National Tide 1980.

Chapter 681

On July 1984, 7, the summer vacation that teachers and students all over the capital had been looking forward to finally came!
This day is also the day when Ning Weimin's carefully planned book fair opens to welcome guests.

Because I know that the method of being soft on the inside can only maintain stability for a while.

If you want to truly protect yourself effectively, you still have to rely on spreading your business territory and making your business bigger and stronger.

So when it comes to doing practical things, Ning Weimin never slacked off at all.

Take this book fair as an example, he almost tried every means and mobilized all the resources he could mobilize to make this event impressive and eye-catching.

To create a sustainable brand activity, so as to obtain maximum and multi-faceted benefits from it.

In fact, regardless of time constraints and heavy tasks, the means that can be adopted are relatively limited.

But because the knowledge of the traversers is indeed unparalleled, and now Ning Weimin's identity and power are no longer what they used to be.

All kinds of personal connections in the society have already accumulated quite strong.

In addition, the small book fair he held every weekend at the gate of the Zhai Palace is already quite famous, and is favored by some publishing houses and merchants.

With such a solid foundation, he only needs to use his talents a little bit, and make more scientific use of the manpower, financial resources, and rich social connections he has mastered, and he will be able to achieve far more results than others.

Like the first Temple of Heaven Summer Book Fair, Ning Weimin cleverly presented it in front of the people of the capital under the name of "Summer Reading Festival" with discounted books and second-hand books as selling points.

As a result, in the sound of knowing, he not only attracted a large number of merchants participating in the event, but also ensured that the book fair was held smoothly as scheduled.

He also used radio and newspapers to take into account overlapping advertising methods, which effectively attracted many students from universities, middle schools and primary schools in the capital.

It can be said to be a blockbuster and an instant hit.

Not only did it fully achieve the results expected by all participants, but it even made new breakthroughs and surpasses in the flow of visitors.

This undoubtedly proves once again that both the Temple of Heaven and the Service Bureau have chosen the right commercial agent.

Ning Weimin is an indispensable and irreplaceable talent in their minds.

Some people may think that this is a bit exaggerated, but I am afraid of comparison in everything.

In fact, as long as you take what Ning Weimin has done and compare it with others, you will know which one is higher and which one is lower.

For example, first of all, judging from the large scale and rich content of this book fair, it is beyond the reach of ordinary people.

There were as many as 120 five publishers, magazines, bookstores, and stationery stores that came to participate in this event.

Among them are quite well-known bookstores and large publishing units.

Such as Xinhua Bookstore, Foreign Language Bookstore, Sanwei Bookstore, Children's Publishing House, People's Literature Publishing House, People's Education Publishing House, People's Fine Arts Publishing House and so on.

In addition, there are more than [-] calligraphy and painting shops, printing stone shops, Nanzhi shops, and copybook bureaus from Liulichang.

And 45 catering stalls dispatched by the District Service Bureau.

Even folk hawkers are fully involved.

There are more than [-] self-employed people who are engaged in flowers, birds, fish and insects, potted flowers and potted plants, second-hand books and second-hand goods, and cultural and play decorations. They also come here to join in the fun and set up stalls to do business.

If you add the old books and junk stalls that Ning Weimin asked Sun Wufu to set up, the tobacco and alcohol stalls arranged by Zhang Shihui for Huimin Tobacco Hotel, the court snack gift box stalls set up by Tangong, and the Temple of Heaven garden Tea stand, cold drink stand.

In fact, there are more than 300 commercial stalls of various types.

They are fully laid along the corridor of the west gate of the Temple of Heaven, and are laid more than 600 meters away under the shade of trees.

To be honest, it would be a bit too one-sided to describe this event with only the simple word "book market".

In fact, it should be called a comprehensive cultural collection.

And you must know that so far, there has never been any place in the capital that has held so many cultural-themed open-air markets with so many stalls gathered together.

Even when Liulichang was in its heyday, when it was especially popular to hold garden parties in parks in the 50s, it may not be possible to see so many businesses gathering in one city.

Even Ning Weimin personally organized the Spring Festival garden party.Compared with the holiday book fairs he held during the "May [-]st" and "[-]th" in the past, they are far worse.

It should be known that those activities did not involve so many state-run units, nor did they have such a rich variety of commodities.

The Spring Festival garden party is just a snack street selling costumes and toys.

In the past few book fairs, Baoduier only had more than a hundred stalls.

In terms of scale alone, it can be reduced by more than half compared to this year's book fair.

So no matter how you look at it, it is an unprecedented feat to make the event such a big scene.

As for why Ning Weimin was able to call so many merchants to actively participate in such a short period of time.

To put it bluntly, there are actually two reasons.

One is that this kid has a great network of contacts.

You know, in terms of publishing houses, there are about forty publishing units under the Artists Association.

There are also 26 newspaper affiliates that have advertising contacts and business with Pierre-Carton.

There are also more than 30 publishing houses, bookstores, and stationery stores, who have long been regular visitors to the Zhai Palace Weekend Book Fair, and they are crying to come every time they spend [-] yuan in rent.

It means that more than half of all publishing units are related households, and the rest are units contacted through normal investment promotion methods.

Moreover, Ning Weimin is particularly good at using the connections of his partners

Like those shops from Liulichang, they all responded to the call of their superiors and rushed to repay their debts.

Don't forget, the Temple of Heaven has used its own house to house the four shops of Liulichang for several years.

If the Director of the Temple of Heaven personally calls, if the Bureau of Cultural Relics refuses to help, our country will not be regarded as a humane society.

The second is to rely on full free treatment and unimaginable high-quality services.

To put it bluntly, in order to create a brand name and gain fame this time, Ning Weimin wanted to make money even at a loss.

He knows very well that the types of books and the discounts of books are the main theme of the book market and the root of attracting people.

The brand effect of well-known units is also crucial to the impact of passenger flow.

Therefore, for all publishing houses and bookstores that are participating for the first time, as long as they are willing to provide a considerable number of discounted books, he will be free of rent.

Not only does he not charge a penny, but he also manages tea and meals, and provides ready-made booth equipment.

For this book fair, the Temple of Heaven specially set up self-made long wooden tables with iron frames on both sides of the Ximen corridor.

The long table is about 1.2 meters wide and three meters long.

An iron frame is propped up at the corner of the table to spread a pergola, and banners are hung on the pergola, and the names of various units are pasted on the banners.

As long as a piece of tablecloth is spread on the table, things can be stored under it, and books can be placed on it.

In addition, each long table is equipped with two stools and two large raincloths.

Both are also of great use.

Every day when the market closes, or when it rains.

Just spread the raincloth on the table, and turn the stool upside down to press it down, and it will be enough to completely cover the entire booth.

The free lunch is not bad, just eat in the staff canteen of the Temple of Heaven.

The standard of one yuan per person can at least guarantee one meat and two vegetables.

In addition, in the morning and in the afternoon, there will be a special person to deliver a pot of hot tea to the booths of all publishing houses and bookstores.

To put it bluntly, it is almost similar to the concept of "check-in with bags" in the future.

Like a stall unit, in fact, as long as the books and commodities are delivered, and two people are sent to sell books every day, there is nothing else to worry about.

The goods on the booth do not need to be transported back and forth at all.

Even when the market is closed, there will be special personnel watching from the Temple of Heaven Garden, which is convenient and safe.

It is conceivable that in this day and age.

How attractive such conditions would be to those units.

It is simply too convenient and sincere for them.

Since no matter how you look at it, it is a cheap thing with only advantages and no disadvantages, so why not do it?

(End of this chapter)