National Tide 1980.
Chapter 660 Price increase?Price cut?
Chapter 660 Price increase?Price cut?
No one heard Ning Weimin and Kang Shuode's chat in Qishilin except the two of them.
Although Ning Weimin did learn a lot from the old man, it was very rewarding for him personally.
As a result, higher business goals and new business plans were born.
But still have to say, this is a very regrettable thing.
Because these catering companies were involved in their conversations, if the relevant person in charge could also hear their remarks on catering operations and their opinions on Chinese and Western food.
I am afraid that at this particularly critical point in time, many business problems can really be understood and many business mistakes that should not have occurred have been avoided.
Then maybe some unsatisfactory situations will be completely changed, and many helpless regrets may be avoided.
But unfortunately, that never happened.
So history is still running on the rough and winding road according to the original track...
"Jingle Bell……"
Goubuli head office, the phone in the manager's office rang again.
He Dong, who was in charge of Jinmen Goubuli at the time, raised his head.
However, sitting at the desk, he frowned while looking at the phone, not wanting to answer it at all.
Because he could basically guess who made the call and why.
He didn't want to agree to this person's request at all, so he might as well not accept it.
But the problem is that the phone rings so patiently and keeps ringing.
He was so upset by the noise that he finally had to pick up the microphone.
"Hello, is this Manager He?"
The person on the microphone spoke an official accent. "I'm Zhao Changrong, what's the matter, you? I've been waiting for you all morning. Why didn't you come? You changed your mind about everything you agreed to. Do you still have an organizational concept? Do you still pay attention to me, a superior? inside?"
"Oh, Director Zhao, please don't misunderstand me. Didn't I encounter an unexpected situation? Today, our store is very busy. My bun conveyor belt is broken again. I have to deal with these urgent problems. . After all this busy work, I will..."
"Don't look for me to be objective. It's all nonsense. Do you think you can hide from it? Ah, I promoted you to manage this store, so I asked you to give me the ring."
"No, I really didn't mean that. I know, you promoted me because you asked me to make this store a success. I have not failed your trust. Our store has completed all the indicators, and we are still here. They are all overfulfilled. Those that should be paid to the bureau have also been paid. Compared with the same period last year, our turnover in January increased by 60.00% 50.00, and the excess income of employees increased by [-]% on average [-]. The newly added box packaging in our store And flexible packaging, convenient for customers, very popular. The daily turnover has exceeded [-]. The situation is not a small one but a good one. We are still planning to develop and open branches in other places. The report has been submitted early, and we are waiting for your approval... "
"Okay, okay, don't show me credit. You did a good job, so you shouldn't be cocky. Let me ask you, you don't understand the spirit of your superiors? Can you still do well in your future work?"
"Oh, my good leader. Don't force me. You are right. I should pay attention to the spirit of the superior's instructions. But it must not be divorced from reality. Let me tell you, you can raise anything at will. price, but our steamed stuffed buns are really not suitable for price increase. Because it is something for the common people, it must be affordable for the common people. Think about our old mayor, when he combined so many time-honored brands together to create This store is obviously led by "Three Synthesis" and the main body of technology, so why is it called "Goubuli" in the end? Isn't it because the name is down-to-earth and close to the common people. You said such a price increase, Is it still possible to get close? Who will eat it if it is expensive?"
"I said, why are you so stubborn? One moment and another. In the past, Goubuli was known to local people, but now it is famous all over the country. Even Sihanouk and Ho Chi Minh have eaten your buns, that is The buns served on the state banquet table, can they still be the same as ordinary buns? Of course there must be a difference. I didn’t ask you to pay more. Can you raise five cents for every two buns? I don’t believe it, you raise five cents No one eats the pennies. Every day so many tourists from other places come to Jinmen, are they willing to make a trip for nothing because of the mere five cents? As the saying goes, the emperor’s daughter doesn’t have to worry about getting married..."
"You can't say that. Tourists from other places will definitely buy it, but what do our local folks think? There are pros and cons to fame. I'm afraid people will poke my spine. Besides, haven't we already implemented profit? What about the management contract responsibility system of lump-sum, excess share, and self-financing. To raise prices or not to raise prices? This kind of business direction issue, can our superiors stop interfering indiscriminately."
"You fart! What's wrong with the high price of brand-name products? How come it's poking your spine. Who is interfering? Look, you're crazy! I'll tell you! Even if it's a contract, you will always have to accept the superior leadership , accept the command from the superior! Otherwise, it is still uncertain whether you can continue to work. Don’t forget, this contract system also has the word “trial”. I won’t talk nonsense with you. Don’t move, do you? Well, I’ll call you now, and you don’t want to think about foreign investment in your store, and the superiors won’t approve it.”
"Hey, don't, director, don't be angry, I really don't want to be against you. Let's discuss the facts and reason. If you don't say anything else, you have to give me real power if you use me. Otherwise, you will beat me face, how can I command others?"
"Don't be ignorant. Now everything depends on economic benefits. Didn't you hear that sentence? Look down at the money and look forward. Only when you look at the money can you look forward. If others want to raise prices, the price bureau will still I don’t agree. In the end, the superior gave you the green light. This kind of good thing that you dreamed of has become difficult for you? Let’s say something with conscience, it’s you who are making things difficult for me. May I remind you that you Uncooperative attitude. Not only the superiors are not happy, but the people below you are also complaining. You should listen carefully to what the masses say about you. How to command others? First of all, you can’t fight against the big guys. I will give you the last day, Think it over and come to me tomorrow..."
The phone hangs up.
He Dong sat in the seat for a long time in a daze, then stood up with a sigh.
Then reluctantly pretended to be calm, and walked out of the office to inspect the work.
When the clinker turned around to go to the toilet, he heard complaints from the workers coming from inside.
"...I really don't know what I'm thinking? I'm making more money, but I'm not happy. There are still some stupid people in the world. Why don't the prices of things go up now? There's something in my head..."
"Pull it down. He's not stupid, but too clever. You all think about it carefully. In the first period of time, contracts were revoked everywhere. Why? Because there are too many rewards to be distributed to contractors according to the contract, The higher-ups dare not carry it out. I think Manager He is also afraid of this kind of thing happening again, afraid that his own reward will be yellow, so he deliberately suppresses it..."
"Well, according to what you said, this Manager He is really scheming. He just caused us trouble for his own size. If the price of buns has increased, it is all net profit. Our bonus can increase immediately A lot."
"Hey, that's right. There is also foreign investment. Why do you open a branch in other places? It's just so that we don't give us money. If you want me to say, we have to respond well to our superiors, and we can't let this big deal turn our store into a Cheng Yiyantang. Why work so hard every day? Isn’t it just to earn more bonuses. Why should he stop it? What kind of thing is he!”
He Dong, staring at him, leaned against the wall.
He wakes up early and stays late every day for work, and sleeps up to five hours. At this time, his body is as soft as noodles.
He didn't expect Director Zhao to talk, and the employees under him really didn't understand him at all, and even had a great misunderstanding.
For this reason, for the first time, he doubted the necessity of his insistence.
Could it be... am I... really wrong?
At the same time, Director Zhao Changrong who had just finished talking with He Dong.
In his own office, he discussed with Shihlin's future successor Cheng Baozhong about the direction of Shihlin's management.
"Hey, Baozhong, you are an old man from our Shilin, and you are also an excellent chef. You know everything about the store best. The superior intends to promote you this time, and plans to let you take over the old manager's class. Son. It is important that you pass the technical level and have prestige among the employees. But how to change the current depression of Shilin, you have to come up with a practical solution."
With a look of excitement and gratitude, Cheng Baozhong really regarded Director Zhao as his noble person and tried his best to show it.
"Director Zhao, I thank my superiors for trusting me and giving me this opportunity. Then I will talk about my thoughts. I think that we are not responsible for Shilin's current operating difficulties. Why? Because of our There is no problem with the taste of the dishes, they are absolutely authentic and the same as in the past.”
"But why no one came? There are two main points. First, the wages in our area are too low. We are not as good as the capital or Shanghai. There are many foreigners and rich people. We open several Western restaurants don’t worry about customers. Our locals can afford pancakes and Gaba dishes. At most, we can buy some Goubuli and grab noodles. There are few restaurants. In terms of fame, Qishilin is full of people. I know, but how many of them can afford such a high-end authentic western food? Everyone can also buy some bread and coffee candy.”
"The second point is that this foreign-invested orchid fast food is too wicked, and has taken away a lot of our original customers. Before they opened, Qishilin's business conditions were still good. After all, Jinmen This is a western restaurant. But since they opened, our business has plummeted."
"I've been to their place. For a set meal of three yuan and fifty cents a piece of prawns in tomato sauce, it also includes a bowl of Russian-style borscht, a plate of kimchi, and seven or eight prawns in sauce on three taels of rice. , about [-] centimeters long, it’s really not expensive, it’s quite affordable. This is the price for a dish from Shilin.”
"They also have French pork chops, German hamburgers, Italian meatballs, American hot dogs, and those are also set meals. They also serve these sets with egg soup and hot and sour soup. What is it? This is fake Western food. Made in Western food, fried and cooked thoroughly. You always say, can borscht be eaten with rice? It’s a joke! It’s just that young people don’t know how to do it. I’m not polite, they are They are shoddy, defrauding customers, disrupting the market..."
Director Zhao couldn't take it anymore, and couldn't help but waved his hand.
"Okay, you've already said enough about the difficulties. Just tell me what you plan to do about this situation. But I have to declare first that Orchid Orchid is a foreign investment project set by the city. I can't do anything about it. Don't Thinking of labeling indiscriminately, hoping for unrealistic good things."
Cheng Baozhong was taken aback by the words, he couldn't help swallowing, and laughed dryly.
"Director Zhao, I also know your difficulties. If you want to put it this way, there are only two ways. First, we can't just focus on local customers, we must try our best to win the patronage of people who are on business trips from other places. What do I mean? Shihlin is famous, who wouldn’t want to try such authentic western food? So our superiors must not favor one another and only promote it for Goubuli. We Qishilin is also a representative of Jinmen restaurants, we need See you in the newspapers and on TV."
"Secondly, in order to win over young customers. I also want to order some elegant and fashionable ones. I heard from some friends that there are music cafes in the south, which are especially popular with young people. So I also plan to invite Some actors from our song and dance troupe sang in the restaurant on the second floor of Qishilin. They sang some popular Hong Kong and Taiwan songs. This requires a separate ticket, five yuan each. I think this will not only attract more guests If you eat Western food, you can earn an extra fare.”
Director Zhao thought about it and nodded slightly.
"Baozhong, I didn't expect you to have an idea. These two ideas of yours sound a bit interesting. As for the first condition, I can agree to you right now. It should do more publicity for you. It's not at all. Question. This is the music cafe, I have to apply for you, hold a meeting to discuss and listen to the instructions of the superiors. After all, the dance hall was banned a few years ago, and I am also afraid of violating the policy. Hey, yes , do you have any other plans? For example, do you want to adjust the price down? Since customers can’t afford it, would it be better to lower the price?”
"Well? Reduce the price?" Cheng Baozhong showed an incredulous expression, and then shook his head like a rattle.
"Director Zhao, why should we lower the price? We have never lowered the price! Qishilin is an authentic western food! It is the only one in the country, and there is no other semicolon! As the saying goes, the emperor's daughter is not worried about marrying. If the price is really lowered It’s too inferior! Don’t worry, as long as my superior agrees to these two conditions, I guarantee that after I contract, Shilin will be able to get rid of its business difficulties and restore the state of being full of seats!”
Director Zhao looked at Cheng Baozhong, who was full of confidence, and couldn't help but feel more confident, and nodded approvingly.
"Okay, young people should be like this, and reform needs to be like this. Well, dare to think and do it, and have ambition. Baozhong, work hard in the future. I am very optimistic about you."
(End of this chapter)
No one heard Ning Weimin and Kang Shuode's chat in Qishilin except the two of them.
Although Ning Weimin did learn a lot from the old man, it was very rewarding for him personally.
As a result, higher business goals and new business plans were born.
But still have to say, this is a very regrettable thing.
Because these catering companies were involved in their conversations, if the relevant person in charge could also hear their remarks on catering operations and their opinions on Chinese and Western food.
I am afraid that at this particularly critical point in time, many business problems can really be understood and many business mistakes that should not have occurred have been avoided.
Then maybe some unsatisfactory situations will be completely changed, and many helpless regrets may be avoided.
But unfortunately, that never happened.
So history is still running on the rough and winding road according to the original track...
"Jingle Bell……"
Goubuli head office, the phone in the manager's office rang again.
He Dong, who was in charge of Jinmen Goubuli at the time, raised his head.
However, sitting at the desk, he frowned while looking at the phone, not wanting to answer it at all.
Because he could basically guess who made the call and why.
He didn't want to agree to this person's request at all, so he might as well not accept it.
But the problem is that the phone rings so patiently and keeps ringing.
He was so upset by the noise that he finally had to pick up the microphone.
"Hello, is this Manager He?"
The person on the microphone spoke an official accent. "I'm Zhao Changrong, what's the matter, you? I've been waiting for you all morning. Why didn't you come? You changed your mind about everything you agreed to. Do you still have an organizational concept? Do you still pay attention to me, a superior? inside?"
"Oh, Director Zhao, please don't misunderstand me. Didn't I encounter an unexpected situation? Today, our store is very busy. My bun conveyor belt is broken again. I have to deal with these urgent problems. . After all this busy work, I will..."
"Don't look for me to be objective. It's all nonsense. Do you think you can hide from it? Ah, I promoted you to manage this store, so I asked you to give me the ring."
"No, I really didn't mean that. I know, you promoted me because you asked me to make this store a success. I have not failed your trust. Our store has completed all the indicators, and we are still here. They are all overfulfilled. Those that should be paid to the bureau have also been paid. Compared with the same period last year, our turnover in January increased by 60.00% 50.00, and the excess income of employees increased by [-]% on average [-]. The newly added box packaging in our store And flexible packaging, convenient for customers, very popular. The daily turnover has exceeded [-]. The situation is not a small one but a good one. We are still planning to develop and open branches in other places. The report has been submitted early, and we are waiting for your approval... "
"Okay, okay, don't show me credit. You did a good job, so you shouldn't be cocky. Let me ask you, you don't understand the spirit of your superiors? Can you still do well in your future work?"
"Oh, my good leader. Don't force me. You are right. I should pay attention to the spirit of the superior's instructions. But it must not be divorced from reality. Let me tell you, you can raise anything at will. price, but our steamed stuffed buns are really not suitable for price increase. Because it is something for the common people, it must be affordable for the common people. Think about our old mayor, when he combined so many time-honored brands together to create This store is obviously led by "Three Synthesis" and the main body of technology, so why is it called "Goubuli" in the end? Isn't it because the name is down-to-earth and close to the common people. You said such a price increase, Is it still possible to get close? Who will eat it if it is expensive?"
"I said, why are you so stubborn? One moment and another. In the past, Goubuli was known to local people, but now it is famous all over the country. Even Sihanouk and Ho Chi Minh have eaten your buns, that is The buns served on the state banquet table, can they still be the same as ordinary buns? Of course there must be a difference. I didn’t ask you to pay more. Can you raise five cents for every two buns? I don’t believe it, you raise five cents No one eats the pennies. Every day so many tourists from other places come to Jinmen, are they willing to make a trip for nothing because of the mere five cents? As the saying goes, the emperor’s daughter doesn’t have to worry about getting married..."
"You can't say that. Tourists from other places will definitely buy it, but what do our local folks think? There are pros and cons to fame. I'm afraid people will poke my spine. Besides, haven't we already implemented profit? What about the management contract responsibility system of lump-sum, excess share, and self-financing. To raise prices or not to raise prices? This kind of business direction issue, can our superiors stop interfering indiscriminately."
"You fart! What's wrong with the high price of brand-name products? How come it's poking your spine. Who is interfering? Look, you're crazy! I'll tell you! Even if it's a contract, you will always have to accept the superior leadership , accept the command from the superior! Otherwise, it is still uncertain whether you can continue to work. Don’t forget, this contract system also has the word “trial”. I won’t talk nonsense with you. Don’t move, do you? Well, I’ll call you now, and you don’t want to think about foreign investment in your store, and the superiors won’t approve it.”
"Hey, don't, director, don't be angry, I really don't want to be against you. Let's discuss the facts and reason. If you don't say anything else, you have to give me real power if you use me. Otherwise, you will beat me face, how can I command others?"
"Don't be ignorant. Now everything depends on economic benefits. Didn't you hear that sentence? Look down at the money and look forward. Only when you look at the money can you look forward. If others want to raise prices, the price bureau will still I don’t agree. In the end, the superior gave you the green light. This kind of good thing that you dreamed of has become difficult for you? Let’s say something with conscience, it’s you who are making things difficult for me. May I remind you that you Uncooperative attitude. Not only the superiors are not happy, but the people below you are also complaining. You should listen carefully to what the masses say about you. How to command others? First of all, you can’t fight against the big guys. I will give you the last day, Think it over and come to me tomorrow..."
The phone hangs up.
He Dong sat in the seat for a long time in a daze, then stood up with a sigh.
Then reluctantly pretended to be calm, and walked out of the office to inspect the work.
When the clinker turned around to go to the toilet, he heard complaints from the workers coming from inside.
"...I really don't know what I'm thinking? I'm making more money, but I'm not happy. There are still some stupid people in the world. Why don't the prices of things go up now? There's something in my head..."
"Pull it down. He's not stupid, but too clever. You all think about it carefully. In the first period of time, contracts were revoked everywhere. Why? Because there are too many rewards to be distributed to contractors according to the contract, The higher-ups dare not carry it out. I think Manager He is also afraid of this kind of thing happening again, afraid that his own reward will be yellow, so he deliberately suppresses it..."
"Well, according to what you said, this Manager He is really scheming. He just caused us trouble for his own size. If the price of buns has increased, it is all net profit. Our bonus can increase immediately A lot."
"Hey, that's right. There is also foreign investment. Why do you open a branch in other places? It's just so that we don't give us money. If you want me to say, we have to respond well to our superiors, and we can't let this big deal turn our store into a Cheng Yiyantang. Why work so hard every day? Isn’t it just to earn more bonuses. Why should he stop it? What kind of thing is he!”
He Dong, staring at him, leaned against the wall.
He wakes up early and stays late every day for work, and sleeps up to five hours. At this time, his body is as soft as noodles.
He didn't expect Director Zhao to talk, and the employees under him really didn't understand him at all, and even had a great misunderstanding.
For this reason, for the first time, he doubted the necessity of his insistence.
Could it be... am I... really wrong?
At the same time, Director Zhao Changrong who had just finished talking with He Dong.
In his own office, he discussed with Shihlin's future successor Cheng Baozhong about the direction of Shihlin's management.
"Hey, Baozhong, you are an old man from our Shilin, and you are also an excellent chef. You know everything about the store best. The superior intends to promote you this time, and plans to let you take over the old manager's class. Son. It is important that you pass the technical level and have prestige among the employees. But how to change the current depression of Shilin, you have to come up with a practical solution."
With a look of excitement and gratitude, Cheng Baozhong really regarded Director Zhao as his noble person and tried his best to show it.
"Director Zhao, I thank my superiors for trusting me and giving me this opportunity. Then I will talk about my thoughts. I think that we are not responsible for Shilin's current operating difficulties. Why? Because of our There is no problem with the taste of the dishes, they are absolutely authentic and the same as in the past.”
"But why no one came? There are two main points. First, the wages in our area are too low. We are not as good as the capital or Shanghai. There are many foreigners and rich people. We open several Western restaurants don’t worry about customers. Our locals can afford pancakes and Gaba dishes. At most, we can buy some Goubuli and grab noodles. There are few restaurants. In terms of fame, Qishilin is full of people. I know, but how many of them can afford such a high-end authentic western food? Everyone can also buy some bread and coffee candy.”
"The second point is that this foreign-invested orchid fast food is too wicked, and has taken away a lot of our original customers. Before they opened, Qishilin's business conditions were still good. After all, Jinmen This is a western restaurant. But since they opened, our business has plummeted."
"I've been to their place. For a set meal of three yuan and fifty cents a piece of prawns in tomato sauce, it also includes a bowl of Russian-style borscht, a plate of kimchi, and seven or eight prawns in sauce on three taels of rice. , about [-] centimeters long, it’s really not expensive, it’s quite affordable. This is the price for a dish from Shilin.”
"They also have French pork chops, German hamburgers, Italian meatballs, American hot dogs, and those are also set meals. They also serve these sets with egg soup and hot and sour soup. What is it? This is fake Western food. Made in Western food, fried and cooked thoroughly. You always say, can borscht be eaten with rice? It’s a joke! It’s just that young people don’t know how to do it. I’m not polite, they are They are shoddy, defrauding customers, disrupting the market..."
Director Zhao couldn't take it anymore, and couldn't help but waved his hand.
"Okay, you've already said enough about the difficulties. Just tell me what you plan to do about this situation. But I have to declare first that Orchid Orchid is a foreign investment project set by the city. I can't do anything about it. Don't Thinking of labeling indiscriminately, hoping for unrealistic good things."
Cheng Baozhong was taken aback by the words, he couldn't help swallowing, and laughed dryly.
"Director Zhao, I also know your difficulties. If you want to put it this way, there are only two ways. First, we can't just focus on local customers, we must try our best to win the patronage of people who are on business trips from other places. What do I mean? Shihlin is famous, who wouldn’t want to try such authentic western food? So our superiors must not favor one another and only promote it for Goubuli. We Qishilin is also a representative of Jinmen restaurants, we need See you in the newspapers and on TV."
"Secondly, in order to win over young customers. I also want to order some elegant and fashionable ones. I heard from some friends that there are music cafes in the south, which are especially popular with young people. So I also plan to invite Some actors from our song and dance troupe sang in the restaurant on the second floor of Qishilin. They sang some popular Hong Kong and Taiwan songs. This requires a separate ticket, five yuan each. I think this will not only attract more guests If you eat Western food, you can earn an extra fare.”
Director Zhao thought about it and nodded slightly.
"Baozhong, I didn't expect you to have an idea. These two ideas of yours sound a bit interesting. As for the first condition, I can agree to you right now. It should do more publicity for you. It's not at all. Question. This is the music cafe, I have to apply for you, hold a meeting to discuss and listen to the instructions of the superiors. After all, the dance hall was banned a few years ago, and I am also afraid of violating the policy. Hey, yes , do you have any other plans? For example, do you want to adjust the price down? Since customers can’t afford it, would it be better to lower the price?”
"Well? Reduce the price?" Cheng Baozhong showed an incredulous expression, and then shook his head like a rattle.
"Director Zhao, why should we lower the price? We have never lowered the price! Qishilin is an authentic western food! It is the only one in the country, and there is no other semicolon! As the saying goes, the emperor's daughter is not worried about marrying. If the price is really lowered It’s too inferior! Don’t worry, as long as my superior agrees to these two conditions, I guarantee that after I contract, Shilin will be able to get rid of its business difficulties and restore the state of being full of seats!”
Director Zhao looked at Cheng Baozhong, who was full of confidence, and couldn't help but feel more confident, and nodded approvingly.
"Okay, young people should be like this, and reform needs to be like this. Well, dare to think and do it, and have ambition. Baozhong, work hard in the future. I am very optimistic about you."
(End of this chapter)
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