more delicious, but the cost of making milk is also avoided.

In this way, the flaw that Ji Shilin leaked was quickly and effectively filled up.

In particular, the fourth young lady's dishes received a surprisingly good response, and they are especially popular among young men and women.

Jishilin actually won many repeat customers and supporters by relying on these few Western-style simple meals, which further showed the literary and artistic atmosphere of the small bourgeoisie.

And Li Li was really willing to spend money to poach people because he was forced to rush this once, and he was afraid of repeating the same mistakes.

After that, he first recruited Chef Feng, who is good at German cuisine, from Xieyingfan Restaurant.

Chef Zhang, who is good at English and French dishes, was recruited from the Jingcheng Hotel.

In order to make the name of his restaurant "true", he even recruited Chef Li, a famous pastry chef from Qishilin in Jinmen.

So two or three years later, Ji Shilin not only has the famous dishes of the town store, such as iron grilled mixed mix, crispy chicken noodle box, and three delicacies baked macaroni.

Chef Li from Shilin even joined hands with Miss Si to create an epoch-making classic dessert-creamy chestnut powder!

That's not something to drink.

Instead, grind the sugar-fried chestnuts of "Gongyihao" into a powder, just like peanut powder, dry and fluffy, sprinkle some white sugar and mix well.

It is then topped with a generous amount of hand-whipped cream and finished with a cherry in syrup for garnish.

The cream must be fresh, and the whipping must be moderate. It is not delicious if it is not thick enough, but it will be diluted if it is over-beaten.

Take it with a small spoon, it is delicious.

After one bite, you can sip the grainy chestnut powder with your tongue, and it will also have a creamy and creamy feeling.

The aroma of chestnuts is accompanied by the mellowness of the cream. Such a three-dimensional and delicious feeling is really an excellent match.

This thing is sweet, smooth and delicate!

Not only Chinese people with black hair and black eyes love to eat it, but even foreigners with blonde hair and blue eyes will be obsessed with it after tasting it.

Therefore, Jishilin has really gained a foothold, and has been recognized by the operators of the same industry, and it is regarded as the number one among the western restaurants in the capital.

Every year after autumn, there is an endless stream of guests who come here for the creamy chestnut powder.

This dessert was also published in the newspapers, attracting various Western restaurants in Beijing to follow suit.

What is even more unexpected is that the creamy chestnut powder finally returned to Jinmen, and even the Shilin menu added this dish.

This should probably be regarded as Li Li's most brilliant achievement in the first 30 years.

To be honest, even he himself did not expect that a meal of Shilin would cause such a big change in his destiny.

If it wasn't for the continuous major social changes in the next few years, he could really be given another 30 years to continue to operate his Keshilin.

I'm afraid he really has the qualifications to compete with Qi Shilin.

(End of this chapter)