National Tide 1980.

Chapter 674 Business Expansion
In late June 1984, the main theme of the entire capital was "construction" and "development".

On June 6, the first phase renovation project of Shichahai Scenic Area was completed.

On June 6, the comprehensive management project of Wanquan River was completed.

On the same day, Daoxiang Lake Natural Park, the first field park funded by farmers in Beijing, was completed in Sujiatuo Township, Haidian District.

On June 6, the first Sino-foreign joint venture five-star hotel in Beijing, with a total investment of 20 million U.S. dollars, opened the Great Wall Hotel, a high-end tourist hotel with a world-class level.

On June 6, Jinglun Hotel, a joint venture between Jingcheng Tourism Company and Gangcheng Lubao Zhang's Cooperative Co., Ltd., was completed.

Golf and bowling, long regarded as bourgeois recreational activities, were also legalized at the end of the month by being officially recognized as sports and granted admission to the republic.

Many well-known Japanese companies such as Isuzu officially announced the news of cooperation with China during this period.

For this reason, the "Mainichi Shimbun" strongly appealed in Japan, "The Japanese economic circles should treat inquiries from the Republic with unprecedented sincerity."

During the same period of time, in view of the major changes in domestic economic policies, a "company fever" really broke out in Beijing.

Because many units believe that there is a premise of the dual-track price system.

As long as companies are organized and their respective advantages in materials management are used, the problem of managing the economy can be solved.

Whether it is chaotic or not is one thing, don't worry about any disadvantages, anyway, the first to establish will always have sweetness.

As a result, there are many companies, and even today it is a certain place or a certain company, and tomorrow it will be replaced by a certain company.

For a while, "establishing a company" has become a "special medicine" for "economic problems".

For Peel-Carton Huaxia Headquarters, this period of time is also a good opportunity to take advantage of the general trend of the times and rapidly expand its business territory.

First of all, the Great Wall Hotel is actually the second foreign-related hotel opened by Peel-Carton Huaxia Headquarters after entering Jianguomen Hotel.

Because of the sufficient communication in this negotiation, and the building area of ​​the Great Wall Hotel is relatively large, with a full [-] square meters.

Therefore, it is very different from the several franchised stores established by Peel-Carton Company before, this time the company invested quite a lot.

Not only rented a commercial area of ​​40 square meters here at a price of 240 yuan per year, but also spent 20 yuan on decoration.

Basically, the clothing franchise store of the Great Wall Hotel has been built into the largest, most luxurious flagship store with the most clothing styles in the capital.

As for the franchise store of the Great Wall Hotel, the results of the opening test are indeed good.

In the first week and seven days, even when the Great Wall Hotel was not completely full of guests, it created a sales record of 12 yuan.

It is definitely the best-performing store among all the franchised stores under Pierre-Carton Huaxia Headquarters.

It can be seen from this that the sales method proposed by Ning Weimin to settle in foreign-related hotels is really a profitable and easy-to-replicate business model.It is too easy to make money with this hand.

For this reason, on June 6th, when Pierre-Carton Operations Manager Zou Guodong started the decoration work of the franchised store of Jinglun Hotel again.

Frankly speaking, at this time, he no longer felt the pressure of performance.

For nothing else, there are several successful examples of Jianguomen Hotel, Great Wall Hotel, and Capital Airport. Pierre-Carton's franchise stores have almost opened up, and there is no possibility that they will not make money.

As long as they are unwavering and continue to follow the established strategy, it will be fine.

In addition, almost at the same time, also invested by Pierre Caton himself, the popular version of Maxim's "little brother"-Minimus Restaurant, also "settle down" next door to Maxim's.

Maxim means the biggest in both French and English.

And Minimus is a strong contrast, meaning the smallest.

According to Mr. Pierre-Carton's own explanation, if there is the largest restaurant, there must be a smallest one, so Menimus is equivalent to Maxim's sister restaurant.

In terms of business strategy, this difference is even more significant.

Menus restaurant focuses on French light meals and simple meals, providing many classic French family-style dishes, as well as coffee and a bar.

Because it is closer to the general eating habits of ordinary people, and the consumption level is lower than Maxim's restaurant.

In fact, it is easier to be accepted and understood by the majority of consumer groups.

Therefore, after the official opening of the Meinimus restaurant, it effectively solved the problem that the original Maxim restaurant had fewer customers.

Its price makes French food no longer look so high, attracting many regular customers of Laomo and Xinqiao restaurants to "shift their positions" to join them.

It can be said that although it is not as popular as the cheap "Yili Fast Food".But it was also full of customers, which set off a fashion craze for eating French food.

Chinese people who have always only known the improved version of Russian cuisine have changed their preferences since then, and have become admirable for authentic French cuisine.

This is how the western food industry in Beijing began to change direction.

Russian dishes such as Lao Mo and Xinqiao Restaurant have existed for many years, facing French dishes that have only landed in the capital for two or three years.

Unexpectedly, the foundation has been shaken, and every meal is no longer bound to be full, and it is increasingly showing a declining trend of "old people".

In addition, the model training business of Peel-Carton Company has also been fully rolled out recently, completely occupying a leading position in China.

Due to the social impact of the Splendid Oriental Model Contest.

After the competition, "model" suddenly became one of the most fashionable words in China and became a representative of "emerging things".

All walks of life in society are particularly welcome to the costume show, and then it not only appeared in stage performances in various places, but also stepped onto the TV screen again.

In the "Kyushu Fangyuan" program, it was the first time that a model was used to accompany the song.

This imaginative move made the clothing products originally used for promotion and display lose their essential meaning and evolved into performance props.

In this environment of the times, it has become a trend to set up model teams all over the country.

In the capital alone, there are several model teams established by various units within the Textile Bureau system.

Basically, it refers to the organizational system of literary and art groups, which belong to public institutions, and the state pays to support these actors and staff.

What about the teaching staff?

In addition to the various units trying their best to recruit information to copy cats and cats, the only recognized orthodoxy and origin is in Pierre Caton.

Therefore, with the approval of the Textile Bureau and the promotion of matchmaking, Peel-Carton Huaxia Headquarters reached a cooperation agreement with the National Ballet of China located at the north entrance of Taiping Street in Xuanwu District.

It was agreed that Peel-Carton Company would invest 25 yuan, the Central Ballet would provide classrooms, and the two parties would each provide some teachers to jointly establish the first professional costume model performance training school in China.

And the name of this joint modeling school is the name of the model competition, and it is registered as "Splendid Oriental Stage Performing Arts Training School".

The teacher of the basic body shape is naturally temporarily transferred to the teacher of the ballet troupe.

As for the professional step coaches, those models who have participated in the official performance of Pilkardon and have received formal training from foreign teachers will act as the coaches.

This is a good look, those male models who have performed for Peel-Carton Company couldn't be more suitable.

They are no more than female models, they are the mainstream of fashion performances, they are quite awkward in the industry, and they don't have so many performance tasks.

So after stepping onto the runway to feel the bright moments of life, most people have to return to a mediocre life.

A small number of people, like Gong Haibin, have been doing private model training.

And due to the lack of teachers, Ning Weimin greeted Gong Haibin and the others in advance and made some preparations.

As a result, under the appeal of a group of executives, the head office simply offered [-] private training classes from Gong Haibin to "Zhao'an".

The few people who worked together with Gong Haibin at the beginning were not only divided into thousands of dollars each, but they all became training coaches with guaranteed income from droughts and floods.

Walking in the "Ballet Troupe" with your head held high every day, you stand out from the crowd, that is your wish come true, looking forward to your appearance.

For them, although the dead wage of 200 yuan a month is much lower than that of working alone, their status is a world of difference.

From then on, they are qualified to eat this bowl of rice for a long time.

As for the benefits that Pierre Carton gained from it, it is far from being measurable by money.

The dual identities of the organizer of the model contest and the investor of the training school bring them the right to speak in charge of the aesthetics of the industry and related authority.

Otherwise, the school has not yet approved the specific courses and charging standards.

As soon as the news of the establishment of the school appeared in the newspapers, countless phone calls and letters made the reception room of the "National Ballet of China" overwhelmed?
The people who made these calls and letters did not have a formal group within the Textile Bureau system, but they came from all over the country.

In addition to some individuals who want to be models, there are also performance teams established by small units.

They all regard the school founded by Pierre Carton as the only choice to obtain professional knowledge.

They all want to come to Beijing to get the opportunity to advance in this industry by participating in formal training.

This is called not trying not to know, trying to be startled.

When there was no school, no one would have imagined that there had been so many non-professional performance teams in society.

Just like bamboo shoots after a rain.

PS: The illness is still not cured, it depends on the individual situation.

(End of this chapter)